IBM Digital Analytics

IBM Digital Analytics

IBM Digital Analytics

Overview

Reviews

IBM is dead

2
We use IBM Digital Analytics to track website activity through element tags, conversion events, marketing programs, etc. We analyze the …
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Disappointed

1
It is currently used by the marketing strategy department. We have been using Digital Analytics along with other reporting tools to drive …
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IBM Digital Analytics Review

8
We are a reseller of IBM DA where we have many clients engaged with several levels of the IBM product suite. The data is used across many …

DA review

8
IBM Digital Analytics has played a huge part in our organization each and every day. We are a re-seller of IBM Digital Analytics. Our …

Honest Review of IBM Digital Analytics

5
We use IBM Digital Analytics as a 3rd party analytics tool for many of our clients. The tool is able to provide a holistic view of …
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Pricing

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What is IBM Digital Analytics?

IBM acquired Coremetrics in 2010, and has since re-branded the platform to the IBM Digital Marketing Optimization Solution. This cloud-based solution includes IBM Digital Analytics, the core analytical product, as well as several add-on modules, including Benchmark, Product Recommendations,…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Alternatives Pricing

What is Google Analytics?

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

What is Matomo Analytics (formerly Piwik)?

Piwik is an open source analytics platform that enables users to measure web and mobile apps as well as intranet portals. It protects the privacy of users through advanced privacy features and its approach to data ownership. Piwik offers On-premises and Cloud deployment options. Available in over…

Features Scorecard

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Product Details

What is IBM Digital Analytics?

IBM acquired Coremetrics in 2010, and has since re-branded the platform to the IBM Digital Marketing Optimization Solution. This cloud-based solution includes IBM Digital Analytics, the core analytical product, as well as several add-on modules, including Benchmark, Product Recommendations, Lifecycle, Multisite, and more. IBM has integrated the Digital Marketing Optimization platform with other solutions, like WebSphere Commerce and Portal for ecommerce, IBM Campaign and Interact (acquired from Unica in 2010) for cross-channel campaign management, IBM Tealeaf (acquired in 2012) for customer experience management, and much more. IBM continues to integrate the Digital Marketing Optimization platform into many other solutions as well, from business intelligence tools, to social media analytics, and more.

IBM Digital Marketing Optimization primarily competes with other enterprise-level digital analytics solutions like Adobe Omniture, Google Analytics, WebTrends, and more.

IBM Digital Analytics Video

IBM Digital Analytics March 2018 Release

IBM Digital Analytics Integrations

IBM Digital Analytics Competitors

IBM Digital Analytics Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Alternatives

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Frequently Asked Questions

What is IBM Digital Analytics?

IBM acquired Coremetrics in 2010, and has since re-branded the platform to the IBM Digital Marketing Optimization Solution. This cloud-based solution includes IBM Digital Analytics, the core analytical product, as well as several add-on modules, including Benchmark, Product Recommendations, Lifecycle, Multisite, and more. IBM has integrated the Digital Marketing Optimization platform with other solutions, like WebSphere Commerce and Portal for ecommerce, IBM Campaign and Interact (acquired from Unica in 2010) for cross-channel campaign management, IBM Tealeaf (acquired in 2012) for customer experience management, and much more. IBM continues to integrate the Digital Marketing Optimization platform into many other solutions as well, from business intelligence tools, to social media analytics, and more. IBM Digital Marketing Optimization primarily competes with other enterprise-level digital analytics solutions like Adobe Omniture, Google Analytics, WebTrends, and more.

What is IBM Digital Analytics's best feature?

Reviewers rate Implementation Rating highest, with a score of 9.9.

Who uses IBM Digital Analytics?

The most common users of IBM Digital Analytics are from Enterprises and the Marketing & Advertising industry.

Reviews

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Score 8 out of 10
Vetted Review
Reseller
Review Source
Yes
At one point, there were multiple bugs that needed immediate attention and I have to say that the support team went above and beyong in terms of support. They put a dedicated person to our account who provided weekly updates and advised on the timeline for resolution.