TrustRadius
IBM acquired Coremetrics in 2010, and has since re-branded the platform to the IBM Digital Marketing Optimization Solution. This cloud-based solution includes IBM Digital Analytics, the core analytical product, as well as several add-on modules, including Benchmark, Product Recommendations, Lifecycle, Multisite, and more. IBM has integrated the Digital Marketing Optimization platform with other solutions, like WebSphere Commerce and Portal for ecommerce, IBM Campaign and Interact (acquired from Unica in 2010) for cross-channel campaign management, IBM Tealeaf (acquired in 2012) for customer experience management, and much more. IBM continues to integrate the Digital Marketing Optimization platform into many other solutions as well, from business intelligence tools, to social media analytics, and more. IBM Digital Marketing Optimization primarily competes with other enterprise-level digital analytics solutions like Adobe Omniture, Google Analytics, WebTrends, and more.https://dudodiprj2sv7.cloudfront.net/product-logos/NA/03/U1KIM97ZN1EV.pngIBM Digital Analytics: Overall product suite, digital ecosystem and marketing priorities should guide your choiceOur clients have traditionally selected IBM Digital Analytics over competitive platforms when they need a robust, enterprise system which can be 1) readily integrated with and provide cost benefits due to chosen CMS (typically IBM WebShere), 2) require reliable, robust data security and data ownership due to heavy regulatory concerns or 3) provide a uniform deployment allowing for the ability to opt into industry/vertical benchmarks.,Uniform deployments provide for the ability to opt-in to relatively robust benchmarks. Technical support teams allow both clients and agencies access to technical subject matter experts to ensure best-in-class implementations. Cost structure is often quite favorable, if a company has chosen other products within the IBM family. Current and long term integrations with IBM products (including Unica, Tealeaf, etc.) show promise and will continually increase the value of IBM Digital Analytics,Uniformity of deployment comes at a price, namely flexibility. IBM Digital Analytics is a better choice who are focused exclusively on e-commerce, heavily regulated industries, or simply interested in precision marketing and CRM. For those companies which prioritize style, form, and flexibility over precision (aka Art over Science), other solutions may be more effective. Competitors are integrating their systems more rapidly than IBM, which is still very siloed. It can be difficult to find professionals with technical expertise to implement and support IBM Digital Analytics. The user base from which to draw is significantly smaller. IBM technical training can be quite elusive to secure, unless you are already committed to the product and have a service contract in place, unlike competitors where technical training is readily available with registration open to all.,6,Overall, the positive impact has typically been on improving the reliability of data driven decisions to improve path to conversion.,Webtrends Analytics,Adobe Analytics,Google Analytics,3,5Unless you're looking for a complex site 'cash register,' don't waste your timeIBM Digital Analytics was used to monitor on-site user behavior, highlight areas of drop-off across key lead capture pathways, provide direction, and historical aggregation of digital marketing initiatives and set performance benchmarks for an ecommerce acquisition channel. Away from the 'out of box' options we leveraged Digital Analytics registrationIDs to capture multi-channel attribution data, which was warehoused and frequently mined to determine the digital marketing mix, that brought successful customers to the business.,Click pathways provided a robust way to analyze visitor pathways TruePath Funnels were essential to learn day over day changes through key lead capture paths Ability to accept and table a variety of user & registration IDs allowed us to perform off-UI multichannel analysis,The JavaScript library sitting at the back-end of IBM Digital Analytics is extremely cumbersome for non-developer, marketing users. While the JS library does provides endless customization, the complexity and ramp-up time to understand the basics can be a barrier when trouble-shooting basic re-configurations. IBM Digital Analytics is HEAVILY geared towards online retailers, acting more as a website's cash register as opposed to a tried-and-true web diagnostic and analytics tool The support for IBM Digital Analytics was lackluster, we found ourselves often tangled in the bureaucracy that is IBM, when REAL problems occurred.,2,Certainly gave us a an accurate, last click view of channels contributing to lead conversion,Google Analytics,4,2,Tracking ROI on marketing spend Highlight areas for UX improvement Benchmark historical performance Provide a blended view of the channels involved in a user's conversion cycle,Creating an data-base centered around IBM Digital Analytic's registrationID, used to track off-site lead throughput and identify a full view on the user's marketing lifecycle,Automation of email based on data from IBM Digital Analytics,1,Vendor implemented,2Reliable, Marketing oriented & efficient Digital Analytics SolutionWe use IBM DA as our main Digital Analytics solution for our clients. We implement the solution on the CMS platform and we have built an ecosystem that allows us to act on all data collected by IBM DA (via Exact Target for example). Once the implementation is over, we permanently audit the tagging and provide recommendations for our clients. In terms of business consultancy, we use IBM DA to produce regular dashboards and deep dive analysis for our E-commerce clients.,Marketing attribution models - capable to deliver an holistic view of the marketing channels performance Multisite capabilities : allows to have a Cie view as well as individual site's view Unique customer view and Live Profile: we are able to go to the visitor level and therefore use the behavioural data for marketing actions Reliability of the data: we have full confidence in the data collected and the rules are clear for us Support: available support 24h/7.,Limit in Explore Credits that are too costly Segmentation on the fly (like GA) in DA - segmentation in IBM DA are poor and too restricted Benchmark module that is a real strengh but under exploited DDX : not performant enough - better to use 3rd party solution such as Tealium R&D : no major next feature or project over the past year,8,Increase conversion - onsite search analysis, promotional analysis etc allowed to prioritise the investments and the on-going efforts for our clients Better ROI - using the solution is allowing us to educate the client into measuring ROI on every action undertaken on the site Better decision : we do no longer take decisions without looking at the data first,Google Analytics,Adobe Business Catalyst,Adobe Analytics,,8,7,YesE-commerce is real strong point.E-commerce is Coremetrics' strong point. The solution is very good at reporting for ecomerce sites. For example, it gives excellent data on products purchased and abandoned cart value and other E-commerce statistics. Omniture is perhaps better for more general content browsing statistics, but Coremetrics is the clear leader for E-commerce sites. Easy and well documented implementation Fast, easy and customizable reporting UI,Data mining or AdHoc visit-based analysis: All packages provide a way to do a deep dive on data. Usually you will need a custom report to cover something that is not covered out-of-the-box. For example, you might want to know whether more purchases are coming from people using one browser over another. Coremetrics does provide access to the database to build relationships between objects to construct custom reports. though it is possible to build these ad-hoc reports in Coremetrics, it's not that easy. Once you stray outside the standard templated reports, it's not the best solution for creating custom reports. Since it's a flat, table-based analytics solution, there are potential table limits which can be reached on large datasets,Close monitoring of the different marketing online initiatives. Making sure money is well spent.,8,8,20,1,Coremetrics enables marketing stakeholders to easily follow and measure the success of their marketing initiatives. Track conversion in sales and enables you to test different marketing offers and see the impacts in real $ Strong and very reliable solution for businesses taking critical marketing decisions based on analytics,,,Professional services company,9,Online training Self-taught,8,It all depends if you are experienced working with analytic software. I would say Coremetrics is easy to learn, but any form of training will help you get up to speed faster.,8,Follow the very detailed implementation guide. That will save you time and erroneous data.,No - we have not done any customization to the interface,No - we have not done any custom code,No,10,9,9,10,8
Unspecified
IBM Digital Analytics
48 Ratings
Score 5.6 out of 101
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>TRScore

IBM Digital Analytics Reviews

IBM Digital Analytics
48 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 5.6 out of 101
Show Filters 
Hide Filters 
Showing 4 of 48 IBM Digital Analytics ratings and reviews.
Clear all filters
Overall Rating
Reviewer's Company Size
Last Updated
By Topic
Industry
Department
Experience
Job Type
Role
Reviews (1-4 of 4)
  Vendors can't alter or remove reviews. Here's why.
Stewart Pratt profile photo
February 04, 2015

Review: "IBM Digital Analytics: Overall product suite, digital ecosystem and marketing priorities should guide your choice"

Score 6 out of 10
Vetted Review
Verified User
Review Source
No photo available
February 25, 2015

IBM Digital Analytics Review: "Unless you're looking for a complex site 'cash register,' don't waste your time"

Score 2 out of 10
Vetted Review
Verified User
Review Source

Users and Roles

4 - Web Analytics Specialist, UAT Specialist, Software Engineer, Front-End Web Developer
Read this authenticated review
No photo available
February 04, 2015

IBM Digital Analytics Review: "Reliable, Marketing oriented & efficient Digital Analytics Solution"

Score 8 out of 10
Vetted Review
Reseller
Review Source

Users and Roles

All departments oriented Digital marketing and e-commerce.
Read this authenticated review
No photo available
April 09, 2014

IBM Digital Analytics Review: "E-commerce is real strong point."

Score 8 out of 10
Vetted Review
Verified User
Review Source

Users and Roles

20 - Most of the users are in Marketing but Sales and IT people are also part of the user base.
Read this authenticated review

About IBM Digital Analytics

IBM acquired Coremetrics in 2010, and has since re-branded the platform to the IBM Digital Marketing Optimization Solution. This cloud-based solution includes IBM Digital Analytics, the core analytical product, as well as several add-on modules, including Benchmark, Product Recommendations, Lifecycle, Multisite, and more. IBM has integrated the Digital Marketing Optimization platform with other solutions, like WebSphere Commerce and Portal for ecommerce, IBM Campaign and Interact (acquired from Unica in 2010) for cross-channel campaign management, IBM Tealeaf (acquired in 2012) for customer experience management, and much more. IBM continues to integrate the Digital Marketing Optimization platform into many other solutions as well, from business intelligence tools, to social media analytics, and more.

IBM Digital Marketing Optimization primarily competes with other enterprise-level digital analytics solutions like Adobe Omniture, Google Analytics, WebTrends, and more.

IBM Digital Analytics Integrations

IBM Digital Analytics Competitors

IBM Digital Analytics Technical Details

Operating Systems: Unspecified
Mobile Application:No