IBM Digital Analytics Reviews & Ratings 2022

Name: IBM Digital Analytics March 2018 Release
Uploaded: 2018-04-02T19:21:10.000Z
Duration: 4 min 17 s
Description: IBM Digital Analytics March 2018 Release

Overview

Recent Reviews

From Coremetrics to IBM Digital Analytics

6 out of 10

May 22, 2018

We've recently implemented IBM analytics for the B2B portion of our business. Our marketing dept primarily uses it to track incoming …

IBM is dead

2 out of 10

March 07, 2018

We use IBM Digital Analytics to track website activity through element tags, conversion events, marketing programs, etc. We analyze the …

Disappointed

1 out of 10

March 06, 2018

It is currently used by the marketing strategy department. We have been using Digital Analytics along with other reporting tools to drive …

Unless you're looking for a complex site 'cash register,' don't waste your time

2 out of 10

February 25, 2015

IBM Digital Analytics was used to monitor on-site user behavior, highlight areas of drop-off across key lead capture pathways, provide …

IBM Digital Analytics: Overall product suite, digital ecosystem and marketing priorities should guide your choice

6 out of 10

February 04, 2015

Our clients have traditionally selected IBM Digital Analytics over competitive platforms when they need a robust, enterprise system which …

Reliable, Marketing oriented & efficient Digital Analytics Solution

8 out of 10

February 04, 2015

We use IBM DA as our main Digital Analytics solution for our clients. We implement the solution on the CMS platform and we have built an …

IBM Digital Analytics, harness the Core of your Metrics

9 out of 10

June 30, 2014

As a consultancy, we use a wide variety of web analytics products. We started working with IBM Digital Analytics when we developed a …

Honest Review of IBM Digital Analytics

5 out of 10

June 27, 2014

We use IBM Digital Analytics as a 3rd party analytics tool for many of our clients. The tool is able to provide a holistic view of …

In my opinion: IBM Digital Analytics, aka Coremetrics review.

7 out of 10

June 17, 2014

It was used by the web marketing department for web traffic analytics.

DA vs GA - Which Tech Giant has the edge on Analytics?

8 out of 10

May 28, 2014

My company resells IBM Digital Analytics for our clients and provides reporting and strategy services along with the tool. The tool …

DA review

8 out of 10

May 23, 2014

IBM Digital Analytics has played a huge part in our organization each and every day. We are a re-seller of IBM Digital Analytics. Our …

IBM Digital Analytics Review

8 out of 10

May 22, 2014

We are a reseller of IBM DA where we have many clients engaged with several levels of the IBM product suite. The data is used across many …

A Review of IBM Digital Analytics

7 out of 10

May 21, 2014

Our organization is a reseller of IBM Digital Analytics. It is deployed across all of our client's websites. As part of our digital …

IBM Digital Analytics - it costs, but it is worth the investment.

7 out of 10

May 19, 2014

We use Digital Analytics to share and visualize the performance of the website. IBM Digital Analytics allows us to report on the behavior …

IBM Digital Analytics, an easy win for online retailers.

9 out of 10

May 16, 2014

I currently work for a retail consulting organization with many clients that use Coremetrics. Currently we use their data to integrate …

Video Reviews

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Pricing

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IBM acquired Coremetrics in 2010, and has since re-branded the platform to the IBM Digital Marketing Optimization Solution. This cloud-based solution includes IBM Digital Analytics, the core analytical product, as well as several add-on modules, including Benchmark, Product Recommendations,…

Entry-level set up fee?

No setup fee

Offerings

Free Trial
Free/Freemium Version
Premium Consulting / Integration Services

Would you like us to let the vendor know that you want pricing?

2 people want pricing too

Alternatives Pricing

Google Analytics

Free

What is Google Analytics?

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

Kissmetrics

$150

per month

What is Kissmetrics?

Kissmetrics is a customer engagement automation platform. This solution includes behavioral analytics, segmentation, and email campaign automation.

Features Scorecard

No scorecards have been submitted for this product yet..

Product Details

What is IBM Digital Analytics?

IBM acquired Coremetrics in 2010, and has since re-branded the platform to the IBM Digital Marketing Optimization Solution. This cloud-based solution includes IBM Digital Analytics, the core analytical product, as well as several add-on modules, including Benchmark, Product Recommendations, Lifecycle, Multisite, and more. IBM has integrated the Digital Marketing Optimization platform with other solutions, like WebSphere Commerce and Portal for ecommerce, IBM Campaign and Interact (acquired from Unica in 2010) for cross-channel campaign management, IBM Tealeaf (acquired in 2012) for customer experience management, and much more. IBM continues to integrate the Digital Marketing Optimization platform into many other solutions as well, from business intelligence tools, to social media analytics, and more.

IBM Digital Marketing Optimization primarily competes with other enterprise-level digital analytics solutions like Adobe Omniture, Google Analytics, WebTrends, and more.

IBM Digital Analytics Video

IBM Digital Analytics March 2018 Release

IBM Digital Analytics Integrations

Searchmetrics Suite

IBM Digital Analytics Competitors

IBM Digital Analytics Technical Details

Operating Systems	Unspecified
Mobile Application	No

Comparisons

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Compare with

Google Analytics

Score 8.6 out of 10

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Adobe Analytics

Score 8.4 out of 10

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Acoustic Analytics

Score 9.1 out of 10

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Amplitude Analytics

Score 9.0 out of 10

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Hotjar

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Google Tag Manager

Score 9.0 out of 10

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Webtrends Analytics

Score 5.7 out of 10

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Siteimprove

Score 8.3 out of 10

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Kissmetrics

Score 8.4 out of 10

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Mixpanel

Score 8.4 out of 10

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Frequently Asked Questions

What is IBM Digital Analytics?

IBM acquired Coremetrics in 2010, and has since re-branded the platform to the IBM Digital Marketing Optimization Solution. This cloud-based solution includes IBM Digital Analytics, the core analytical product, as well as several add-on modules, including Benchmark, Product Recommendations, Lifecycle, Multisite, and more. IBM has integrated the Digital Marketing Optimization platform with other solutions, like WebSphere Commerce and Portal for ecommerce, IBM Campaign and Interact (acquired from Unica in 2010) for cross-channel campaign management, IBM Tealeaf (acquired in 2012) for customer experience management, and much more. IBM continues to integrate the Digital Marketing Optimization platform into many other solutions as well, from business intelligence tools, to social media analytics, and more. IBM Digital Marketing Optimization primarily competes with other enterprise-level digital analytics solutions like Adobe Omniture, Google Analytics, WebTrends, and more.