Skip to main content
TrustRadius
Insightpool Ads Optimization

Insightpool Ads Optimization

Overview

What is Insightpool Ads Optimization?

Insightpool's Ads Optimization product is designed to help organizations see the best results for Twitter ads. The vendor says that its ads targeting platform not only utilizes interest data, but also analyzes thousands of behavioral data points to identify relevant people…

Read more
Recent Reviews
Read all reviews
Return to navigation

Pricing

View all pricing

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttp://insightpool.com/price

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $2,000 per month
Return to navigation

Product Details

What is Insightpool Ads Optimization?

Insightpool's Ads Optimization product is designed to help organizations see the best results for Twitter ads. 

The vendor says that its ads targeting platform not only utilizes interest data, but also analyzes thousands of behavioral data points to identify relevant people and predict those who are most likely to engage with customized media campaigns. According to the vendor, its in-depth targeting is more intensive and targeted than any other social advertising service. 

The vendor’s value proposition is that the Insightpool Ads Optimization platform offers the first data-driven ads targeting platform that optimizes down the funnel, offering brands the opportunity to increase their brand reach and word of mouth.

Insightpool Ads Optimization Features

  • Supported: Insights to Optimize Ad Spend
  • Supported: Increase Funnel Velocity
  • Supported: Expand Brand Reach
  • Supported: Intelligently Predict Demand

Insightpool Ads Optimization Integrations

Insightpool Ads Optimization Competitors

Insightpool Ads Optimization Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Insightpool Ads Optimization Customer Size Distribution

Consumers5%
Small Businesses (1-50 employees)10%
Mid-Size Companies (51-500 employees)20%
Enterprises (more than 500 employees)65%
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(1)

Attribute Ratings

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
Score 10 out of 10
Vetted Review
Verified User
Insightpool is used by several members our integrated marketing team to boost registration at events, drive leads, and continuously build and nurture our relevant follower base on Twitter.
  • Event promotion and registration: Insightpool's unique ability to search both the Twitter stream and profile data makes reaching B2B marketing professionals at key industry events a cinch.
  • Building relevant follower pool: Insightpool's ability to target relevant users by profile data makes finding and nurturing the right individuals easier than ever before.
  • The personalized and targeted approach is well-received and prompts engagement from the people we care about.
  • Initial iterations of the tool were buggy and not all that intuitive, which is why we moved to a full-service model. More recent releases are much more intuitive and less buggy.
  • The tool was limited before its ability to search Twitter steams, but now with stream search, we do not feel hindered in anyway.
  • Personally, I'm not a fan of public message targeting. Use with caution. The DM feature works great and is very well received by our audience however.
I recommend Insightpool for anyone looking to build and maintain a relevant follower pool on Twitter as well as anyone that wishes to use Twitter for event recruitment, white paper downloads, etc. With a small team, I strongly recommend the full-service model, especially when you first get started. It's like having an in-house social team when you opt for full-service and has enabled us to do much more on Twitter than was previously possible with our small team.
  • Not just more Twitter followers, but more RELEVANT Twitter followers and more engaged followers from our target audience.
  • A great tool for prospecting and event recruitment at key industry events.
  • Effective at amplifying content distribution, especially when content is related to key industry events.
We've used sponsored Tweets via Twitter directly with limited success. We don't see the same level of engagement or types of followers with paid Twitter promos as we do with Insightpool campaigns. Additionally, we receive a fair amount of negative feedback when we use sponsored tweets as they tend not to be as targeted as running Insightpool campaigns.
Just renewed for the rest of the year. Pricing is very reasonable especially when you compare it to the cost of paid Twitter campaigns. And, Insightpool campaigns have consistently outperformed direct Twitter campaigns.
Return to navigation