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Instapage

Instapage

Overview

What is Instapage?

Instapage, from AirSlate since the October 2023 acquisition, offers post-click automation to help digital advertisers create more relevant and impactful advertising, unifying the post-click stage of the advertising funnel. Instapage helps marketers to maximize conversions by creating, personalizing, and optimizing…

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Recent Reviews

TrustRadius Insights

Instapage is a versatile tool that has been widely used by marketers to create and deploy customized landing pages for specific ad …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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Business

$149

Cloud
*Month

Enterprise

Contact Sales

Cloud

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://instapage.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Details

What is Instapage?

Instapage, from AirSlate since the October 2023 acquisition, offers post-click automation to help digital advertisers create more relevant and impactful advertising, unifying the post-click stage of the advertising funnel. Instapage helps marketers to maximize conversions by creating, personalizing, and optimizing post-click landing pages at scale, and automatically connecting ads with relevant post-click pages.


Instapage Features

  • Supported: Advanced Lead Generation
  • Supported: A/B Testing and Heatmaps Optimization
  • Supported: Marketing & Sales Integrations
  • Supported: Team Collaboration
  • Supported: Client Management

Instapage Screenshots

Screenshot of Split test your pages to optimize performance and increase conversions.Screenshot of Create beautiful pages -- mobile and desktop -- with no design or technical skill necessary.Screenshot of Send your leads into HubSpot, Salesforce, Marketo, MailChimp, or dozens of other marketing tools. We're adding new integrations all the time.Screenshot of Create beautiful pages -- mobile and desktop -- with no design or technical skill necessary.Screenshot of Save time by enabling your designers, account managers, and clients to leave feedback right on a landing page.Screenshot of Split test your pages to optimize performance and increase conversions.Screenshot of Send your leads into HubSpot, Salesforce, Marketo, MailChimp, or dozens of other marketing tools. We're adding new integrations all the time.Screenshot of View key conversion metrics like cost-per-visitor, cost-per-lead, traffic, device, and variation in real-time, as well as heatmaps of our pages in order to make better decisions about your digital advertising spend.

Instapage Video

Instapage Introduction and Overview

Instapage Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish

Frequently Asked Questions

Instapage, from AirSlate since the October 2023 acquisition, offers post-click automation to help digital advertisers create more relevant and impactful advertising, unifying the post-click stage of the advertising funnel. Instapage helps marketers to maximize conversions by creating, personalizing, and optimizing post-click landing pages at scale, and automatically connecting ads with relevant post-click pages.

unbounce, Optimizely Web Experimentation, and Leadpages are common alternatives for Instapage.

Reviewers rate Landing page A/B testing: and Real-time analytics dashboard highest, with a score of 8.

The most common users of Instapage are from Small Businesses (1-50 employees).

Instapage Customer Size Distribution

Consumers10%
Small Businesses (1-50 employees)35%
Mid-Size Companies (51-500 employees)40%
Enterprises (more than 500 employees)15%
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Comparisons

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Reviews and Ratings

(56)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Instapage is a versatile tool that has been widely used by marketers to create and deploy customized landing pages for specific ad campaigns. Many users have found it to be a valuable asset in their lead generation activities, allowing them to quickly build landing pages without the need for coding skills. By utilizing Instapage, marketing departments have been able to drive leads effectively through Google Adwords and Facebook campaigns, collecting leads for new products alongside their main website. The software has also proven beneficial for marketing agencies working with various clients in different industries, attracting more qualified leads through tailored landing pages created with Instapage.

Additionally, Instapage has been praised for its simplicity and intuitiveness, making it easy to use for organizations of all sizes. Users appreciate its compatibility with other platforms and the exceptional customer support provided. It has been widely utilized organization-wide for marketing purposes, such as creating landing pages for announcements and promotions, as well as gathering interested individuals for new initiatives. Some specific use cases include lead generation programs, ebook resource downloads, and designing landing pages for paid search and direct mail campaigns. The cloud-hosted nature of the software solves site performance problems and eliminates the need for advanced technical skills, ensuring easy content import. Furthermore, it offers customizable options and A/B testing features that are particularly valuable to agencies running lead generation PPC campaigns.

Moreover, Instapage serves various industries and professions. For small business owners without graphic design skills, it provides an ideal solution for quickly creating appealing landing pages. Wellness coaches and therapists have found it effortless to run promotions and A/B split tests using Instapage. Real estate professionals and those with multimedia backgrounds have utilized the software to develop effective marketing and lead generation solutions. Its user-friendly interface allows even those with little technical knowledge to effortlessly build landing pages for subdomains.

Overall, Instapage has helped companies generate more leads and conversions by providing an efficient way to create targeted landing pages outside of their existing websites. It has also proven useful for maintaining brand consistency when building landing pages connected to inaccessible websites. By offering a quick and easy option for creating and managing landing pages without coding expertise, Instapage has become a go-to tool for many digital departments. Whether it is for creating microsites, directing traffic from Facebook ads, or implementing unique product funnels, Instapage has provided an invaluable solution for marketers looking to optimize their campaigns.

High Level of Customization: Users appreciate the extensive level of customization offered by Instapage, allowing them to fully tailor their landing pages and form builders to suit their specific needs. Many reviewers have expressed that this customization feature is highly valued as it enables them to create unique and personalized pages that align perfectly with their branding and messaging.

Easy Email System Integration: The ability to effortlessly connect email systems is loved by users, as it simplifies the process and streamlines integration. Several users have found this feature extremely helpful in managing their email marketing campaigns and maintaining a seamless flow of data between Instapage and their email systems.

Unbeatable Pricing: Users find the pricing of Instapage to be exceptional considering the features and value they receive. Many reviewers believe they are getting a lot for what they pay, making Instapage a cost-effective solution for their landing page needs.

Limited Customization Options: Some users have expressed frustration with the rigid and limiting text customization options in Instapage. They feel restricted by the lack of font choices for headers and body copy, which hampers their ability to create unique and visually appealing designs throughout their pages.

Lack of Flexibility in Design Controls: Several reviewers have mentioned that while the layout and positioning controls in Instapage are precise, they lack fine-grained control over pixel positioning. This has been a deal-breaker for some users who desire more flexibility in placing elements on their pages.

High Pricing: Many users have raised concerns about the pricing of Instapage, particularly for small business owners. They find the cost to be high, especially when compared to other software options in the industry. Some users have even wished for more affordable plans or a free option for smaller clients.

Attribute Ratings

Reviews

(1-25 of 28)
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Michael Dell'Arciprete | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Instapage was used by People's Trust Insurance to design and deploy landing pages. The program allowed us to leverage a simple template and create pages with highly relevant content for our paid search and direct mail campaigns. It was used primarily by the marketing department which free resources from the IT department who had previously developed landing pages. Additionally, Instapage solved site performance problems. Because Instapage is hosted in the cloud, it did not tax our hosting. Finally, it also solved the issue of speed. This program allowed us to design and deploy pages on the fly with minimal QA testing. The program did not require any advanced technical skills and it was easy to import images, content, and links from our in-house content library.
Darian Rawson | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Instapage is a landing page tool that helps companies of various sizes, or extremely large size crate pages to direct customers outside of your existing website, store, etc. Targeted landing pages help optimize messages for use with direct or paid media ensuring that messaging is specific to the customer and resulting in more conversions.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Instapage to easily create beautiful responsive landing pages for many of our agency clients. Generally speaking, it's pretty intuitive and easy to use, no coding skills are needed but one of the things we love about Instapage is that you can build something beautiful in just a few hours. If you are doing any campaign and need a landing page that looks good and works, it's a great solution for your business.
Rajiv Chidambaram, BE, MBA | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use InstaPage to create all campaign landing page content for our business. It is used exclusively by the marketing department and helps support lead generation activity for our various product lines. Using Instapage helps us easily build campaign pages, without having to do any code work to build the page out.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We started using Instapage to quickly create landing pages for our PPC campaigns. The process is quick and I love that we can tailor each landing page to specific ad groups. Thanks to Instapage, we no longer need to wait for several weeks until the dev team creates new pages for us and releases them.
Chris Lesner | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Instapage makes building landing pages one of the easiest processes ever. I can hardly believe how easy they have made it for agencies. Normally the CMS's we use are already pretty easy to use, but with how easy Instapages has made it for us to make pages on the fly for different advertising campaigns, we can't help but use it!
Brad Meinen | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Instapage to build landing pages for our subdomains. We have used it for multiple business units and it requires very little technical knowledge to pick up and use. As long as you know how to set up subdomains, you are good to go. It is an easy drag and drop interface. One of the best I have experienced.
Score 8 out of 10
Vetted Review
ResellerIncentivized
[It's] Used by the digital department in our organization to create microsites and landing pages. This helps our digital infrastructure grow using their easy to use tools, creative design options, and full customizations to help move the process along. As such, this is a strong support for our organization at achieving our digital needs.
Josh Summerhays | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We used Instapage primarily for advertising campaigns. I was the sole user of the tool as I currently oversee all of our marketing. It allowed us to quickly deploy branded landing pages with highly tailored messages to match our ad campaigns. We target disparate audiences and want to ensure that our value is communicated clearly and specifically for those audiences. We use these landing pages an entry point of exposure to our target audience.
Vincent Misiewicz | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We're using Instapage for all of our clients running Lead Gen PPC campaigns. It is used by only the Paid Media team at this point. It allows us to create several personalized landing pages for different search campaigns without the use of our own or the clients dev resources. The landing pages are fairly easy to create by team members with no dev/design experience and can be customized pretty comprehensively if needed. We also utilize the A/B testing features, which is another aspect our process that clients value.
Austin Schmidt | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Instapage to build lead generation landing pages for search engine marketing, Facebook ads, and emails. We use it to quickly create pages and test new concepts. It's great not to require development for every landing page template change.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Instapage in our Marketing efforts for landing pages, sales pages, squeeze pages and thank you pages. It helps us to have a unique product funnel that is specific to that product but saves us massive time without having to start from scratch.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Our department needed a one-stop, catch all page for our advertising campaign. Instapage has been a quick, easy option to create and manage all our landing pages in one place without having to know any code, but also having code as an option for those who do. The ability to add our own tracking codes as well as track inside Instapage itself has been a big help as well.
Mike Nickles | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I was personally using Instapage as a preferred landing page builder. I am primarily focused on real estate, but I have other interests and a multimedia background, so I was interested to use this to develop my own marketing and lead generation solutions. I was first introduced to Instapage in a program I subscribed to that taught me how to utilize Instapage to design funnels. At the time, it was a very low-cost solution and I remember it being pretty simple and user-friendly.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I’ve used Instapage to generate landing pages for ads I run through Facebook. It has helped me generate leads from buyers and sellers. Instapage blogs has helpful tips and training that are very helpful. Instapage is helping me grow my business and attract the type of clients that I need.
McKay Salisbury | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We are using [it at] Elemerce to build lots of landing pages to send traffic from Facebook ads. We are little different than most companies because we are pulling traffic from Facebook to Amazon. We are using Instapage to split test the in-between step of learning about the product and then clicking through to Amazon. I make the landing pages and run the ads with the goal of bringing increasing traffic from off Amazon.
Casey Boyles | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Currently we use instapage to build and manage a landing page that is connected to our website. Our website isn't accessible and it's very difficult to build landing pages so we had to find a software that allowed us to develop pages that looked on brand and could easily be connected to our website.
Jan Michael Aldea | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We started using Instapage a few years ago when we needed a quick way to design great looking landing pages that also hooked into MailChimp. We were doing this not only for ourselves but also for our clients. Could we design stand-alone pages in WordPress? Sure - but the speed of implementation and the fact we could do this without tapping into our developer resources was a great way to grow our business.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We originally started using Instapage when we had a marketing platform that required coding for our landing pages. With such a small marketing department in our company we were limited in our ability to make great landing pages and that is when I was introduced to Instapage. I have been able to create beautifully designed landing pages with Instapage and recently they integrated with HubSpot (this is the platform we now use) so this will make my life even easier.
Tamara Newman | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We used Instapage to collect leads for new products that we didn't want too closely associated with our main website. We primarily focused on Google AdWords search and Facebook to drive leads to the landing pages. The primary user was myself, but some technical positions had access for the setup process, although, once they taught me how to make pages live, it was very easy. It was a great tool to collect lead information without the distraction of our full website menu/navigation. It was also very easy to use by myself, and since I have minimal HTML/coding experience, the whole "drag-and-drop" concept for building a web page was very convenient.
Grace Conyers | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Instapage is a great landing page software and platform. It is used across our entire organisation to make landing pages for a variety of marketing and announcement uses. We not only use it like expected as a landing page, but also as a way to invite others to try out new things at our company. It's a way to isolate something and gather a list of interested students and researchers.
Susan Aldea | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
ResellerIncentivized
We use Instapage to create and launch landing pages for our inbound marketing clients. Our clients range from realtors to pharmacists, with one thing in common, the need to attract more qualified leads. With Instapage we are able to create, launch and promote effective landing pages that drive traffic to specific marketing offers. It is simple to use, intuitive, works well with many other platforms and has stellar customer support.
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