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InsideView is a versatile tool that is widely used by sales professionals, sales operations teams, and marketing teams to efficiently …
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What is Demandbase Sales Intelligence?
Demandbase Sales Intelligence Cloud injects Account Intelligence into every step of sale, to help the user sell smarter and leave flat-footed competitors wondering what happened. It is available a la carte, or as part of the Demandbase One solution.
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Popular Features
- Company information (92)9.292%
- Company/business profiles (90)8.888%
- Advanced search (89)8.282%
- Contact information (90)8.080%
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What is Demandbase Sales Intelligence?
Demandbase Sales Intelligence Cloud injects Account Intelligence into every step of sale, to help the user sell smarter and leave flat-footed competitors wondering what happened. It is available a la carte, or as part of the Demandbase One solution.
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- Premium Consulting/Integration Services
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Lusha is a go-to-market intelligence platform, designed for sales, marketing and recruitment teams. Lusha data and insights help cut through the noise and reach the right people at the right time.
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What is Demandbase Sales Intelligence?
Demandbase Sales Intelligence Cloud injects Account Intelligence into every step of sale, to help the user sell smarter and leave flat-footed competitors wondering what happened. It is available a la carte, or as part of the Demandbase One solution.
Demandbase Sales Intelligence Features
Prospecting Features
- Supported: Advanced search
- Supported: Web browser extension
- Supported: Identification of new leads
- Supported: List quality
- Supported: Email contacts
- Supported: Direct dial contacts
- Supported: List upload/download
- Supported: Load time/data access
Sales Intelligence Data Standards Features
- Supported: Contact information
- Supported: Company information
Data Augmentation & Lead Qualification Features
- Supported: Smart lists and recommendations
- Supported: Salesforce integration
- Supported: Company/business profiles
- Supported: News updates
- Supported: Prospect tracking/following
- Supported: Alerts and reminders
- Supported: Data hygiene
- Supported: Automatic data refresh
- Supported: Filters and segmentation
- Supported: Ability to append contact, lead, and account level data
Demandbase Sales Intelligence Video
Advertising | Account-Based Experience | Sales Intelligence | Data.
It's Four clouds. Four quick wins. One end-to-end solution.
About Demandbase:
Demandbase is Smarter GTM™ for B2B brands. We help marketing
and sales teams spot the juiciest opportunities earlier and
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Demandbase Sales Intelligence Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Demandbase Sales Intelligence Downloadables
Frequently Asked Questions
Demandbase Sales Intelligence Cloud injects Account Intelligence into every step of sale, to help the user sell smarter and leave flat-footed competitors wondering what happened. It is available a la carte, or as part of the Demandbase One solution.
DiscoverOrg (discontinued), ZoomInfo Sales, and D&B Hoovers are common alternatives for Demandbase Sales Intelligence.
Reviewers rate Append emails to records highest, with a score of 9.9.
The most common users of Demandbase Sales Intelligence are from Mid-sized Companies (51-1,000 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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- Recommendations
InsideView is a versatile tool that is widely used by sales professionals, sales operations teams, and marketing teams to efficiently investigate companies and qualify leads. With its integration with CRM systems, InsideView provides valuable contact information and social media accounts of key decision-makers, helping users to streamline their prospecting efforts. Users appreciate the ease of use of InsideView, rating it highly in terms of user-friendliness.
One of the primary use cases of InsideView is gathering up-to-date information on prospects and customers. It helps sales teams target the right prospects by providing valuable data about employees and customers, simplifying the process of reaching out to potential clients. The software also serves as a research tool for gathering data on companies before initiating contact, making it an invaluable resource for sales professionals.
Another important use case of InsideView is its ability to update account firmographic data and find new contacts. Sales and marketing teams use this feature to clean up their databases and add new contacts in HR. The software's support team is responsive and attentive, providing valuable partnership to users.
Furthermore, InsideView offers a Watchlist feature that allows users to track companies and their updates all in one place. This feature is particularly beneficial for staying informed about current customers and prospects. Additionally, InsideView provides financial news, charts, and company size information, making it a great resource for sales professionals conducting research on prospects.
Overall, InsideView proves to be a tremendous ally for outbound sales development activities by helping users gather data on companies and contacts for engagement. It simplifies prospect targeting, allows for efficient research, and provides valuable insights into industry trends. Whether used by start-ups or established organizations, InsideView offers accurate and detailed information that saves time during the sales process while assisting in meeting sales quotas.
Convenient Features: Many users have praised the convenience of the product's features. Some customers have mentioned that the product offers a variety of convenient features, such as easy setup and user-friendly interface.
Reliable Performance: Reviewers have highlighted the reliable performance of the product. Several users have expressed satisfaction with the consistent and dependable performance of the product over time.
Great Customer Support: A significant number of reviewers have commended the excellent customer support provided by the company. Customers have mentioned that they received prompt and helpful assistance from the customer support team whenever they encountered any issues or had questions about the product.
Long Summaries: Some users have found the company summaries provided by InsideView to be excessively lengthy and have suggested the need for more concise versions. They feel that the current summaries can be overwhelming and would prefer a more streamlined format. Additional Social Media Sources: There is a desire among some users for InsideView to include insights from additional social media platforms like LinkedIn and Instagram. They believe that incorporating information from these sources would provide a more comprehensive view of companies' online presence. Outdated Revenue Information: Users have reported instances where revenue information provided by InsideView is not up to date, causing potential inaccuracies in their analysis. Additionally, they have noticed inconsistencies in the representation of company hierarchies, which can make it challenging to understand organizational structures accurately.
Based on user reviews, here are the most common recommendations for the software:
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Sign up for the software and take advantage of its resources. Users believe that they should have known about it earlier and recommend making full use of the tools provided.
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Ensure proper functioning of purchased tools and address any difficulties with support team. Reviewers emphasize the importance of ensuring that the tools purchased are functioning properly. They recommend promptly addressing any difficulties encountered and seeking assistance from the support team.
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Start using the software and ensure staff receive training. Users find the software to be a great tool for obtaining information on companies. They suggest starting to use the product and ensuring that staff receive training to maximize its features. This, they believe, will save a significant amount of time in cold prospecting and improve effectiveness in hunting for new leads.
Attribute Ratings
Reviews
(76-100 of 126)Companies can't remove reviews or game the system. Here's why
February 21, 2019
InsideView is Essential for Prospecting
Score 9 out of 10
Vetted Review
Verified User
InsideView is used in my department for employee count and industry verification. I believe it is used in other departments as well. Having InsideView integrated with Salesforce provides information at my fingertips and saves tons of time.
- InsideView provides accurate industry information
- InsideView provides accurate information at the contact level in terms of job role and title
- InsideView provides accurate information regarding employee count
- I like that InsideView also provides SIC codes
- I wish View provided more direct numbers for contacts
February 19, 2019
InsideView for Sales Development
InsideView is used by the sales department in our company to address the issue of prospecting new customers. We use InsideView to import information into our CRM and help create new business contacts. It has been very reliable in getting us the correct contacts and helping us to find new companies to contact. The integration with social media especially LinkedIn is also very helpful when reaching out to new possible clients.
- It provides accurate information on company size.
- It helps us to get the correct phone numbers and email addresses of potential clients.
- It also helps us to not contact people who have left the company.
- Sometimes the integration with Salesforce is shaky, it makes you refresh and clear your cookies too frequently.
February 19, 2019
My life is that much easier now
We use Microsoft Dynamics and InsideView is a great add-in tool that we use to take our leads to the next level. I use this to find contacts and "inside" details about the companies that I am working with. I think it is a really great way to save a lot of time during the sales process.
- Contact information.
- Company insights.
- Ease of use.
- I don't think it has any glaring faults.
November 06, 2018
InsideView takes you to next level of customer insights
We use InsideView mostly for searching customer and competitor info.
- Data accuracy
- Competitor info.
- Latest contact details
- User interface is a bit odd.
- Integration with other apps.
- Data refresh takes time.
May 07, 2018
Great for Inside Sales/BDA roles!
InsideView was helpful for doing research on leads before reaching out. The platform offers decent intelligence on people and accounts, which was helpful in my role doing both sales and marketing. I have no complaints!
- Finding leads
- Insights into leads and accounts
- Building prospect lists
- Quality of data
March 22, 2018
The Inside View on InsideView
Insideview is used by our sales team to keep up-to-date on our clients' business and industry. This knowledge is integral when conducting business reviews and uncovering potential sales opportunities. It also provides valuable information on the company org chart, which can assist when identifying decision makers. The information it provides allows me to be an industry expert.
- Cuts down on company research time before making a sales call
- Connecting with social media platforms
- Real-time information
- Not enough contacts per company
- Sometimes information is bad
- Limitations in reporting
March 05, 2018
Best InsiderView in the house
InsideView was used mainly in the Sales department and sometimes by the Marketing team. For the Sales team, the usage trickled down from the top to the bottom - VP to SDRs.
The biggest problem that it addressed was lead quality. With more than 50 million company profiles and individuals ranging from enterprise to SMB, we were able to cleanse our current data with the data from InsideView. It was also helpful the way it is integrated with customer relationship management software along with social media.
This proved to be value overtime as we could proactively and confidently prospect to companies where little to no interaction has occurred before implementing the software.
The biggest problem that it addressed was lead quality. With more than 50 million company profiles and individuals ranging from enterprise to SMB, we were able to cleanse our current data with the data from InsideView. It was also helpful the way it is integrated with customer relationship management software along with social media.
This proved to be value overtime as we could proactively and confidently prospect to companies where little to no interaction has occurred before implementing the software.
- One of the unique benefits InsideView offers is the alert option in case of a trigger event in a business or an organization.
- Direct access to more than 50 million company profiles and individuals.
- List building feature to search your desired individuals and businesses.
- Information is sometimes out of date or missing information.
- The small- to medium-sized business info isn't huge.
February 01, 2018
Good for certain situations
Our sales team uses InsideView for business intelligence. It helps us understand some key pieces of information about prospective targets.
- Key contacts at an organization
- Integration with Microsoft CRM
- List making, InsideView has nice functionality when it comes to generating lists of prospective targets
- Up to date information. We find that the information is dated on a frequent basis.
- Detailed company information, many times the detail on the company is very limited and doesn't provide the detail needed.
December 14, 2017
Inside Integration
We used a CRM called QuotaFactory which utilized InsideView as a data provider within the platform. Everyone in the company used the platform and had access to InsideView’s data. The problem it was meant to solve was going to an outside site like Data.com or LinkedIn to find contacts and would add them to your contact list from within the platform, saving time on importing data lists from disparate sources.
- You could get very granular with your search requirements and filter companies by any number of requirements like revenue or number of employees.
- The data I got from InsideView was very accurate in most cases and didn’t come across many cases of bad data.
- It was incredibly easy to build out searches and change filters on the fly.
- With many searches you would come across pages and pages of companies that were in their database but had no contacts for those companies. This would be frustrating as you had to go into the company's profile to see if there were contacts. It negated a lot of the time saving it was meant to provide by being integrated with the system.
September 15, 2017
InsideView - A Solid Sales and Marketing Intelligence Tool
InsideView is used to add firmographic and demographic data to to-be-qualified leads that we capture, provide a better picture of overall company structure via their family tree tool and to generate alerts upon particular events (e.g. leadership changes, acquisitions, product launches) take place at the companies that are important for our marketing and sales teams to follow.
- Appends important firmographic details to contacts in a reliable way
- Provides automated alerts/notifications when events that you determine to be important take place at the companies you follow
- Enables broader contact connections for sales & marketing within target accounts via their social connectors
- While helpful, the custom alerts that one can build for following companies can be cumbersome and tough to tailor in a way that gets you just the information you want and not clutter that is largely inconsequential to your efforts.
- Data accuracy is solid overall, but clarity about whether their appended data reflects the whole enterprise or a division or site within could be clearer.
- Their pricing is straightforward, but I'd like to see enterprise options that account for stakeholders who would be infrequent users of the tool that we'd be hard pressed to justify a full seat for.
September 14, 2017
Really good program for the price Great ROI!
Overall it is a great product for sales and marketing. There are hundreds of thousands of names in their database. However, I would say it is about 60% accurate. The insights, family, and social media aspects are great features not a lot of people use. I love the ability to create lists, and to save your searches for later. Their search capabilities are really good too. You can find people by name, company, email address, etc. Excellent product for that. What it lacks is direct dial numbers. Not a lot of them.
- Search for companies you want to research.
- Insights are fantastic for trigger events. Get the emails daily from your list
- Social media connections: LinkedIn Twitter, etc. It is really good at this.
- Family tree is really good. You are able to see where the company you are researching fits in the corporation anywhere in the world.
- Great for US based companies. Canada a little less so, and outside the US not really good at all
- Contact information for people give you their email format. Even if they don't have a person, you can pretty much figure out an email address.
- Direct dial numbers would be awesome.
- A way to provide feedback when data is wrong - and then coded so you know next time you find someone that the data is likely wrong
- Hyperlink to financial information somewhere if it is publically available
August 01, 2017
InsideView Review for you!
InsideVIew is being used in my day to day tasks to gather contact and company information in order to prospect into organizations to try and reach out to customers and potential customers and discuss our software and how our software can help to solve their business problems. InsideView is great with company information and contacts but I feel that the strong point is company information and news. It is not being used across the entire org, just in my department.
- The company information is great.
- The news about the companies is a plus.
- The company buzz is nice when there is buzz to provide.
- It would be nice if we could have direct dials to the contacts.
- Sometimes there are not that many contacts within an organization so maybe adding the amount of contacts InsideView provides, that would be nice.
- Although there are emails, there are not always all of them so having all of the emails addresses, especially because we do not have direct dials, is important because we do need a way to get a hold of the contact directly.
December 31, 2016
InsideView Offers Strong Sales Triggers and Social Media Viewing, but Limited Company Coverage
Score 7 out of 10
Vetted Review
Verified User
InsideView is used for account planning and current awareness. It provides a strong set of sales triggers and alerts for tracking companies. The alerts have high precision (that is, they are about the company and topic in question). They also have a unique feature for tracking executives. When an exec is included in an article or posts on Twitter, the executive news/Tweet is included in my daily alert.
- Sales Triggers -- 18 sales trigger categories which are displayed on profiles, included in alerts, and available for Build a List Prospecting (e.g. Show me companies in my territory that have recent product introductions)
- Executive Alerts -- News mentions and Tweets
- Social Media "Buzz" -- In product social media viewer that displays Facebook, Twitter, and RSS Blog postings by a company. Users may filter by feed type or keyword.
- CRM Support -- They support a broad range of CRMs including second tier players. They have an OEM deal with MS Dynamics that provides the service out of the box.
- Data Hygiene -- They now offer a separate set of hygiene services for enriching and updating content within major CRMs and Marketing Automation platforms
- Who Knows Who Tool -- Users can identify the best path to prospects including through colleagues. Users may upload contact lists to help supplement the path.
- LinkedIn links -- InsideView has broad availability of LinkedIn profile links for executives. Either they mined LinkedIn for this information or licensed the dataset from a LinkedIn miner. While they offer Twitter and Facebook links, they are sparse.
- Technographics -- InsideView just added technology vendor and product data to their service as a premium (pricing unknown). The coverage spans a half million companies. [I have not licensed or seen this data as yet]
- API and Connectors - InsideView has invested in developing a broad set of MAP and CRM connectors as well as a Developer's API.
- While the company now supports 12 million global companies and 30 million executives, this is significantly below that of their primary competitors. Other sales intelligence vendors provide up to 10x the company coverage and up to 3x the contact coverage. Coverage of AsiaPac and Latin America is quite limited.
- Family Trees are limited to subsidiaries so it is difficult to identify local opportunities for leveraging an MSA or targeting local branches.
- Most US profiles are thin Equifax profiles providing little detail (e.g. no family tree linkage, business descriptions, or contacts).
- Financials limited to public company Income Statements. For some reason, they never added the Balance Sheet or Cash Flow Statement.
- The company has not rolled out any significant enhancements to their sales product since 2013 with the exception of adding more profiles. They have shifted their focus to marketing and an API.
- While they offer some industry content, it is significantly weaker than that found in Hoover's and Avention.
- They have moved to limit the number of downloads in the service as they sell an InsideView Target service to marketers. Competitors provide few restrictions on company and contact download (though most limit the number of downloadable emails).
- There is no way to target executives by function across a company and download the prospectinglist. This is becoming a key requirement as firms move to Account Based Marketing and Account Based Sales Development. Competitors such as Hoover's and Avention provide screening across the family tree by job function and level. They also have a deeper set of company linkages than InsideView.
Score 10 out of 10
Vetted Review
Verified User
We use Insideview from within Salesforce. Often we will get a new lead and only have the company name. InsideView allows us to augment data on that record, complete the address, find other people at that company, see news and other updates about that prospect. This allows our teams to move quicker with better background information when meeting with a new prospect.
- Find additional contacts at a prospect company
- Sync current address information with Salesforce records
- See alerts when important public news is posted about a company
- Would like to see alerts posted directly to Chatter
May 17, 2016
Very Good for Account Data and SFDC Sync
Score 8 out of 10
Vetted Review
Verified User
InsideView is used in our sales and customer success teams to update account firmographic data and occasionally find new contacts.
- Syncing with Salesforce.com
- Accurate Company Data
- Ease of use
- Contact data is lacking
- Not many direct lines for contacts and no way to search for them
- Contacts missing emails a lot of times
April 27, 2016
Hit the bullseye with InsideView
Score 10 out of 10
Vetted Review
Verified User
I can only speak for myself, I use InsideView almost on a daily basis. It is helping me get a quick snapshot of companies I want to target, what challenges they may be facing through the news feeds and agents, and how I can go in and start a conversation. It is a great tool and I cannot wait until I can one day use the full version. I had a trial of SalesView and was highly impressed. I ditched Hoovers and been a loyal InsideView fan and user ever since :)
- Quick company snapshot
- List Building
- Stay current with companies
- Give a quick overview
- Make it easier to build alerts
- Less navigation to get to things is always good :)
- Calling capabilities right from InsideView page to prospect
December 23, 2015
InsideView Makes My Job Easier!
Score 10 out of 10
Vetted Review
Verified User
We use InsideView in our sales and marketing departments. For our sales team, it has been extremely helpful in finding new leads and preparing for prospecting. I use it on a daily basis for keeping our accounts in Salesforce up to date and finding other companies within the family tree of current customers. For our marketing department, it has allowed us to prepare segmented lists that we can send direct mail to.
- Family Tree - This feature has allowed us to update "related" companies in Salesforce. By having this information readily available we can easily call on companies that are "related" to current customers.
- Sync Feature - You can very quickly sync company data or people with Salesforce.
- Wrong Info Feature - If you do find a record that is incorrect, you can very easily send them the correct information and when they verify it they always reply back that they have updated the record.
- Family Tree - Currently you have to manually relate companies in Salesforce to get the hierarchy. It would be great if InsideView could do this automatically!
- Ability to download lists is limited to 2,000 records at a time. I wish this was a higher number.
December 10, 2015
InsideView is great for the entire team.
Score 9 out of 10
Vetted Review
Verified User
We use InsideView to find contact details for leads we can't find anywhere else, it has been extremely helpful in finding new leads and preparing for prospecting. I use it on a daily basis for keeping our accounts in Salesforce up to date and finding other companies within the family tree of current customers. It also helps us stay on top of news and events that our happening within our prospects.
- Account Research.
- Trends.
- They give me key talking points to discuss while cold calling.
- Email accuracy could be better.
- Could use better metrics to evaluate ROI.
December 01, 2015
InsideView really does give you the inside view into your customers, prospects, and competitors
I use InsideView myself to build watchlists to help keep up to date with our focus industries. As an organization however our top use for InsideView is for its lead enrichment capabilities. Our sales and service staff have access to a wealth of data about prospects by only inputting minimal information like name and company. This saves time and more importantly improves user adoption rates for our CRM database.
- Lead Enrichment
- Social Connections
- Competitive Insights
- Canadian data isn't as robust as what is available for the US. BUT this has improved drastically over the past year.
- If your target prospects or competitors are small or local business there will not be much information.
November 28, 2015
An Inside View into InsideView
We use InsideView to gain insight into prospective customers. It is mostly used by the sales department. It gives us the employee size, business description, SIC code, address, and social media [information]. You can create prospecting lists and watchlists to get updates on your target accounts.
- The watchlist feature is great, it is a great way to stay up to date with new on target accounts.
- I think the connections and reference customer notifications are great, but was more powerful before LinkedIn made it so easy.
- Building lists is easier than some other systems that do similar things.
- Sometimes I run lists using "smart agents" compelling events in a business and nothing comes up even though my list is very broad and at least some results should be returned.
September 28, 2015
InsideView Review - 9/11/15
I used InsideView at my previous company for enriching accounts in Salesforce.com. Sales, Sales Operations, and Marketing were the primary users of it and it addressed our enrichment issues.
- Accurate company information
- Easy to use search
- Filtering capabilities while searching helped drill down your results
- UI? possible a facelift to the website
- More interactive experience while using the Visualforce page on our Salesforce layout
September 19, 2015
Great program for anyone in sales
Score 8 out of 10
Vetted Review
Verified User
InsideView is being used by our entire organization. It helps us find targeted accounts that fit into our ideal customer model. It also helps us stay on top of news and events that our happening within our prospects. I use it daily to stay on top of current happenings within my prospects businesses.
- They help me find businesses with matching criteria that I work with.
- They help me find contact information for decision makers within those companies.
- They give me key talking points to discuss while cold calling.
- It takes a little while to learn all the ins and outs of the program.
September 09, 2015
Inside the InsideView
InsideView is used by our organization in a few different ways; we use it to find potential clients and help us gain some background knowledge of the organization; we use it to update ourselves on our existing clients and changes within their organization, and we use it to gain insight into the competitors of our clients. This program really helps us keep our eyes everywhere and keeps us up to date all in one place rather than having to go search individually. It is a big time saver for us!
- InsideView is very user friendly. It is easy to navigate and locate what you need.
- The information provided helps make cold calling much easier. I can find the right person I need to contact, background information about the organization and when changes are made within the company.
- The email alerts are great! It helps keep me up to date with changes being made to my clients and potential clients.
- A few times I have made a call to a person that was no longer with the company. While this has only happened twice, having accurate information is very important.
September 04, 2015
InsideView: As Good As It Gets
We used it to sync contacts with our CRM and get information on companies. It helps to set up account information at the click of a button. It automates what would be an extremely tedious manual process and saves a ton of lead generation time. It is used by sales and marketing teams.
- Easy CRM integration
- Remarkably accurate information
- Syncs up quickly
- It could include more companies.
- Direct lines are rarely available
- Email accuracy could be better
August 13, 2015
Better Insights, Better Sales Success
Score 10 out of 10
Vetted Review
Verified User
InsideView is a key component of our sales process. I use it in conjunction with other social networks like LinkedIn and Twitter. Using Watch Lists based on trigger terms, I can keep up to date on people and companies on a daily basis. Building detailed lead lists that I can export and import into my CRM system has never been easier. I absolutely love the data provided related to financial, industry trends, challenges and even the suggested questions to ask during a sales call. In today's world, buyers have high expectations of sellers and you better bring more to the table than a feature dump or a demo. Buyers expect salespeople to know about their business and to help them solve business problems they cannot solve on their own. InsideView is the best business intelligence tool for salespeople and that's based on 6 years of experience. I am such a believer, that I began integrating InsideView into all of my sales/social selling training programs several years ago. Highly recommend!
- Watch lists
- Lead generation list
- People and company data
- Honestly, I don't have improvement suggestions. Love the product!