Coremetrics / IBM Digital Analytics (discontinued) Reviews & Ratings 2024

Name: IBM Digital Analytics March 2018 Release
Uploaded: 2018-04-02T19:21:10.000Z
Duration: 4 min 17 s
Description: IBM Digital Analytics March 2018 Release

Overview

What is Coremetrics / IBM Digital Analytics (discontinued)?

Recent Reviews

IBM Digital Analytics - Good enough for most, but high room for improvement

7 out of 10

August 01, 2022

Incentivized

For our clients, IBM Digital Analytics serves as our primary digital analytics solution. We use the CMS platform to construct the …

Good Product

9 out of 10

February 20, 2019

Incentivized

We are currently testing a couple projects using ML Algorithms in Watson to improve the customer experience. Watson Customer Experience …

From Coremetrics to IBM Digital Analytics

6 out of 10

May 22, 2018

Incentivized

We've recently implemented IBM analytics for the B2B portion of our business. Our marketing dept primarily uses it to track incoming …

IBM is dead

2 out of 10

March 07, 2018

Incentivized

We use IBM Digital Analytics to track website activity through element tags, conversion events, marketing programs, etc. We analyze the …

Disappointed

1 out of 10

March 06, 2018

Incentivized

It is currently used by the marketing strategy department. We have been using Digital Analytics along with other reporting tools to drive …

Practical CXA

7 out of 10

October 17, 2017

Incentivized

We leverage IBM CXA predominantly in support of clients. We do, however, use it against our own web assets to understand customer …

Unless you're looking for a complex site 'cash register,' don't waste your time

2 out of 10

February 25, 2015

IBM Digital Analytics was used to monitor on-site user behavior, highlight areas of drop-off across key lead capture pathways, provide …

IBM Digital Analytics: Overall product suite, digital ecosystem and marketing priorities should guide your choice

6 out of 10

February 04, 2015

Incentivized

Our clients have traditionally selected IBM Digital Analytics over competitive platforms when they need a robust, enterprise system which …

Reliable, Marketing oriented & efficient Digital Analytics Solution

8 out of 10

February 04, 2015

We use IBM DA as our main Digital Analytics solution for our clients. We implement the solution on the CMS platform and we have built an …

IBM Digital Analytics, harness the Core of your Metrics

9 out of 10

June 30, 2014

Incentivized

As a consultancy, we use a wide variety of web analytics products. We started working with IBM Digital Analytics when we developed a …

Honest Review of IBM Digital Analytics

5 out of 10

June 27, 2014

Incentivized

We use IBM Digital Analytics as a 3rd party analytics tool for many of our clients. The tool is able to provide a holistic view of …

In my opinion: IBM Digital Analytics, aka Coremetrics review.

7 out of 10

June 17, 2014

Incentivized

It was used by the web marketing department for web traffic analytics.

DA vs GA - Which Tech Giant has the edge on Analytics?

8 out of 10

May 28, 2014

My company resells IBM Digital Analytics for our clients and provides reporting and strategy services along with the tool. The tool …

DA review

8 out of 10

May 23, 2014

IBM Digital Analytics has played a huge part in our organization each and every day. We are a re-seller of IBM Digital Analytics. Our …

IBM Digital Analytics Review

8 out of 10

May 22, 2014

We are a reseller of IBM DA where we have many clients engaged with several levels of the IBM product suite. The data is used across many …

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Pricing

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Coremetrics / IBM Digital Analytics (discontinued)

N/A

Unavailable

What is Coremetrics / IBM Digital Analytics (discontinued)?

Entry-level set up fee?

No setup fee

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

2 people also want pricing

Alternatives Pricing

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

Smartlook

$55

per month 5000 sessions

What is Smartlook?

Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic tracked events, and…

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Product Details

About
Integrations
Competitors
Tech Details
FAQs

What is Coremetrics / IBM Digital Analytics (discontinued)?

Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product.

IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. This cloud-based solution included IBM Digital Analytics, the core analytical product, as well as several add-on modules, including Benchmark, Product Recommendations, Lifecycle, and Multisite.

IBM integrated the Digital Marketing Optimization platform with other solutions, like WebSphere Commerce and Portal for ecommerce, IBM Campaign and Interact (acquired from Unica in 2010) for cross-channel campaign management, and IBM Tealeaf (acquired in 2012) for customer experience management.

Product support was ultimately provided by Acoustic, but the product is not a part of the company's plans going forward.

Coremetrics / IBM Digital Analytics (discontinued) Video

IBM Digital Analytics March 2018 Release

Coremetrics / IBM Digital Analytics (discontinued) Integrations

Searchmetrics Suite

Coremetrics / IBM Digital Analytics (discontinued) Competitors

Coremetrics / IBM Digital Analytics (discontinued) Technical Details

Operating Systems	Unspecified
Mobile Application	No

Frequently Asked Questions

Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product. IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. Product support was ultimately provided by Acoustic, but the product is not a part of the company's plans going forward.

Piano Analytics, Google Analytics, and Adobe Analytics are common alternatives for Coremetrics / IBM Digital Analytics (discontinued).

Reviewers rate Support Rating highest, with a score of 2.3.

The most common users of Coremetrics / IBM Digital Analytics (discontinued) are from Mid-sized Companies (51-1,000 employees).

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Comparisons

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Reviews and Ratings

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Companies can't remove reviews or game the system. Here's why

February 25, 2015

Unless you're looking for a complex site 'cash register,' don't waste your time

Verified User

Analyst in Marketing

Banking Company, 1001-5000 employees

Score 2 out of 10

Vetted Review

Verified User

Use Cases and Deployment Scope

IBM Digital Analytics was used to monitor on-site user behavior, highlight areas of drop-off across key lead capture pathways, provide direction, and historical aggregation of digital marketing initiatives and set performance benchmarks for an ecommerce acquisition channel. Away from the 'out of box' options we leveraged Digital Analytics registrationIDs to capture multi-channel attribution data, which was warehoused and frequently mined to determine the digital marketing mix, that brought successful customers to the business.

Pros and Cons

Click pathways provided a robust way to analyze visitor pathways
TruePath Funnels were essential to learn day over day changes through key lead capture paths
Ability to accept and table a variety of user & registration IDs allowed us to perform off-UI multichannel analysis

The JavaScript library sitting at the back-end of IBM Digital Analytics is extremely cumbersome for non-developer, marketing users. While the JS library does provides endless customization, the complexity and ramp-up time to understand the basics can be a barrier when trouble-shooting basic re-configurations.
IBM Digital Analytics is HEAVILY geared towards online retailers, acting more as a website's cash register as opposed to a tried-and-true web diagnostic and analytics tool
The support for IBM Digital Analytics was lackluster, we found ourselves often tangled in the bureaucracy that is IBM, when REAL problems occurred.

Likelihood to Recommend

It's better suited for sites where retail is the core of the site, but with that said, don't expect the tool to provide a holistic view on your multi-channel attribution pathways --- for this time of purview of your digital marketing blend we chose to develop our own, off-UI solution rather than paying IBM for additional modules to answer our mutli-channel questions.

Return on Investment

Certainly gave us a an accurate, last click view of channels contributing to lead conversion

Alternatives Considered

Google Analytics

Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

Tracking ROI on marketing spend
Highlight areas for UX improvement
Benchmark historical performance
Provide a blended view of the channels involved in a user's conversion cycle

Innovative Uses

Creating an data-base centered around IBM Digital Analytic's registrationID, used to track off-site lead throughput and identify a full view on the user's marketing lifecycle