Overview
What is Coremetrics / IBM Digital Analytics (discontinued)?
Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product. IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. Product support was ultimately provided by Acoustic, but the product is…
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From Coremetrics to IBM Digital Analytics
IBM is dead
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Unless you're looking for a complex site 'cash register,' don't waste your time
IBM Digital Analytics: Overall product suite, digital ecosystem and marketing priorities should guide your choice
Reliable, Marketing oriented & efficient Digital Analytics Solution
IBM Digital Analytics, harness the Core of your Metrics
Honest Review of IBM Digital Analytics
In my opinion: IBM Digital Analytics, aka Coremetrics review.
DA vs GA - Which Tech Giant has the edge on Analytics?
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What is Coremetrics / IBM Digital Analytics (discontinued)?
Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product. IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. Product support was ultimately provided by Acoustic, but the product is not a part of the…
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What is Smartlook?
Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic tracked events, and…
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What is Coremetrics / IBM Digital Analytics (discontinued)?
IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. This cloud-based solution included IBM Digital Analytics, the core analytical product, as well as several add-on modules, including Benchmark, Product Recommendations, Lifecycle, and Multisite.
IBM integrated the Digital Marketing Optimization platform with other solutions, like WebSphere Commerce and Portal for ecommerce, IBM Campaign and Interact (acquired from Unica in 2010) for cross-channel campaign management, and IBM Tealeaf (acquired in 2012) for customer experience management.
Product support was ultimately provided by Acoustic, but the product is not a part of the company's plans going forward.
Coremetrics / IBM Digital Analytics (discontinued) Video
Coremetrics / IBM Digital Analytics (discontinued) Integrations
Coremetrics / IBM Digital Analytics (discontinued) Competitors
Coremetrics / IBM Digital Analytics (discontinued) Technical Details
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Mobile Application | No |
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(86)Attribute Ratings
Reviews
(1-4 of 4)- Click pathways provided a robust way to analyze visitor pathways
- TruePath Funnels were essential to learn day over day changes through key lead capture paths
- Ability to accept and table a variety of user & registration IDs allowed us to perform off-UI multichannel analysis
- The JavaScript library sitting at the back-end of IBM Digital Analytics is extremely cumbersome for non-developer, marketing users. While the JS library does provides endless customization, the complexity and ramp-up time to understand the basics can be a barrier when trouble-shooting basic re-configurations.
- IBM Digital Analytics is HEAVILY geared towards online retailers, acting more as a website's cash register as opposed to a tried-and-true web diagnostic and analytics tool
- The support for IBM Digital Analytics was lackluster, we found ourselves often tangled in the bureaucracy that is IBM, when REAL problems occurred.
- Certainly gave us a an accurate, last click view of channels contributing to lead conversion
- Tracking ROI on marketing spend
- Highlight areas for UX improvement
- Benchmark historical performance
- Provide a blended view of the channels involved in a user's conversion cycle
- Creating an data-base centered around IBM Digital Analytic's registrationID, used to track off-site lead throughput and identify a full view on the user's marketing lifecycle
- Automation of email based on data from IBM Digital Analytics
- Vendor implemented
IBM Digital Analytics: Overall product suite, digital ecosystem and marketing priorities should guide your choice
- Uniform deployments provide for the ability to opt-in to relatively robust benchmarks.
- Technical support teams allow both clients and agencies access to technical subject matter experts to ensure best-in-class implementations.
- Cost structure is often quite favorable, if a company has chosen other products within the IBM family.
- Current and long term integrations with IBM products (including Unica, Tealeaf, etc.) show promise and will continually increase the value of IBM Digital Analytics
- Uniformity of deployment comes at a price, namely flexibility.
- IBM Digital Analytics is a better choice who are focused exclusively on e-commerce, heavily regulated industries, or simply interested in precision marketing and CRM. For those companies which prioritize style, form, and flexibility over precision (aka Art over Science), other solutions may be more effective.
- Competitors are integrating their systems more rapidly than IBM, which is still very siloed.
- It can be difficult to find professionals with technical expertise to implement and support IBM Digital Analytics. The user base from which to draw is significantly smaller.
- IBM technical training can be quite elusive to secure, unless you are already committed to the product and have a service contract in place, unlike competitors where technical training is readily available with registration open to all.
- Overall, the positive impact has typically been on improving the reliability of data driven decisions to improve path to conversion.
- Webtrends Analytics,Adobe Analytics,Google Analytics
Adobe Analytics typically wins on flexibility (aka ability to customize the system to your particular business)
Google Analytics typically wins on technical user base (aka ability to easily hire teams with the expertise to support the product)
IBM typically wins on uniformity/standardization of deployment and industry benchmarking (aka proven, standard deployment process leading to less error prone implementation)
Reliable, Marketing oriented & efficient Digital Analytics Solution
In terms of business consultancy, we use IBM DA to produce regular dashboards and deep dive analysis for our E-commerce clients.
- Marketing attribution models - capable to deliver an holistic view of the marketing channels performance
- Multisite capabilities : allows to have a Cie view as well as individual site's view
- Unique customer view and Live Profile: we are able to go to the visitor level and therefore use the behavioural data for marketing actions
- Reliability of the data: we have full confidence in the data collected and the rules are clear for us
- Support: available support 24h/7.
- Limit in Explore Credits that are too costly
- Segmentation on the fly (like GA) in DA - segmentation in IBM DA are poor and too restricted
- Benchmark module that is a real strengh but under exploited
- DDX : not performant enough - better to use 3rd party solution such as Tealium
- R&D : no major next feature or project over the past year
- Increase conversion - onsite search analysis, promotional analysis etc allowed to prioritise the investments and the on-going efforts for our clients
- Better ROI - using the solution is allowing us to educate the client into measuring ROI on every action undertaken on the site
- Better decision : we do no longer take decisions without looking at the data first
- Google Analytics,Adobe Business Catalyst,Adobe Analytics
Compared to Google: the main asset of IBM compared to GA is the fact that you can go down to the visitor level in Analytics and run much more precise analysis. Also, in Google the data calculation and attribution models can be unclear and therefore difficult to trust.
- Flexibility of the tracking solution via the tags attribute that allows us to answer to each of our client's objectives
E-commerce is real strong point.
- E-commerce is Coremetrics' strong point. The solution is very good at reporting for ecomerce sites. For example, it gives excellent data on products purchased and abandoned cart value and other E-commerce statistics. Omniture is perhaps better for more general content browsing statistics, but Coremetrics is the clear leader for E-commerce sites.
- Easy and well documented implementation
- Fast, easy and customizable reporting UI
- Data mining or AdHoc visit-based analysis: All packages provide a way to do a deep dive on data. Usually you will need a custom report to cover something that is not covered out-of-the-box. For example, you might want to know whether more purchases are coming from people using one browser over another. Coremetrics does provide access to the database to build relationships between objects to construct custom reports. though it is possible to build these ad-hoc reports in Coremetrics, it's not that easy. Once you stray outside the standard templated reports, it's not the best solution for creating custom reports.
- Since it's a flat, table-based analytics solution, there are potential table limits which can be reached on large datasets
- Close monitoring of the different marketing online initiatives. Making sure money is well spent.
- Coremetrics enables marketing stakeholders to easily follow and measure the success of their marketing initiatives.
- Track conversion in sales and enables you to test different marketing offers and see the impacts in real $
- Strong and very reliable solution for businesses taking critical marketing decisions based on analytics
Coremetrics is renowed for it's great support and easy implementation which - along with cost - was a deciding factor in many situations.
- Professional services company
- Online training
- Self-taught