Overview
What is Coremetrics / IBM Digital Analytics (discontinued)?
Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product. IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. Product support was ultimately provided by Acoustic, but the product is…
Good Product
From Coremetrics to IBM Digital Analytics
IBM is dead
Disappointed
Practical CXA
Unless you're looking for a complex site 'cash register,' don't waste your time
IBM Digital Analytics: Overall product suite, digital ecosystem and marketing priorities should guide your choice
Reliable, Marketing oriented & efficient Digital Analytics Solution
IBM Digital Analytics, harness the Core of your Metrics
Honest Review of IBM Digital Analytics
In my opinion: IBM Digital Analytics, aka Coremetrics review.
DA vs GA - Which Tech Giant has the edge on Analytics?
DA review
IBM Digital Analytics Review
Pricing
What is Coremetrics / IBM Digital Analytics (discontinued)?
Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product. IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. Product support was ultimately provided by Acoustic, but the product is not a part of the…
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Alternatives Pricing
What is Google Analytics?
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
What is Smartlook?
Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic tracked events, and…
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What is Coremetrics / IBM Digital Analytics (discontinued)?
IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. This cloud-based solution included IBM Digital Analytics, the core analytical product, as well as several add-on modules, including Benchmark, Product Recommendations, Lifecycle, and Multisite.
IBM integrated the Digital Marketing Optimization platform with other solutions, like WebSphere Commerce and Portal for ecommerce, IBM Campaign and Interact (acquired from Unica in 2010) for cross-channel campaign management, and IBM Tealeaf (acquired in 2012) for customer experience management.
Product support was ultimately provided by Acoustic, but the product is not a part of the company's plans going forward.
Coremetrics / IBM Digital Analytics (discontinued) Video
Coremetrics / IBM Digital Analytics (discontinued) Integrations
Coremetrics / IBM Digital Analytics (discontinued) Competitors
Coremetrics / IBM Digital Analytics (discontinued) Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
Frequently Asked Questions
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Reviews and Ratings
(86)Attribute Ratings
Reviews
(1-23 of 23)Good Product
From Coremetrics to IBM Digital Analytics
IBM is dead
Disappointed
Practical CXA
Adobe Analytics is similar to IBM CXA although not as strong for transactional web assets (eStores). In keeping with IBM CXA, integration with Adobe's own suite of products is strong. However, in a heterogeneous environment, this integration does not count.
Lucky Orange is a low-cost tool that will facilitate session replay of individual customer journeys. This solution does not scale since no one is going to observe 1,000+ customer interactions to deduce issues or failings. This is not suitable for large web assets.
The main reason we chose to work with IBM CXA was the ability to cover analog and digital scenarios by leveraging UBX. This was a major reason for us in designing customer experiences since they are naturally a mix of these two domains.
IBM Digital Analytics: Overall product suite, digital ecosystem and marketing priorities should guide your choice
- Webtrends Analytics,Adobe Analytics,Google Analytics
Adobe Analytics typically wins on flexibility (aka ability to customize the system to your particular business)
Google Analytics typically wins on technical user base (aka ability to easily hire teams with the expertise to support the product)
IBM typically wins on uniformity/standardization of deployment and industry benchmarking (aka proven, standard deployment process leading to less error prone implementation)
Reliable, Marketing oriented & efficient Digital Analytics Solution
- Google Analytics,Adobe Business Catalyst,Adobe Analytics
Compared to Google: the main asset of IBM compared to GA is the fact that you can go down to the visitor level in Analytics and run much more precise analysis. Also, in Google the data calculation and attribution models can be unclear and therefore difficult to trust.
- Adobe Analytics,Google Analytics,Webtrends Analytics
Honest Review of IBM Digital Analytics
- WebSideStory (Hitbox),Google Analytics,Experian (Hitwise)
IBM Digital Analytics Review
Site Catalyst - Compared to IBM, definitely a much more intensive implementation.
A Review of IBM Digital Analytics
For instance Google Analytics will not allow you to nail a visitor and trace his journey from the start of his visit to the end of it. Moreover we are, with IBM Analytics for example able to identify the visitors that came multiple times in their lifetime to buy online. This allows us to study the customer life cycle and link this with the email that we send them to re-engage them after a while.
An other strength that IBM Analytics has compared to Google Analytics is the ability to have 50 attributes per tags and therefore adapt the tracking to the company.
The weak point however is the price of the solution.
Think analysts, not their tools.
A Whole Lot of Brain, But Not Much Beauty
Pricy Analytics tool but...
- Google Analytics,Webtrends Analytics,Localytics
E-commerce is real strong point.
Coremetrics is renowed for it's great support and easy implementation which - along with cost - was a deciding factor in many situations.