IBM Digital Analytics

IBM Digital Analytics

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Score 7.0 out of 100
IBM Digital Analytics

Overview

What is IBM Digital Analytics?

IBM acquired Coremetrics in 2010, and has since re-branded the platform to the IBM Digital Marketing Optimization Solution. This cloud-based solution includes IBM Digital Analytics, the core analytical product, as well as several add-on modules, including Benchmark, Product Recommendations, Lifecycle,...
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Recent Reviews

IBM is dead

2 out of 10
March 07, 2018
We use IBM Digital Analytics to track website activity through element tags, conversion events, marketing programs, etc. We analyze the …
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Disappointed

1 out of 10
March 06, 2018
It is currently used by the marketing strategy department. We have been using Digital Analytics along with other reporting tools to drive …
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Pricing

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What is IBM Digital Analytics?

IBM acquired Coremetrics in 2010, and has since re-branded the platform to the IBM Digital Marketing Optimization Solution. This cloud-based solution includes IBM Digital Analytics, the core analytical product, as well as several add-on modules, including Benchmark, Product Recommendations,…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Alternatives Pricing

What is Google Analytics?

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

What is Smartlook?

Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic tracked events, and…

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Product Demos

IBM Digital Analytics March 2018 Release
04:17
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Product Details

What is IBM Digital Analytics?

IBM acquired Coremetrics in 2010, and has since re-branded the platform to the IBM Digital Marketing Optimization Solution. This cloud-based solution includes IBM Digital Analytics, the core analytical product, as well as several add-on modules, including Benchmark, Product Recommendations, Lifecycle, Multisite, and more. IBM has integrated the Digital Marketing Optimization platform with other solutions, like WebSphere Commerce and Portal for ecommerce, IBM Campaign and Interact (acquired from Unica in 2010) for cross-channel campaign management, IBM Tealeaf (acquired in 2012) for customer experience management, and much more. IBM continues to integrate the Digital Marketing Optimization platform into many other solutions as well, from business intelligence tools, to social media analytics, and more.

IBM Digital Marketing Optimization primarily competes with other enterprise-level digital analytics solutions like Adobe Omniture, Google Analytics, WebTrends, and more.

IBM Digital Analytics Video

IBM Digital Analytics March 2018 Release

IBM Digital Analytics Integrations

IBM Digital Analytics Competitors

IBM Digital Analytics Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

IBM acquired Coremetrics in 2010, and has since re-branded the platform to the IBM Digital Marketing Optimization Solution. This cloud-based solution includes IBM Digital Analytics, the core analytical product, as well as several add-on modules, including Benchmark, Product Recommendations, Lifecycle, Multisite, and more. IBM has integrated the Digital Marketing Optimization platform with other solutions, like WebSphere Commerce and Portal for ecommerce, IBM Campaign and Interact (acquired from Unica in 2010) for cross-channel campaign management, IBM Tealeaf (acquired in 2012) for customer experience management, and much more. IBM continues to integrate the Digital Marketing Optimization platform into many other solutions as well, from business intelligence tools, to social media analytics, and more. IBM Digital Marketing Optimization primarily competes with other enterprise-level digital analytics solutions like Adobe Omniture, Google Analytics, WebTrends, and more.

AT Internet, Google Analytics, and Adobe Analytics are common alternatives for IBM Digital Analytics.

Reviewers rate Implementation Rating highest, with a score of 9.9.

The most common users of IBM Digital Analytics are from Enterprises (1,001+ employees).
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Comparisons

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Reviews

(1-22 of 22)
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Score 7 out of 10
Vetted Review
Verified User
In comparison to Adobe, I believe IBM Digital Analytics and Adobe Analytics are fairly similar in terms of features. When it comes to the marketing attribution approach, IBM is what sets it apart. Additionally, pre-integrated technologies with great ROI, like LIVEmail or IBM Recommendations, are very simple to use. When opposed to Google, IBM's key advantage over GA is its ability to execute considerably more accurate analyses by drilling down to the visitor level. Additionally, it might be challenging to trust Google's data computation and attribution techniques due to their obscurity.
Score 6 out of 10
Vetted Review
Verified User
IBM Analytics is a great tool for measuring and analyzing web traffic along with consumer behavior to a degree. When compared to other solutions and tools available in the market today, I'd suggest checking out Kissmetrics or even Google Analytics over this tool. Ultimately, it will come down to the end user and if they are comfortable in the environment of the backend and workflows of IBM Digital Analytics.
March 07, 2018

IBM is dead

Score 2 out of 10
Vetted Review
Verified User
IBM Digital Analytics was already in place when our team was brought on. None of us are fans. IBM does not seem to care from a customer service level whether or not we are satisfied or getting what we need out of their offering.
March 06, 2018

Disappointed

Score 1 out of 10
Vetted Review
Verified User
I think that Google Analytics does everything just a little bit better than IBM. I was brought in with IBM being so deeply integrated with existing systems that changing to another tool isn't viable at this time.
Score 2 out of 10
Vetted Review
Verified User
Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.
Stewart Pratt | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
IBM Digital Analytics is typically a choice driven by CMS and pricing decisions. In terms of stand alone considerations:

Adobe Analytics typically wins on flexibility (aka ability to customize the system to your particular business)
Google Analytics typically wins on technical user base (aka ability to easily hire teams with the expertise to support the product)
IBM typically wins on uniformity/standardization of deployment and industry benchmarking (aka proven, standard deployment process leading to less error prone implementation)
Score 8 out of 10
Vetted Review
Reseller
  • Google Analytics,Adobe Business Catalyst,Adobe Analytics
Compared to Adobe: I think Adobe Analytics and IBM DA are very close in terms of functionalities. IBM makes the difference when it comes to the marketing attribution model. Also, the pre-integrated solutions such as LIVEmail or IBM Recommendations are very easy to use and allow strong ROI.
Compared to Google: the main asset of IBM compared to GA is the fact that you can go down to the visitor level in Analytics and run much more precise analysis. Also, in Google the data calculation and attribution models can be unclear and therefore difficult to trust.
J. G. Emile Daigle | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Adobe Analytics,Google Analytics,Webtrends Analytics
IBM Analytics typically goes up against Adobe Analytics in the enterprise web analytics product selection process. When we determine a client isn't after the big guns, we'll usually refer them to Google Analytics, but when individual user conversion tracking is a must, we will steer them towards IBM Digital Analytics.
John Runyon | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Reseller
Google Analytics - Compared to IBM, not as strong on the product reporting (product views, abandoned carts etc.). The end results can be achieved through custom variables, but that does require custom coding. While Google does at least have a reporting API, it is not nearly as streamlined as IBM's.Google has at least caught up in the way of custom metrics and some visitor stitching with the Universal Analytics.

Site Catalyst - Compared to IBM, definitely a much more intensive implementation.
Seth Poplaski | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Reseller
Google Analytics is great low cost alternative to IBM Digital Analytics for smaller, low traffic sites but does not offer the in depth product performance reports we require for our retail clients. IBM can add notes on Google's user interface but Google should really add additional e-commerce capabilities. Google should also reevaluate their policy on the use of PII data.
Score 7 out of 10
Vetted Review
Reseller
As a consulting company, we tailor the analytics solution to our clients. Usually they start with a free solution like Google Analytics, but they rapidly end up with a paying solution because it offers a deeper analysis and less restrictions on the data.

For instance Google Analytics will not allow you to nail a visitor and trace his journey from the start of his visit to the end of it. Moreover we are, with IBM Analytics for example able to identify the visitors that came multiple times in their lifetime to buy online. This allows us to study the customer life cycle and link this with the email that we send them to re-engage them after a while.

An other strength that IBM Analytics has compared to Google Analytics is the ability to have 50 attributes per tags and therefore adapt the tracking to the company.

The weak point however is the price of the solution.
Gareth Beer | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
  • Google Analytics,Adobe Analytics
I would put DA above both GA and AA because of the overall package. Google is great because it's free but it doesn’t quite get to the level I want. I found the UX on Adobe frustrating and lacking a user friendly outlook. For me the biggest selling point of DA is the integration into the EMM suite. IBM has really captured the market in putting together a marketing package and putting data at the heart of this.
Jim Moult | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I mentioned Adobe and Google and made some comparisons in prior questions. I believe that any of these packages can be made quite powerful with a good implementation, which includes a good tagging strategy. I like Coremetrics best because I believe it is easier to get a solid implementation, and it is possible to get the added analytics capabilities that Adobe provides using exports, a good data model for your ETLs and BI tools with a data warehouse.
Nathaniel Guralski | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
I feel that Google Analytics give you what you really need, without the hefty price tag. Along with giving you what you need, it is extremely more user friendly than IBM DA and can be easily learned by a multitude of people while still giving very significant information that will be useful in your reviews.
Score 8 out of 10
Vetted Review
Verified User
Omniture and Webtrends were also considered. When business needs are met by both Coremetrics and Omniture, the latter tends to be more expensive. Webtrends is often a good choice when server logs are also used with page tags. Server logs is an older technology which tends to undercount discrete web visitors (because multiple visits from different people at a single company are counted a a single visit). But, as Coremetrics and Google Analytics only use the newer tag technology, Webtrends can be a good choice if both server logs and tags are being used.

Coremetrics is renowed for it's great support and easy implementation which - along with cost - was a deciding factor in many situations.

Timothy Ponce | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Webtrends and Omniture were on the shortlist. Webtrends tagging implementation seemed a little less flexible than Omniture and Coremetrics. When it finally came down to pricing and desired features, Omniture and Coremetrics were not significantly different, so we based the final call on customer service. Testimonials from current clients and peers using both systems seemed to indicate that Coremetrics had winning customer service.
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