January 4, 2016

Demand Generation Specialist |
Hospital & Health Care | 201-500 employees
10 of 0 - 10  |  1/4/2016

Marketo is a great solution for a marketing team that wants to score leads, track results and automate complex marketing efforts. Marketo would be less appropriate for a team that simply wants to send automated emails. It can perform this function extremely well, but you would be paying for much...

See All 223 Marketo Reviews

IBM Campaign
March 28, 2014

Most recently Senior Client Services Manager & Client Services Team Leader |
Marketing and Advertising | 5001-10,000 employees
9 of 0 - 10  |  3/28/2014

The more data you have, the more likely I would recommend IBM Campaign over the other tools in the market. It is truly an Enterprise Marketing Management solution, that can be built on as you mature your marketing requirements from traditional channels to the evolving channels under the digital...

See All 12 IBM Campaign Reviews

Salesforce Marketing Cloud Email
January 21, 2014

Email Marketing Specialist |
Marketing and Advertising | 201-500 employees
8 of 0 - 10  |  1/21/2014

We use Interactive Marketing Hub to automate email campaigns, monitor performance, and execute deliverables. It is used by our department, but also drives decisions in other departments as well. It goes a long way towards creating truly automated and response-driven marketing content, which is a...

See All 22 Salesforce Marketing Cloud Email Reviews

January 22, 2014

No photo available
Executive in Marketing |
Marketing and Advertising | 1-10 employees
10 of 0 - 10  |  1/22/2014

They're good people with an awesome brand and great product. We've been advocates of MailChimp for a long, long time. When we first signed up, they sent us t-shirts, which we still cherish. The upgrades to their product have been well-planned and communicated/supported effectively. We're likely...

See All 24 MailChimp Reviews

December 10, 2015

External Communications Leader |
Transportation/Trucking/Railroad | 5001-10,000 employees
10 of 0 - 10  |  12/10/2015

We started out using HubSpot simply for email marketing and automation. HubSpot's value has quickly expanded and we are now finding it invaluable for lead generation and for housing marketing intelligence for not only our customers, but also our own employees and even our recruiting efforts.

See All 461 HubSpot Reviews

Oracle Eloqua
March 25, 2014

Senior Manager, Marketing |
Computer Software | 1001-5000 employees
10 of 0 - 10  |  3/25/2014

I absolutely recommend Eloqua! (That being said - as with any new technology purchase - I also recommend following due diligence best practices starting with a thorough requirements review).

See All 66 Oracle Eloqua Reviews

Oracle Responsys
March 31, 2014

Online Sales & Marketing Manager |
Consumer Goods | 201-500 employees
6 of 0 - 10  |  3/31/2014

This tool is in reality more robust than we need it to be...We cast a large net and post significant revenue across 14 ecom sites, however this tool may be better suited for organizations with one ecommerce site that is within the top 500 and has vast email lists and lots of data on their...

See All 4 Oracle Responsys Reviews

October 26, 2013

Sales Optimization Specialist |
51-200 employees
9 of 0 - 10  |  10/26/2013

Pardot has become essential to both our marketing and sales departments. Pardot offers insight into a prospect's interactions with our company that we never had access to previously. It is very hard to imagine our sales team moving on from this service.

See All 91 Pardot Reviews

Adobe Campaign
October 30, 2013

North American Marketing Operations |
10,001+ employees
8 of 0 - 10  |  10/30/2013

We feel that Neolane really adds value to our organization and has allowed marketing to progress - storing databases more efficiently, sharing campaigns across the world, pushing leads directly into our CRM system.

See All 5 Adobe Campaign Reviews

September 8, 2015

Owner |
Online Media | 1-10 employees
10 of 0 - 10  |  9/8/2015

WordPress is well suited to a very wide range of applications and shines when used for content management, periodic news, product information and comparison, and ecommerce applications.

See All 42 WordPress Reviews

February 2, 2016

Marketing Automation Specialist |
Recreational Facilities and Services | 201-500 employees
10 of 0 - 10  |  2/2/2016

We are using Act-On as a marketing team to send out one-off emails, drip campaigns, landing pages, forms, track web behavior, and assign lead scores. Soon, our sales team will be making of use of Act-On to track hot leads as they come in and are assigned. The problem being solved is we needed more...

See All 181 Act-On Reviews

January 15, 2016

President, CTO |
Arts and Crafts | 51-200 employees
8 of 0 - 10  |  1/15/2016

We use Bronto in our marketing and technology departments regularly. We use it to send email marketing campaigns and transactional emails to our customers. Bronto allows us to send beautiful, highly targeted emails to our users and to create workflows for drip and abandonment campaigns. We use the...

See All 3 Bronto Reviews

Constant Contact
September 1, 2015

Digital Marketing Manager |
Marketing and Advertising | 11-50 employees
7 of 0 - 10  |  9/1/2015

We use Constant Contact in our digital marketing department on behalf of our clients to create customized email blasts for the luxury real estate and hospitality categories. Constant Contact provides a solution for our clients to keep their customers up to date with new offers, news and specials on...

See All 23 Constant Contact Reviews

April 22, 2014

Marketing Manager |
Staffing and Recruiting | 501-1000 employees
10 of 0 - 10  |  4/22/2014

dotMailer is a great tool whether you are a standalone shop or a global company...To any colleague within our Group, I would 100% recommend dotMailer.

Tableau Public
September 17, 2014

Executive Vice President |
Computer Software | 51-200 employees
10 of 0 - 10  |  9/17/2014

Ease of use, using a drag and drop user interface is paramount. Tableau offers a unique "show me" function where up to 24 different visualization types can be selected with a click (only valid choices are highlighted). This really helps novice users decide what type of chart works best....

See Tableau Public reviews

SAP Business Objects
September 14, 2014

Director, Business Intelligence |
Insurance | 1001-5000 employees
9 of 0 - 10  |  9/14/2014

We currently use Business Objects Web as our main enterprise operational reporting tool. We also use it for internal and external sales reports. Our BI reporting teams are on the business side vs. on the IT side. This tool provides a shorter development time and supports our business centric...

See All 23 SAP Business Objects Reviews

March 29, 2014

Manager, Business Analytics |
Market Research | 11-50 employees
10 of 0 - 10  |  3/29/2014

Simply put, IBM SPSS Statistics provides the best for all the worlds my employer operates in. It is simple for the beginners, but quite capable for the advanced users. Overall, it is the only software that meets our needs.

See All 5 IBM SPSS Reviews

Microsoft Dynamics CRM
November 26, 2013

Account Manager |
Professional Training & Coaching | 1-10 employees
7 of 0 - 10  |  11/26/2013

CRM systems are critical to our business, and the amount of time and effort devoted to implementing a new product is the main reason that I think we will stay with Microsoft Dynamics CRM. We are happy with many aspects of the product as-is, and hopeful that continued updates/versions will provide...

See All 31 Microsoft Dynamics CRM Reviews

Return Path
July 15, 2014

Internet Marketing Manager |
Entertainment | 5001-10,000 employees
10 of 0 - 10  |  7/15/2014

Return Path helps us stay ahead of the curve and are a partner in helping us optimize our email program. They also keep us up-to-date on email laws and the changing ecosystem so that we are prepared and ready for changes, whether they're behavioral, legal or technology-driven. I definitely...

See All 4 Return Path Reviews

Microsoft BI
April 5, 2014

Quality Informatics Manager |
Hospital & Health Care | 11-50 employees
7 of 0 - 10  |  4/5/2014

The product has functioned as promised and the level of support has been excellent.

See All 25 Microsoft BI Reviews