IBM Digital Analytics

IBM Digital Analytics

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Score 8.1 out of 100
IBM Digital Analytics

Overview

Recent Reviews

IBM is dead

2 out of 10
March 07, 2018
We use IBM Digital Analytics to track website activity through element tags, conversion events, marketing programs, etc. We analyze the …
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Disappointed

1 out of 10
March 06, 2018
It is currently used by the marketing strategy department. We have been using Digital Analytics along with other reporting tools to drive …
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DA review

8 out of 10
May 23, 2014
IBM Digital Analytics has played a huge part in our organization each and every day. We are a re-seller of IBM Digital Analytics. Our …
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Pricing

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What is IBM Digital Analytics?

IBM acquired Coremetrics in 2010, and has since re-branded the platform to the IBM Digital Marketing Optimization Solution. This cloud-based solution includes IBM Digital Analytics, the core analytical product, as well as several add-on modules, including Benchmark, Product Recommendations,…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Alternatives Pricing

What is Google Analytics?

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

What is Kissmetrics?

Kissmetrics is a customer engagement automation platform. This solution includes behavioral analytics, segmentation, and email campaign automation.

Features Scorecard

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Product Details

What is IBM Digital Analytics?

IBM acquired Coremetrics in 2010, and has since re-branded the platform to the IBM Digital Marketing Optimization Solution. This cloud-based solution includes IBM Digital Analytics, the core analytical product, as well as several add-on modules, including Benchmark, Product Recommendations, Lifecycle, Multisite, and more. IBM has integrated the Digital Marketing Optimization platform with other solutions, like WebSphere Commerce and Portal for ecommerce, IBM Campaign and Interact (acquired from Unica in 2010) for cross-channel campaign management, IBM Tealeaf (acquired in 2012) for customer experience management, and much more. IBM continues to integrate the Digital Marketing Optimization platform into many other solutions as well, from business intelligence tools, to social media analytics, and more.

IBM Digital Marketing Optimization primarily competes with other enterprise-level digital analytics solutions like Adobe Omniture, Google Analytics, WebTrends, and more.

IBM Digital Analytics Video

IBM Digital Analytics March 2018 Release

IBM Digital Analytics Integrations

IBM Digital Analytics Competitors

IBM Digital Analytics Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Comparisons

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Frequently Asked Questions

What is IBM Digital Analytics?

IBM acquired Coremetrics in 2010, and has since re-branded the platform to the IBM Digital Marketing Optimization Solution. This cloud-based solution includes IBM Digital Analytics, the core analytical product, as well as several add-on modules, including Benchmark, Product Recommendations, Lifecycle, Multisite, and more. IBM has integrated the Digital Marketing Optimization platform with other solutions, like WebSphere Commerce and Portal for ecommerce, IBM Campaign and Interact (acquired from Unica in 2010) for cross-channel campaign management, IBM Tealeaf (acquired in 2012) for customer experience management, and much more. IBM continues to integrate the Digital Marketing Optimization platform into many other solutions as well, from business intelligence tools, to social media analytics, and more. IBM Digital Marketing Optimization primarily competes with other enterprise-level digital analytics solutions like Adobe Omniture, Google Analytics, WebTrends, and more.

What is IBM Digital Analytics's best feature?

Reviewers rate Implementation Rating highest, with a score of 9.9.

Who uses IBM Digital Analytics?

The most common users of IBM Digital Analytics are from Enterprises (1,001+ employees) and the Marketing & Advertising industry.

Reviews

(1-3 of 3)
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Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Coremetrics enables marketing stakeholders to easily follow and measure the success of their marketing initiatives.
  • Track conversion in sales and enables you to test different marketing offers and see the impacts in real $
  • Strong and very reliable solution for businesses taking critical marketing decisions based on analytics
Timothy Ponce | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • We used Coremetrics Web Analytics to measure everything related to online marketing campaigns and customer behavior: visitors, traffic sources, content pathing, ROI for paid ads, checkout conversion rates, email campaign success, and visitor segmentation.
  • We utilized Explore and Impression Attribution to dig into answers to very specific questions such as, "Which members who were exposed to brand X via step Y of web asset Z in the past 6 months?" These figures were valuable to sell and optimize branded campaigns to partners.