HCL Unica Reviews

51 Ratings
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Score 7.9 out of 101

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About HCL Unica

HCL Unica (acquired by HCL Technologies from IBM in late 2018) is a suite of enterprise marketing management (EMM) software that include marketing automation with cross-channel campaign management, along with budgeting and forecasting, project workflow management, asset management, brand management and spend management. Unica Campaign, Unica Marketing Operations, and Unica Interact are the foremost products in the suite.

The product is geared towards large B2C customers, and is available as either a Saas or an on-premise offering.

HCL Unica Features

Has featureEnd-to-end campaign management
Has featureCampaign measurement and reporting
Has featureDeeper customer relationships

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HCL Unica Integrations

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HCL Unica Technical Details

Operating Systems: Unspecified
Mobile Application:No