IBM Digital Analytics

IBM Digital Analytics Reviews

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Reviews
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Stewart Pratt | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
I do not currently govern an existing implementation. However, once selected, I would suggest that changing platforms is an EXTREMELY costly proposition in terms of time, cost, and disruption of business analytics.
John Runyon | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Reseller
Review Source
It is still a best in class analytics platform, but working with IBM contracting has proven to be quite a hassle at times... There are proven pros and cons to each of the major systems and vendors (most I already listed). I always recommend to establish the business questions you are trying to answer, determine which platform answers them best and decide whether it is worth the dollar investment.
Seth Poplaski | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Reseller
Review Source
IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements.
Nathaniel Guralski | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source
As a company, it is beginning to become apparent that Google Analytics may be our best usage. We do not have any analytic experts in our bank and we do not need all the bells and whistles that IBM DA brings to the table and can utilize the simplicity of a program such as Google Analytics to our advantage without a price tag and much easier navigation.
Score 8 out of 10
Vetted Review
Reseller
Review Source
- Level of support and training provided
- Flexibility of the tracking solution via the tags attribute that allows us to answer to each of our client's objectives

What is IBM Digital Analytics?

IBM acquired Coremetrics in 2010, and has since re-branded the platform to the IBM Digital Marketing Optimization Solution. This cloud-based solution includes IBM Digital Analytics, the core analytical product, as well as several add-on modules, including Benchmark, Product Recommendations, Lifecycle, Multisite, and more. IBM has integrated the Digital Marketing Optimization platform with other solutions, like WebSphere Commerce and Portal for ecommerce, IBM Campaign and Interact (acquired from Unica in 2010) for cross-channel campaign management, IBM Tealeaf (acquired in 2012) for customer experience management, and much more. IBM continues to integrate the Digital Marketing Optimization platform into many other solutions as well, from business intelligence tools, to social media analytics, and more.

IBM Digital Marketing Optimization primarily competes with other enterprise-level digital analytics solutions like Adobe Omniture, Google Analytics, WebTrends, and more.

IBM Digital Analytics Video

IBM Digital Analytics March 2018 Release

IBM Digital Analytics Integrations

IBM Digital Analytics Competitors

IBM Digital Analytics Pricing

IBM Digital Analytics Technical Details

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Frequently Asked Questions

What is IBM Digital Analytics?

IBM acquired Coremetrics in 2010, and has since re-branded the platform to the IBM Digital Marketing Optimization Solution. This cloud-based solution includes IBM Digital Analytics, the core analytical product, as well as several add-on modules, including Benchmark, Product Recommendations, Lifecycle, Multisite, and more. IBM has integrated the Digital Marketing Optimization platform with other solutions, like WebSphere Commerce and Portal for ecommerce, IBM Campaign and Interact (acquired from Unica in 2010) for cross-channel campaign management, IBM Tealeaf (acquired in 2012) for customer experience management, and much more. IBM continues to integrate the Digital Marketing Optimization platform into many other solutions as well, from business intelligence tools, to social media analytics, and more. IBM Digital Marketing Optimization primarily competes with other enterprise-level digital analytics solutions like Adobe Omniture, Google Analytics, WebTrends, and more.

What is IBM Digital Analytics's best feature?

Reviewers rate Implementation Rating highest, with a score of 9.9.

Who uses IBM Digital Analytics?

The most common users of IBM Digital Analytics are from Enterprises and the Marketing & Advertising industry.