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HCL Unica

HCL Unica

Overview

What is HCL Unica?

HCL Unica (acquired by HCL Technologies from IBM in late 2018) is a suite of enterprise marketing management tools including marketing automation with cross-channel campaign management, budgeting and forecasting, project workflow management, asset management, brand management and spend management.

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Recent Reviews

TrustRadius Insights

Versatile Selection Process: Users have found the selection process in the software to be versatile, allowing for both simple merge/purge …
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IBM Unica

7 out of 10
February 25, 2015
We use IBM Unica to manage all of our email marketing campaigns and a large number of direct mail and telemarketing campaigns. We use the …
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Unica old shool

7 out of 10
February 04, 2015
Unica is being used in our Marketing Department only. We use it to target email our members. Unica Predictive Insights helps us target the …
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IBM Unica Campaign Rocks!

10 out of 10
March 28, 2014
IBM Unica is used as a marketing platform for full service and self service clients. We build and support our client's marketing databases …
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Overall A Great Tool

8 out of 10
March 25, 2014
We use Unica Campaign to build list pulls for email campaigns. It is easy to do segmentation, schedule runs and transfer files to vendors …
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Out of Date. Better Options Exist.

3 out of 10
February 07, 2014
NetInsight is used by a number of people in the organization for web analytics. We use it to see how many site visitors there are, to …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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What is HCL Unica?

HCL Unica (acquired by HCL Technologies from IBM in late 2018) is a suite of enterprise marketing management tools including marketing automation with cross-channel campaign management, budgeting and forecasting, project workflow management, asset management, brand management and spend management.

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.ibm.com/us…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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monday.com Work OS is an open platform designed so that anyone can create the tools they need to run all aspects of their work. It includes ready-made templates or the ability to customize any work solution ranging from sales pipelines to marketing campaigns, CRMs, and project tracking.

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Product Demos

HCL Unica Discover - B2C Cart Abandonment Demo Pack

YouTube
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Product Details

What is HCL Unica?

HCL Unica (acquired by HCL Technologies from IBM in late 2018) is a suite of enterprise marketing management (EMM) software that include marketing automation with cross-channel campaign management, along with budgeting and forecasting, project workflow management, asset management, brand management and spend management. Unica Campaign, Unica Marketing Operations, and Unica Interact are the foremost products in the suite.

The product is geared towards large B2C customers, and is available as either a Saas or an on-premise offering.

HCL Unica Features

  • Supported: End-to-end campaign management
  • Supported: Campaign measurement and reporting
  • Supported: Deeper customer relationships

HCL Unica Screenshots

Screenshot of End-to-end campaign managementScreenshot of Faster campaign creation

HCL Unica Video

Learn more about UNICA: https://hclsw.co/unica-page Personalization, customer journeys and delivering messages in any channel are top of mind for CMOs today. In this video, we show how Unica is tackling CMO's biggest marketing challenges. #UNICA #UNICAIsBack

HCL Unica Integrations

  • Aprimo
  • Oracle Siebel Enterprise Marketing Suite (discontinued)

HCL Unica Competitors

HCL Unica Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

HCL Unica (acquired by HCL Technologies from IBM in late 2018) is a suite of enterprise marketing management tools including marketing automation with cross-channel campaign management, budgeting and forecasting, project workflow management, asset management, brand management and spend management.

Adobe Marketing Cloud, Aprimo, and Uptempo are common alternatives for HCL Unica.

The most common users of HCL Unica are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(54)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Versatile Selection Process: Users have found the selection process in the software to be versatile, allowing for both simple merge/purge processes and the use of raw SQL queries. This flexibility has been appreciated by multiple reviewers.

Efficient Campaign Flowchart: The campaign flowchart feature has been highly praised by users for its efficiency in managing multiple channels and campaigns within a single flowchart. This capability has been mentioned by several reviewers as a standout feature of the software.

Contact History Management: The Contact History feature has received positive feedback from users as it facilitates effective management of contact points with customers or prospects. It also allows for providing compliance information or responding to complaints. Multiple reviewers have expressed appreciation for this valuable functionality.

Lack of Data Visualization: Some users have mentioned that IBM Campaign lacks data visualization within its module, making it difficult to interpret and analyze campaign data efficiently. This limitation can hinder their ability to make informed decisions based on the data.

Limited Integration with Outbound Channels: Several reviewers have expressed the need for greater integration of real-time capabilities with outbound channels like email, SMS, Facebook Fanpage, and Twitter DM broadcasts. They feel that this lack of integration limits their ability to effectively engage with customers across multiple channels in a timely manner.

Complexity in Transporting Projects: Users have reported difficulties in transporting projects between development, test, and production environments. This can lead to inconsistencies and errors during the campaign management process. Simplifying the process of transferring projects between environments would greatly improve efficiency and reduce potential issues.

Based on user reviews, the following recommendations are commonly given for using Unica:

  1. Seek help from IBM or an approved consultant for training and migration to ensure a smoother transition.

  2. Ensure proper data gathering and training before moving into UAT and go-live to maximize the potential of Unica.

  3. Prepare for growing pains with training and implementation by investing in appropriate resources and consultants if needed.

These recommendations highlight the importance of seeking professional assistance, data accuracy, thorough training, and being prepared for challenges when using Unica as a marketing automation tool.

Attribute Ratings

Reviews

(1-11 of 11)
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Score 8 out of 10
Vetted Review
Verified User
Incentivized
I know Unica well and can make it do just about anything I need it to do. I love the abiity to call in custom code along the way for extremely complicated scenarios and optimum performance. Situations that would steer me to other applications are: If already a heavy SAS user with Enterprise Miner and/or Enterprise Guide I would seriously consider SAS CM; if already owning Teradata platform would seriously consider Teradata RM.
Score 4 out of 10
Vetted Review
Verified User
When we worked in SAS we used macros before to perform all the tasks in the selection process. When things changed on a global level we modified the macro programs, and all the campaigns written with the macros automatically changed. This is impossible in Unica. We use templates to create the campaigns, but if the templates change, the old campaigns still run the older versions. With about 500 campaigns a year, it is impossible the update all the running campaigns manually with the newer version of a template.

If there are changes in data sources, it is really difficult to find out with unica campaigns are affected, and very time consuming to make the changes.

In SAS we it was possible to automatically document all our programs, so that we could easily search that documentation for the use of variables, files, calculations and so on, in UNICA this is all done manually.
Tim Biddiscombe | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
Purple Square have a very successful relationship working with IBM and it's many business partners, and have a strong track record of successful product implementations - something we don't plan to change!
Brent Banning | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

There are three main factors to renew a licence:

1) Cost to migrate to another platform would be rather expensive and time consuming, plus the requirement of retraining employees to use a new tool

2) It has been proven time and time again that it is a market leader in the space (10 years +)

3) It can be built upon, with the addition of additional IBM EMM modules - despite theories it does have very strong digital capabilities.

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