TrustRadius Insights
iContact is a versatile communication tool that is used by various organizations and individuals for a wide range of purposes. For …
Starting at $14 per month
View PricingOverview
What is iContact?
iContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.
Recent Reviews
Popular Features
- Dashboards (26)8.080%
- List management (25)8.080%
- Standard reports (25)8.080%
- Email deliverability reporting (25)7.070%
Pricing
1500 Users
$15.00
Cloud
per month
2500 Users
$25.00
Cloud
per month
5000 Users
$45.00
Cloud
per month
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $14 per month
Product Demos
Build Your Brand Webinar Series: iContact Demo
YouTube
Demo of shortcut to Business Card iContact using QR code on iPhone - Part 1
YouTube
iContact for Salesforce Demo
YouTube
Features
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Product Details
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- Competitors
- Tech Details
- FAQs
What is iContact?
iContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.
Drag & Drop Editor
No HTML required, but can be used in conjunction with their Drag & Drop email designer.
A/B Split Testing
Conduct email tests to specific subscriber groups ranging from test email subject lines, incentives, layouts, or color schemes.
Automation
Schedule emails based on your own needs, or with suggested times based on iContact's automation algorithm.
Landing Pages
Designed to help users automize conversion rates with customizable landing page templates.
Performance Reporting
Analyze email metrics with personalized dashboards.
Subscriber Management
Embed custom sign-up forms, and manage lists of subscribers based on demographics.
Multiple Users
One account, multiple users, with customizable permissions-levels.
API Integrations
Incorporate data from multiple sources into iContact for subscriber management. Export data from iContact into other tools to optimize email marketing applications.
Drag & Drop Editor
No HTML required, but can be used in conjunction with their Drag & Drop email designer.
A/B Split Testing
Conduct email tests to specific subscriber groups ranging from test email subject lines, incentives, layouts, or color schemes.
Automation
Schedule emails based on your own needs, or with suggested times based on iContact's automation algorithm.
Landing Pages
Designed to help users automize conversion rates with customizable landing page templates.
Performance Reporting
Analyze email metrics with personalized dashboards.
Subscriber Management
Embed custom sign-up forms, and manage lists of subscribers based on demographics.
Multiple Users
One account, multiple users, with customizable permissions-levels.
API Integrations
Incorporate data from multiple sources into iContact for subscriber management. Export data from iContact into other tools to optimize email marketing applications.
iContact Integrations
iContact Competitors
iContact Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
iContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.
iContact starts at $14.
Reviewers rate List management and Dashboards and Standard reports highest, with a score of 8.
The most common users of iContact are from Small Businesses (1-50 employees).
Comparisons
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Reviews and Ratings
(97)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
iContact is a versatile communication tool that is used by various organizations and individuals for a wide range of purposes. For example, schools utilize iContact to manage both internal and external communications, including sending emails about performances, weekly updates, illness announcements, and emergency communication. This ensures seamless and efficient communication within the school community. Similarly, marketing departments of businesses employ iContact for email marketing campaigns, allowing them to reach out to customers with monthly newsletters, promotions, and announcements.
Moreover, iContact serves as a valuable tool for coordinating communications across different departments within a company. It enables approximately three departments to send targeted messages to specific audiences such as physicians and consumers while ensuring brand consistency and tracking open rates. In addition to these organizational use cases, iContact also caters to individual users who rely on it to stay connected with clients or referral sources. The user-friendly interface guides users through the entire email campaign process, making it suitable for those with little experience in this domain. Overall, users have praised iContact for effectively solving the challenges associated with mass email communication and promoting engagement with their target audiences.
Intuitive and Easy to Use Interface: Users find iContact's interface intuitive and easy to use, making it convenient for completing urgent work. They appreciate the ease of setting up and sharing knowledge with colleagues. Some users feel that iContact is particularly helpful for beginners in email marketing.
Wide Selection of Design Templates: Users appreciate the wide selection of design templates provided by iContact, allowing them to create eye-catching emails and newsletters on any device. The template designer feature is particularly helpful in creating professional-looking emails. Many reviewers mention that these templates are fantastic and simple to use.
Effective Contact Management and Sales Opportunities: iContact's platform effectively manages contacts and sales opportunities, providing a faster experience for customers. Users find it easy to do marketing campaigns and share information between multiple sources using iContact. The individual person management feature allows for effective addressal of specific account details. Several users mentioned that they find managing email lists and the automatic payment system intuitive and affordable.
Confusing User Interface: Many users have expressed frustration with the confusing and difficult-to-navigate user interface of iContact. They find it challenging to locate specific features and perform tasks efficiently. The overall layout and organization of the interface can be improved to enhance user experience.
Limited Image Storage Space: Users have reported a lack of sufficient storage space for images in iContact, which hampers their efficiency in managing and using visuals for email campaigns. This limitation forces users to constantly delete or replace existing images, resulting in extra effort and time consumption.
Performance Issues: A common complaint among users is the slow loading speed and performance issues experienced while using iContact. Slow loading times not only hinder productivity but also create frustration among users who rely on prompt access to their email marketing tools. Improving the software's performance would greatly enhance user satisfaction and workflow efficiency.
Users recommend iContact for various purposes, including PR needs, non-profit organizations, and growing businesses. They appreciate the ease of use and effectiveness of iContact. Customers also praise the reliable customer service provided by iContact and its ability to track results. Users find iContact competitively priced and easy to learn. They highly recommend iContact for email marketing and its seamless integration with Salesforce. The platform is also praised for its contact management capabilities, convenient templates, and pricing options. Users find it beneficial for quickly sending contact emails. It is advisable to try a demo before fully committing to iContact. However, caution is advised when sending mass emails to leads. Overall, users believe that iContact is an excellent tool for tying in with Salesforce and meeting email marketing needs.
Attribute Ratings
Reviews
(26-44 of 44)Companies can't remove reviews or game the system. Here's why
- Email in general has astounding ROI. For the cost there is NOTHING that comes even close to generating the same numbers.
- iContact is in expensive, so that leads to high ROI.
- iContact has terrible deliverability, so we are paying for emails that are not making it to their inbox. It is worth more to us now to pay for the more expensive ESP with better deliverability, that way more of our customers get our emails, which in turn leads to more purchases and even higher ROI.
- Once you are able to afford a better email service provider (ESP), I would recommend using someone with a custom IP address so that you can manage your own deliverability.
April 30, 2015
iContact - Easy way to connect to contacts
Score 8 out of 10
Vetted Review
Verified User
- The scheduling tool allows employees to work ahead, which frees up valuable time and increases internal productivity.
- Consistency in delivering allows readers (and potential customers) to get news when they expect, which keeps the business relevant and on the forefront of their minds.
- Being able to forward the email campaign to others has helped increase the number of subscribers.
March 10, 2015
Maybe if you're a begining novice but if you know what clickthrough rates or A/B test are, don't waste your time.
Score 3 out of 10
Vetted Review
Verified User
- When I first started using them, our newsletters immediately gained a much better appearance due to their templates.
- With their good delivery rates, I never had to worry about how many of our subscribers were NOT even getting a chance to see our emails due to them not reaching their inbox.
- We always were able to make several times the annual cost of their service in revenue from our newsletters.
- If I had been using a service with the more advanced features I could have done a lot more to get even better returns on our emails.
February 25, 2015
Best. Email Marketing Suite. Ever
Score 10 out of 10
Vetted Review
Verified User
- I was able to be a one person marketing machine in many cases and touch many contacts way more effciently
- The ROI was excellent and it increased the value of our lists
- Allowed me to direct marketing to where it was most effective and target users with precision
February 03, 2015
IContact Uses Shady Billing Practices
Score 1 out of 10
Vetted Review
Verified User
- I'm deeply disappointed that iContact did not let me know they were overcharging me on a consistent basis.
- Now that my trust in iContact has been broken, I will not continue to use their service. Their overcharging cost me over $400.
December 30, 2014
Make Contact with iContact
Score 10 out of 10
Vetted Review
Verified User
- I use iContact to successfully deliver my e-newsletter to my audience without any issues or complications. That makes me appear as the professional I am to my readers.
- My e-newsletter is a loss leader, used at my sole proprietor company to keep my name and face in front of the people on the list I have generated over the years.
- Close to a dozen jobs have come to me via my iContact e-newsletter, which I call The Hestia Report. Those jobs are from people who know me. When they get my e-newsletter and happen to need some marketing/PR at that time, it triggers a call.
December 01, 2014
Mass Emailing for Non-Profit Advocacy Organization
Score 10 out of 10
Vetted Review
Verified User
- Our advocacy efforts have been enhanced while engaging our members to contact their political representatives.
- Our conference marketing and registration efforts have been increased leading directly to more revenue.
- We have been able to engage new audiences through message forwarding.
December 11, 2013
iContact Fanatic
Score 9 out of 10
Vetted Review
Verified User
- iContact definitely has provided increased employee efficiency allowing us to create beautiful emails on the fly.
December 06, 2013
Good from far, but far from good
Score 6 out of 10
Vetted Review
Verified User
- It is easy to train someone on how to use iContact for email marketing purposes. All employees are able to send and create their own messages.
- Through the Salesforce integration, we are able to see which links or topic areas our clients found most interesting. This helps us in designing future trainings.
- We are able to provide a quality message to our clients regardless of content. General letters to newsletters look professional.
November 25, 2013
iContact Hits and Misses
Score 6 out of 10
Vetted Review
Verified User
- We are able to create highly visual emails which has enabled us to engage with customers better.
- We can track who is interested in what products based on what they click in our emails, enabling us to better target them with relevant information.
- We have been able to increase our engagement with customers.
November 23, 2013
iContact is perfect for small businesses!
Score 9 out of 10
Vetted Review
Verified User
- iContact had a positive impact on the company. We were able to communicate to a wide audience with greater efficiency, saving time and money.
- The professional look and feel of the iContact messages we created supported our brand, and lead to increased presence and trust among our client base.
- For the rare people who chose to opt out, the ease by which they could do so and our ability to remove them from our master contact list quickly meant we were able to manage our master list with a quicker and more effective level of responsiveness.
November 22, 2013
Messaging made easy!
Score 9 out of 10
Vetted Review
Verified User
- Quick information to make better decisions.
- Able to reach a wide audience quickly.
- The ability to evaluate our ROI immediately.
November 22, 2013
A Fine ESP Option for Beginners
Score 6 out of 10
Vetted Review
Verified User
- Increased Employee Efficiency - once a template is created, it is very easy to edit the content within the template with minimal or no assistance from developers.
- Domain Reputation - if you aren't careful, it is very easy to hurt your domain reputation when using iContact. Make sure the person in charge of email marketing knows the risks of email marketing or is willing to closely work with iContact's customer service to follow best practices.
- Increased Lead Conversion - through the use of automated email functionality, you can stay in the forefront of your customer's minds. This increases conversions by reminding customers that you are there to provide the goods or services that they may need periodically or in the future.
November 21, 2013
iContact provides a fantastic ROI
Score 10 out of 10
Vetted Review
Verified User
- I think the CRM software is very user friendly and I high recommend it for all businesses looking to provide their customer list with rich media products via email.
- I have specifically enjoyed being able to get an actual real person over the phone on customer service when I would get stumped on something.
November 21, 2013
Email Marketing Made Easy Peasy!
Score 9 out of 10
Vetted Review
Verified User
- iContact has allowed me to provide better customer service at my small business. I am consistently staying in my customers' top-of-mind and they can easily reply to my emails with questions, comments or concerns.
November 21, 2013
'iContact' you made easy
Score 10 out of 10
Vetted Review
Verified User
- It saves a lot of time by reaching out to many contacts at once, this allows me to concentrate on other important tasks.
- I am able to get back to customers with questions quicker as I am not spending my time sending out multiple sets of messages.
- It helps to protect your companies IP address to not get marked on do not message lists, which could render all emails useless.
November 21, 2013
uContact so iContact
Score 8 out of 10
Vetted Review
Verified User
- iContact allowed the organization I volunteered for to increase brand awareness.
- Brand awareness was also increased due to campaigns
- Membership renewals were easy to communicate to all members.
November 21, 2013
Using iContact for Marketing to Professionals
Score 8 out of 10
Vetted Review
Verified User
- More efficient management of my e-mail contact lists.
- Quicker and easier to send messages to contacts on my lists.
- Easier to integrate social marketing into my marketing plans.
November 21, 2013
Best-in-Class Email Marketing Campaign Tool for Lead Gen
Score 10 out of 10
Vetted Review
Verified User
- iContact has significantly allowed us to maintain routine touch points with our prospects and customers, which in turn has kept us top of mind and allowed us to be a resource on hot industry topics.
- iContact for Salesforce integration has saved us time trying to use our own database within iContact, which could take hours to set up. Having this iContact for Salesforce integration tool allows us to use all of the features for campaigns in Salesforce with all of the luxuries of iContact at a huge time savings.