Sarah (Klaphake) Luckow profile photo
Sarah (Klaphake) LuckowDemand Generation Specialist | Hospital & Health Care | 201-500 employees
10 of 10  |  1/4/2016

Marketo is a great solution for a marketing team that wants to score leads, track results and automate complex marketing efforts. Marketo would be less appropriate for a team that simply wants to send automated emails. It can perform this function extremely well, but you would be paying for much...

See All 249 Marketo Reviews

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Kristin ConnellSenior Manager, Marketing | Computer Software | 1001-5000 employees
10 of 10  |  3/25/2014

I absolutely recommend Eloqua! (That being said - as with any new technology purchase - I also recommend following due diligence best practices starting with a thorough requirements review).

See All 67 Oracle Eloqua Reviews

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Lisa FranksMarketing Manager | Furniture | 5001-10,000 employees
8 of 10  |  1/21/2014

It is great for larger corporations with a larger budget, have experience with HTML or IT support on staff, and have numerous subscribers (email recipients) to send email campaigns. It is easy to create lists (sub-sets of subscribers) in ExactTarget. Very easy to manage numerous subscribers with...

See All 22 Salesforce Marketing Cloud Email Reviews

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Joi BrooksEmail Marketing Campaign Manager | Marketing and Advertising | 11-50 employees
10 of 10  |  4/15/2016

MailChimp has every potential of providing sophisticated solutions for large businesses. With that said, I have on numerous occasions recommended MailChimp to smaller businesses. However, for a large-sized, mature business, I might offer a number of other email marketing products and providers as...

See All 36 MailChimp Reviews

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Brent BanningMost recently Senior Client Services Manager & Client Services Team Leader | Marketing and Advertising | 5001-10,000 employees
9 of 10  |  3/28/2014

The more data you have, the more likely I would recommend IBM Campaign over the other tools in the market. It is truly an Enterprise Marketing Management solution, that can be built on as you mature your marketing requirements from traditional channels to the evolving channels under the digital...

See All 12 IBM Campaign Reviews

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Randy GuidryExternal Communications Leader | Transportation/Trucking/Railroad | 5001-10,000 employees
10 of 10  |  12/10/2015

We started out using HubSpot simply for email marketing and automation. HubSpot's value has quickly expanded and we are now finding it invaluable for lead generation and for housing marketing intelligence for not only our customers, but also our own employees and even our recruiting efforts.

See All 474 HubSpot Reviews

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Hannah SlavenMarketing Associate | Computer Software | 51-200 employees
7 of 10  |  8/5/2014

We were told that Pardot works well as a standalone application, since we do not have a CRM. While that is true, many of Pardot's features rely on conversion data that is provided by a CRM, so our analytics are quite basic. Pardot may not be the best solution if you do not have a CRM to integrate...

See All 96 Pardot Reviews

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Brett JohnsonMarketing Automation Specialist | Recreational Facilities and Services | 201-500 employees
10 of 10  |  2/2/2016

We are using Act-On as a marketing team to send out one-off emails, drip campaigns, landing pages, forms, track web behavior, and assign lead scores. Soon, our sales team will be making of use of Act-On to track hot leads as they come in and are assigned. The problem being solved is we needed more...

See All 184 Act-On Reviews

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Deirdre DailyOnline Sales & Marketing Manager | Consumer Goods | 201-500 employees
6 of 10  |  3/31/2014

This tool is in reality more robust than we need it to be...We cast a large net and post significant revenue across 14 ecom sites, however this tool may be better suited for organizations with one ecommerce site that is within the top 500 and has vast email lists and lots of data on their...

See All 5 Oracle Responsys Reviews

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Lyndsay MoonManaging Director | Marketing and Advertising | 1-10 employees
9 of 10  |  2/28/2014

It's so easy to use and with more and more plugins and themes that get developed and become available everyday, I get excited to see what's new for WordPress...I am very passionate about the WordPress and am not really interested in looking for a substitute for it.

See All 44 WordPress Reviews

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McKane DavisPresident, CTO | Arts and Crafts | 51-200 employees
7 of 10  |  4/9/2016

We use Bronto in our marketing and technology departments regularly. We use it to send email marketing campaigns and transactional emails to our customers. Bronto allows us to send beautiful, highly targeted emails to our users and to create workflows for drip and abandonment campaigns. We use the...

See All 3 Bronto Reviews

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Tara NeedhamOwner, Independent Contractor | Health, Wellness and Fitness | 1-10 employees
5 of 10  |  5/8/2015

Infusionsoft has a proficient CRM, but its email broadcast service leaves a lot to be desired.

See All 48 Infusionsoft Reviews

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Jorden BeattyDigital Marketing Manager | Marketing and Advertising | 11-50 employees
7 of 10  |  9/1/2015

We use Constant Contact in our digital marketing department on behalf of our clients to create customized email blasts for the luxury real estate and hospitality categories. Constant Contact provides a solution for our clients to keep their customers up to date with new offers, news and specials on...

See All 25 Constant Contact Reviews

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Adam WellerSenior Interactive Marketing Specialist | Financial Services | 10,001+ employees
8 of 10  |  2/11/2016

Google Analytics is well-suited towards tracking most straightforward interactive marketing campaigns - emails, click data, download data, user visits, opens, and things of that nature. It is less suited toward providing up to the minute data results - sometime it can take several hours before the...

See All 61 Google Analytics Reviews

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Authenticated ReviewerEngineer in Customer Service | Furniture | 11-50 employees
10 of 10  |  9/18/2014

Our experience was on selling large items in small quantities, e-mail automation worked pretty well. In the selection process, we asked about the Magento e-commerce integration and checked the usage of Emarsys interface.

See Emarsys reviews

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Joni KalstrupInternet Marketing Manager | Entertainment | 5001-10,000 employees
10 of 10  |  7/15/2014

Return Path helps us stay ahead of the curve and are a partner in helping us optimize our email program. They also keep us up-to-date on email laws and the changing ecosystem so that we are prepared and ready for changes, whether they're behavioral, legal or technology-driven. I definitely...

See All 7 Return Path Reviews

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Carlos BarriosMarketing Manager | Marketing and Advertising | 11-50 employees
9 of 10  |  5/9/2014

Start-ups with an extremely limited marketing budget may be better suited with free software, as they can provide basic solutions. Adobe Analytics on the other hand is the Ferrari of marketing software. It has a beautiful interface, deep powerful features, and the tools needed for a serious...

See All 46 Adobe Analytics Reviews

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Tim McClellandInnovation Research Manager | Defense & Space | 11-50 employees
10 of 10  |  11/11/2015

Tableau is very easy to use, and the sales reps are extremely helpful. Tableau is great for dealing with numeric data, and really anything that can be charted. It can be harder to use for qualitative data, but can still be done depending on your perspective and what you are looking for from the...

See All 64 Tableau Desktop Reviews

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Andrew PorterAssociate Consultant | Information Technology and Services | 201-500 employees
8 of 10  |  3/1/2016

Tableau Server is a commitment. It is well suited for a diverse, large audience of consumers that are supported by a full-blown technical team of administrators and developers. The primary benefit of Tableau Server over Tableau Desktop is that your data published from Tableau Desktop is available...

See All 28 Tableau Server Reviews

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Adrienne SpohrSenior Analyst, Shopper Marketing | 5001-10,000 employees
5 of 10  |  11/21/2013

While Aprimo provides the fundamental tools to track our actual spend, it has a major void when trying to plan for future programs. Our teams often have offline Excel spreadsheets to track actuals spend vs. our original budget, and lay out the future programs against which we plan to use budget...

See All 7 Teradata Integrated Marketing Cloud Reviews