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Influitive

Influitive

Overview

What is Influitive?

AdvocateHub helps B2B marketers capture customer enthusiasm and use it to drive marketing and sales efforts. With AdvocateHub, B2B marketers build an advocate community and invite customers into it to complete “challenges” like referrals, reference calls or product reviews. As…

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Recent Reviews

Influitive is great

10 out of 10
December 06, 2023
Influitive helps us create deeper relationships with our customers. Our SaaS product has multiple layers of users and we may not be able …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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What is Influitive?

AdvocateHub helps B2B marketers capture customer enthusiasm and use it to drive marketing and sales efforts. With AdvocateHub, B2B marketers build an advocate community and invite customers into it to complete “challenges” like referrals, reference calls or product reviews. As they complete…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://influitive.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Influitive?

Influitive allows companies to build a community and invite customers to complete challenges, referrals, product reviews, social media posts, and more. As community members complete these personalized challenges—which can be targeted to groups or individuals—they automatically earn points, badges, and levels to redeem professional perks and privileges. Influitive aims to enable businesses to easily visualize and report on all activities completed and the ROI of those activities, while integrating with the user's CRM and marketing automation platform to guide members through the entire customer journey.

The Influitive family also includes Upshot, which is designed to allow users to produce ungated customer stories easily.

Influitive Features

  • Supported: Issue challenges to get feedback, references and more
  • Supported: Complete referral management
  • Supported: Build community through discussions
  • Supported: Easily report on activities within your Hub

Influitive Screenshots

Screenshot of Expand your reach through trusted channelsScreenshot of Take Influitive mobile. Advocacy enables anytime, anywhere.

Influitive Video

Want to learn more about Influitive? Visit https://influitive.com

Influitive Competitors

Influitive Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web
Supported LanguagesEnglish, French, Spanish, Italian, Portuguese, Japanese, Korean, Chinese (Simplified)

Frequently Asked Questions

AdvocateHub helps B2B marketers capture customer enthusiasm and use it to drive marketing and sales efforts. With AdvocateHub, B2B marketers build an advocate community and invite customers into it to complete “challenges” like referrals, reference calls or product reviews. As they complete challenges, advocates gain points, badges and levels which can be used for a variety of perks and privileges.

TechValidate, Firstup (Dynamic Signal + SocialChorus), and Amplifinity are common alternatives for Influitive.

Reviewers rate Availability and Online Training highest, with a score of 10.

The most common users of Influitive are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(206)

Attribute Ratings

Reviews

(76-100 of 153)
Companies can't remove reviews or game the system. Here's why
Julianna Thomas | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Our Influitive hub is run by our customer marketing team and helps support initiatives across the business including customer education, sales, customer advocacy and more. It allows us to stay connected with our customers and build close relationships with them, especially in the current climate where we can’t build those connections in person.
  • Influitive is creative and helps us find fun ways to engage virtually with our customer base.
  • Influitive allows us to learn more about our customers in a welcoming environment.
  • Influitive enables us to provide a collaborative community between our customers.
  • Better ways to search advocate responses to challenges
  • Video chat forums could be nice in today’s current climate
Influitive is great for building and maintaining community amongst customers. It can be harder to set up different hubs for specific groups or in different languages, if that is a need of yours. Takes a lot of duplication.
Jessica Mitchell | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We're using the AdvocateHub to run our advocate marketing programs - the WileyPLUS Studio, the Knerd Studio and our Student Studio. The tool helps us communicate with our customers in a meaningful way and reward them for everything that they do for our business. Not only can we provide tools and resources to help customers with our products but we can drive measurable results by building out testimonials, a reference pool, and revenue through referrals.
  • The tool is intuitive, easy to use and is adaptable. The first thing I noticed when I started using the AdvocateHub was how easy it is to use and how flexible the platform is. This enables me to adapt my program and shape it to fit my needs and strategies.
  • Influitive is committed to ensuring their customers are successful. I noticed from the beginning that the company is dedicated to ensuring that my program is successful which is a huge benefit of using their platform. It feels more like a partnership than a vendor relationship.
  • There's no better way to reward and communicate with advocates at scale than with Influitive.
  • I can't think of any areas for improvement at this point in time.
Anyone who is running an advocate marketing/ evidence program should be using Influitive AdvocateHub!
Dérick St-Hilaire | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It is used by the marketing department to create a private community for our customers. It assists us in managing the community, developing a relationship with our advocates as well as tracking our results. Inbound Marketing is all about creating relationships and building a customer loyalty. Influitive has helped us to achieve it by providing the perfect tool to reach our goals.
  • Advocate View: Aesthetic, intuitive and moreover easy-to-use.
  • Coaching: Their coaches are there to help you define goals and to reach them. They motivate you and give you ideas as well.
  • Resources: They have a huge library of resources! You can learn more about the product, get ideas as well as finding fixes to some issues you might face.
  • Great services! I have contacted Influitive Support and they always gave me support in a great delay.
  • Mobile App: It needs needs to be updated. They have released a new update that means they are aware of the problem and are working on it! It might become a "Pros" soon.
  • The Administrator user interface is not always intuitive. It makes things harder to find, but with their library of resources you can work you way out.
If you company adopts the Inbound Marketing you need an Influitive Hub! Inbound Marketing is all about creating a relationship and building a customer loyalty. With Influitive things are easier, more efficient and moreover more fun.
August 24, 2019

Best advocacy platform

Moinak Ray | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We at Cvent are using Influitive to manage our advocacy program. It is been used to achieve business goals such as reviews, referrals, and references, content generation and others.
  • User-generated content.
  • Referrals.
  • Generate reviews.
  • Sales references.
  • Lead generation.
  • Reporting needs to be worked on.
Influitive is best suited to host and manage a loyalty or advocacy program. Influitive very recently started pivoting towards community space which is a good start. All the features the current setup has are really good and the organization is heading towards the right direction.
Kathleen Orazio | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Our program is owned by Marketing but is being used cross-functionally across our Product, Product Marketing, Customer Sucess and Support teams. We use it for customer success, retention, and demand generation. And, we've created a robust online community where customers can share and learn from each other, as well as provide valuable feedback to our company to help inform roadmap.
  • Discussion forums capabilities are very strong and very easy for customers to adopt.
  • Streamlines our systems for receiving, tracking and rewarding customer for referrals, reviews and being product references.
  • Powerful platform for connecting with customers with a personal touch.
  • Occasionally the system is bogged down and slow. Support does a good job of communicating and giving updates.
  • Certain bugs can only by addressed by Influitive engineers so it can take time to have an issued resolved.
This platform is very well suited for organizations looking to streamline demand generation activities and positively affect customer success and retention.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It is used in the marketing department but supported by the entire organization. It addresses customer engagement, marketing, support, and retention.
  • The platform is easy to use.
  • It offers several options for engagement.
  • Influitive support is PHENOMENAL!!!
  • I would like the ability for more customization.
  • More/variety of metrics (limited offerings presently).
  • That's all I can think of presently :)
More appropriate for those well-versed in customer community experience/environments.
Shelby Major | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Influitive is used within one organization within our company. We use it to engage with our customers and encourage them to continue their education using our learning materials for certifications. Additionally, we are collecting their feedback to better our products for them.
  • They are great with providing ways for us to engage with our customers in a gamified environment.
  • They also allow us to easily report on our program for our executives.
  • Finally, Influitive is great with giving us new ways to make our program better.
  • Communication with managers about bugs could be improved.
  • The way to pull individual data could be made easier.
  • Figuring out what challenges individual advocates have done would be nice as well.
Influitive has done a great job of being there to help us with issues if they arise. They also are a great platform to keep our advocates engaged. While it is a growing company, I know they are constantly changing, but sometimes I feel like they may alter great aspects of the platform which causes a bit of distress.
Score 10 out of 10
Vetted Review
Verified User
Influitive AdvocateHub is being used at Quadient to power our Advocate Program, called The Quad. This function is based out of our Corporate Marketing department, and is an influential piece of our sales and marketing channels. This addresses customer affinity, brand proof, onboarding, training, and product development.
It is additionally being used by our HR department to fuel our Peer Recognition program, and is being utilized beautifully.
  • Automated point distribution based on activity
  • Segmentation - we are able to really drill down and personalize the customer experience in the hub using this
  • Automated rewards - we use Tango quite a lot, and it simplifies recognizing our advocates all digitally, and in real-time
  • Layered targeting rules would be great - where we can use the same criteria, and apply it to multiple groups/segments for 1 activity
  • Peer to peer point transfer (with admin approval) for advocates to gift to each other
I've worked with the team at Influitive for some time, and if you are able to articulate your needs, or not - they will work at delivering the type of program that you are looking for. It obviously helps if you are tech savvy - so learn as much as you can. They really do practice what they are selling - the peer to peer, reference, mentoring, UX network is immense and you continue to learn and evolve your program alongside the product team.
February 13, 2018

Perfection

Vanessa Gómez | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We have searched for the best customer service, the number of customers referred and the fact that the user has generated the reception of the content. By using AdvocateHub to listen to your needs, request comments, and offer VIP experiences; we have been able to involve our employees with few points, and thus we have identified our best advocates.

It is being used for the whole organization, since our company is like a gear, if one piece fails, all the work has been compromised. That is why we focus on involving all departments.

We were able to approach defenders to participate in case studies, videos, comments and proposals from clients. We have managed to improve communication between departments through the partial elimination of emails, advertising events, meetings, among others, thanks to them we have achieved greater participation and integration of employees.
  • The marketing is amazing, with AdvocateHub it is much faster to involve our community with new content, challenges change often so that we learn something new about our company constantly.
  • A company without marketing does not have much future, AdvocateHub offers you the best of the future, thanks to its great commitment and dedication towards the brand to defend.
  • In my opinion, there is an area that could be improved, in terms of responsive design and that the experience in mobile devices and tablets is as good as the experience in laptops. I would also like the platform to be more organized, it is difficult to see all the challenges that I have created.
  • Influitive infrastructure does not adequately support language preferences
Customers who wish to participate in case studies or write in our reference and revision numbers have been activated and we have even had a closed sale as a result of a recommendation from our defense center.

It can be difficult to obtain the appropriate settings and processes to import defenders into the system.
Ashley McMillan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Influitive is being managed by our marketing department as a means to connect with customers authentically. Being that we are a software company, we utilize this service to create a community for our customers as a way to create connections, share resources and allow the customer's voice to be heard. We also use Influitive with our employees to help increase culture and bonding.
  • They make the process for customer interaction easy and fun.
  • They have created an environment that is unique and addicting through the use of gamification.
  • The support team is always friendly and willing to help!
  • When dealing with technology, there are always some hiccups. But, Influitive is constantly addressing any known issues and working to improve their platform.
If you are looking to not only delight your customers by creating a community that benefits them and provides them with education on your product, but also to leverage your customer's voice to help provide authentic insight on your company then Infuitive is for you!
Sandy Turcotte-Lim | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We are using our AdvocateHub primarily in the marketing department though we have supported product management, services, and support with targeted campaigns aimed at gaining specific insights from our customers.

We initially implemented our AdvocateHub to improve our customer community and reference program. Our previous community site had minimal traffic and almost no engagement from customers or employees. With our AdvocateHub and the built-in gamification, we are better able to incentivize customers to return regularly and participate in various activities including discussions, surveys, product feedback, testimonials, reviews, and sharing our content with their social networks.
  • AdvocateHub has lots of great features including gamification, leaderboard, segmentation, email notifications, discussion forums and automated reward fulfillment.
  • It enables advocates to participate in activities that most interest them on their own terms and the gamification aspect of the platform motivates advocates to keep coming back.
  • It enables the adminstrator/author to create a personalized experience for advocates based on various criteria through segmentation.
  • It is easy to implement - it only took us three weeks from our initial training session to launch.
  • It can be used for both customer and employee advocacy programs.
  • The reporting has improved over the past 18 months and now I find it much easier to generate the reports I need.
  • It allows the creation of custom dashboards to display the reports I run regularly.
  • I'd like to see more/better integration with our marketing automation platform to be able to more easily leverage the data I capture in the platform.
AdvocateHub is a great platform for companies who want to increase engagement on their customer community, reach out to customers for feedback, testimonials, and case studies, and leverage happy customers to help promote their business by sharing their thought-leadership content. It can be managed with a small team, though it will be challenging if you don't have at least one person dedicated to running it.
November 30, 2017

Influitive is fantastic!

Samantha Schoening | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Influitive hosts our customer community. We use it as a customer engagement platform - a place for our customers to engage with us as a company (to learn about us as a company, our product, acting as a main hub for news and information, etc.) and to connect with other users to learn and knowledge share.
  • Their support team is great - very responsive and helpful!
  • The product is great - tons of functionality and a really fun and adaptable platform. Challenges, chat, discussions, rewards...it's got something for everyone.
  • They are always trying to improve the product and keep it ahead of the curve.
  • The reporting tools are great but I've noticed discrepancies amongst the various functions, but overall this is still a really positive feature.
  • We use Microsoft Dynamics and it doesn't integrate with Influitive so making any changes to our customer data is really tedious.
Really great for creating an online centralized customer community - it allows you to interact with your customers in many ways & allows them to connect with each other. If you have a lot of customers I would highly recommend spending a lot of time planning what you want the customer experience to look like. We added a lot of customers in a short amount of time and we didn't spend enough time planning how to segment the various needs of these customers.
Anna Kim | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Influitive AdvocateHub to engage with and leverage our best advocates. My team is responsible for managing AdvocateHub, but we work cross-functionally with many other teams to connect our advocates wherever they are needed.
  • AdvocateHub is really easy to use and intuitive once you get started. They provide lots of templates so it's easy to find ideas for new ways to engage.
  • AdvocateHub allows us to engage with our advocates in a personal yet automated way so that the program is meaningful while easy to manage.
  • Because all acts of advocacy go through the Influitive platform, it is really easy to pull metrics, which helps show the value of the program.
  • Occasionally the platform seems to get overwhelmed by the amount of traffic going through it and we experience connectivity issues. The team usually resolves this quickly.
  • The referral process isn't as robust as it should be and took a bit longer than expected to set up.
Awesome program if you have a large customer base that you want to engage with on a regular basis. The platform is really easy to use and makes the end-to-end process really simple. I love the way the automation saves me so much time and effort, but at the same time allows me to feel more engaged with our advocates. I absolutely love AdvocateHub!
Tracy Staniland | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We are using Influitive AdvocateHub to engage, educate and mobilize our customer advocates. The marketing team is responsible for the administration of our customer advocacy program which includes Influitive AdvocateHub. We also collaborate with other business units such as Client Success, Customer Support, Product Management and Sales to ensure that we are engaging our customers on various initiatives throughout the organization and to ensure there is consistent communication. Our primary goal is to increase customer engagement with our brand.
  • The Influitive team is extremely knowledgeable and experienced. The onboarding and implementation teams work alongside your team to ensure that you are able to deploy and get up n' running quickly with your program. Their client facing webinars are really helpful as they provide best practices and tips on how to develop your program to meet your overall goals and objectives. Also, their Client Success team is very helpful. During our bi-weekly calls, they provide us recommendations on future programs, share successes that other clients have achieved because we might want to consider running similar campaigns to meet our goals, provide campaign/challenge samples - content and creative, and can show you on the fly how to do something in the platform. The team is awesome!
  • The software is super easy to use. It is very intuitive. Also, the challenge templates that they have available in the platform are super helpful. You can use the templates or start with a template and customize it to meet your needs. Either way creating and publishing challenges is real easy.
  • The Influitive support team is awesome. They are super responsive and very helpful. They are the best support team that I have engaged with. Their knowledge base is extensive and if you can't find the information you are seeking their team will respond within a couple of hours.
  • Overall, the combination of the software and the teams's knowledge make using Influitive AdvocateHub very easy. Of course you have to put some time and effort into developing the overall program, but having the support of the Influitive team allows you to focus on the strategy.
  • Reporting could use some improvement - sometimes it can be difficult to figure out the best way to get the data needed. There are few different ways to pull reports, so sometimes it feels complex.
  • Being able to have more flexibility with the positioning of the challenges on the advocate view would be great. If you could move around the challenges by dragging them, that would improve the usability.
AdvocateHub is an awesome platform for engaging your customers and identifying advocates or fans who you may not have known or been aware of. It is a budget friendly platform for companies of all sizes. Since it is so easy to use it is well suited for small to large teams. Our marketing team is less than 5 people, but we are able to share the workload and since the platform is so easy to use it is not time consuming, which allows us to add content, build challenges and respond to inquiries in a timely manner. Some executives may feel that you have to have a dedicated resource to manage the program. I have launched two Customer Advocacy Programs using Influitive AdvocateHub and both times, the program was managed by multiple shared resources and it works.
Melissa Meyer | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
This program is being used to kick off our company's global customer marketing efforts. It is being used mainly by the customer marketing team, but we also receive guidance and advice from the product marketing team as well as our customer support teams. It addresses company issues of churn, customer service and helps to improve cross-sell/up-sell opportunities.
  • HUB itself is pretty user-friendly from both an advocate and administrative standpoint.
  • On-boarding process is pretty thorough. You go through online classes on each section of AdvocateHub. You have a great footing before inviting users to join.
  • The support team is excellent at responding to administrative inquiries and provide fast solutions that help you track problems that are not currently being addressed by the development team.
  • Reporting functions could be stronger. Influitive provides a lot of reports that aren't always useful to other parts of the business. We've filled a lot of our gaps with Google Analytics.
It is definitely suitable for companies looking to build a community of mobilized advocates. If your goals are to reduce churn and to receive acts of advocacy (i.e., case studies, referrals, references), then AdvocateHub is well suited. If your goal is to create a community that alleviates customer support, this is less appropriate. The reporting functions do not allow you to track search terms, which would be valuable for this purpose.
Amy Rosenberg | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Influitive's AdvocateHub as both our client user group and as an advocate marketing tool. It is managed by our marketing team (me) but benefits the entire company. Our product team collects feedback, our client success team learns more about how to best help our clients, and our sales team benefits from the referrals, references, and product reviews generated by the hub.
  • Community! Great place to post and respond to clients.
  • Gamification! Sometimes users need incentivizing to take advocate actions.
  • Easy reporting!
  • Notifications around Tango card balance.
  • More configurable reporting.
You should have a large enough client base to make it worth the investment.
Elizabeth Trombino | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Influitive is used as the vessel for our customer community as Sailthru. Marketing manages the hub while Product, Customer Success, Engineering, and Product Enablement all have insight into the happenings. The technology allows us to forge better relationships with our customers, reward them for their advocacy and connect with them to receive readily available feedback.
  • The ease of use is Influitive's biggest strength.
  • Being able to reward advocates seamlessly is huge.
  • Being able to report on advocate activity is also a great strength.
  • Functionality of reporting could be more robust/easy to use.
  • UI is good - but there could be more batch functionalities.
If trying to build a customer community with gamification, this tool is perfect for you. We have passionate customers who want to be educated and give feedback on our product. This tool gives them a channel to do that!
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Influitive is used by our marketing department to help keep a customer community where the main goal is to get customers interacting with and learning from each other, while we are also able to get reviews, referrals, and references from them. We also use Influitive to share product information and support other department needs (e.g, product, customer support), albeit sparingly.
  • Great rewards section - of their competitors, the gamification aspect of turning in points for rewards is spot on. It's easy to update new rewards each month.
  • Clean interface for customers - the application is fairly simple for customers to get onboarded and use, and doesn't have a bunch of overly complicated pages for them to get lost. It's very straight forward.
  • Reporting - detailed reporting is hair-pullingly frustrating. They've do try to help customers out by providing tips and tricks and their customer service is great for helping me find exactly what I need, but it's not intuitive at all.
  • Glitchy app - They have an app that our customers can use to interact with our hub, however sometimes activities aren't properly tracked or points aren't properly allocated to our customers. I've reported this to their support team and currently, because there's a manual workaround, it's not on their roadmap to fix.
Well-suited for:
  • small companies
  • must have clean salesforce data if you want to integrate the two
  • have the money to spend on the (EXPENSIVE) extras (e.g., integrations, multiple referral campaigns, multiple "experiences")

Less appropriate if you:
  • have no plan or need for a formal referral program
  • need thorough reporting of your customer interactions and want to easily track ROI
  • don't plan to integrate needs from other departments
November 17, 2017

Influitive is great!

Blake Wise | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use our AdvocateHub as a tool for references/reference requests. It gives our customer advocates a chance to raise their hand for participation in PR campaigns, reference calls, thought leadership, etc. Where before, we were having to manually reach out via email or phone call. Now the feeling of certain advocates being "burnt out" no longer exists and we can gamify participation so that they enjoy the experience.
  • It gamifies advocate engagement to the point where it's not too "cheesy" on their end. Participation feels organic and can be as serious or fun as you want it to be. I feel this was something other vendors attempted but could never do as well.
  • The AdvocateHub provides detailed metrics so that we can accurately present our success to other departments. Plenty of reports are at our fingertips and can be pulled quickly or sent automatically on a week-week, month-month basis. We needed that to be there and done well, it was selling point for the AdvocateHub.
  • Customer advocates in our AdvocateHub are encouraged to engage daily and Influitive does a great job to coach us on how to do just that. You're never left in the dark or left alone to fend for yourself and your customers. Influitive is there with you to coach you through the process and truly cares about getting the most out of your new AdvocateHub. "You're their only customer" is the feeling you get from them.
  • It's a growing vendor so there can still be a few dents in the software here and there. Targeting and uploading content can sometimes take a bit of time at certain points in the day but nothing that has hindered us so far.
It's an outstanding tool to better engage your advocates. If you have customers that you have not heard from in a while or have not reached out to in some time, this is a great way to end that. Your customers will be active in your AdvocateHub so you can rest easy if you do not have any asks from them at the moment.
Joey Dupont | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
As a Marketing Coordinator I use Influitive Advocate Hub daily to help me boost my SEO, engage my users and get great feedback! It really helps my understand how our customers think and what they like. This is the ultimate advocacy marketing tool and the only one you'll need.
  • Creating challenges for my users never been easier! There are also a bunch of great templates that I can use.
  • It helps creating a great community of customers that discuss between themselves.
  • Great for creating original content with users as case study or testimonials.
  • Some packages are somewhat expensive, but I think most of them worth it.
To have a successful hub you need advocates. I would recommend Influitive to any marketers who have a lot a customers to invite.
Ray Lau | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Influitive make building real relationships with your best customers easy. By gamifying the experience, customers provide reviews, referrals, and references for your company in a way that is engaging and rewarding for them, and you get the benefit of all those activities for your company.

Think about something you want a customer to do for you: product feedback, usability session, beta-test, customer advisory board, voice of the customer programs...Influitive makes all of that a snap.

Seeing tremendous ROI after using it for a year and will see more to come as we are a SaaS company.
  • The application is easy to use.
  • Onboarding was quick.
  • The coaching has been helpful in setting goals and hitting those goals.
  • Price is high for smaller companies.
  • Other add-ons to the Hub can get pricey.
  • Lack of true customization options without paying more.
It is great for customers with a large pool of customers to work with that are looking to take their marketing to the next level. If you are a smaller organization, it may not make sense until you have enough customers to leverage a platform like Influitive.
Alex Wagner | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We are using it in 2 different places. First and foremost we started off by creating a hub for our customers, and it has truly been an incredible tool to engage with our customers, enforce loyalty, and reward our advocates for being incredible humans and providing testimonials, referrals, reviews, social shares, feedback and more. It has been instrumental in our efforts to garner loyalty, engage with our customers more deeply, continue brand loyalty, reduce churn, gather more referrals and much, much, much more. It is priceless and don't know what we would do without it. We are also currently building out a partner hub as well in order to increase engagement with our partners.
  • AdvocateHub is incredible at increasing engagement. Not only between each other, as our advocates love using each other for advice and feedback, and love having a built in community to learn from each other, but it also increases engagement between GoGuardian as a whole and our customers.
  • Giving our customers a place to be heard, provide feedback and really have an instrumental voice in changing the company for the better. Our advocates LOVE that they are able to help shape the product.
  • Providing a place for UX research, and research in general. We are able to reach thousands of our customers at once, and receive adequate amounts of feedback in minutes and hours, as compared to days and months before AdvocateHub.
  • Providing a place to not only gather referrals, but actually adequately reward our customers for providing those referrals.
  • There's not much I would comment on in regards to room for improvement. They are pretty incredible across the board. The only thing is, I wish the process for setting up a Hub was easier, but, honestly if it wasn't so in depth, the end result wouldn't be as incredible. As wise folks say -- nothing good comes easy.
AdvocateHub is a must-have for any company that wants to get to know their customers, engage more deeply, gather referrals, reviews and testimonials. It's a must have for any company that wants to give their customers a place to learn from each other, to widely share content, to gather user generated content, to conduct surveys, to set up places to meet their customers face to face, to get more out of events, etc. There are literally infinite uses for AdvocateHub. It is without a doubt a no brainer, and an imperative tool for any marketing team, but honestly, any company in general. I will never work somewhere ever again without suggesting and pushing for this product to be used.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Influitive's Advocate Hub in the marketing department to connect with our customers on a different (sometimes personal) level. Ultimately, we use it to help build brand loyalty, educate our customers on existing and new product features cross-selling/up-selling, reviews and referrals however, the surprise is that we have built personal relationships, too. Our customers have a place to go when there isn't an issue. They aren't frustrated looking for support to fix an issue, they are connecting with us on a daily basis - where they wouldn't have done so if it wasn't for the hub.
  • The templates for building challenges are fantastic. They have great ideas that you can basically clone and edit; they are a great jumping off point for you to really make your own.
  • The support team and advocate coaches are really looking out for you. They want you to succeed and respond quickly to issues (support) and help you set goals and make plans to reach them (coaches).
  • Right now, a lot of things require a .csv import which is time consuming. It would be great if more things could be done by setting up automation rules a little easier.
  • Reporting could be more simplified.
Influitive's AdvocateHub would be great for any company that wants to engage with their customers in a different way to build stronger connections and more meaningful relationships...beyond the sale, training, and support. It's a great way to have some sort of "control" over word-of-mouth advertising (reviews, testimonials), getting referrals for new business and getting content for marketing materials.
Laura Olson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I currently use Influitive's AdvocateHub to manage a select group of customers we value - across all verticals and company sizes. The hub is a central place we can manage this select group and activate during key marketing initiatives across all parts of the company.
  • The hub is great at creating a sense of community among our customers who would otherwise have little way to interact with one another.
  • The hub gives our customers the opportunity to participate in special product messaging, reviews and feedback.
  • The reporting functions of Influitive are sometimes wonky and inaccurate. We struggled for some time with this during a key moment where we needed to show ROI but were unable due to functionality problems with their reporting.
Influitive's Advocatehub is a great way to keep your customers engaged throughout the year and make them feel like they're valued. This is a great product for companies larger in size.
Natasha Ulanowski | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
It is being used across the organization in different departments (sales, marketing, training, references, etc.) As a B2B company, it helps us identify members who can advocate and vouch for our company, uncover new references, and stay ahead of our competitors. It also helps us address any problems we have with feedback, as it acts as a focus group that we can get instant feedback on whether it be products, a process, or how we are doing as a company.
  • Identifying new references
  • Social amplification
  • Instant feedback from customers who are passionate about your brand
  • Reporting - inconsistency on how they measure engagement
  • The option to have various languages
  • Integration with other CRM platforms that are not Salesforce
It is well suited for: uncovering references, getting testimonials, quotes, social amplification, instant feedback, promotion of events, engaging with customers at a managerial level or below.
It might be less appropriate for executives. Although a main goal of our platform was to engage with and find executives to be references, the platform is more of a fun tool for customers at a managerial or lower position. It is more difficult to get executives engaged and in these ways, customers using the platform need to be mindful of how to engage with them as it might not be so easy.
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