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Overview

What is IFTTT?

IFTTT is a marketing automation software solution offered by IFTTT. It is scaled for non-technical users and less complex, generally two-step connectors and API’s.

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Recent Reviews

TrustRadius Insights

IFTTT has proven to be a valuable tool for many users, helping them streamline routine processes and automate tasks to improve efficiency …
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A good application connector

6 out of 10
August 22, 2019
We used IFTTT for some of our prototyping before we built out a more complicated orchestration tool behind the scenes. It was a great way …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 6 features
  • Pre-built connectors (24)
    7.8
    78%
  • Support for real-time and batch integration (16)
    6.9
    69%
  • Monitoring console (16)
    6.5
    65%
  • Connector modification (17)
    6.2
    62%
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Pricing

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Unavailable

What is IFTTT?

IFTTT is a marketing automation software solution offered by IFTTT. It is scaled for non-technical users and less complex, generally two-step connectors and API’s.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

What is Zapier?

The Zapier Automation Platform designed to integrate data between web apps. It is scaled for small to mid-sized businesses, with a functional but limited free version of the program.

What is Automate.io?

Automate.io is an application integration platform with a codeless, drag-and-drop interface. Automate.io provides integrations for over 100 popular business apps.

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Features

Cloud Data Integration

Cloud data integration software simplifies the task of integrating data from multiple different cloud applications

6.7
Avg 8.2
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Product Details

What is IFTTT?

IFTTT is a connectivity platform. The vendor says they help over 700 global enterprises accelerate the digital transformation of their products into integrated services, reducing their development costs while extending compatibility and lifetime value. IFTTT is the connectivity standard and low-code alternative to building your own integrations in-house.

Their products have 17 million consumers across 140 countries and have served over 90 million activated connections. Enterprises like BMW, Domino’s, Amazon, Bosch, ING, and Samsung trust IFTTT for their connectivity solutions.

IFTTT Features

Cloud Data Integration Features

  • Supported: Pre-built connectors
  • Supported: Support for real-time and batch integration
  • Supported: Data security features
  • Supported: Monitoring console

IFTTT Screenshots

Screenshot of IFTTT Platform

Drive customer engagement and grow your business. IFTTT powers the connections your customers want, without requiring costly in-house integrations.Screenshot of IFTTT for consumers

Our products have attracted early adopters and tech-savvy consumers across every industry category. There is a strong probability that your future and most engaged customers are already part of our 17 million consumer ecosystem. Extend customer lifetime value, drive engagement, and acquire new customers with reliable, accessible, and secure tools powered by your integrations and services.Screenshot of ING Australia on IFTTTScreenshot of Amazon Alexa on IFTTTScreenshot of Domino's on IFTTT

IFTTT Video

Getting started with the IFTTT Platform

IFTTT Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web
Supported CountriesGlobally available
Supported LanguagesEnglish

Frequently Asked Questions

IFTTT is a marketing automation software solution offered by IFTTT. It is scaled for non-technical users and less complex, generally two-step connectors and API’s.

MuleSoft Anypoint Platform, Zapier, and Oracle Integration (OIC) are common alternatives for IFTTT.

Reviewers rate Pre-built connectors highest, with a score of 7.8.

The most common users of IFTTT are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(54)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

IFTTT has proven to be a valuable tool for many users, helping them streamline routine processes and automate tasks to improve efficiency and save time. Users from various sectors, including youth ministry, nonprofit organizations, and businesses, have found it particularly useful for coordinating multiple apps and automating posts between different social media platforms. By connecting social media with off-site platforms, IFTTT enables automated publishing of content, making it easier for organizations to reach their target audience effectively.

Individuals within organizations also benefit from IFTTT by using it for personal tasks such as tracking work hours and syncing social media platforms for marketing campaigns. Marketers find IFTTT helpful in maximizing social media impact through automation, social listening, competitive intelligence, reminders, and updates. It allows them to manage social marketing campaigns across multiple platforms seamlessly.

Clients have reported increased productivity with the help of IFTTT, using it to natively post on multiple social channels and back up posts. With features like tracking worked hours and setting up automated reminders and alerts, users can stay organized and ensure important tasks are not overlooked.

Furthermore, IFTTT proves its value in improving efficiency by automating data input into other systems, reducing the need for manual cross-referencing. It also facilitates communication between automation and IoT devices, providing a flexible foundation for integration.

Users appreciate IFTTT's library of integrated systems that allow them to connect different platforms and fill in gaps in their existing software solutions. With its automation capabilities, IFTTT becomes an excellent tool to orchestrate workflows across different SaaS products while maintaining a user-friendly experience.

Social media strategists utilize IFTTT for social media automation purposes such as automatically posting Instagram content to platforms like Pinterest or Tumblr. Monitoring website changes is another use case where users rely on IFTTT to promptly notify clients about any modifications made.

Overall, whether it's automating routine tasks or connecting various systems together, IFTTT offers an array of use cases that cater to different user needs. The ability to leverage existing recipes and build custom solutions makes IFTTT a valuable tool for enhancing productivity and efficiency.

Users consistently recommend IFTTT for its automation capabilities, especially for tasks that are not super custom. They suggest using it for IoT automation, connecting multiple apps and services, and automating various digital tasks. Users also recommend exploring all the features available with IFTTT, including its developer platform. They advise taking the time to learn IFTTT properly, having a clear view of goals before using it, and checking out other recipes made by others before creating their own. Additionally, users highly recommend utilizing IFTTT for personal account management and organization, as well as for social media marketing automation and automating routine tasks on platforms like Facebook, Twitter, and Instagram. They suggest trying out IFTTT's suggested formulas and appreciate that it is free and powerful.

Attribute Ratings

Reviews

(26-28 of 28)
Companies can't remove reviews or game the system. Here's why
Elaine Foster | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
IFTTT is being used personally by a few members of our organization, but not company-wide. IFTTT makes it easy to track work hours in a Google Spreadsheet or to automatically upload photos to Google Drive. It's also great for syncing various social media platforms to do uniform marketing campaigns. Mainly though, IFTTT is used on a personal basis, rather than for work. It is geared toward smart homes, social media, and personal notifications more than work-related platforms.
  • IFTTT has a great user experience as far as building automations goes. It's very user-friendly and visually appealing.
  • IFTTT has a mobile app available, which is great for those of us who are always on the go. This definitely is something that IFTTT has over similar products like Zapier.
  • IFTTT provides groups of similar or related "applets" based on applets you've already chosen/created or programs that you regularly use. It makes it easy to not have to build anything yourself - just hook up your accounts and go.
  • IFTTT is lacking in business type integrations, especially those that concern email service providers or calendar programs such as Calendly or YouCanBookMe. If IFTTT wants to branch more into the business world, it needs to add more than personal-life integrations.
  • IFTTT only allows for one account associated with each integration. If I have multiple Gmail accounts or multiple Facebook accounts, I can only use one of them with IFTTT. Zapier allows for multiple accounts for each platform and automations specialized to the account, not just the platform.
As mentioned, IFTTT is great for personal automations, such as having your Amazon Alexa find your phone or connecting your WeMo devices or posting to Facebook and Twitter at the same time. It does not allow for multiple accounts per platform, nor does it have many business-related integrations.
Justin Strachan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
IFTTT is a seamless and intuitive automation platform that allows you to link the various APIs that different software use to communicate. This creates novel "recipes" that make the use of RSS feeds and group collaboration effortless. Also included are multiple smart home automation tools and apps that are designed by the IOT manufacturers. I really recommend this platform for both the solo blogger/freelancer and the midsize organization that wants to maximize the bang for their social media buck.
  • Application Automation.
  • Ideas to allow for new automation between old integrations.
  • Many new apps added regularly.
  • Pricing is free.
  • Multiple IFTTT accounts can contain the same integrated app profile.
  • No limits.
  • They could start making integrated apps that fill voids they see in their usage analytics.
  • They could promote themselves a bit better.
  • A IFTTT run version of the now defunct Yahoo pipes would always be nice.
  • AI that recommends API recipes based on the content you are pushing.
Appropriate: - Business - Recruiting - Content Aggregation Less Appropriate: - Customer targeting - Demographics - Feedback - Analytics
Andrew Rincon MBA, LUTCF | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use IFTTT personally. IFTTT has been a tool for me to use in increasing the efficiency of my business. I use this app for email filing, marketing, and other automated processes. Automating the repetitive tasks in my business has to be the most common use of IFTTT for my organization.
  • IFTTT makes it extremely easy to set up "Recipes".
  • IFTTT does a great job of suggestion common recipes that other users find useful.
  • IFTTT is capable of integrating many applications and they do a good job of continuing to add new applications.
  • I believe that the IFTTT mobile app lacks some functionality that is available on the web version.
  • IFTTT struggles when being used on multiple IOS devices that use the same icloud account.
  • IFTTT could have more online youtube tutorials.
IFTTT is very well suited in helping with very repetitive tasks that take more time than they should. What I love using IFTTT for is to set reminders based on location, and also notify me when I have important emails. IFTTT does a really good job of automating social media posts across platforms as well.
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