Sarah (Klaphake) Luckow profile photo
Sarah (Klaphake) LuckowDemand Generation Specialist | Hospital & Health Care | 201-500 employees
10 of 10  |  1/4/2016

Marketo is a great solution for a marketing team that wants to score leads, track results and automate complex marketing efforts. Marketo would be less appropriate for a team that simply wants to send automated emails. It can perform this function extremely well, but you would be paying for much...

See All 279 Marketo Reviews

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Brent BanningMost recently Senior Client Services Manager & Client Services Team Leader | Marketing and Advertising | 5001-10,000 employees
9 of 10  |  3/28/2014

The more data you have, the more likely I would recommend IBM Campaign over the other tools in the market. It is truly an Enterprise Marketing Management solution, that can be built on as you mature your marketing requirements from traditional channels to the evolving channels under the digital...

See All 12 IBM Campaign Reviews

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Brittany DunnInternational Product Development Manager | Internet | 1001-5000 employees
9 of 10  |  1/21/2014

It helps us send targeted emails to B2B and B2C, and create unique templates for each of our markets, market segments, etc. It also provides extensive data on the performance of our email campaigns.

See All 22 Salesforce Marketing Cloud Email Reviews

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Alec DibbleGrowth Engineer | Information Technology and Services | 51-200 employees
7 of 10  |  7/21/2016

I believe MailChimp is great for simple newsletters and campaigns. It is easy to use for non-developers and has a clean interface. For more advanced marketing operations, it can fall short. Factors like the inability to QA scheduled campaigns and the simplistic automation features make it a bad fit...

See All 47 MailChimp Reviews

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Charles NystromSenior Marketing Cloud Consultant | Marketing and Advertising | 11-50 employees
8 of 10  |  7/15/2016

It's used organization-wide, as we offer consultive services and executional support directly related to the Oracle Marketing Cloud. It solves various business problems, depending on the client's needs - whether it's data cleansing, lead nurturing/assignment, asset development/housing and more.

See All 68 Oracle Eloqua Reviews

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Juston BrommelCMO | Retail | 51-200 employees
10 of 10  |  9/11/2015

Oracle Marketing Cloud (Responsys) enables automated lifecycle marketing and automated dynamic 1:1 marketing campaigns. The product offering is more advanced than any other vendors I've reviewed. Because of the revenue that email drives it doesn't make sense to select anything less than the best....

See All 5 Oracle Responsys Reviews

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Kristen ConradNorth American Marketing Operations | 10,001+ employees
8 of 10  |  10/30/2013

We feel that Neolane really adds value to our organization and has allowed marketing to progress - storing databases more efficiently, sharing campaigns across the world, pushing leads directly into our CRM system.

See All 6 Adobe Campaign Reviews

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Randy GuidryExternal Communications Leader | Transportation/Trucking/Railroad | 5001-10,000 employees
10 of 10  |  12/10/2015

We started out using HubSpot simply for email marketing and automation. HubSpot's value has quickly expanded and we are now finding it invaluable for lead generation and for housing marketing intelligence for not only our customers, but also our own employees and even our recruiting efforts.

See All 494 HubSpot Reviews

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Richard BakareEngagement Manager | Information Technology and Services | 11-50 employees
9 of 10  |  10/30/2013

I would say we got 100% of our investment and probably more from our Pardot integration. We were only 17 people across all departments but were able to operate like 50 or more. We were able to sign up 100's of accounts in our first few months and that volume never seemed overwhelming thanks to some...

See All 97 Pardot Reviews

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Emily OlsonMarketing Generalist | Information Technology and Services | 51-200 employees
8 of 10  |  1/27/2016

Our organization uses ClickDimensions for marketing automation, email marketing (A/B split testing, email sends, campaign responses, engagement, etc.), surveys, landing pages, forms, campaign automation, and lead qualification. We use it specifically in the Marketing Department for these reasons...

See All 4 ClickDimensions Reviews

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Erik BlairIndependent Social Media Consultant, Event Promoter, Freelance WordPress Website Developer | Broadcast Media | 1-10 employees
10 of 10  |  11/7/2013

As a content management system (CMS), WordPress is what I would call a masterpiece of integrated, open-source genius. It's the answer to my organization shortfalls, the solution to my productivity goals and a gift to my customers for it's reliability.

See All 44 WordPress Reviews

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Amanda KocefasMarketing Manager | Staffing and Recruiting | 501-1000 employees
10 of 10  |  4/22/2014

dotMailer is a great tool whether you are a standalone shop or a global company...To any colleague within our Group, I would 100% recommend dotMailer.

Torry Johnson profile photo
Torry JohnsonSr. Manager, Business Analytics | Internet | 501-1000 employees
9 of 10  |  10/19/2013

Fairly easy to use and very powerful. Everyone who uses it loves it.

See All 29 Tableau Server Reviews

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Malarie KnoxData Analyst | Financial Services | 11-50 employees
6 of 10  |  11/22/2013

iContact is great for bloggers, events, and micro businesses, but if you are a small business that will be using email marketing extensively, you may want to consider other ESPs.

See All 22 iContact Reviews

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Jorden BeattyDigital Marketing Manager | Marketing and Advertising | 11-50 employees
7 of 10  |  9/1/2015

We use Constant Contact in our digital marketing department on behalf of our clients to create customized email blasts for the luxury real estate and hospitality categories. Constant Contact provides a solution for our clients to keep their customers up to date with new offers, news and specials on...

See All 28 Constant Contact Reviews

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Authenticated ReviewerEngineer in Customer Service | Furniture | 11-50 employees
10 of 10  |  9/18/2014

Our experience was on selling large items in small quantities, e-mail automation worked pretty well. In the selection process, we asked about the Magento e-commerce integration and checked the usage of Emarsys interface.

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