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Demandbase Sales Intelligence

Demandbase Sales Intelligence
Formerly InsideView

Overview

What is Demandbase Sales Intelligence?

Demandbase Sales Intelligence Cloud injects Account Intelligence into every step of sale, to help the user sell smarter and leave flat-footed competitors wondering what happened. It is available a la carte, or as part of the Demandbase One solution.

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Recent Reviews

TrustRadius Insights

InsideView is a versatile tool that is widely used by sales professionals, sales operations teams, and marketing teams to efficiently …
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Improve prospect outreach

8 out of 10
May 11, 2021
I used InsideView as part of my SDR Internship with SV Academy. I found it to be a great resource for finding relevant information to …
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An inside view of InsideView

9 out of 10
March 05, 2021
InsideView is a great tool to research and learn more about various companies and businesses. It was beneficial in my internship where I …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • Company information (92)
    9.2
    92%
  • Company/business profiles (90)
    8.8
    88%
  • Advanced search (89)
    8.2
    82%
  • Contact information (90)
    8.0
    80%
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Pricing

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N/A
Unavailable

What is Demandbase Sales Intelligence?

Demandbase Sales Intelligence Cloud injects Account Intelligence into every step of sale, to help the user sell smarter and leave flat-footed competitors wondering what happened. It is available a la carte, or as part of the Demandbase One solution.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

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Apollo is a sales intelligence platform with tools to help users engage with prospects. Sellers and marketers can use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 220M contacts and 30M…

What is Lusha?

Lusha is a go-to-market intelligence platform, designed for sales, marketing and recruitment teams. Lusha data and insights help cut through the noise and reach the right people at the right time.

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Product Demos

Demandbase Sales Intelligence - Interactive Demo

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Features

Prospecting

Features related to generating leads and finding new contacts.

8.2
Avg 7.6

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

8.7
Avg 7.5

Data Augmentation & Lead Qualification

Features around contact data management and lead intelligence.

8.2
Avg 7.4

Sales Intelligence Email Features

Features that support sending emails to leads, especially initial emails to a list of prospects. May gather additional sales intelligence based on email engagement, adding additional info to the contact record and/or contributing to lead prioritization.

9.4
Avg 7.5
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Product Details

What is Demandbase Sales Intelligence?

Demandbase Sales Intelligence Cloud injects Account Intelligence into every step of sale, to help the user sell smarter and leave flat-footed competitors wondering what happened. It is available a la carte, or as part of the Demandbase One solution.

Demandbase Sales Intelligence Features

Prospecting Features

  • Supported: Advanced search
  • Supported: Web browser extension
  • Supported: Identification of new leads
  • Supported: List quality
  • Supported: Email contacts
  • Supported: Direct dial contacts
  • Supported: List upload/download
  • Supported: Load time/data access

Sales Intelligence Data Standards Features

  • Supported: Contact information
  • Supported: Company information

Data Augmentation & Lead Qualification Features

  • Supported: Smart lists and recommendations
  • Supported: Salesforce integration
  • Supported: Company/business profiles
  • Supported: News updates
  • Supported: Prospect tracking/following
  • Supported: Alerts and reminders
  • Supported: Data hygiene
  • Supported: Automatic data refresh
  • Supported: Filters and segmentation
  • Supported: Ability to append contact, lead, and account level data

Demandbase Sales Intelligence Video

Advertising | Account-Based Experience | Sales Intelligence | Data. It's Four clouds. Four quick wins. One end-to-end solution. About Demandbase: Demandbase is Smarter GTM™ for B2B brands. We help marketing and sales teams spot the juiciest opportunities earlier and progress ...
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Demandbase Sales Intelligence Competitors

Demandbase Sales Intelligence Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Demandbase Sales Intelligence Downloadables

Frequently Asked Questions

Demandbase Sales Intelligence Cloud injects Account Intelligence into every step of sale, to help the user sell smarter and leave flat-footed competitors wondering what happened. It is available a la carte, or as part of the Demandbase One solution.

DiscoverOrg (discontinued), ZoomInfo Sales, and D&B Hoovers are common alternatives for Demandbase Sales Intelligence.

Reviewers rate Append emails to records highest, with a score of 9.9.

The most common users of Demandbase Sales Intelligence are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(183)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

InsideView is a versatile tool that is widely used by sales professionals, sales operations teams, and marketing teams to efficiently investigate companies and qualify leads. With its integration with CRM systems, InsideView provides valuable contact information and social media accounts of key decision-makers, helping users to streamline their prospecting efforts. Users appreciate the ease of use of InsideView, rating it highly in terms of user-friendliness.

One of the primary use cases of InsideView is gathering up-to-date information on prospects and customers. It helps sales teams target the right prospects by providing valuable data about employees and customers, simplifying the process of reaching out to potential clients. The software also serves as a research tool for gathering data on companies before initiating contact, making it an invaluable resource for sales professionals.

Another important use case of InsideView is its ability to update account firmographic data and find new contacts. Sales and marketing teams use this feature to clean up their databases and add new contacts in HR. The software's support team is responsive and attentive, providing valuable partnership to users.

Furthermore, InsideView offers a Watchlist feature that allows users to track companies and their updates all in one place. This feature is particularly beneficial for staying informed about current customers and prospects. Additionally, InsideView provides financial news, charts, and company size information, making it a great resource for sales professionals conducting research on prospects.

Overall, InsideView proves to be a tremendous ally for outbound sales development activities by helping users gather data on companies and contacts for engagement. It simplifies prospect targeting, allows for efficient research, and provides valuable insights into industry trends. Whether used by start-ups or established organizations, InsideView offers accurate and detailed information that saves time during the sales process while assisting in meeting sales quotas.

Convenient Features: Many users have praised the convenience of the product's features. Some customers have mentioned that the product offers a variety of convenient features, such as easy setup and user-friendly interface.

Reliable Performance: Reviewers have highlighted the reliable performance of the product. Several users have expressed satisfaction with the consistent and dependable performance of the product over time.

Great Customer Support: A significant number of reviewers have commended the excellent customer support provided by the company. Customers have mentioned that they received prompt and helpful assistance from the customer support team whenever they encountered any issues or had questions about the product.

Long Summaries: Some users have found the company summaries provided by InsideView to be excessively lengthy and have suggested the need for more concise versions. They feel that the current summaries can be overwhelming and would prefer a more streamlined format. Additional Social Media Sources: There is a desire among some users for InsideView to include insights from additional social media platforms like LinkedIn and Instagram. They believe that incorporating information from these sources would provide a more comprehensive view of companies' online presence. Outdated Revenue Information: Users have reported instances where revenue information provided by InsideView is not up to date, causing potential inaccuracies in their analysis. Additionally, they have noticed inconsistencies in the representation of company hierarchies, which can make it challenging to understand organizational structures accurately.

Based on user reviews, here are the most common recommendations for the software:

  1. Sign up for the software and take advantage of its resources. Users believe that they should have known about it earlier and recommend making full use of the tools provided.

  2. Ensure proper functioning of purchased tools and address any difficulties with support team. Reviewers emphasize the importance of ensuring that the tools purchased are functioning properly. They recommend promptly addressing any difficulties encountered and seeking assistance from the support team.

  3. Start using the software and ensure staff receive training. Users find the software to be a great tool for obtaining information on companies. They suggest starting to use the product and ensuring that staff receive training to maximize its features. This, they believe, will save a significant amount of time in cold prospecting and improve effectiveness in hunting for new leads.

Attribute Ratings

Reviews

(26-50 of 126)
Companies can't remove reviews or game the system. Here's why
Score 9 out of 10
Vetted Review
Verified User
InsideView was used for our internship as upcoming sales professionals. We had the benefit of pre-existing leads to contact in our CRM. Unfortunately, many of the leads were missing updated contacts. InsideView was the remedy to the issue, as it allowed us to accurately find the missing information needed to prospect to our leads.
  • Accurate information
  • Easy to navigate
  • Organization tools
  • Reminders
  • Needs more social platforms for searching (Facebook, Tiktoc, Youtube)
InsideView is best used for reliable information when searching for methods to contact prospects. Insideview is also great for insight into the company that a prospect works for. InsideView is also a good tool to discover other connections to the prospect for additional leads.If you are searching for prospects social media information, look elsewhere unless it is LinkedIn.
Score 8 out of 10
Vetted Review
Verified User
InsideView is being used by sales development representatives within the sales team. We're using InsideView as an employee intelligence platform to conduct research on prospective companies. In particular, we go to InsideView to find data on the company's size, revenue, affiliate companies, competitors, and we also use InsideView to track the company's latest news--such as mergers or territory expansion.
  • Identify relevant contacts of a prospective company
  • Receive real-time updates and news about the company
  • Great call prep questions for cold calls
  • Search filters could be more accurate
  • Platform could be more user friendly
  • Some of the data sources are out of date
It is a great company intelligence tool to prep for cold calls. It is also a great place to start when researching information about your prospect's company.
Score 8 out of 10
Vetted Review
Verified User
InsideView is being used by SV Academy as part of the suite of training software. We used this software to conduct research as part of sales prospecting. The software allows you to easily find relevant information on a company or individual.
  • InsideView allows you to easily create individual lists of companies.
  • The layout of a company's profile is easy to navigate.
  • InsideView sends out automatic new alerts to your email.
  • InsideView has good functionality but is lacking in the UX department.
  • It would be nice to expand the options of sources that are viewable on the dashboard.
  • Maybe figure out a way to view information based on expanded filters or criteria.
InsideView is well suited for conducting research. It provides information that is not publicly available.
December 24, 2020

Tech Tools for your Muse.

Andrew Jones | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
InsideView is being used to research and develop relationships and gain insights on different organizations we prospect. The fact that the vast amount of data points aggregated by the platform, and the user correction feature makes it a viable source for information. I believe InsideView synthesizes the information and presents it in a organized and palatable manner.
  • Vast information sources.
  • Cleaning of that information.
  • Great at utilizing user feedback.
  • Excellecnt on site training modules.
  • I think it's a bit cumbersome, needs to be more efficient.
It is well suited to gain broad strokes to compliment your research, and make connections.
December 24, 2020

Great tool for SDRs

Noor Yusuf | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I really enjoyed using InsideView and seeing how user-friendly it was, especially how easy it made the research process for me as an SDR intern. InsideView makes it easy for the user to categorize the newsagents based on the industry. Additionally, it allowed you to create your own list. It is also a great tool to get in-depth to understand the company's size, finances, and even shows you companies that are similar to that specific company. All of that is super useful for the user when you are doing your research to understand your prospects.
  • It was super helpful in understanding company's size.
  • It was super helpful to help find good news.
  • It was helpful to find similar companies to the one you are researching.
Was super user friendly.
December 23, 2020

What a GREAT Experience!

Score 10 out of 10
Vetted Review
Verified User
InsideView is being used within my organization as a detailed research platform to find qualifying information on different company clients. It helped our team determine goals, challenges, demographics, and relevant industry information for each prospect. It is used across my whole department to make the sales process more efficient by shortening research and preparation for an outreach. It enabled my department to better understand a prospect's industry which established my team as experts in the field. Without this tool, we would have spent more time qualifying our prospects and would have seen sales dip to unprofessionalism when dealing with prospects.
  • Provided essential info to help mold the sales process.
  • Shortened the amount of time needed for qualifying essential prospects.
  • Helped build stronger rapport with clients.
  • Added a more personalized outreach to prospects by including information important to them.
  • More organization on watchlists.
  • Adding a relevancy option to particular articles to companies.
  • In newsfeed, add a tab for companies in watchlist.
Creating personalized emails is the best place to use InsideView. Showing a prospect that you are well educated on their industry and their personal challenges build trust and rapport on a new level. It has helped create better responses and more engaging conversations with prospects.

I was assigned a company in the education industry and I used InsideView to see the industry's top challenges and goals for the specific company. In doing so, it helped fill in the blanks in my sales script to make it more personal to the prospect. By doing so, the prospect gladly joined my conversation via email because it applied to their needs.
Score 7 out of 10
Vetted Review
Verified User
InsideView has been used for prospect research and personalization purposes. It allows us to gather and become familiar with current company news, insights, and major happenings in one centralized platform.
  • InsideView provides a great company overview. For example, Bankcard Services InsideView tells when the company was founded, company locations, the type of service provided, etc.
  • When it comes to the industry information of the companies, InsideView provides industry specific call prep questions such as: How does your company minimize system interruptions and downtime?
  • The people tab is awesome, it provides a place to crosscheck your leads to ensure their contact information is correct as well as their current employer.
  • When searching for companies such as "Los Angeles County" it is difficult to to figure out which search option is relevant.
  • Some companies such as The Stockroom Inc., have no information regarding employees of recent news. This means you have to leave InsideView to gather information.
  • Some company summaries could be more concise such as Point B in Los Angeles. We aren't searching for all of the nitty gritty details, we just want to understand what the company does and why in simple language.
InsideView is well suited for the personalization of outreach to prospects. You are able to find multiple points to help you better connect with your prospect. For example, in Salesforce's acquisition of slack, Slack was represented by my prospect's company (Latham & Watkins LLP). I was privy to this information as it hit the internet because of InsideView's newsfeed function.
December 23, 2020

InsideView to the rescue

Wycliffe Reid | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
<div>InsideView is currently being used across our entire organization. It allows us to collect company trending news and updates to assist with personalizing our correspondence for our clients and prospective clients. This is very helpful to us because it allows us to better understand the pain points of our clients and prospective clients to provide them with better informed and thoughtful solutions for their technological challenges. </div><div><br></div>
  • The Family Tree feature is very helpful.
  • The Similar Companies section is very helpful in seeing competitor information.
  • The Challenges tab under the industry section is also very useful.
  • There was a slight learning curve navigating through the various tab and sections.
  • There was some challenges syncing the LinkedIn accounts.
When sales development representatives are prospecting for new clients they are able to collect very important and relevant information on the company and industry to assist in addressing pain points and challenges they are facing.
December 23, 2020

Don't waste your time

Score 9 out of 10
Vetted Review
Verified User
Incentivized
We're using InsideView as a good starting point to research companies and customers in the hunting stage but also while refreshing the information of current customers. Is it used by the Sales department, as well as the Marketing and Finance departments. InsideView delivers a very good overview and brings the information that is mandatory to be successful in the business.
  • One-point tool
  • Fast
  • Reliable
  • Probably a better user interface.
  • More detailed information.
While considering business with a new partner or the customer, you need to have mandatory information about them. InsideView delivers a very good overview and brings the information that is mandatory to be successful in the business. It gives you not only the basics but the information you might not need at this time but for sure later. For sales, it's a must-have tool.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
InsideView is used by the whole organization but especially for salespeople. We mainly use it as a way to obtain contacts in new prospects, helping us to reach the right person for the sales message. It also provides some general information about the company (location, annual revenue, contact number, and what do they do). Also interesting, it provides a family tree, which is useful to know if a company is inside a group of companies).
  • Important contacts
  • General overview of the company
  • Size of company (people and revenue)
  • I miss contacts in smaller companies.
  • No information recovered from social media.
InsideView is great if you don't have previous information about a prospect. It gives you a first idea of the company and, more importantly, it gives you some contacts you can use as a first contact to approach the company. Sometimes, it provides contacts that are not up to date, so you can miss new contacts or maybe some of the contacts are no longer in the company.
Score 8 out of 10
Vetted Review
Verified User
We use InsideView in sales to stay current on industry news for our customers. InsideView is our go-to tool for high-level company profiles and has news consolidated in one place.
  • Allows me to drill down to relevant information when customizing lists
  • Quick source to stay updated on news and other social media sources
  • Great high-level information on company profiles
  • I'd like to customize based on news source
InsideView is great for sales teams to gather information about prospects and stay up to date on clients.
Keelan Navarro | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
InsideView has been a huge help in prospect targeting, and discovering valuable information about both individual employees and customers as a whole. The user interface is extremely easy to use. They provide information on company trends, call prep, and even allow you to connect other social media platforms to stay up to date on those as well all in one place.
  • Extremely user friendly
  • Accurate Information
  • Large data base of companies
  • Needs more social connectivity
Any scenario where you are involved in prospecting or developing a business relationship, Insideview can help prepare you for anything.
Ayro Palpal-latoc | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
InsideView is being used among the SDR interns in order to assist in the initial stages of the prospecting process. It has allowed for the gathering of comprehensive data on companies, and their employees, in many verticals in an efficient manner, which has allowed for quick personalization when doing outreach for B2B sales.
  • The interface makes it very easy to find relative information quickly.
  • It is easy to import already existing company lists.
  • Links and contact information are reliable.
  • News articles could be displayed in a more digestible format.
  • Setup could be a little more clear in regards to linking certain accounts.
  • Employer list could be more comprehensive. I could not find my employer.
When looking up information on a specific company, InsideView presented me with recent and relevant news articles within the last month that allowed me to resonate with the company contact that I had. I was able to personalize my outreach and show empathy in my messages. However, when just seeking basic information on a company, the interface can get slightly convoluted.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Our sales and sales support teams have used InsideView for the last year to clean up our vast database. We've found the tool to be extremely useful and accurate for the most part. We've used it to clean up data at the account level and add new contacts in HR to our database. InsideView's support team is very responsive and attentive, and the partnership overall has been very valuable to us. I highly recommend their service over Zoom Info, Data.com, Ringlead, and the like.
  • Account-level data
  • Direct-dial contact-level data
  • Customer support
  • Sometimes a little buggy
  • Need more HR contacts
  • Need to de-dupe accounts
You'll love InsideView if you're looking to clean up account-level data and add new contacts into your database.
December 22, 2020

InsideView is a must!!

Score 10 out of 10
Vetted Review
Verified User
InsideView is being used by our sales department in research efforts while prospecting new clients, and companies while filtering leads list. With the ability to create a watchlist, InsideView provides us with the most up-to-date information about our targeted companies in a unified platform. Also, with the ability to review a company's financials, employees at the company, and current industry trends our reps are loaded with topics to contact customers and achieve their activity metrics.
  • Watchlist.
  • Unified platform.
  • Industry trends.
  • Search filtering on a specific person can be updated.
  • Work history of a specific person.
InsideView is great when you are prospecting clients. As a sales rep it provided valuable information on a current company or industry trend which loaded up my strategy for a "cold" approach on a new client. Also with the ability to create a specific watchlist for companies in a unified platform it made it super quick and easy to be updated with current events.
Score 9 out of 10
Vetted Review
Verified User
InsideView had been a tremendous ally in my day-to-day outbound sales development activities. Each member in our department of SDRs is using it to research the prospects in our respective territories. Not only does it help with the outreach pre-work for research, but it is also super useful in providing additional context DURING our calls to cold prospects. An example would be the 'Call Prep' tab.. which is a game-changer for me as it gives me a list of easy-to-use list of questions to pepper throughout my conversations with the prospects. By asking those questions, I have found from experience that it gave me more confidence during the conversation with the prospects. At the same time, it makes me appear to be a more trusted and respected business partner in front of the prospects. As SDRs, we are often tasked to cover industries that are so wide and diverse that it is practically impossible to be knowledgeable and keep up with the latest trends in every single industry. Yet, we all have a quota to meet, and InsideView is a vital member of my trusted sidekicks to help me reach that goal.
  • 'Call Prep' - a list of industry-related questions to ask my prospects during the phone call to enhance trust and credibility as a business partner.
  • Regularly scrubbed email and phone numbers of prospects. The verified direct-dial mobile number is GOLD. You may be able to get some of these elsewhere by paying extra with a separate standalone service. Having this integrated has improved my workflow, saving time from switching in and out of different apps.
  • The family tree of organizations is particularly useful for targeting enterprise accounts that often come with convoluted company shareholding structures.
  • 'Challenges' and 'Trends' - information to engage prospects during conversations.
  • The search result could be better. Sometimes I had to scroll down the result list to locate the companies that I was searching for.
  • Provide filtering options to the search result to help me narrow down the search results.
  • Increase coverage to more SMBs.
From my experience, it is an invaluable tool for an SDR doing daily outreach to cold prospects. Most of the time, I could do all my background research for target companies with just InsideView. I know that with more sources, and more info that comes with it, it is always better. As an SDR, we have so much to do and cover, and so little time that I couldn't afford to spend too much time on research at the expense of the actual outreach activities of calling, emailing, and engaging the social media channels. 80-20, folks.
Marc Troppmann | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We successfully use InsideView Sales, Target and Data Integrity. These services combined provide a valuable toolset for Prospecting as well as Account and Contact database maintenance. It helps us identify relevant buyer personas within a target company and gain a good overview into further sales targets horizontally and vertically within the family tree or organizations. The automated data maintenance processes help us to keep data up to date and identify outdated information. Also Lead enrichment is key for us. This benefits multiple departments in our organization (Marketing, Sales Development, Sales, Finance, Operations).
  • Identify relevant contacts of a target company.
  • Partial to full automation of data maintenance.
  • Information easy to digest and to transfer into CRM.
  • Data Integrity and IV Sales show some identical functionalities, however with the newer product Data Integrity there are still some data inconsistencies in results returned to CRM. Team has made great improvements though over the past few months (as of Q4-2020).
  • Looking forward to new features like "Intent Data" reports, to see what are hot topics with Prospects.
Use it for prospecting, Lead/Contact/Account data enrichment, data maintenance automation and setting up target lists (Accounts or Contacts).
Not usable for cadence automation, mass emailing or outbound call cadences. There are other tools for that...
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use InsideView to find contact information for our current and prospective customers. We sell software and many orders we receive are placed by IT or purchasing departments without complete end-user contact information. We use it to fill in end-user contact info gaps. I also use the family tree function rather extensively to understand the corporate structure of our customers.
  • Family tree is easy to use and very valuable
  • Happy with level and accuracy of available data
  • Easy to use interface
  • Reasonable price
  • Some companies show up twice in the system with one instance having no employees
  • More choices on job title and job function when searching
Very cost effective if you don't need to export a lot of contact info. We use it for searching for and looking up individual contacts. It might be less cost effective for users who want to export large contact lists.
Mark Chinsky | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use it for market information as we work through sales prospects.
  • Related social media, etc.
  • Sometimes the public domain data sources it uses can be out of date.
Perfect when you want to engage with prospects. By knowing their Social Media interests etc, you know which topics to focus on and sometimes, ie politics lol, which ones to avoid.
Score 10 out of 10
Vetted Review
Verified User
InsideView is being used by the SDRs completing the internship portion of SV Academy's Sales Development Fellowship. These SDRs are conducting live outreach to prospects and are using InsideView to research the accounts and individuals they are reaching out to. The research being performed on InsideView is directly enhancing the level of personalization that the SDRs use in their messaging.
  • InsideView's Watchlist creates a curated News Feed for the accounts you are managing.
  • InsideView's Call Prep questions are a great resource for asking top of mind questions to prospects.
  • InsideView's connecting to LinkedIn feature makes it even easier to spot strong connections.
  • It would be great if InsideView could also display company insights from additional social media sources, like LinkedIn and Instagram.
InsideView is a great tool to have if you are looking to expedite your account research process.
Tyler Adair, MSIS | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use InsideView in our sales department to help gather valuable data on companies and contacts that we wish to engage with. When we get new leads in the door we use InsideView to pull more data on that company and get access to additional contacts that we can use in marketing.
  • Quickly get company statistics.
  • Get more contacts at current companies.
  • Expand marketing into a company.
They pull data into our Dynamics CRM very seamlessly.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We are a big resource for our clients in terms of seeking applications to include in their marketing stack, including sales and marketing intelligence. They lean on our experience with the different products in the market to help them decide the best fit for their organization. When we work with InsideView, they are always extremely helpful, courteous and ultra responsive. I love working with the team at InsideView! In addition to working with the team the product is stellar, providing top-notch data and integrations. They're constantly improving the experience making it an invaluable tool for both me and the companies I work with.
  • Data quality.
  • The team at InsideView.
  • Tool is constantly improving.
  • UI used to be a little odd; this has improved greatly recently.
InsideView is great for mid-sized to enterprise sized companies. The data that they provide within the platform is rich and has been a great tool for both marketing and sales departments. They're well suited for companies looking for reliable alternatives to the competition out there.
Andrew Napoli | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We are using it for the Sales and Business Development team. I am not sure if it is being used by the entire organization but the Sales team uses it as our source of truth for companies we are targeting. I use it on a daily basis to research accounts and understand the accounts I am currently targeting. I can find financial information, important contacts, locations of offices, and subsidiary companies all in one place, and it is super helpful and organized. They also have a great Support Team that helps you and ensures the information is accurate and updated.
  • Updated information
  • Easy to use interface
  • Responsive Help Desk team
  • Seamless integration with Salesforce
  • More updated UI
  • Adding a "founded year" field
InisideView is great for any scenarios with a sales team. It has very reliable information and is really easy to use for a technical and non-technical user to really get any answers they need to any questions they have at all. You can quickly find good accounts based on your ICP and really find good use cases through it. I only have experience with it for sales teams so I am not sure where it would be less appropriate.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I use InsideView as a sales and marketing forensics tools for sales development purposes. The information has been invaluable in campaign execution as well. I found the information to be accurate more so than the tools I have used in the past. I am pleased with IV up to this point and would recommend this tool to anyone who had the need.
  • Accuracy of information
  • Easy to use
  • Price is very reasonable
  • Great customer support
  • More detailed information
  • Information on current projects
  • Increased in the customer contacts
Great for small and medium size businesses that are looking for a forensics tool to gather marketing/sales information. There is not enough detail for larger organizations looking to do more detailed analytics. The price is also very reasonable for the SMB market. The licensing for other tools is cost prohibitive and overkill in capabilities.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
InsideView is currently being used company-wide to help with data insights & triggers. We use InsideView to find reasons to reach out to companies and to better understand what is going on within the organization. Additionally, I'll often use InsideView to understand the company's hierarchy, alongside better understanding the industry challenges.
  • Industry Challenges: A succinct list of challenges & factors within the industry.
  • Company News: An aggregate of relevant news within the company.
  • Company Hierarchy: Understanding which sub-accounts are owned.
  • Company Financials: Total revenue.
  • Contact Info: Updated direct mobile numbers.
  • Search Filters: Filtering ("Agents") could be more accurate to remove irrelevant info.
  • Non-Financial News: Adding additional company news (non-finance related).
I'd recommend using InsideView for a couple of specific use cases:

1) Account Based Marketing & Social Selling: Finding relevant company news and triggers as reasons to reach out. Additionally, if you're looking to better understand your prospective company, it's easy to quickly find information on the challenges within the company, supply chain, industry, etc.

2) CRM Data: InsideView's ability to integrate with Salesforce and automatically update account data can be useful to a company that is looking for company revenue, employee count, industry, etc to be regularly updated.

The area which I'm unable to strongly recommend InsideView is for contact information. If you're looking for a complete list of contacts with direct phone numbers, then InsideView might not be the best option. This is something the company has said they're working on, but it's not industry-leading like the news & data aggregate portion of their platform is.
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