From Coremetrics to IBM Digital Analytics
We've recently implemented IBM analytics for the B2B portion of our business. Our marketing dept primarily uses it to track incoming …
IBM Digital Analytics
IBM Digital Analytics
Overview
Recent Reviews
Video Reviews
Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of IBM Digital Analytics, and make your voice heard!
Pricing
View all pricingN/A
Unavailable
What is IBM Digital Analytics?
IBM acquired Coremetrics in 2010, and has since re-branded the platform to the IBM Digital Marketing Optimization Solution. This cloud-based solution includes IBM Digital Analytics, the core analytical product, as well as several add-on modules, including Benchmark, Product Recommendations,…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
Would you like us to let the vendor know that you want pricing?
2 people want pricing too
Alternatives Pricing
What is Google Analytics?
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
What is Kissmetrics?
Kissmetrics is a customer engagement automation platform. This solution includes behavioral analytics, segmentation, and email campaign automation.
Features Scorecard
No scorecards have been submitted for this product yet.Start a Scorecard.
Product Details
What is IBM Digital Analytics?
IBM acquired Coremetrics in 2010, and has since re-branded the platform to the IBM Digital Marketing Optimization Solution. This cloud-based solution includes IBM Digital Analytics, the core analytical product, as well as several add-on modules, including Benchmark, Product Recommendations, Lifecycle, Multisite, and more. IBM has integrated the Digital Marketing Optimization platform with other solutions, like WebSphere Commerce and Portal for ecommerce, IBM Campaign and Interact (acquired from Unica in 2010) for cross-channel campaign management, IBM Tealeaf (acquired in 2012) for customer experience management, and much more. IBM continues to integrate the Digital Marketing Optimization platform into many other solutions as well, from business intelligence tools, to social media analytics, and more.
IBM Digital Marketing Optimization primarily competes with other enterprise-level digital analytics solutions like Adobe Omniture, Google Analytics, WebTrends, and more.
IBM Digital Analytics Video
IBM Digital Analytics March 2018 Release
IBM Digital Analytics Integrations
IBM Digital Analytics Competitors
IBM Digital Analytics Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Comparisons
View all alternatives
Frequently Asked Questions
What is IBM Digital Analytics?
IBM acquired Coremetrics in 2010, and has since re-branded the platform to the IBM Digital Marketing Optimization Solution. This cloud-based solution includes IBM Digital Analytics, the core analytical product, as well as several add-on modules, including Benchmark, Product Recommendations, Lifecycle, Multisite, and more. IBM has integrated the Digital Marketing Optimization platform with other solutions, like WebSphere Commerce and Portal for ecommerce, IBM Campaign and Interact (acquired from Unica in 2010) for cross-channel campaign management, IBM Tealeaf (acquired in 2012) for customer experience management, and much more. IBM continues to integrate the Digital Marketing Optimization platform into many other solutions as well, from business intelligence tools, to social media analytics, and more.
IBM Digital Marketing Optimization primarily competes with other enterprise-level digital analytics solutions like Adobe Omniture, Google Analytics, WebTrends, and more.
What are IBM Digital Analytics's top competitors?
AT Internet, Google Analytics, and Adobe Analytics are common alternatives for IBM Digital Analytics.
What is IBM Digital Analytics's best feature?
Reviewers rate Implementation Rating highest, with a score of 9.9.
Who uses IBM Digital Analytics?
The most common users of IBM Digital Analytics are from Enterprises (1,001+ employees) and the Marketing & Advertising industry.
Reviews and Ratings
(50)
Reviews
(1-3 of 3)- Popular Filters
Companies can't remove reviews or game the system. Here's why
- Tracking ROI on marketing spend
- Highlight areas for UX improvement
- Benchmark historical performance
- Provide a blended view of the channels involved in a user's conversion cycle
April 09, 2014
E-commerce is real strong point.
- Coremetrics enables marketing stakeholders to easily follow and measure the success of their marketing initiatives.
- Track conversion in sales and enables you to test different marketing offers and see the impacts in real $
- Strong and very reliable solution for businesses taking critical marketing decisions based on analytics
August 27, 2013
Solid web analysis product
- We used Coremetrics Web Analytics to measure everything related to online marketing campaigns and customer behavior: visitors, traffic sources, content pathing, ROI for paid ads, checkout conversion rates, email campaign success, and visitor segmentation.
- We utilized Explore and Impression Attribution to dig into answers to very specific questions such as, "Which members who were exposed to brand X via step Y of web asset Z in the past 6 months?" These figures were valuable to sell and optimize branded campaigns to partners.