September 4, 2015

Marketing Operations Manager |
Computer Software | 201-500 employees
9 of 0 - 10  |  9/4/2015

Marketo is our global marketing automation system integrated with our CRM, The marketing team exclusively owns this product but since there are integrations to Outlook and, the sales team interacts with Marketo Sales Insights on a daily basis. Marketo automates our...

See All 201 Marketo Reviews

Salesforce Marketing Cloud Email
January 21, 2014

Marketing Manager |
Furniture | 5001-10,000 employees
8 of 0 - 10  |  1/21/2014

It is great for larger corporations with a larger budget, have experience with HTML or IT support on staff, and have numerous subscribers (email recipients) to send email campaigns. It is easy to create lists (sub-sets of subscribers) in ExactTarget. Very easy to manage numerous subscribers with...

See All 22 Salesforce Marketing Cloud Email Reviews

IBM Unica
March 28, 2014

Most recently Senior Client Services Manager & Client Services Team Leader |
Marketing and Advertising | 5001-10,000 employees
9 of 0 - 10  |  3/28/2014

The more data you have, the more likely I would recommend IBM Campaign over the other tools in the market. It is truly an Enterprise Marketing Management solution, that can be built on as you mature your marketing requirements from traditional channels to the evolving channels under the digital...

See All 12 IBM Unica Reviews

November 16, 2015

President and CEO |
Publishing | 1-10 employees
9 of 0 - 10  |  11/16/2015

The main impact has been lowering costs. We have to run a hyper efficient operation, and MailChimp cuts our annual email delivery costs by 75% over a previous enterprise class product.

See All 24 MailChimp Reviews

September 30, 2015

Director of Marketing |
Computer Software | 11-50 employees
8 of 0 - 10  |  9/30/2015

We use HubSpot for all of our marketing automation (emails, workflows, lead nurturing, and website creation). It is used by our sales and marketing department primarily. HubSpot has simplified our marketing and sales process while also providing much better visibility of content campaigns and...

See All 406 HubSpot Reviews

Oracle Responsys
March 31, 2014

Online Sales & Marketing Manager |
Consumer Goods | 201-500 employees
6 of 0 - 10  |  3/31/2014

This tool is in reality more robust than we need it to be...We cast a large net and post significant revenue across 14 ecom sites, however this tool may be better suited for organizations with one ecommerce site that is within the top 500 and has vast email lists and lots of data on their...

See All 4 Oracle Responsys Reviews

October 21, 2015

Program Coordinator |
Professional Training & Coaching | 11-50 employees
10 of 0 - 10  |  10/21/2015

Pardot is a very effective marketing automation system for businesses who run on Salesforce. It has greatly impacted how our business views, manages, qualifies and moves leads through the lead funnel. The system syncs seamlessly with Salesforce and it creates a better understanding of how effective...

See All 88 Pardot Reviews

September 8, 2015

Owner |
Online Media | 1-10 employees
10 of 0 - 10  |  9/8/2015

WordPress is well suited to a very wide range of applications and shines when used for content management, periodic news, product information and comparison, and ecommerce applications.

See All 41 WordPress Reviews

December 20, 2014

Client Services- Web Services Team memeber |
Sporting Goods | 11-50 employees
5 of 0 - 10  |  12/20/2014

If price isn't an issue, and you need a lot of reporting tools, Bronto Marketing Platform is a great system.

See Bronto reviews

Oracle Eloqua
March 25, 2014

Senior Manager, Marketing |
Computer Software | 1001-5000 employees
10 of 0 - 10  |  3/25/2014

I absolutely recommend Eloqua! (That being said - as with any new technology purchase - I also recommend following due diligence best practices starting with a thorough requirements review).

See All 66 Oracle Eloqua Reviews

Adobe Campaign
October 30, 2013

North American Marketing Operations |
10,001+ employees
8 of 0 - 10  |  10/30/2013

We feel that Neolane really adds value to our organization and has allowed marketing to progress - storing databases more efficiently, sharing campaigns across the world, pushing leads directly into our CRM system.

See All 5 Adobe Campaign Reviews

September 18, 2014

No photo available
Engineer in Customer Service |
Furniture | 11-50 employees
10 of 0 - 10  |  9/18/2014

Our experience was on selling large items in small quantities, e-mail automation worked pretty well. In the selection process, we asked about the Magento e-commerce integration and checked the usage of Emarsys interface.

See Emarsys reviews

November 12, 2015

Marketing Manager |
Law Enforcement | 11-50 employees
9 of 0 - 10  |  11/12/2015

Act-On is a great tool for our needs so far. We've had it less than a year and we're already seeing the benefits of better lead tracking and nurturing. We've saved time and money by automating a number of tasks we haven't been able to manage effectively in the past. I look forward to learning more...

See All 175 Act-On Reviews

Constant Contact
September 1, 2015

Digital Marketing Manager |
Marketing and Advertising | 11-50 employees
7 of 0 - 10  |  9/1/2015

We use Constant Contact in our digital marketing department on behalf of our clients to create customized email blasts for the luxury real estate and hospitality categories. Constant Contact provides a solution for our clients to keep their customers up to date with new offers, news and specials on...

See All 23 Constant Contact Reviews

November 22, 2013

Data Analyst |
Financial Services | 11-50 employees
6 of 0 - 10  |  11/22/2013

iContact is great for bloggers, events, and micro businesses, but if you are a small business that will be using email marketing extensively, you may want to consider other ESPs.

See All 22 iContact Reviews

April 22, 2014

Marketing Manager |
Staffing and Recruiting | 501-1000 employees
10 of 0 - 10  |  4/22/2014

dotMailer is a great tool whether you are a standalone shop or a global company...To any colleague within our Group, I would 100% recommend dotMailer.

November 11, 2015

Partner |
Marketing and Advertising | 1-10 employees
10 of 0 - 10  |  11/11/2015

We needed to find a custom e-mail dissemination platform for our firm that could be integrated into our multichannel process. We interviewed several companies, most offered "similar" platforms, but what quickly become apparent, was that we really needed a company we could work with closely that...

See All 3 Experiture Reviews

June 16, 2015

Webinar Demand Generation Expert | Executive Webinar Producer |Co-Founder of WebAttract, LLC |
Marketing and Advertising | 11-50 employees
9 of 0 - 10  |  6/16/2015

Our unique use case for marketing automation was the most important factor for choosing SharpSpring. Since our primary use case is email marketing to drive and optimize webinar registrations, the functionality it provides is spot on. Our reputation is on the line with each client, so we can't...

See All 20 SharpSpring Reviews

September 9, 2015

Email Marketing Manager & Copywriter |
Consumer Goods | 51-200 employees
9 of 0 - 10  |  9/9/2015

Sailthru is great for any company that is looking to move up from an entry level email service provider like MailChimp. It does require quite a bit more engineering work than MailChimp, but the payoff is well worth it. Their support team is also top notch and quick to respond to all queries.

See All 8 Sailthru Reviews

Adobe Analytics
November 17, 2015

QA Lead |
Marketing and Advertising | 201-500 employees
8 of 0 - 10  |  11/17/2015

Overall it is a strong analytics tool and appears that it can do a good job for most scenarios. Cost is a factor, as it is a considerable investment.

See All 31 Adobe Analytics Reviews