IBM Digital Analytics

IBM Digital Analytics

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Score 7.0 out of 100
IBM Digital Analytics

Overview

Recent Reviews

IBM is dead

2 out of 10
March 07, 2018
We use IBM Digital Analytics to track website activity through element tags, conversion events, marketing programs, etc. We analyze the …
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Disappointed

1 out of 10
March 06, 2018
It is currently used by the marketing strategy department. We have been using Digital Analytics along with other reporting tools to drive …
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DA review

8 out of 10
May 23, 2014
IBM Digital Analytics has played a huge part in our organization each and every day. We are a re-seller of IBM Digital Analytics. Our …
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Pricing

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What is IBM Digital Analytics?

IBM acquired Coremetrics in 2010, and has since re-branded the platform to the IBM Digital Marketing Optimization Solution. This cloud-based solution includes IBM Digital Analytics, the core analytical product, as well as several add-on modules, including Benchmark, Product Recommendations,…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Alternatives Pricing

What is Google Analytics?

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

What is Smartlook?

Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic tracked events, and…

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Product Demos

IBM Digital Analytics March 2018 Release
04:17
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Features Scorecard

No scorecards have been submitted for this product yet..
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Product Details

What is IBM Digital Analytics?

IBM acquired Coremetrics in 2010, and has since re-branded the platform to the IBM Digital Marketing Optimization Solution. This cloud-based solution includes IBM Digital Analytics, the core analytical product, as well as several add-on modules, including Benchmark, Product Recommendations, Lifecycle, Multisite, and more. IBM has integrated the Digital Marketing Optimization platform with other solutions, like WebSphere Commerce and Portal for ecommerce, IBM Campaign and Interact (acquired from Unica in 2010) for cross-channel campaign management, IBM Tealeaf (acquired in 2012) for customer experience management, and much more. IBM continues to integrate the Digital Marketing Optimization platform into many other solutions as well, from business intelligence tools, to social media analytics, and more.

IBM Digital Marketing Optimization primarily competes with other enterprise-level digital analytics solutions like Adobe Omniture, Google Analytics, WebTrends, and more.

IBM Digital Analytics Video

IBM Digital Analytics March 2018 Release

IBM Digital Analytics Integrations

IBM Digital Analytics Competitors

IBM Digital Analytics Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

IBM acquired Coremetrics in 2010, and has since re-branded the platform to the IBM Digital Marketing Optimization Solution. This cloud-based solution includes IBM Digital Analytics, the core analytical product, as well as several add-on modules, including Benchmark, Product Recommendations, Lifecycle, Multisite, and more. IBM has integrated the Digital Marketing Optimization platform with other solutions, like WebSphere Commerce and Portal for ecommerce, IBM Campaign and Interact (acquired from Unica in 2010) for cross-channel campaign management, IBM Tealeaf (acquired in 2012) for customer experience management, and much more. IBM continues to integrate the Digital Marketing Optimization platform into many other solutions as well, from business intelligence tools, to social media analytics, and more. IBM Digital Marketing Optimization primarily competes with other enterprise-level digital analytics solutions like Adobe Omniture, Google Analytics, WebTrends, and more.

AT Internet, Google Analytics, and Adobe Analytics are common alternatives for IBM Digital Analytics.

Reviewers rate Implementation Rating highest, with a score of 9.9.

The most common users of IBM Digital Analytics are from Enterprises (1,001+ employees) and the Marketing & Advertising industry.
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Comparisons

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Reviews

(1-19 of 19)
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Stewart Pratt | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
I do not currently govern an existing implementation. However, once selected, I would suggest that changing platforms is an EXTREMELY costly proposition in terms of time, cost, and disruption of business analytics.
Score 8 out of 10
Vetted Review
Reseller
Review Source
- Level of support and training provided
- Flexibility of the tracking solution via the tags attribute that allows us to answer to each of our client's objectives
John Runyon | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Reseller
Review Source
It is still a best in class analytics platform, but working with IBM contracting has proven to be quite a hassle at times... There are proven pros and cons to each of the major systems and vendors (most I already listed). I always recommend to establish the business questions you are trying to answer, determine which platform answers them best and decide whether it is worth the dollar investment.
Seth Poplaski | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Reseller
Review Source
IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements.
Nathaniel Guralski | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source
As a company, it is beginning to become apparent that Google Analytics may be our best usage. We do not have any analytic experts in our bank and we do not need all the bells and whistles that IBM DA brings to the table and can utilize the simplicity of a program such as Google Analytics to our advantage without a price tag and much easier navigation.
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