TrustRadius Insights
iContact is a versatile communication tool that is used by various organizations and individuals for a wide range of purposes. For …
Starting at $14 per month
View PricingOverview
What is iContact?
iContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.
Recent Reviews
Popular Features
- Dashboards (26)8.080%
- List management (25)8.080%
- Standard reports (25)8.080%
- Email deliverability reporting (25)7.070%
Pricing
1500 Users
$15.00
Cloud
per month
2500 Users
$25.00
Cloud
per month
5000 Users
$45.00
Cloud
per month
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $14 per month
Product Demos
Build Your Brand Webinar Series: iContact Demo
YouTube
Demo of shortcut to Business Card iContact using QR code on iPhone - Part 1
YouTube
iContact for Salesforce Demo
YouTube
Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is iContact?
iContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.
Drag & Drop Editor
No HTML required, but can be used in conjunction with their Drag & Drop email designer.
A/B Split Testing
Conduct email tests to specific subscriber groups ranging from test email subject lines, incentives, layouts, or color schemes.
Automation
Schedule emails based on your own needs, or with suggested times based on iContact's automation algorithm.
Landing Pages
Designed to help users automize conversion rates with customizable landing page templates.
Performance Reporting
Analyze email metrics with personalized dashboards.
Subscriber Management
Embed custom sign-up forms, and manage lists of subscribers based on demographics.
Multiple Users
One account, multiple users, with customizable permissions-levels.
API Integrations
Incorporate data from multiple sources into iContact for subscriber management. Export data from iContact into other tools to optimize email marketing applications.
Drag & Drop Editor
No HTML required, but can be used in conjunction with their Drag & Drop email designer.
A/B Split Testing
Conduct email tests to specific subscriber groups ranging from test email subject lines, incentives, layouts, or color schemes.
Automation
Schedule emails based on your own needs, or with suggested times based on iContact's automation algorithm.
Landing Pages
Designed to help users automize conversion rates with customizable landing page templates.
Performance Reporting
Analyze email metrics with personalized dashboards.
Subscriber Management
Embed custom sign-up forms, and manage lists of subscribers based on demographics.
Multiple Users
One account, multiple users, with customizable permissions-levels.
API Integrations
Incorporate data from multiple sources into iContact for subscriber management. Export data from iContact into other tools to optimize email marketing applications.
iContact Integrations
iContact Competitors
iContact Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
iContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.
iContact starts at $14.
Reviewers rate List management and Dashboards and Standard reports highest, with a score of 8.
The most common users of iContact are from Small Businesses (1-50 employees).
Comparisons
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Reviews and Ratings
(97)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
iContact is a versatile communication tool that is used by various organizations and individuals for a wide range of purposes. For example, schools utilize iContact to manage both internal and external communications, including sending emails about performances, weekly updates, illness announcements, and emergency communication. This ensures seamless and efficient communication within the school community. Similarly, marketing departments of businesses employ iContact for email marketing campaigns, allowing them to reach out to customers with monthly newsletters, promotions, and announcements.
Moreover, iContact serves as a valuable tool for coordinating communications across different departments within a company. It enables approximately three departments to send targeted messages to specific audiences such as physicians and consumers while ensuring brand consistency and tracking open rates. In addition to these organizational use cases, iContact also caters to individual users who rely on it to stay connected with clients or referral sources. The user-friendly interface guides users through the entire email campaign process, making it suitable for those with little experience in this domain. Overall, users have praised iContact for effectively solving the challenges associated with mass email communication and promoting engagement with their target audiences.
Intuitive and Easy to Use Interface: Users find iContact's interface intuitive and easy to use, making it convenient for completing urgent work. They appreciate the ease of setting up and sharing knowledge with colleagues. Some users feel that iContact is particularly helpful for beginners in email marketing.
Wide Selection of Design Templates: Users appreciate the wide selection of design templates provided by iContact, allowing them to create eye-catching emails and newsletters on any device. The template designer feature is particularly helpful in creating professional-looking emails. Many reviewers mention that these templates are fantastic and simple to use.
Effective Contact Management and Sales Opportunities: iContact's platform effectively manages contacts and sales opportunities, providing a faster experience for customers. Users find it easy to do marketing campaigns and share information between multiple sources using iContact. The individual person management feature allows for effective addressal of specific account details. Several users mentioned that they find managing email lists and the automatic payment system intuitive and affordable.
Confusing User Interface: Many users have expressed frustration with the confusing and difficult-to-navigate user interface of iContact. They find it challenging to locate specific features and perform tasks efficiently. The overall layout and organization of the interface can be improved to enhance user experience.
Limited Image Storage Space: Users have reported a lack of sufficient storage space for images in iContact, which hampers their efficiency in managing and using visuals for email campaigns. This limitation forces users to constantly delete or replace existing images, resulting in extra effort and time consumption.
Performance Issues: A common complaint among users is the slow loading speed and performance issues experienced while using iContact. Slow loading times not only hinder productivity but also create frustration among users who rely on prompt access to their email marketing tools. Improving the software's performance would greatly enhance user satisfaction and workflow efficiency.
Users recommend iContact for various purposes, including PR needs, non-profit organizations, and growing businesses. They appreciate the ease of use and effectiveness of iContact. Customers also praise the reliable customer service provided by iContact and its ability to track results. Users find iContact competitively priced and easy to learn. They highly recommend iContact for email marketing and its seamless integration with Salesforce. The platform is also praised for its contact management capabilities, convenient templates, and pricing options. Users find it beneficial for quickly sending contact emails. It is advisable to try a demo before fully committing to iContact. However, caution is advised when sending mass emails to leads. Overall, users believe that iContact is an excellent tool for tying in with Salesforce and meeting email marketing needs.
Attribute Ratings
Reviews
(1-25 of 28)Companies can't remove reviews or game the system. Here's why
August 04, 2022
iContact works well for us
We originally signed up with the program to help with email marketing and campaigns. Before signing up, we were not getting a lot of traffic to the website, and it would take 24-48hrs to complete an email campaign. This helped us tremendously after working with it for about six months. Our email campaigns doubled our website traffic, and we saw a 12% increase in donations in the first three months and a 20% increase by the 6th month of using the system.
March 02, 2020
We went back to iContact
We use iContact to send out bulk emails to our potential/customer base. We use iContact statistics to tailor our marketing campaigns.
December 19, 2019
iContact -- A Great for Small Business Users
IContact was used in a previous engagement with a mid-sized business client. It was used only by the Marketing department to solve a couple of business challenges. They needed to be able to send email messages to a select number of contacts in a specific region in order to inform them of upcoming events and engage them for sales conversations. They needed a platform that would allow them to quickly launch ad-hoc email marketing campaigns to subscribers and identify potential opportunities based on an analysis of the results. The solution needed to be simple to use and affordable. iContact fit the requirements for this client initiative and I was in charge of implementing and managing the activities within iContact to meet our objectives.
December 05, 2019
iContact saves me time!
I am the only user in our company and I use it to send out mass emails to our members.
December 05, 2019
iContact - a good, email marketing workhorse
We use iContact to manage all our email communications with our 75k+ subscribers. We utilize the automated workflows for drip campaigns, welcome messages, and our monthly newsletters.
December 05, 2019
iContact for union member communication
We use iContact for all mass email communication with our union membership. It is much easier than maintaining our own mass email system and prevents us from risking blacklisting our domain. It provides many templates to choose from and allows us to create our own templates with our own style to maintain a recognizable branding.
September 12, 2019
iContact for a softball coach
I regularly use iContact to communicate with my players and their parents before, during, and after the softball season. It is a great way to notify them of announcements and general communication. I add pictures from our games to add to the emails that go out. I'm already preparing my first email to announce the upcoming season.
September 11, 2019
Simple, Effective Email Campaigns
We use iContact for email campaigns. It works well for small to medium campaigns. I have also recommended and setup the product for several other companies. The interface is pretty straight forward and it does a good job of walking you through the entire process for someone who has little experience.
We use iContact to send out emails and monthly messages about what is happening in the business and as a communication tool for our customers. The biggest problem I think we have come across so far is getting more people to open the emails once they are sent out.
January 04, 2019
IContact is worth it
Many departments use IContact to create colorful, well-designed newsletters to promote activities and events. It helps us provide information about upcoming programs and events of interest to our residents. Our service also includes one project per month from I-Contact's graphic design team. They will work with a department to create a nice, eye-catching newsletter template.
December 20, 2018
Great customer support makes iContact a no brainer for small-business email marketing
We use iContact exclusive for email marketing, which is the primary form of marketing for our business. It is very easy to use, once you've got the hang of it, and there is excellent customer support there to help you do so. The new email builder is very intuitive and quick, and list management is second to none. We love iContact and the guidance our support representative there has helped us in honing our marketing techniques; that's really the biggest plus
December 19, 2018
I stay in contact with iContact!
I personally have used iContact for over a decade to stay in touch with referral sources and past clients. It's ease of use and versatility allow me to be creative in my efforts to stay "top of mind" with potential clients and sources of business.
December 19, 2018
Happy, but require more training
We use it to send holiday cards and blast invites to select contacts
December 17, 2018
iContact - Good for Small Businesses
We use iContact to manage the communications (both internal and external) at the school. This encompasses emails about performances, weekly blasts, illness announcements, and emergency communication. It is primarily used by one individual (myself) and one other, who will use it in my absence. It addresses our need to communicate with families and staff in a way that is most effective to them, as well as useful (time-wise) to us and our processes.
December 14, 2018
Great for Small Business
We use iContact for our email marketing contacts. I am the only one that uses it in our organization, but the entire company gives me what they want me to put out, as well as bringing contacts in. We send out a monthly newsletter as well as various promotions and announcements.
December 14, 2018
iContact is a lifesaver!
I use iContact keep in touch with all of my clients. iContact allows me to stay organized and seamlessly market to my current clients. It is an essential tool for me to use that it has generated a ton of deals for me and my team. Not only do I use iContact but many others in my organization use it independently. Highly recommending it would be understated.
December 07, 2018
Great product for just sending e-mail. Not trying to do too much.
iContact is being used to send out all of our e-mail marketing hits that we send to either our entire list or to a segment of our list. It is used solely by the marketing department, but occasionally marketing will send e-mails using iContact on behalf of other departments, such as customer service or events. It is not, however, used for automated marketing e-mails that are sent to individuals at specified time intervals based on when they take certain actions is our marketing funnels. We use another marketing automation software for that.
December 07, 2018
iContact is MyContact with the World!
iContact is used on a regular basis by our national Association. It gives us the feedback information we need to make decisions about upcoming events and tells us where to invest our time in preparation and planning. The feedback comes to us by way of charts or graphs indicating which members actually read our content, open rates on various hyperlinks, etc.
December 07, 2018
Great and Reliable for the Basics
We are a medium sized consulting organization, so we use iContact across our whole organization for all of our emailing needs. We have a general list of about 9,000 emails that are within iContact. iContact allowed us more advanced mass emailing capabilities outside of what Salesforce offers. Salesforce is our CRM but we have an integration with iContact that is very useful.
Every client in our agency utilizes an email campaign platform to send out eBlasts to our audiences and each of those clients uses a service that is fit best for them - so, no solution is agency-wide, here. In the case of the Bridge Run, we reviewed several platforms before making the decision to go with iContact and it was a fantastic choice. They offer incentives for non-profits and the service they provide is above all else. We have an activation account manager that guides us through new capabilities and keeps us in line with our stats. It solves the annoying issue of emailing. It's the best email tool we've explored yet.
April 25, 2018
Professional Company With Solid E-mail Infrastructure
We use iContact to integrate with other website tracking tools and to send e-mails to various segments of subscribers. This is used by the digital marketing department and it addresses the business opportunity of staying in touch with our customers with news and offers that are important to them. We use iContact in coordination with a dedicated account manager, which is a major difference maker for us.
April 25, 2018
iContact reps must wear capes and fly!
We use iContact as a supplement to our current email service provider. We currently use it for online forms, registrations and newsletter management.
We use iContact to send communications to our various audiences, including physicians and consumers. Approximately three departments in our company use the product, and it helps coordinate communications, ensure it is on brand and allows us to track open rates.
September 14, 2015
iContact - I like it!
iContact was being used to address marketing and promotion for a consulting job I was assigned to. This was a general contractor who wanted to promote sites and completed projects to current, potential and clients that did not know of them. It was used by the Marketing firm handling their PR and it was being used as an outreach tool.
July 07, 2015
iContact is an easy to use email marketing system. As part of the Vocus marketing suite, it's a no brainer.
Score 7 out of 10
Vetted Review
Verified User
We used iContact as our default email marketing system. It was used primarily by the marketing department, but service would also use it to communicate to our database. Segmentation of our contact list 20K+ contacts, was easy to manage. The email editor was easy to use and customizable.