IBM Digital Analytics Reviews

50 Ratings
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Score 7.6 out of 100

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Anonymous | TrustRadius Reviewer
Score 6 out of 10
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Use Cases and Deployment Scope

We've recently implemented IBM analytics for the B2B portion of our business. Our marketing dept primarily uses it to track incoming traffic and measure ROI of conversion rates and engagement goals. IBM analytics allowed us to build our marketing strategy to get a better return on our SEM budget which is crucial in order to get an increased budget.
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Anonymous | TrustRadius Reviewer
March 07, 2018

IBM is dead

Score 2 out of 10
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Use Cases and Deployment Scope

We use IBM Digital Analytics to track website activity through element tags, conversion events, marketing programs, etc. We analyze the metrics and provide strategy accordingly such as areas for improvement for the site and opportunities for increased engagement. It is used by our strategy and development departments and finding are presented internally to the rest of the company and to the client.
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Anonymous | TrustRadius Reviewer
March 06, 2018

Disappointed

Score 1 out of 10
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Use Cases and Deployment Scope

It is currently used by the marketing strategy department. We have been using Digital Analytics along with other reporting tools to drive business decisions.
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Stewart Pratt | TrustRadius Reviewer
Score 6 out of 10
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Use Cases and Deployment Scope

Our clients have traditionally selected IBM Digital Analytics over competitive platforms when they need a robust, enterprise system which can be 1) readily integrated with and provide cost benefits due to chosen CMS (typically IBM WebShere), 2) require reliable, robust data security and data ownership due to heavy regulatory concerns or 3) provide a uniform deployment allowing for the ability to opt into industry/vertical benchmarks.
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John Runyon | TrustRadius Reviewer
Score 8 out of 10
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Use Cases and Deployment Scope

We are a reseller of IBM DA where we have many clients engaged with several levels of the IBM product suite. The data is used across many departments for gauging marketing and site design performance. Many of our clients use this data to forecast visitors to their site and their potential actions. We use the Explore tool frequently to setup more in depth reports using custom variables passed in the tags, to build out and answer many of the tougher questions. We also have several clients that take advantage of the LiveMail tool to target and remarket to consumers based on interests or actions (abandoned cart campaigns for example).
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Seth Poplaski | TrustRadius Reviewer
Score 7 out of 10
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Use Cases and Deployment Scope

Our organization is a reseller of IBM Digital Analytics. It is deployed across all of our client's websites. As part of our digital marketing agency services, IBM Digital Analytics is used to analyze and optimize our client's marketing initiatives. We leverage visitor behavior data from the tool to implement remarketing programs such as abandoned browse and abandoned cart. We also leverage IBM Recommendations to power intelligent, wisdom of the crowd, product recommendations on our client's websites.
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Gareth Beer | TrustRadius Reviewer
Score 7 out of 10
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Use Cases and Deployment Scope

Digital Analytics is primarily used by our eCommerce team to analyze the performance of our eCommerce sites. We use DA to report on basic performance KPI's right through to advance consumer and channel attribution reports. DA feeds into our overall "data pot" and the quantitative and qualitative data that is produced is circulated throughout the business.
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J. G. Emile Daigle | TrustRadius Reviewer
Score 9 out of 10
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As a consultancy, we use a wide variety of web analytics products. We started working with IBM Digital Analytics when we developed a customer education portal for a large consumer electronics manufacturer, when the product was still Coremetrics. The client had just acquired a license and we conducted a full implementation. After that introduction, Coremetrics became one of our regular offerings.
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Korey Hart | TrustRadius Reviewer
May 23, 2014

DA review

Score 8 out of 10
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Use Cases and Deployment Scope

IBM Digital Analytics has played a huge part in our organization each and every day. We are a re-seller of IBM Digital Analytics. Our analytics team works with our clients to provide reports, insights, and recommendations on how our cleint's websites are doing and how they can continue to optimize moving forward. IBM Digital Analytics for the most part is being used only within our IMS department (interactive marketing services). Our search, email, merchandising and analytics teams all use this product. However, the analytics team spends majority of the time on Digital Analytics. Providing reports and analysis both internally and to our clients. IBM Digital Analytics helps us address problems like, where on the site are customers dropping off...how can we improve those pages...how can we improve the check out process to drive more orders/sales. These are just a few of the problems that Digital Analytics allows us to address.
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Jim Moult | TrustRadius Reviewer
Score 9 out of 10
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It is our primary analytics package for ECommerce reporting and analysis. Using it, we automated a large suite of regular reports for site-wide, device-type, geographic and marketing segments, including year-over-year comparisons, trends, and funnels, using explore reports and Microsoft Office automation (VBA in Outlook, Access and Excel). Use Analytics, Explore and Exports for a variety of ad hoc analyses, greatly enriched because of a sophisticated tagging strategy.
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Nathaniel Guralski | TrustRadius Reviewer
Score 5 out of 10
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Use Cases and Deployment Scope

IBM Digital Analytics has been used specifically by my company to analyze and report the status of our website. It is used specifically in our Marketing department by myself and one other employee who I train throughout my own usage. IBM DA is used to help us analyze where our website is proficient, where it is lacking, and how we can maximize the potential of our site to keep potential clients engaged. Along with this, IBM is great at looking at specifics in our usage, demographics, and exactly where people are clicking and visiting.
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Anonymous | TrustRadius Reviewer
Score 2 out of 10
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Use Cases and Deployment Scope

IBM Digital Analytics was used to monitor on-site user behavior, highlight areas of drop-off across key lead capture pathways, provide direction, and historical aggregation of digital marketing initiatives and set performance benchmarks for an ecommerce acquisition channel. Away from the 'out of box' options we leveraged Digital Analytics registrationIDs to capture multi-channel attribution data, which was warehoused and frequently mined to determine the digital marketing mix, that brought successful customers to the business.
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Anonymous | TrustRadius Reviewer
Score 8 out of 10
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Reseller
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Use Cases and Deployment Scope

We use IBM DA as our main Digital Analytics solution for our clients. We implement the solution on the CMS platform and we have built an ecosystem that allows us to act on all data collected by IBM DA (via Exact Target for example). Once the implementation is over, we permanently audit the tagging and provide recommendations for our clients.
In terms of business consultancy, we use IBM DA to produce regular dashboards and deep dive analysis for our E-commerce clients.
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Anonymous | TrustRadius Reviewer
Score 5 out of 10
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Use Cases and Deployment Scope

We use IBM Digital Analytics as a 3rd party analytics tool for many of our clients. The tool is able to provide a holistic view of performance across a variety of marketing channels.
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Anonymous | TrustRadius Reviewer
Score 8 out of 10
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Reseller
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Use Cases and Deployment Scope

My company resells IBM Digital Analytics for our clients and provides reporting and strategy services along with the tool. The tool addresses our need to provide reporting and analysis on ongoing and one time marketing campaigns as well as overall website performance.
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Anonymous | TrustRadius Reviewer
Score 7 out of 10
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Use Cases and Deployment Scope

We use Digital Analytics to share and visualize the performance of the website. IBM Digital Analytics allows us to report on the behavior of the visitors at an individual level - what has been clicked and how it helped our customers buy what they came for. Moreover it allows us to compare different strategies and have the data to help make strategic decisions. Marketing is no longer a 'like/dislike' decision, it is an actual analysis on the performance of the different decisions. The data is shared across all departments of the company to help make predictions across a wide variety of services: in the sales department to see what items are wanted, in the finance department to see what payment methods are most favored, and also in the marketing department to see what promotions are performing best.
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About IBM Digital Analytics

IBM acquired Coremetrics in 2010, and has since re-branded the platform to the IBM Digital Marketing Optimization Solution. This cloud-based solution includes IBM Digital Analytics, the core analytical product, as well as several add-on modules, including Benchmark, Product Recommendations, Lifecycle, Multisite, and more. IBM has integrated the Digital Marketing Optimization platform with other solutions, like WebSphere Commerce and Portal for ecommerce, IBM Campaign and Interact (acquired from Unica in 2010) for cross-channel campaign management, IBM Tealeaf (acquired in 2012) for customer experience management, and much more. IBM continues to integrate the Digital Marketing Optimization platform into many other solutions as well, from business intelligence tools, to social media analytics, and more.

IBM Digital Marketing Optimization primarily competes with other enterprise-level digital analytics solutions like Adobe Omniture, Google Analytics, WebTrends, and more.

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