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Influitive

Influitive

Overview

What is Influitive?

AdvocateHub helps B2B marketers capture customer enthusiasm and use it to drive marketing and sales efforts. With AdvocateHub, B2B marketers build an advocate community and invite customers into it to complete “challenges” like referrals, reference calls or product reviews. As…

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Recent Reviews

Influitive is great

10 out of 10
December 06, 2023
Influitive helps us create deeper relationships with our customers. Our SaaS product has multiple layers of users and we may not be able …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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What is Influitive?

AdvocateHub helps B2B marketers capture customer enthusiasm and use it to drive marketing and sales efforts. With AdvocateHub, B2B marketers build an advocate community and invite customers into it to complete “challenges” like referrals, reference calls or product reviews. As they complete…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://influitive.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Influitive?

Influitive allows companies to build a community and invite customers to complete challenges, referrals, product reviews, social media posts, and more. As community members complete these personalized challenges—which can be targeted to groups or individuals—they automatically earn points, badges, and levels to redeem professional perks and privileges. Influitive aims to enable businesses to easily visualize and report on all activities completed and the ROI of those activities, while integrating with the user's CRM and marketing automation platform to guide members through the entire customer journey.

The Influitive family also includes Upshot, which is designed to allow users to produce ungated customer stories easily.

Influitive Features

  • Supported: Issue challenges to get feedback, references and more
  • Supported: Complete referral management
  • Supported: Build community through discussions
  • Supported: Easily report on activities within your Hub

Influitive Screenshots

Screenshot of Expand your reach through trusted channelsScreenshot of Take Influitive mobile. Advocacy enables anytime, anywhere.

Influitive Video

Want to learn more about Influitive? Visit https://influitive.com

Influitive Competitors

Influitive Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web
Supported LanguagesEnglish, French, Spanish, Italian, Portuguese, Japanese, Korean, Chinese (Simplified)

Frequently Asked Questions

AdvocateHub helps B2B marketers capture customer enthusiasm and use it to drive marketing and sales efforts. With AdvocateHub, B2B marketers build an advocate community and invite customers into it to complete “challenges” like referrals, reference calls or product reviews. As they complete challenges, advocates gain points, badges and levels which can be used for a variety of perks and privileges.

TechValidate, Firstup (Dynamic Signal + SocialChorus), and Amplifinity are common alternatives for Influitive.

Reviewers rate Availability and Online Training highest, with a score of 10.

The most common users of Influitive are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(207)

Attribute Ratings

Reviews

(26-50 of 154)
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August 25, 2022

Influitive Review

Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Influitive to communicate with our advocates including engaging and nurturing them through contents that we deliver through our multi-channels. Our hub is organized using the multi-channel method provided by Influitive which enabled us to maximize engagement, deepen customer education, and drive key program objectives. This offers our advocates a better user experience by easily finding content that’s interesting to them, through our feedback we have also discovered that our advocates appreciate such a feature as well.
  • Multi-channel options
  • Challenge building
  • Rewards Features
Influitive is great if you are considering a platform where you can engage with your customers and also track your progress in terms of content creation and results analysis. This helps keep a steady pipeline of content flowing into your AdvocateHub on a monthly basis. Also, by allowing others in your organization to post challenges, they’ll see firsthand how advocacy can support their own team’s goals and initiatives.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Influitive as our customer advocacy gamification platform. It allows us to engage with our customers while providing some fun ways to engage and interact.
  • Provide a platform to engage with customers.
  • Provide ideas for campaigns and discussion.
  • Provide a way to gather insight about our products.
  • Customization of dashboards for metrics reporting.
  • SFCD backend is somewhat confusing.
It is well suited for interaction with customers. There is a steep learning curve in using this platform. If this is not your full-time job, it is hard to see the advantages if you have limited time to interact with the platform.
August 24, 2022

An amazing tool!

Rita Caruso | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Influitive is an amazing service. The platform is always updated with new features useful for users but also for admins. I love the Lookers report side to track the performance of the platform itself. The campaigns are always very creative and useful to use to engage the advocates.
  • Useful
  • Engaging
  • Creative
  • Reporting
Customer service is 10/10! I think that instead reporting can be improved adding more features and reports ready to use. Also more platforms/add on to use more rewards for all the countries in the word as a lot of rewards are US based and there is a gap in EMEA
Rachel Lurie | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Marketing manages Influitive, but our Customer Success and Product teams are also highly involved. We use Influitive to help drive engagement among our customer base, identify referenceable customers for marketing opportunities such as case studies or speaking engagements, generate reviews on B2B software review websites to help boost our brand reputation, generate quotes and testimonials, and gather product feedback to help inform our roadmap. We also love the discussion feature, as this really helps our customers stay connected, share best practices, and network. There are SO many use cases for Influitive, and it has been an invaluable tool for our organization.
  • References: helps identify reference-able customers for sales & marketing needs.
  • Advocacy Content: generate quotes, case studies, identify speakers and more!
  • Product Feedback: ask for product reviews and gather product feedback via surveys.
  • Engage: the community enables customers not only to engage with one another but your organization.
  • Reward: incentivize your champions and make them feel like VIPs!
  • Reporting can sometimes be confusing, but has greatly improved in recent years.
  • They are continuously enhancing the platform which is amazing! But sometimes it results in minor bugs.
  • Survey limitations - platform does not support certain question types or survey logic.
Influitive is well suited for any organization that is interested in engaging customers, mobilizing advocates, and helping to streamline their customer reference, content creation, and product innovation processes. Any customer-centric organization should have this in their toolkit! One thing to be aware of is that, in my opinion and experience, such programs work best with a robust rewards system in place, so this is something to consider in terms of budget, especially for smaller organizations with smaller budgets to spend on customer incentives. Make sure that you consider the cost of incentives and not just the cost of the platform because I think this can have a big impact on the success of the program.
Sue Reukauf, M.Ed | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Our company was looking for a customer advocacy platform five years ago. A selection committee researched and reviewed many options. In the end, Influitive was selected as our vendor for our Renaissance Royals community. The purpose of our community is to make personal connections with our users (educators), provide them with information and resources about their products, and provide a venue for our users to connect with us and other educators. It is hosted by the Marketing department, but we work with other teams across the organization including Sales, Product Management, Customer Success, Research, UX, and more. The business problem the Influitive platform addresses are that it allows us an easy way to connect with our educators, a channel for educators to provide direct feedback and connect with other educators, and it enables us to make the content fun and educational at the same time.
  • The platform is easy to use for the company administrators and for our users
  • Influitive continues to improve their platform based on customer feedback
  • Customers are provided a dedicated Customer Success Manager to plan and improve the program monthly
  • Influitive provides access to executive leaders
  • They demonstrate how to run a community with their Influitive VIP community of users
  • The ability to download video/audio files directly into challenges
  • New campaign library releases should be 4-6 weeks before you would plan to use them
Influitive is suited for both large and small organizations. It is a safe environment (not on social media platforms) to engage with community members. You can choose to open membership to all interested parties or require a join code. It provides the framework and customer success support for onboarding, implementation, and growth. They provide professional learning opportunities to learn from the Influitive team and other community leaders. The data is robust and you can easily see what strategies are working and which ones need adjustments. If you want a safe, nurturing, fun platform to engage with your customers, Influitive fits the bill. If you don't have the funding to invest in the platform, you can start a community in many different places.
Megha jetley | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We run our advocacy community here. It is a great tool when you have an awesome product that helps to organize all of the customer marketing initiatives. The platform helps to keep our advocates happy and engaged.
  • Measurable and meaningful reporting.
  • Drives scalable engagement.
  • Great for organizing, challenge and educating the advocates.
  • A bit tricky to get settings and processes right for importing advocates into the system.
  • Assistance when applying integrations is needed.
  • Formatting tools and testing features.
It is an overall great platform with campaigns and challenges well integrated with the entire platform, from local challenges contained to just the hub to social challenges for a wider impact. It is a one-stop solution to run and manage a loyalty program.
Anissa Alvarez | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Our Influitive hub is called “CommUnity” and it allows us to gamify the customer experience. The intent is to connect customers with other like-minded professionals who are passionate about Human Insight.
  • Gamification
  • Advocacy
  • The back end interface hasn’t had any updates since I started using the platform in 2018.
  • Customers often have to purchase integrations to solve issues.
  • Support related to integrations can be difficult to nail down a POC.
Influitive gets the task at hand done when it comes to gamification. But it is starting to become outdated especially when it comes to the discussion forum section. The process for setting up rewards could use some fine-tuning as well. At the moment you’re not able to clone rewards and if you’re using the Tango e-gifts, you’re not able to customize the name of the rewards.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Influitive is the home of our organization's customer advocacy program. It allows us to easily pass valuable information to our advocates while also having the opportunity to collect feedback. The Influitive software, as a whole, gives us the chance to provide a uniquely elevated experience to our most passionate and dedicated customers who want to be closer to our org, as well as to each other.
  • It gives us the opportunity to share valuable content with our users. (e.g. first looks at e-books, white papers, announcements of webinars, etc.)
  • It allows us to easily collect feedback and insights from our community members through a variety of activity types.
  • It makes it simple for us to reward our customers for helping each other, and our org, through a rewards store that easily connects to an outside vendor.
  • Requests for product improvements can take time, leaving managers wondering if they'll ever be implemented.
  • Influitive doesn't always take the recommendations of their customers when it comes to implementing Community best practices among their own customer base.
  • I'd love to start seeing Influitive connect their customers to each other!
  • I don't get as many surprise-and-delight moments from Influitive as I do from other vendors.
If an organization is looking to start a customer and/or partner advocacy program - Influitive is well suited to provide an amazing experience for members. Its various features and functions lend themselves well to building diversified experiences that, with some creativity from the community manager, can meet the needs of every advocate. Using Influitive has allowed me to grow a vibrant community of customers from around the globe who are more connected than ever to our organization and each other. I wouldn't want to try tackling my job without it!
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use Influitive for our customer community.
  • Activites/challenges
  • discussion threads
  • sub groups
  • One Influitive site to another can look exactly the same - one template
  • SSO login has been difficult
  • Opening up part of site to non-members
Influitive is a great platform to build a customer community and they have a great community of users that are very helpful. We've had excellent support from our CSM which definitely influences our loyalty.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Influitive to gather customer advocates in a space that allows us to share information, request specific actions for them to perform on our behalf, and reward them for taking the time to do such actions (reference calls, online reviews, case studies).
  • Offers templates that streamline the creation of content
  • Provides a well-designed interface that is easy to navigate
  • Includes integrations with multiple other providers
  • While they offer online support, some of the questions I have searched have not provided as much detail as I hoped or a suitable match. The items that do produce a result are quite well laid out, though.
  • More frequent updates and suggestions for new challenges would be helpful, especially those that are simple and for general use.
Influitive is well-suited to inform customers of events and relevant content and make requests for actions you would like them to perform. It provides a method for managing discussions and allows us to easily reward them. It is not intended and does not provide options to make support requests or vote for product ideas.
April 13, 2022

Influitive ROCKS!

Score 10 out of 10
Vetted Review
Verified User
Incentivized
Influitive is used in my organization as a way for customers to engage with one another. It is also a way for the customers to stay in the know of all things related to the products and company.
  • Customer Support-it doesn't matter how urgent the request is, support is always there to help ease my mind with a couple of different ways to solve the issue.
  • CSM-I have worked with multiple CSMs and they have all been very helpful and patient. They listen to my questions and requests and help me strategize ways to increase engagement in the community.
  • Templated Challenges- I have relied on this feature to help with fun challenges for the advocates. Though I do wish there were some more new ones. I have noticed that most of them are the same as of 3 yrs ago.
  • Challenge Digest- I would really like to have the digest have a little more functionality. Such as being able to move around the challenges, maybe move them to the top rather than the bottom.
  • The challenge image/the channel image- This is a feature I would really like to have more user-friendly, especially the crop feature. This feature is not very easy to use, so I have to go to another platform to re-size it. It would be so much easier if I could do this all within Influitive.
  • Sign In Page Profile Fields- I would like to be able to easily rearrange the fields rather than needing to reach out to support so that they can update on their end. While I appreciate that they can do this, it would be easier and faster if I could have the ability to do it myself.
  • Support-is AMAZING! But it would be great if they were more ways that an admin could be able to tweak certain pages rather than waiting till the engineering has time to update. I work on a tight timeline and it's hard to go back to the stakeholders and inform them that what they want can't be handled right away. Again I completely understand that other companies also have urgent requests, but if the admin had more capabilities then we wouldn't have to go to support as much.
Influitive continues to be a helpful resource for customers. However, something that I have been trying to come up with a solution for is a way to know when a customer leaves or becomes a prospect. Our community is solely for customers and right now I have done a data cleanse and found many prospects. Not sure how they were able to get in, and I don't want to delete them. Therefore, it would be great to have a feature that could filter the prospects out.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Influitive to manage our day-to-day online community of just shy of 100k users. This helps us to provide daily connection and interaction experiences, as well as to act as a hub for discussions, updates, and resources. We have client-specific as well as organization-wide categories and rely on gamification techniques such as badges, levels, point structures, and store rewards to increase excitement and improve engagement.
  • Reporting - Helpful, user-friendly, ability to customize
  • UI - Organized, clear, compelling
  • Admin Navigation - Easy to understand and articulate
  • Discussion Threads - Ability to create folders and optimize organization
  • Custom Content - Ability to access and update more fluidly
  • Reporting - Ability to have access to all needed report items timely
Influitive is well suited to support online communities of all sizes. Whether internal or external facing, Influitive is a great tool for training and development, engagement and retention, and more. Influitive may be the best fit for larger audiences vs. smaller ones, as this is geared to promoting and growing communities.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We are using the Influitive platform to build a strong customer community that supports our health and retention and brand initiatives. We provide customers with unique content and experiences and opportunities to connect and learn directly from their peers. We also provide opportunities for customers to share their expertise and insights with their industry peers.
  • Integrating with Salesforce
  • Providing an infrastructure for us to engage consistently with our customers
  • Providing an engaging gamification platform
  • We would like to customize the metrics
  • We would like SSO
  • We would like customers to set separate and distinct passwords for each Influitive platform they engage with
It is an easy-to-use platform that keeps customers connected to us and provides us with a committed cohort of customers who will not just provide references but also provide feedback to teams across the enterprise.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We selected Influtive to mature and centralize our client community and advocacy initiatives. We needed a better way to regularly engage with customers beyond email and connect our product team with our users. Influitive helps us communicate important things like product updates while also strengthening relationships by helping us showcase the human side of our brand and giving clients a direct line to employees behind the frontline.
  • Generate product feedback and research insights
  • Solicit product reviews
  • Foster discussion between clients and non-client-facing teams
  • Admin view customization options
  • Option to show featured content for unregistered users to entice them to join
Based on our experience, internal buy-in before implementing this solution is really key. Influitive is most successful when there is shared ownership among marketing, product, client success, and support. Marketing led the purchase decision at our organization and because of that, other teams were slower to adopt Influitive into their standard operating procedures. We have other teams on board now but in hindsight, I wish we would have slowed down and brought other teams along with us during both the platform selection and implementation process. It would have accelerated our success.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Influitive provides us a place and space to nurture and interact with our brand fans. Its high targeting capabilities allow us to address the different audiences by localizing the right content and exclusive opportunities to our members, based on their languages, countries they're based on, rate of engagement, etc at the same time we can have a global 'open' space for all our members to interact amongst themselves.
  • High level of targeting /segmenting audiences
  • Powerful integration capabilities
  • Scheduling / automating content and communications
  • Expand on Content pages or sections
  • Develop Social Media channel integrations (rss feeds)
Host a variety of audiences under a single community platform with high targeting features to localize exclusive content and reward your members through owned or 3rd party rewards.
Andrew McCarl | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Building client advocacy and community across IBM product support organizations.
  • Provides examples and best practices to follow
  • Out of the box gamification tooling is built into the member experience
  • Creative and fun platform elements
  • Comprehensive reporting capabilities
  • A very friendly and approachable support hub and team
  • More AI or programmatic handling of response volume would be helpful
The Influitive platform is very easy to get into and get going when building a client advocacy program. It has many built-in features that make the startup very easy with a not-too-steep learning curve. Influitive provides a lot of examples and directions on how to utilize their platform. It is also flexible enough to be able to customize it in many different ways, to provide a very different experience for members depending on your goals. It can be very "transactional" with challenges and points, very "conversational" with forums and discussions, and anywhere in between. The hardest parts of using Influitive are probably thinking ahead at the beginning before diving in to create your experience - something that is made even harder by the fact that the tools are so tempting to play with - and the long-term management and maintenance. A good customer experience is going to require ongoing care and tending. Influitive provides a lot of tooling around that to help - automatic reminders to members to come and revisit (customizable), reporting to identify trends in behavior, future publication scheduling tooling and reporting, etc. However, it still takes someone sitting in the pilot's chair, or perhaps more than one person sharing responsibilities.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We are a API company. We used Influitive to power our developer community platform. We have thousands of developers all over the world. Our goal is to encourage and motivate developers to use our API and innovate upon it. We also hope to use the platform to discover some new use cases. Developer awareness and innovation are our keys to success.
  • Third Party Integration
  • Ease of use
  • Customer support
  • Account executive communication
  • Buggy platform sometimes
  • The platform needs a aesthetic upgrade
  • more engagement functionality
Influitive is pretty good at getting the community excited and interested in the company's product, especially the non-technical product. If it's a non-technical product, I noticed that people tend to be more active to engage with the brand's activity, no matter if it is to promote it on social media or a higher level of activity commitment. I just hope they can have more use cases.
March 02, 2022

Big fan of Influitive

Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use Influitive to connect with our customers online. It's been a valuable tool!
  • Great customer success team, they are thoroughly invested in the success of their clients long-term
  • Easy to use solution out of the box
  • Fast support when needed
  • The referral piece wasn't enough for us as it didn't manage payouts so we had to add on a second solution
  • Integrations - Tango Card is a nightmare to deal with when there's an issue
Influitive is great if you want to manage community within your business and give your customers an open forum to discuss with each other & your brand. It does take a lot of work & time to manage so would recommend Influitive if you're a company with the resources to truly put behind it.
Score 10 out of 10
Vetted Review
Verified User
I learned to use Influitive at my company where I persuade new authors to join my company. This app has been amazing because it does something not many apps do and that is to generate user feedback by writing a response to submitting a screenshot and promoting something on social media which are all great tools for a new startup like my company.
  • Social Media promotions.
  • Writing a response.
  • Submitting a screenshot.
  • Social Sharing.
  • References.
  • Personal Relationship.
I used Influitive recently to submit a written response to a customer that I was trying to persuade to join my company and this app made it so easy to do so because it simplified the written response for me and the author liked it very much. Another way that they helped me is by growing my visibility on Twitter and Instagram as I grew my brand exponentially.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We implemented Influitive for a few use cases: <br><ul><li>Formalizing our sales reference program</li><li>Identifying customer advocates for marketing efforts</li><li>Recruit participants for usability and beta testing</li><li>Sourcing product feedback</li></ul>We were able to do all of this in addition to tracking rewards and staying compliant with industry regulations.
  • Influitive makes it easy to target requests to relevant customers, so they don't overwhelm others
  • The interface makes it incredibly easy to get requests out to customers and source volunteers. You can make a variety of asks and it's simple for customers to participate.
  • Communicating with customers is simple. Being able to interact on the discussion board and privately message members is a life saver.
  • While Influitive is very customizable, but there are still some features that could be tweaked to allow for different types of users.
Influitive is great for scaling your customer advocacy efforts. If you have a large number of customers, or a large number of customer advocacy needs, you could benefit from using this solution. It can help you formalize your communication with customers so all requests come in the same way and are easy to understand.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use influitive for our "VIP" advocates who do a lot of work for our company. It's a great program to use to reward them and allows us to build a community with interactive challenges that increase engagement and positive feelings for our company.
  • Online community
  • Fun and delightful questions
  • Intuitive learning curve
  • Referrals
  • References
  • Reporting
Influitive works well for online communities and I would like to see less clunky reporting options. But 9/10, it does its job well.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Influitive as a client advocacy tool. This program is being used for 3+ business units at our company and we're in the process of implementing a new hub for another BU. Influitive helps our company connect with our top advocate clients. We're able [to] engage with and nurture our clients to collect: testimonials, peer reviews, quotes, feedback on products &amp; services, references, referrals and much more! I'm very happy with Influitive and their support team - they're supper friendly, helpful and timely. I've never had a bad experience with this company.
  • Customer service
  • Reporting is robust
  • Updates to the system are often - helpful and relevant
  • The surveying feature could be a bit more intuitive
Influitive is a great program and it's very easy to use!
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Influitive as both a customer community AND a customer advocacy tool. It replaced what used to be our Facebook group, and also added the ability for us to reward our customers for acts of advocacy, plus anything else that we want to perk them for. Compared to the Facebook Group, this tool is one thousand percent easier to manage and keep track of, and the reporting tools are stellar.
  • Customer support.
  • Customer success.
  • Regular software updates.
  • Reporting.
  • Admin dashboard could use some more variety in its presentation (not everyone wants to look at the same information in the same way).
I would recommend Influitive based on customer support alone. They truly held our hand from day one and continue to support us regularly. We have regularly scheduled semi-weekly calls, and our customer success representative is VERY familiar with our hub (despite the fact that she is the 3rd one we've had in two years; you wouldn't know it from speaking with her). They offer a great "Influitive Institute" platform to help you learn all of the most important things before you even begin to build your own hub, and they are constantly coming up with content that you can publish to your own hub so that if you're running behind you don't have to fret that there is nothing new.
November 27, 2021

Amazing Advocacy Platform

Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Influitive as our main hub for our Customer Advocacy program. Influitive has been instrumental in sourcing testimonials, feedback surveys, user interviews, and a place where our customers can learn how to use our product with intent. We have been able to source advocates to beta test new products and they have helped our Product and Design team tremendously with first-hand feedback.
  • Amazing platform for customer advocacy
  • The Influitive team is always updating the platform
  • Great capabilities to incentivize customers all while receiving value
  • Reporting and attribution could be improved on
Influitive is a great program for customer advocacy. It allows you to incentivize your customers to complete high-value asks like testimonials, user interviews, etc. The hub allows you to push out these asks in a really creative way. The Influitive team is always improving on the platform and listening to their users!
Score 7 out of 10
Vetted Review
Verified User
Incentivized
The software allows us, in the context of management engineering courses, to successfully simulate, together with students, who improvise customers or employees, realistic situations relating to products hypothesized by the students themselves to verify their marketing in relation to their promotion and marketing. The creation of contingent communities made up of students allows to carry out the prefixed analyzes.
  • Educational simulation of product marketing
  • Remote user collaboration
  • Customer marketing evaluation through customer advocacy (new frontier)
  • Should be improved for simulated situations
  • It should also be improved to ensure greater performance in educative courses
  • It would be better to also have a free and simplified version for educational use
The software works quite well, as mentioned, on an educational level for educational purposes. The simulation of commercial product marketing improvement scenarios through customer advocacy allows students to better understand the mechanisms of product enhancement and promotion. However, since there is no educational version just for educational simulations, it sometimes complicates the use of the software itself which does not allow to eliminate some functions.
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