IBM Digital Analytics

IBM Digital Analytics

Score 7.0 out of 10
IBM Digital Analytics

Overview

What is IBM Digital Analytics?

IBM acquired Coremetrics in 2010, and has since re-branded the platform to the IBM Digital Marketing Optimization Solution. This cloud-based solution includes IBM Digital Analytics, the core analytical product, as well as several add-on modules, including Benchmark, Product Recommendations, Lifecycle,...
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Recent Reviews

IBM is dead

2 out of 10
March 07, 2018
We use IBM Digital Analytics to track website activity through element tags, conversion events, marketing programs, etc. We analyze the …
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Disappointed

1 out of 10
March 06, 2018
It is currently used by the marketing strategy department. We have been using Digital Analytics along with other reporting tools to drive …
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Pricing

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What is IBM Digital Analytics?

IBM acquired Coremetrics in 2010, and has since re-branded the platform to the IBM Digital Marketing Optimization Solution. This cloud-based solution includes IBM Digital Analytics, the core analytical product, as well as several add-on modules, including Benchmark, Product Recommendations,…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Alternatives Pricing

What is Google Analytics?

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

What is Smartlook?

Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic tracked events, and…

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Product Demos

IBM Digital Analytics March 2018 Release
04:17
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Product Details

What is IBM Digital Analytics?

IBM acquired Coremetrics in 2010, and has since re-branded the platform to the IBM Digital Marketing Optimization Solution. This cloud-based solution includes IBM Digital Analytics, the core analytical product, as well as several add-on modules, including Benchmark, Product Recommendations, Lifecycle, Multisite, and more. IBM has integrated the Digital Marketing Optimization platform with other solutions, like WebSphere Commerce and Portal for ecommerce, IBM Campaign and Interact (acquired from Unica in 2010) for cross-channel campaign management, IBM Tealeaf (acquired in 2012) for customer experience management, and much more. IBM continues to integrate the Digital Marketing Optimization platform into many other solutions as well, from business intelligence tools, to social media analytics, and more.

IBM Digital Marketing Optimization primarily competes with other enterprise-level digital analytics solutions like Adobe Omniture, Google Analytics, WebTrends, and more.

IBM Digital Analytics Video

IBM Digital Analytics March 2018 Release

IBM Digital Analytics Integrations

IBM Digital Analytics Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

IBM acquired Coremetrics in 2010, and has since re-branded the platform to the IBM Digital Marketing Optimization Solution. This cloud-based solution includes IBM Digital Analytics, the core analytical product, as well as several add-on modules, including Benchmark, Product Recommendations, Lifecycle, Multisite, and more. IBM has integrated the Digital Marketing Optimization platform with other solutions, like WebSphere Commerce and Portal for ecommerce, IBM Campaign and Interact (acquired from Unica in 2010) for cross-channel campaign management, IBM Tealeaf (acquired in 2012) for customer experience management, and much more. IBM continues to integrate the Digital Marketing Optimization platform into many other solutions as well, from business intelligence tools, to social media analytics, and more. IBM Digital Marketing Optimization primarily competes with other enterprise-level digital analytics solutions like Adobe Omniture, Google Analytics, WebTrends, and more.

AT Internet, Google Analytics, and Adobe Analytics are common alternatives for IBM Digital Analytics.

Reviewers rate Implementation Rating highest, with a score of 9.9.

The most common users of IBM Digital Analytics are from Enterprises (1,001+ employees).
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Comparisons

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Reviews

(1-1 of 1)
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Score 8 out of 10
Vetted Review
Verified User
  • E-commerce is Coremetrics' strong point. The solution is very good at reporting for ecomerce sites. For example, it gives excellent data on products purchased and abandoned cart value and other E-commerce statistics. Omniture is perhaps better for more general content browsing statistics, but Coremetrics is the clear leader for E-commerce sites.
  • Easy and well documented implementation
  • Fast, easy and customizable reporting UI
  • Data mining or AdHoc visit-based analysis: All packages provide a way to do a deep dive on data. Usually you will need a custom report to cover something that is not covered out-of-the-box. For example, you might want to know whether more purchases are coming from people using one browser over another. Coremetrics does provide access to the database to build relationships between objects to construct custom reports. though it is possible to build these ad-hoc reports in Coremetrics, it's not that easy. Once you stray outside the standard templated reports, it's not the best solution for creating custom reports.
  • Since it's a flat, table-based analytics solution, there are potential table limits which can be reached on large datasets
  • Close monitoring of the different marketing online initiatives. Making sure money is well spent.
It's a very good analytics package. No solution is perfect so it's important to test them. For an e-commerce site, Coremetrics may well be the best solution out there.
As mentioned previously, I believe Explore should be bundled with the basic Coremetrics package. So, please negotiate this module as part of your global contract.
20
Most of the users are in Marketing but Sales and IT people are also part of the user base.
1
  • Coremetrics enables marketing stakeholders to easily follow and measure the success of their marketing initiatives.
  • Track conversion in sales and enables you to test different marketing offers and see the impacts in real $
  • Strong and very reliable solution for businesses taking critical marketing decisions based on analytics
Mostly from Google Analytics, or building on previous Coremetrics implementations.
Omniture and Webtrends were also considered. When business needs are met by both Coremetrics and Omniture, the latter tends to be more expensive. Webtrends is often a good choice when server logs are also used with page tags. Server logs is an older technology which tends to undercount discrete web visitors (because multiple visits from different people at a single company are counted a a single visit). But, as Coremetrics and Google Analytics only use the newer tag technology, Webtrends can be a good choice if both server logs and tags are being used.

Coremetrics is renowed for it's great support and easy implementation which - along with cost - was a deciding factor in many situations.

  • Professional services company
I was the consultant responsible for the deployment.
  • Online training
  • Self-taught
Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.
It all depends if you are experienced working with analytic software. I would say Coremetrics is easy to learn, but any form of training will help you get up to speed faster.
If e-commerce tracking is your main goal, Coremetrics will do a perfect job and is configurable to meet your needs. For other sites, we may lack advanced content grouping for example.
Follow the very detailed implementation guide. That will save you time and erroneous data.
No - we have not done any customization to the interface
No - we have not done any custom code
No
Standard support is great. It may be helpful, as with other solutions, to have a consultant help you out with the initial implementation, training and to drive a Web Analytics culture in your organization. Once you are up to speed, Coremetrics standard support will usually be enough, and you won't need to pay for additional support.
Even if all things in this world can be improved upon, Coremetrics support is the best I have seen.
Very easy to implement and use.
This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.
Never had any issues.
As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.
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