Overview
What is Coremetrics / IBM Digital Analytics (discontinued)?
Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product. IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. Product support was ultimately provided by Acoustic, but the product is…
Good Product
From Coremetrics to IBM Digital Analytics
IBM is dead
Disappointed
Practical CXA
Unless you're looking for a complex site 'cash register,' don't waste your time
IBM Digital Analytics: Overall product suite, digital ecosystem and marketing priorities should guide your choice
Reliable, Marketing oriented & efficient Digital Analytics Solution
IBM Digital Analytics, harness the Core of your Metrics
Honest Review of IBM Digital Analytics
In my opinion: IBM Digital Analytics, aka Coremetrics review.
DA vs GA - Which Tech Giant has the edge on Analytics?
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IBM Digital Analytics Review
Pricing
What is Coremetrics / IBM Digital Analytics (discontinued)?
Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product. IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. Product support was ultimately provided by Acoustic, but the product is not a part of the…
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What is Google Analytics?
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
What is Smartlook?
Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic tracked events, and…
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What is Coremetrics / IBM Digital Analytics (discontinued)?
IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. This cloud-based solution included IBM Digital Analytics, the core analytical product, as well as several add-on modules, including Benchmark, Product Recommendations, Lifecycle, and Multisite.
IBM integrated the Digital Marketing Optimization platform with other solutions, like WebSphere Commerce and Portal for ecommerce, IBM Campaign and Interact (acquired from Unica in 2010) for cross-channel campaign management, and IBM Tealeaf (acquired in 2012) for customer experience management.
Product support was ultimately provided by Acoustic, but the product is not a part of the company's plans going forward.
Coremetrics / IBM Digital Analytics (discontinued) Video
Coremetrics / IBM Digital Analytics (discontinued) Integrations
Coremetrics / IBM Digital Analytics (discontinued) Competitors
Coremetrics / IBM Digital Analytics (discontinued) Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
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(1-22 of 22)Good Product
From Coremetrics to IBM Digital Analytics
IBM is dead
Disappointed
Practical CXA
Whilst there are many low-cost tools that provide insight into user activity and indeed offer session replay, this is an invalid basis for analysis; the focus is on raw data and not drawing conclusions from user activity. IBM CXA is particularly strong for transactional assets such as an eStore. It can, however, be applied to any situation involving user activity.
A particularly strong aspect of IBM CXA is the core foundation it sits upon - UBX or Universal Behaviour Exchange. Not only is the capture of user behaviour through activity automatically recorded, but other, physical activity can also be channeled into the solution e.g. physical store purchases, call centre interactions, etc.
IBM CXA is, therefore, in a strong position to represent entire customer journeys and not simply digital ones.
IBM Digital Analytics: Overall product suite, digital ecosystem and marketing priorities should guide your choice
Reliable, Marketing oriented & efficient Digital Analytics Solution
In terms of business consultancy, we use IBM DA to produce regular dashboards and deep dive analysis for our E-commerce clients.