Skip to main content
TrustRadius
Coremetrics / IBM Digital Analytics (discontinued)

Coremetrics / IBM Digital Analytics (discontinued)

Overview

What is Coremetrics / IBM Digital Analytics (discontinued)?

Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product. IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. Product support was ultimately provided by Acoustic, but the product is…

Read more
Recent Reviews

Good Product

9 out of 10
February 20, 2019
Incentivized
We are currently testing a couple projects using ML Algorithms in Watson to improve the customer experience. Watson Customer Experience …
Continue reading

IBM is dead

2 out of 10
March 07, 2018
Incentivized
We use IBM Digital Analytics to track website activity through element tags, conversion events, marketing programs, etc. We analyze the …
Continue reading

Disappointed

1 out of 10
March 06, 2018
Incentivized
It is currently used by the marketing strategy department. We have been using Digital Analytics along with other reporting tools to drive …
Continue reading

DA review

8 out of 10
May 23, 2014
IBM Digital Analytics has played a huge part in our organization each and every day. We are a re-seller of IBM Digital Analytics. Our …
Continue reading

IBM Digital Analytics Review

8 out of 10
May 22, 2014
We are a reseller of IBM DA where we have many clients engaged with several levels of the IBM product suite. The data is used across many …
Continue reading
Read all reviews
Return to navigation

Pricing

View all pricing
N/A
Unavailable

What is Coremetrics / IBM Digital Analytics (discontinued)?

Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product. IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. Product support was ultimately provided by Acoustic, but the product is not a part of the…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

2 people also want pricing

Alternatives Pricing

What is Google Analytics?

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

What is Smartlook?

Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic tracked events, and…

Return to navigation

Product Details

What is Coremetrics / IBM Digital Analytics (discontinued)?

Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product.

IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. This cloud-based solution included IBM Digital Analytics, the core analytical product, as well as several add-on modules, including Benchmark, Product Recommendations, Lifecycle, and Multisite.

IBM integrated the Digital Marketing Optimization platform with other solutions, like WebSphere Commerce and Portal for ecommerce, IBM Campaign and Interact (acquired from Unica in 2010) for cross-channel campaign management, and IBM Tealeaf (acquired in 2012) for customer experience management.

Product support was ultimately provided by Acoustic, but the product is not a part of the company's plans going forward.

Coremetrics / IBM Digital Analytics (discontinued) Video

IBM Digital Analytics March 2018 Release

Coremetrics / IBM Digital Analytics (discontinued) Integrations

Coremetrics / IBM Digital Analytics (discontinued) Competitors

Coremetrics / IBM Digital Analytics (discontinued) Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product. IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. Product support was ultimately provided by Acoustic, but the product is not a part of the company's plans going forward.

Piano Analytics, Google Analytics, and Adobe Analytics are common alternatives for Coremetrics / IBM Digital Analytics (discontinued).

Reviewers rate Support Rating highest, with a score of 2.3.

The most common users of Coremetrics / IBM Digital Analytics (discontinued) are from Mid-sized Companies (51-1,000 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(86)

Attribute Ratings

Reviews

(1-22 of 22)
Companies can't remove reviews or game the system. Here's why
Score 7 out of 10
Vetted Review
Verified User
Incentivized
For our clients, IBM Digital Analytics serves as our primary digital analytics solution. We use the CMS platform to construct the solution, and we've created an environment that enables us to act on any data gathered by IBM Digital Analytics (via Exact Target for example). After the deployment is complete, we audit the tagging permanently and offer advice to our clients. For our clients that are in the finance industry, we often provide dashboards and in-depth analyses using IBM Digital Analytics.
February 20, 2019

Good Product

Score 9 out of 10
Vetted Review
Verified User
Incentivized
We are currently testing a couple projects using ML Algorithms in Watson to improve the customer experience. Watson Customer Experience Analytics excels at journey analytics, automatically identifying the pain points of customer experience. We collaborate with business and technology teams and come up with predictive algorithms to get better business results from our existing analytics program. It provides us actionable omnichannel customer behavioral insights and also guides decision making.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
We've recently implemented IBM analytics for the B2B portion of our business. Our marketing dept primarily uses it to track incoming traffic and measure ROI of conversion rates and engagement goals. IBM analytics allowed us to build our marketing strategy to get a better return on our SEM budget which is crucial in order to get an increased budget.
March 07, 2018

IBM is dead

Score 2 out of 10
Vetted Review
Verified User
Incentivized
We use IBM Digital Analytics to track website activity through element tags, conversion events, marketing programs, etc. We analyze the metrics and provide strategy accordingly such as areas for improvement for the site and opportunities for increased engagement. It is used by our strategy and development departments and finding are presented internally to the rest of the company and to the client.
October 17, 2017

Practical CXA

Chris Hall | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
ResellerIncentivized
We leverage IBM CXA predominantly in support of clients. We do, however, use it against our own web assets to understand customer journeys. Predominantly, we help clients first create a simulation to identify customer experience issues or opportunities and create a hypothesis. In collaboration with the company, we then establish a proof of concept using real customer transactions to validate our initial findings and confirm areas of opportunity.

Whilst there are many low-cost tools that provide insight into user activity and indeed offer session replay, this is an invalid basis for analysis; the focus is on raw data and not drawing conclusions from user activity. IBM CXA is particularly strong for transactional assets such as an eStore. It can, however, be applied to any situation involving user activity.

A particularly strong aspect of IBM CXA is the core foundation it sits upon - UBX or Universal Behaviour Exchange. Not only is the capture of user behaviour through activity automatically recorded, but other, physical activity can also be channeled into the solution e.g. physical store purchases, call centre interactions, etc.

IBM CXA is, therefore, in a strong position to represent entire customer journeys and not simply digital ones.
Score 2 out of 10
Vetted Review
Verified User
IBM Digital Analytics was used to monitor on-site user behavior, highlight areas of drop-off across key lead capture pathways, provide direction, and historical aggregation of digital marketing initiatives and set performance benchmarks for an ecommerce acquisition channel. Away from the 'out of box' options we leveraged Digital Analytics registrationIDs to capture multi-channel attribution data, which was warehoused and frequently mined to determine the digital marketing mix, that brought successful customers to the business.
Stewart Pratt | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Our clients have traditionally selected IBM Digital Analytics over competitive platforms when they need a robust, enterprise system which can be 1) readily integrated with and provide cost benefits due to chosen CMS (typically IBM WebShere), 2) require reliable, robust data security and data ownership due to heavy regulatory concerns or 3) provide a uniform deployment allowing for the ability to opt into industry/vertical benchmarks.
Score 8 out of 10
Vetted Review
Reseller
We use IBM DA as our main Digital Analytics solution for our clients. We implement the solution on the CMS platform and we have built an ecosystem that allows us to act on all data collected by IBM DA (via Exact Target for example). Once the implementation is over, we permanently audit the tagging and provide recommendations for our clients.
In terms of business consultancy, we use IBM DA to produce regular dashboards and deep dive analysis for our E-commerce clients.
J. G. Emile Daigle | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
As a consultancy, we use a wide variety of web analytics products. We started working with IBM Digital Analytics when we developed a customer education portal for a large consumer electronics manufacturer, when the product was still Coremetrics. The client had just acquired a license and we conducted a full implementation. After that introduction, Coremetrics became one of our regular offerings.
Score 8 out of 10
Vetted Review
Reseller
My company resells IBM Digital Analytics for our clients and provides reporting and strategy services along with the tool. The tool addresses our need to provide reporting and analysis on ongoing and one time marketing campaigns as well as overall website performance.
May 23, 2014

DA review

Korey Hart | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Reseller
IBM Digital Analytics has played a huge part in our organization each and every day. We are a re-seller of IBM Digital Analytics. Our analytics team works with our clients to provide reports, insights, and recommendations on how our cleint's websites are doing and how they can continue to optimize moving forward. IBM Digital Analytics for the most part is being used only within our IMS department (interactive marketing services). Our search, email, merchandising and analytics teams all use this product. However, the analytics team spends majority of the time on Digital Analytics. Providing reports and analysis both internally and to our clients. IBM Digital Analytics helps us address problems like, where on the site are customers dropping off...how can we improve those pages...how can we improve the check out process to drive more orders/sales. These are just a few of the problems that Digital Analytics allows us to address.
John Runyon | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Reseller
We are a reseller of IBM DA where we have many clients engaged with several levels of the IBM product suite. The data is used across many departments for gauging marketing and site design performance. Many of our clients use this data to forecast visitors to their site and their potential actions. We use the Explore tool frequently to setup more in depth reports using custom variables passed in the tags, to build out and answer many of the tougher questions. We also have several clients that take advantage of the LiveMail tool to target and remarket to consumers based on interests or actions (abandoned cart campaigns for example).
Seth Poplaski | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Reseller
Our organization is a reseller of IBM Digital Analytics. It is deployed across all of our client's websites. As part of our digital marketing agency services, IBM Digital Analytics is used to analyze and optimize our client's marketing initiatives. We leverage visitor behavior data from the tool to implement remarketing programs such as abandoned browse and abandoned cart. We also leverage IBM Recommendations to power intelligent, wisdom of the crowd, product recommendations on our client's websites.
Score 7 out of 10
Vetted Review
Reseller
We use Digital Analytics to share and visualize the performance of the website. IBM Digital Analytics allows us to report on the behavior of the visitors at an individual level - what has been clicked and how it helped our customers buy what they came for. Moreover it allows us to compare different strategies and have the data to help make strategic decisions. Marketing is no longer a 'like/dislike' decision, it is an actual analysis on the performance of the different decisions. The data is shared across all departments of the company to help make predictions across a wide variety of services: in the sales department to see what items are wanted, in the finance department to see what payment methods are most favored, and also in the marketing department to see what promotions are performing best.
Alice Watson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I currently work for a retail consulting organization with many clients that use Coremetrics. Currently we use their data to integrate into our own solution as well as for ad-hoc analyses around onsite search and navigation to products.
Jim Moult | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
It is our primary analytics package for ECommerce reporting and analysis. Using it, we automated a large suite of regular reports for site-wide, device-type, geographic and marketing segments, including year-over-year comparisons, trends, and funnels, using explore reports and Microsoft Office automation (VBA in Outlook, Access and Excel). Use Analytics, Explore and Exports for a variety of ad hoc analyses, greatly enriched because of a sophisticated tagging strategy.
Nathaniel Guralski | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
IBM Digital Analytics has been used specifically by my company to analyze and report the status of our website. It is used specifically in our Marketing department by myself and one other employee who I train throughout my own usage. IBM DA is used to help us analyze where our website is proficient, where it is lacking, and how we can maximize the potential of our site to keep potential clients engaged. Along with this, IBM is great at looking at specifics in our usage, demographics, and exactly where people are clicking and visiting.
Return to navigation