Richard Bakare profile photo
Richard BakareEngagement Manager | Information Technology and Services | 11-50 employees
9 of 10  |  10/30/2013

I would say we got 100% of our investment and probably more from our Pardot integration. We were only 17 people across all departments but were able to operate like 50 or more. We were able to sign up 100's of accounts in our first few months and that volume never seemed overwhelming thanks to some...

See All 96 Pardot Reviews

Lisa Franks profile photo
Lisa FranksMarketing Manager | Furniture | 5001-10,000 employees
8 of 10  |  1/21/2014

It is great for larger corporations with a larger budget, have experience with HTML or IT support on staff, and have numerous subscribers (email recipients) to send email campaigns. It is easy to create lists (sub-sets of subscribers) in ExactTarget. Very easy to manage numerous subscribers with...

See All 22 Salesforce Marketing Cloud Email Reviews

Sarah (Klaphake) Luckow profile photo
Sarah (Klaphake) LuckowDemand Generation Specialist | Hospital & Health Care | 201-500 employees
10 of 10  |  1/4/2016

Marketo is a great solution for a marketing team that wants to score leads, track results and automate complex marketing efforts. Marketo would be less appropriate for a team that simply wants to send automated emails. It can perform this function extremely well, but you would be paying for much...

See All 254 Marketo Reviews

Kristin Connell profile photo
Kristin ConnellSenior Manager, Marketing | Computer Software | 1001-5000 employees
10 of 10  |  3/25/2014

I absolutely recommend Eloqua! (That being said - as with any new technology purchase - I also recommend following due diligence best practices starting with a thorough requirements review).

See All 67 Oracle Eloqua Reviews

Brent Banning profile photo
Brent BanningMost recently Senior Client Services Manager & Client Services Team Leader | Marketing and Advertising | 5001-10,000 employees
9 of 10  |  3/28/2014

The more data you have, the more likely I would recommend IBM Campaign over the other tools in the market. It is truly an Enterprise Marketing Management solution, that can be built on as you mature your marketing requirements from traditional channels to the evolving channels under the digital...

See All 12 IBM Campaign Reviews

Joi Brooks profile photo
Joi BrooksEmail Marketing Campaign Manager | Marketing and Advertising | 11-50 employees
10 of 10  |  4/15/2016

MailChimp has every potential of providing sophisticated solutions for large businesses. With that said, I have on numerous occasions recommended MailChimp to smaller businesses. However, for a large-sized, mature business, I might offer a number of other email marketing products and providers as...

See All 36 MailChimp Reviews

Deirdre Daily profile photo
Deirdre DailyOnline Sales & Marketing Manager | Consumer Goods | 201-500 employees
6 of 10  |  3/31/2014

This tool is in reality more robust than we need it to be...We cast a large net and post significant revenue across 14 ecom sites, however this tool may be better suited for organizations with one ecommerce site that is within the top 500 and has vast email lists and lots of data on their...

See All 5 Oracle Responsys Reviews

Brett Johnson profile photo
Brett JohnsonMarketing Automation Specialist | Recreational Facilities and Services | 201-500 employees
10 of 10  |  2/2/2016

We are using Act-On as a marketing team to send out one-off emails, drip campaigns, landing pages, forms, track web behavior, and assign lead scores. Soon, our sales team will be making of use of Act-On to track hot leads as they come in and are assigned. The problem being solved is we needed more...

See All 184 Act-On Reviews

McKane Davis profile photo
McKane DavisPresident, CTO | Arts and Crafts | 51-200 employees
7 of 10  |  4/9/2016

We use Bronto in our marketing and technology departments regularly. We use it to send email marketing campaigns and transactional emails to our customers. Bronto allows us to send beautiful, highly targeted emails to our users and to create workflows for drip and abandonment campaigns. We use the...

See All 3 Bronto Reviews

Kristen Conrad profile photo
Kristen ConradNorth American Marketing Operations | 10,001+ employees
8 of 10  |  10/30/2013

We feel that Neolane really adds value to our organization and has allowed marketing to progress - storing databases more efficiently, sharing campaigns across the world, pushing leads directly into our CRM system.

See All 5 Adobe Campaign Reviews

Sherri Kesinger profile photo
Sherri KesingerPrincipal | Marketing and Advertising | 1-10 employees
8 of 10  |  7/20/2015

Businesses should address their integration (CRM) needs. If they require an email platform to easily design and stay in touch with leads and clients (including list segmentation) on an ongoing basis, Constant Contact is a good tool. If they need more advanced integration with systems such as CRM,...

See All 25 Constant Contact Reviews

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Authenticated ReviewerEngineer in Customer Service | Furniture | 11-50 employees
10 of 10  |  9/18/2014

Our experience was on selling large items in small quantities, e-mail automation worked pretty well. In the selection process, we asked about the Magento e-commerce integration and checked the usage of Emarsys interface.

See Emarsys reviews

Emily Olson profile photo
Emily OlsonMarketing Generalist | Information Technology and Services | 51-200 employees
8 of 10  |  1/27/2016

Our organization uses ClickDimensions for marketing automation, email marketing (A/B split testing, email sends, campaign responses, engagement, etc.), surveys, landing pages, forms, campaign automation, and lead qualification. We use it specifically in the Marketing Department for these reasons...

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Hannah Kennedy profile photo
Hannah KennedyEmail Marketing Specialist | Marketing and Advertising | 201-500 employees
3 of 10  |  11/21/2013

Although BlueHornet offers helpful testing capabilities, the ESP is a bit outdated. There is a lot of room for aesthetics improvement as they are not appealing. The reporting tool is usually broken, and reporting either no, or wrong metrics. If this ESP were to update their design, as well as fix...

See All 7 BlueHornet Reviews

Brian Brownrigg profile photo
Brian BrownriggVice President | Management Consulting | 51-200 employees
10 of 10  |  7/30/2015

In my opinion, no software exists that is perfect for 100% of organizations. However, Allocadia is industry neutral and works for 2 marketers or 2000 marketers...it's very scalable in terms of functionality and infrastructure.

See All 9 Allocadia Reviews

Madalyn Muncy profile photo
Madalyn MuncyCorporate Communications Intern | Chemicals | 10,001+ employees
9 of 10  |  10/21/2014

I think Sprinklr is best suited for larger organizations that are interested in monitoring and listening to their social channels. If you're just interested in posting content, Sprinklr isn't for you. It's a powerful tool that allows you to track so many different social channels. Sprinklr isn't...

See All 33 Sprinklr Reviews

Malarie Knox profile photo
Malarie KnoxData Analyst | Financial Services | 11-50 employees
6 of 10  |  11/22/2013

iContact is great for bloggers, events, and micro businesses, but if you are a small business that will be using email marketing extensively, you may want to consider other ESPs.

See All 22 iContact Reviews