Overview
What is Coremetrics / IBM Digital Analytics (discontinued)?
Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product. IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. Product support was ultimately provided by Acoustic, but the product is…
Good Product
From Coremetrics to IBM Digital Analytics
IBM is dead
Disappointed
Practical CXA
Unless you're looking for a complex site 'cash register,' don't waste your time
IBM Digital Analytics: Overall product suite, digital ecosystem and marketing priorities should guide your choice
Reliable, Marketing oriented & efficient Digital Analytics Solution
IBM Digital Analytics, harness the Core of your Metrics
Honest Review of IBM Digital Analytics
In my opinion: IBM Digital Analytics, aka Coremetrics review.
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Pricing
What is Coremetrics / IBM Digital Analytics (discontinued)?
Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product. IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. Product support was ultimately provided by Acoustic, but the product is not a part of the…
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What is Smartlook?
Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic tracked events, and…
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What is Coremetrics / IBM Digital Analytics (discontinued)?
IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. This cloud-based solution included IBM Digital Analytics, the core analytical product, as well as several add-on modules, including Benchmark, Product Recommendations, Lifecycle, and Multisite.
IBM integrated the Digital Marketing Optimization platform with other solutions, like WebSphere Commerce and Portal for ecommerce, IBM Campaign and Interact (acquired from Unica in 2010) for cross-channel campaign management, and IBM Tealeaf (acquired in 2012) for customer experience management.
Product support was ultimately provided by Acoustic, but the product is not a part of the company's plans going forward.
Coremetrics / IBM Digital Analytics (discontinued) Video
Coremetrics / IBM Digital Analytics (discontinued) Integrations
Coremetrics / IBM Digital Analytics (discontinued) Competitors
Coremetrics / IBM Digital Analytics (discontinued) Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
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Reviews and Ratings
(87)Attribute Ratings
Reviews
(1-5 of 5)- Overall support
- Good ecosystem
- Data reliability
- Very pricey
- No new features
- Old technologies
- UI
- Automated reports
- Easy to use
- Better optimisation
- Pricier than competition
- Learning curve and set up curve is steep
Good Product
- Simple implementation
- Better results
- Easy connectivity
- More knowledge sharing sessions
- UI/UX Improvements
- More tooltips on icons
- Positive: Faster solution
- Positive: Better prediction and service
- Positive: Secure and private
- Product Usability
- Visualizing, integration, and retrieval of structured and unstructured data for better decisions in an intuitive natural language user interface.
- Creating the most effective targeted marketing campaigns and effective sales strategy by leveraging multiple sources of data from analyst reports, social data, blogs, reviews, and market research, and leveraging Watson’s user profiling, message resonance, and psycholinguistic capabilities.
- Leveraging forward-looking structured and unstructured data to enhance intelligent merchandising and management decisions related to product, pricing, and inventory management
- Complex mathematical computation. Watson can perform only very simple number calculations and comparisons.
- Predictive analysis. Watson Advisors cannot perform predictive analysis or predict the future, because it is designed to extract existing knowledge instead of creating new knowledge. It can only find candidate answers by comparing huge amounts of data and considering their statistical strength.
From Coremetrics to IBM Digital Analytics
- Simplified exporting of reports and specific ranges of data
- Automated reports are easy enough to set up
- UI is simple and easy to use
- The speed of the UIX can be improved upon greatly, at times it is laggy.
- The more tabs that are open, the slower the tool becomes.
- Hard tagging is not full of features when compared to other solutions.
- Heavy amount of time for training and setting up
- Increased optimizations of the conversion funnel
- Costlier than other similar web analytical solutions
IBM is dead
- Ability to nicely organize and determine the hierarchy of data
- Ability to hardcode tags throughout your site for specific tracking
- Dashboard provides opportunity to display metrics in various types of charts and graphs
- The new UI is slow, buggy, incomplete, is not intuitive, and has limited support or explanation.
- The demo videos for the new UI showcase features that are not even available in the new UI and support said those features may never be available so they are not sure either why they are shown in the demo videos.
- Tag management is extremely manual leaving a lot of room for human error.
- Support across the board for the legacy UI and new UI are not very helpful. They typically do not take the time to understand the root of your problem and commonly default to the response "that feature is not available". For example, you cannot currently delete reports in the new UI even though there is a delete button available. Support says the feature is not available, so if you want anything deleted you have to submit a list to support and they will delete it for you. This is extremely frustrating when you are creating "test" reports in the new UI and then you have no option to delete them when done.
- We spend too much time trying to work around bugs on the new UI.
- We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
- Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.
Practical CXA
Whilst there are many low-cost tools that provide insight into user activity and indeed offer session replay, this is an invalid basis for analysis; the focus is on raw data and not drawing conclusions from user activity. IBM CXA is particularly strong for transactional assets such as an eStore. It can, however, be applied to any situation involving user activity.
A particularly strong aspect of IBM CXA is the core foundation it sits upon - UBX or Universal Behaviour Exchange. Not only is the capture of user behaviour through activity automatically recorded, but other, physical activity can also be channeled into the solution e.g. physical store purchases, call centre interactions, etc.
IBM CXA is, therefore, in a strong position to represent entire customer journeys and not simply digital ones.
- IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
- The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
- The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
- The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.
- IBM CXA leverages script tagging to inspect specific behaviour patterns. A tagging engine against your web assets is a must-have to simplify script insertion and avoid having to leverage internal IT resources to modify web code.
- Tag management is perhaps the most challenging aspect of IBM CXA. In our view, this could be abstracted further and therefore simplified.
- We would like to see connectors with UBX to common platforms such as CRM, marketing automation. The more this is readily available, the quicker the time to value for clients.
- As mentioned earlier, transactional heavy web assets such as eStores are particularly strong candidates.
- IBM CXA along with other, similar tools, is not set-and-forget. The solution must be well managed in order to deliver value. Purchase of the solution is one thing; driving analytic results is another. If a company's staff are not strong analytical thinkers, CXA will not help. IBM CXA is not just a technology platform - it is a basis to design strong customer touchpoints and interactions. You need to be customer journey design literate to get the best from this.
- The ROI question needs to be focused on clients and not our use internally. We leverage this as a platform for designing customer journeys for our clients.
- The ROI case is far easier to make for eCommerce operators. Customer journey failings can be easily quantified and seemingly simple issues can generate large ROI outcomes. For web assets without a trading bias, ROI can be established using notional value attribution. For example, a lead for motor insurance that is lost can be costed based on average policy value over a typical lifetime; struggle on a customer self-service portal can be quantified on the cost of handling through a call centre; etc.
Adobe Analytics is similar to IBM CXA although not as strong for transactional web assets (eStores). In keeping with IBM CXA, integration with Adobe's own suite of products is strong. However, in a heterogeneous environment, this integration does not count.
Lucky Orange is a low-cost tool that will facilitate session replay of individual customer journeys. This solution does not scale since no one is going to observe 1,000+ customer interactions to deduce issues or failings. This is not suitable for large web assets.
The main reason we chose to work with IBM CXA was the ability to cover analog and digital scenarios by leveraging UBX. This was a major reason for us in designing customer experiences since they are naturally a mix of these two domains.