IBM Digital Analytics

IBM Digital Analytics

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Score 8.1 out of 100
IBM Digital Analytics

Overview

Recent Reviews

IBM is dead

2 out of 10
March 07, 2018
We use IBM Digital Analytics to track website activity through element tags, conversion events, marketing programs, etc. We analyze the …
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Disappointed

1 out of 10
March 06, 2018
It is currently used by the marketing strategy department. We have been using Digital Analytics along with other reporting tools to drive …
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DA review

8 out of 10
May 23, 2014
IBM Digital Analytics has played a huge part in our organization each and every day. We are a re-seller of IBM Digital Analytics. Our …
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Pricing

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What is IBM Digital Analytics?

IBM acquired Coremetrics in 2010, and has since re-branded the platform to the IBM Digital Marketing Optimization Solution. This cloud-based solution includes IBM Digital Analytics, the core analytical product, as well as several add-on modules, including Benchmark, Product Recommendations,…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Alternatives Pricing

What is Google Analytics?

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

What is Kissmetrics?

Kissmetrics is a customer engagement automation platform. This solution includes behavioral analytics, segmentation, and email campaign automation.

Features Scorecard

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Product Details

What is IBM Digital Analytics?

IBM acquired Coremetrics in 2010, and has since re-branded the platform to the IBM Digital Marketing Optimization Solution. This cloud-based solution includes IBM Digital Analytics, the core analytical product, as well as several add-on modules, including Benchmark, Product Recommendations, Lifecycle, Multisite, and more. IBM has integrated the Digital Marketing Optimization platform with other solutions, like WebSphere Commerce and Portal for ecommerce, IBM Campaign and Interact (acquired from Unica in 2010) for cross-channel campaign management, IBM Tealeaf (acquired in 2012) for customer experience management, and much more. IBM continues to integrate the Digital Marketing Optimization platform into many other solutions as well, from business intelligence tools, to social media analytics, and more.

IBM Digital Marketing Optimization primarily competes with other enterprise-level digital analytics solutions like Adobe Omniture, Google Analytics, WebTrends, and more.

IBM Digital Analytics Video

IBM Digital Analytics March 2018 Release

IBM Digital Analytics Integrations

IBM Digital Analytics Competitors

IBM Digital Analytics Technical Details

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Mobile ApplicationNo

Comparisons

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Frequently Asked Questions

What is IBM Digital Analytics?

IBM acquired Coremetrics in 2010, and has since re-branded the platform to the IBM Digital Marketing Optimization Solution. This cloud-based solution includes IBM Digital Analytics, the core analytical product, as well as several add-on modules, including Benchmark, Product Recommendations, Lifecycle, Multisite, and more. IBM has integrated the Digital Marketing Optimization platform with other solutions, like WebSphere Commerce and Portal for ecommerce, IBM Campaign and Interact (acquired from Unica in 2010) for cross-channel campaign management, IBM Tealeaf (acquired in 2012) for customer experience management, and much more. IBM continues to integrate the Digital Marketing Optimization platform into many other solutions as well, from business intelligence tools, to social media analytics, and more. IBM Digital Marketing Optimization primarily competes with other enterprise-level digital analytics solutions like Adobe Omniture, Google Analytics, WebTrends, and more.

What is IBM Digital Analytics's best feature?

Reviewers rate Implementation Rating highest, with a score of 9.9.

Who uses IBM Digital Analytics?

The most common users of IBM Digital Analytics are from Enterprises (1,001+ employees) and the Marketing & Advertising industry.

Reviews

(1-22 of 22)
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March 07, 2018

IBM is dead

Score 2 out of 10
Vetted Review
Verified User
Review Source
  • We spend too much time trying to work around bugs on the new UI.
  • We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
  • Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.
Score 8 out of 10
Vetted Review
Reseller
Review Source
  • Increase conversion - onsite search analysis, promotional analysis etc allowed to prioritise the investments and the on-going efforts for our clients
  • Better ROI - using the solution is allowing us to educate the client into measuring ROI on every action undertaken on the site
  • Better decision : we do no longer take decisions without looking at the data first
Score 8 out of 10
Vetted Review
Reseller
Review Source
  • Digital Analytics is essential for reporting across web performance and marketing activities.
  • Although ROI is difficult to calculate for a web analytics tool, it has helped us drive business decisions that lead to increased ROI for marketing performance as well as a higher conversion rate on the website leading to higher revenue.
  • In particular, the Digital Recommendations solution has proved positive and has consistently returned positive ROIs for the majority of our clients, on average adding a lift of 5-10% in Sales.
May 23, 2014

DA review

Korey Hart | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Reseller
Review Source
  • DA has increased customer service
  • As more companies become data driven it has definitely helped us to gain more clients.
  • DA has allowed us to provide insights and recommendations around our clients businesses that we wouldn't be able to provide otherwise.
John Runyon | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Reseller
Review Source
  • Increased employee efficiency by utilizing API calls for reporting
  • Lifetime value metrics have helped identify a client's strongest customers and the ability to market to those individuals more likely to convert, for a stronger ROI
  • Identify geographic and technological (mobile etc.) opportunities to expand the client's business
Seth Poplaski | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Reseller
Review Source
  • Using IBM Digital Analytics has allowed us to optimize marketing spend for our clients and provide us the insight to reduce the spend on vendors that are not performing well or not bringing in qualified traffic.
  • Using IBM Digital Analytics data to power on-site product recommendations has increased the percentage of total sales from recommendation zones to around 10% compared to around 1% with manually merchandised zones.
  • Using IBM's TruePath Funnels to analyze the checkout process for various clients has allowed us to see where visitors are dropping out of the checkout process and make improvements to increase conversion rate.
Score 7 out of 10
Vetted Review
Reseller
Review Source
  • IBM Digital Analytics helps with understanding the key strengths and weakness of websites. For instance it helps with understanding if some visitors belonging to a given category are experiencing problems in their journey.
  • The interesting aspect of IBM Digital Analytics is that the more you use it the more you need it and the more you want to know about the visitors. Most of our clients that are on a free solution end up on IBM Digital Analytics because they realize that the tool does not completely answer all the questions they have.
  • The conversion rate of some of our client's websites really went up because we were able to identify the problems that customers had on their websites.
Gareth Beer | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • We have significantly improved our ROI from PPC by analysing data at keyword level. In addition, by allowing our PPC agency to access this data it's improved our we have worked together too
  • Site bounce rate has been improved by us analysing in detail the pages and traffic sources which were driving up the bounce rate. Changes were visible within days
  • Onsite search now converts at 13% since we have been using the D.A data to drive this area (previously this was 9%). Weekly action is undertaken to enhance on site search and alert triggers are set to ensure we aren’t missing key words
Jim Moult | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Having just completed a re-platform for the West Marine site and changing from Adobe to IBM for analytics, there are no significant business changes to link to our choice of an analytics package. That said, I would never be inclined to attribute the ROI to the analytics package itself. IBM and Adobe both have excellent enterprise-class analytics packages. Any decisions should be attributed to the analyses or managers, not to their tools. I don't credit Excel or Access with any ROI either.
Gina Perez | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • Hard to pinpoint how reporting pays for itself...i see this more as a service instead of a ROI ad channel
  • Recommendation has same us with automatic processes driven by data, but you lose the savings by needing a FT person to manage all the levers.