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Acoustic Campaign

Acoustic Campaign
Formerly Silverpop / IBM Watson Campaign Automation

Overview

What is Acoustic Campaign?

Acoustic Campaign (formerly IBM Watson Campaign Automation) is a scalable, SaaS-based, cross-channel, digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social, and lead management campaign processes.

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Recent Reviews

TrustRadius Insights

Users have found Silverpop Engage to be a valuable tool for their mass mailing and global program campaigns. It has also been used for …
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I Love Silverpop!

10 out of 10
June 17, 2015
We use Silverpop for marketing, retention, and transactional emails. Prior to Silverpop we had very little insight into the performance of …
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Marketing evolution

10 out of 10
February 25, 2015
Silverpop Engage is used for all of our customer-facing marketing emails and is administered by the Email Marketing team. Marketing …
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Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • Email deliverability reporting (10)
    8.0
    80%
  • A/B testing (10)
    7.0
    70%
  • Dashboards (10)
    4.2
    42%
  • WYSIWYG email editor (10)
    4.0
    40%
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Pricing

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N/A
Unavailable

What is Acoustic Campaign?

Acoustic Campaign (formerly IBM Watson Campaign Automation) is a scalable, SaaS-based, cross-channel, digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social, and lead management campaign processes.

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.ibm.com/marketplace/cloud/d…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

17 people also want pricing

Alternatives Pricing

What is Salesforce Marketing Cloud?

Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

What is Oracle Marketing?

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

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Product Demos

Acoustic Campaign demo - introduction

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

7.4
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

7
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

6.3
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

4.5
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

5.7
Avg 7.6
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Product Details

What is Acoustic Campaign?

According to the vendor, Acoustic Campaign is a comprehensive platform designed to enhance businesses' understanding of customer behavior on both a personalized and large-scale level. The product provides various tools for insights, planning, and implementation that enable data-driven experiences across multiple channels. By leveraging these features, brands aim to develop enduring connections with customers while driving revenue through tailored and impactful interactions based on individual preferences. Integration capabilities with existing tools and systems offer marketing processes flexibility, efficiency, and optimization. Although no specific industries or professions are explicitly mentioned, it can be assumed that any business desiring enhanced marketing efforts and increased customer base may find value in utilizing this platform.

Deep Insights and Personalization

The product is designed to provide marketers with the necessary tools to deliver personalized experiences across various interaction points, both online and offline, in order to enhance customer retention and establish enduring brand allegiance. The vendor asserts that by utilizing behavioral data, Acoustic Campaign enables marketers to construct meaningful and timely messages, fostering long-term connections with customers. Through its real-time personalization functionalities, the product aims to empower marketers to deliver compelling experiences that promote customer advocacy and drive revenue expansion.

Integration and Efficiency

The product is designed to enhance operational efficiency and streamline business processes through its advanced technology and extensive capabilities. The vendor claims that Acoustic Campaign delivers a user-friendly experience, supported by cutting-edge technology, enabling users to navigate the platform effortlessly. By seamlessly integrating with existing tools and systems, the product aims to simplify workflows, eliminating manual data transfer or redundant procedures. This integration also facilitates smooth collaboration between teams, ensuring a seamless marketing process from initiation until completion. Ultimately, Acoustic Campaign equips businesses with the necessary resources to optimize returns on investment and effectively achieve their marketing objectives.

Acoustic Campaign Screenshots

Screenshot of Digital marketingScreenshot of Journey design

Acoustic Campaign Video

Acoustic - Free your inner marketer. Learn more: https://acoustic.com.

Acoustic Campaign Integrations

Acoustic Campaign Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Acoustic Campaign (formerly IBM Watson Campaign Automation) is a scalable, SaaS-based, cross-channel, digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social, and lead management campaign processes.

Constant Contact, Oracle Marketing, and Emarsys are common alternatives for Acoustic Campaign.

Reviewers rate Dynamic content and Email deliverability reporting and List management highest, with a score of 8.

The most common users of Acoustic Campaign are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(125)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have found Silverpop Engage to be a valuable tool for their mass mailing and global program campaigns. It has also been used for automated lead nurturing and mass mailing. Marketing teams have utilized the platform to administer customer-facing marketing emails, while marketing communications managers have accessed it to track the performance of their individual email campaigns. Large enterprises like Texas Instruments have been able to engage with customers across different locations using Silverpop Engage. Its relevant and responsive marketing automation capabilities have enabled users to engage with customers at the right time based on their actions on the site. The platform has been widely used for emails, landing pages, marketing automation tracks, and lead scoring within global marketing organizations. Sales teams have benefited from its features by being able to rank leads based on their actions and qualify them accordingly. E-commerce departments have relied on Silverpop Engage for powering their entire email programs, including promotional messages, browse behavior, confirmation emails, and more. With its versatility, Silverpop has assisted organizations in communicating quickly and effectively with customers, leading to improved revenue generation. Additionally, the web tracking functionality of Silverpop allows for deeper insights into subscriber interactions with websites, leading to more targeted messaging based on opens, clicks, and interactions.

Toggle between HTML and Design views: Users have appreciated the ability to toggle between HTML and Design views for creating emails. This feature has been mentioned by several reviewers, making it easy to update photos and hyperlinks in emails.

Newly added features for test emails: Reviewers have mentioned that the newly added features for test emails have made it easier to ensure the accuracy of the email before sending it out. This improvement has been well-received by users, who find it valuable in preventing errors and mistakes.

Thorough examination process before sending: Users have commended the thorough examination process of the email before sending it, which helps prevent it from getting stuck in junk mail and ensures proper rendering on different platforms. Several reviewers have highlighted this aspect as a positive attribute of the product.

Outdated Usability: Users have consistently mentioned that Engage's usability is outdated and cumbersome, with confusing user interfaces, cryptic notifications, and old-style drop-down menus. Some users even reported browser lock-ups when editing signup forms.

Limited Email Creation Engine: Several users expressed frustration with Silverpop's email creation engine, which requires manual HTML coding instead of offering advanced Ajax or jQuery based creation engines like other ESPs. This limitation hampers flexibility in layout design and adds complexity for users.

Confusing Reporting Tools: Many users criticized the overall reporting in Silverpop, stating that it is confusing and lacks flexibility. They found it difficult to generate comprehensive reports, as well as extract contact information for opens/clicks. The presence of two different reporting engines, one legacy and one new, further added to the confusion.

Users have provided several recommendations for IBM Watson Campaign Automation. The three most common recommendations are:

Consider the software for organizations: Users recommend considering IBM Watson Campaign Automation for organizations, especially those with a limited marketing budget. They believe that the software has an edge over competitors like Adobe campaign and Salesforce marketing cloud in terms of intuitiveness and quick setup.

Use the software for marketing automation: Users highly recommend using IBM Watson Campaign Automation for marketing automation and automating inbound and outbound campaigns. They find it great for creating and managing end-to-end campaign management.

Seek help and support from IBM: Users advise seeking help and support from IBM when using IBM Watson Campaign Automation. They recommend hiring an Acoustic Partner consultant for implementation and training to ensure better long-term results. They also suggest reaching out to tech support for assistance before considering switching to another program.

Overall, users recommend considering IBM Watson Campaign Automation for organizations, utilizing it for marketing automation, and seeking help and support from IBM throughout the process.

Attribute Ratings

Reviews

(1-3 of 3)
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June 17, 2015

I Love Silverpop!

Score 10 out of 10
Vetted Review
Verified User
We use Silverpop for marketing, retention, and transactional emails. Prior to Silverpop we had very little insight into the performance of our email campaigns and the channel was not providing much value to the business. Thanks to Silverpop we've grown the email channel tremendously and have also been able to provide a better experience to our customers.
  • Silverpop is more than just an email service provider. They have really lead the way of the marketing automation trend and have continuously focused on a product road map that keeps marketers ahead of the trends.
  • Engage offers the flexibility I need to manage, track, and report on a robust array of marketing programs. From simple email blasts to complex multichannel campaigns, the only limit is my imagination.
  • Their customer service, account management, training and industry advice/best practices has always been a fantastic resource.
  • You can integrate their product with almost any other software especially if you have access to technical resources in house although they do offer many plug and play solutions too.
  • I've been a customer for over 6 years and have very few complaints. And many that I had at one point or another along the way have already been improved. But if I have to pick one, my biggest complaint would be that there are a lot of options for achieving the same task (which is really not a bad thing!). The key to having all those options is knowing all of the finite details like what kind of reporting you will get with one option or another. Sometimes we've learned those lessons the hard way although it's never really caused a problem.
Silverpop is really a great tool for any company looking to do more with email campaigns than send regular blasts.
  • Better experience for our customers and more visibility for the business in terms of email performance through the use of Silverpop transact.
  • Revenue for the email marketing channel grew by over 250% in the first year of implementing Silverpop alone.
  • Silverpop gave us the ability to build and nurture a prospect database for the first time.
I've used ExactTarget and Right Now Technologies for email marketing in the past but it's been so long since I've used either service I don't know how they would compare anymore. I can say that I am happy enough with the service that Silverpop provides that I do not plan on evaluating any other service any time soon.
Happy with the service all around.
Yes
The current mobile app is really more of a lead gen tool but I know future enhancements are on the way.
Lots of flexibility, easy to use but learning the intricacies can take some time.
February 01, 2014

SafePop

Maureen Kolb | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User
We were currently using SilverPop for mass mailing and global program campaigns. We are now switching to automated lead nurturing as well as mass mailing. We are using automated tracks and lead scoring.
  • Very powerful tool for mass mailings, combining queries and only emailing against one record
  • Very good at testing email before sending - health of email
  • Cannot query on lead source description - a big need for SafeNet
  • Templates are kludgey and buggy - fonts will be all one but are mailed looking completely different. It is difficult to fix unless you know html code.
  • Syncing between SFDC and SP is slow. not sure if it's an SP issue.
Are templates easy to set up and troubleshoot - is interface something that is easy to utilize. Can queries easily be set up. Is the synchronization seamless between SP and SFDC.
  • we have not experienced any currently but moving to lead automation and lead scoring could change that.
  • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
I have heard from other colleagues there are much easier to use products in the market that essentially do the same thing.
25
field marketing, interactive marketing
1
technical, web code
  • edms
  • lead automation
  • lead scoring
  • lead management
  • sending edms
  • making templates look consistent
  • maneuvering templates, laying out templates
No
too much time building templates
Joe Sisler | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Silverpop is being used solely for email marketing within our online marketing team. It is used as a marketing database for new leads so that we can develop automated and ad hoc campaigns. Additionally, we use the web tracking functionality to get deeper insights into how subscribers are interacting with our website after clicking a link. We also use behavioral targeting to send messages based upon opens/clicks/interactions.
  • Dynamic Content - Silverpop's dynamic content system is the best I've used in my career with multiple systems.
  • Salesforce Integration
  • Segmentation
  • Automated Campaigns
  • Updating automated messages, you have to disable the automation > make the changes > reconfigure > reactivate
  • WYSIWYG editor is horrendous. We hand code all of our HTML, but if you simply open a piece of dynamic content it adds unnecessary code that you have to rip out if you make tweaks
  • Working with support can be tedious and nerve racking. Too often rather than investigating an issue they try to blame it on something else and waste time. Also you have to give them permission to enter your account. Which is also a good thing security wise, but it adds additional time to figuring out any issues. Very problematic when facing something urgent.
  • The program (or drip campaign) tool could use greater functionality so that you can better create paths. Similar to how Aprimo has it setup within their system. Instead everything is very linear in Silverpop.
For anyone that isn't ready for a more robust automation system like Marketo or Eloqua I think Silverpop is a great solution. Especially if you need to be able to integrate with Salesforce. After using multiple systems and reviewing demos of others I think they have a good product. But have some clear areas they need to work on for improvement. Support being one of them.
  • Increased efficiency
  • Better audience segmentation to increase response
Aprimo
Eloqua
ExactTarget
Marketo
Publicaster

Silverpop was implemented prior to joining my company; however, I think as an ESP they stack up very well against the competition. And after reviewing ExactTarget twice I would pick Silverpop hands down. I think it is missing some functionality when being compared to Eloqua.
Unless we make the decision to switch to a greater automation tool like Marketo or Eloqua I anticipate continuing to use Silverpop for the foreseeable future.

The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them.
Yes
Simply put, no. Rather than fix the issue they ask you to go to their community and put it in as a feature request rather than acknowledge their own issue and correct it.
The Salesforce integration team is amazing and know their product front to back. They've been extremely useful in diagnosing issues and assessing how to better set up our integration.
  • Dynamic Content
  • Querying the database
  • Sending a message
  • Updating dynamic content (WYSIWYG adds unnecessary code)
No
In my opinion the web training for Silverpop is very comprehensive and the system itself is pretty easy to pick up if you have had past experience with email marketing systems. If this is your first foray into email marketing it may be a bit tougher to learn than the entry level systems like mailchimp or constant contact.
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