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Instapage is a versatile tool that has been widely used by marketers to create and deploy customized landing pages for specific ad …
Starting at $149 *Month
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What is Instapage?
Instapage, from AirSlate since the October 2023 acquisition, offers post-click automation to help digital advertisers create more relevant and impactful advertising, unifying the post-click stage of the advertising funnel. Instapage helps marketers to maximize conversions by creating, personalizing, and optimizing…
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$149
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Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://instapage.com/pricing
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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What is Instapage?
Instapage, from AirSlate since the October 2023 acquisition, offers post-click automation to help digital advertisers create more relevant and impactful advertising, unifying the post-click stage of the advertising funnel. Instapage helps marketers to maximize conversions by creating, personalizing, and optimizing post-click landing pages at scale, and automatically connecting ads with relevant post-click pages.
Instapage Features
- Supported: Advanced Lead Generation
- Supported: A/B Testing and Heatmaps Optimization
- Supported: Marketing & Sales Integrations
- Supported: Team Collaboration
- Supported: Client Management
Instapage Screenshots
Instapage Video
Instapage Introduction and Overview
Instapage Integrations
Instapage Competitors
Instapage Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Languages | English |
Instapage Downloadables
Frequently Asked Questions
Instapage, from AirSlate since the October 2023 acquisition, offers post-click automation to help digital advertisers create more relevant and impactful advertising, unifying the post-click stage of the advertising funnel. Instapage helps marketers to maximize conversions by creating, personalizing, and optimizing post-click landing pages at scale, and automatically connecting ads with relevant post-click pages.
Reviewers rate Landing page A/B testing: and Real-time analytics dashboard highest, with a score of 8.
The most common users of Instapage are from Small Businesses (1-50 employees).
Instapage Customer Size Distribution
| Consumers | 10% |
|---|---|
| Small Businesses (1-50 employees) | 35% |
| Mid-Size Companies (51-500 employees) | 40% |
| Enterprises (more than 500 employees) | 15% |
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(56)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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Instapage is a versatile tool that has been widely used by marketers to create and deploy customized landing pages for specific ad campaigns. Many users have found it to be a valuable asset in their lead generation activities, allowing them to quickly build landing pages without the need for coding skills. By utilizing Instapage, marketing departments have been able to drive leads effectively through Google Adwords and Facebook campaigns, collecting leads for new products alongside their main website. The software has also proven beneficial for marketing agencies working with various clients in different industries, attracting more qualified leads through tailored landing pages created with Instapage.
Additionally, Instapage has been praised for its simplicity and intuitiveness, making it easy to use for organizations of all sizes. Users appreciate its compatibility with other platforms and the exceptional customer support provided. It has been widely utilized organization-wide for marketing purposes, such as creating landing pages for announcements and promotions, as well as gathering interested individuals for new initiatives. Some specific use cases include lead generation programs, ebook resource downloads, and designing landing pages for paid search and direct mail campaigns. The cloud-hosted nature of the software solves site performance problems and eliminates the need for advanced technical skills, ensuring easy content import. Furthermore, it offers customizable options and A/B testing features that are particularly valuable to agencies running lead generation PPC campaigns.
Moreover, Instapage serves various industries and professions. For small business owners without graphic design skills, it provides an ideal solution for quickly creating appealing landing pages. Wellness coaches and therapists have found it effortless to run promotions and A/B split tests using Instapage. Real estate professionals and those with multimedia backgrounds have utilized the software to develop effective marketing and lead generation solutions. Its user-friendly interface allows even those with little technical knowledge to effortlessly build landing pages for subdomains.
Overall, Instapage has helped companies generate more leads and conversions by providing an efficient way to create targeted landing pages outside of their existing websites. It has also proven useful for maintaining brand consistency when building landing pages connected to inaccessible websites. By offering a quick and easy option for creating and managing landing pages without coding expertise, Instapage has become a go-to tool for many digital departments. Whether it is for creating microsites, directing traffic from Facebook ads, or implementing unique product funnels, Instapage has provided an invaluable solution for marketers looking to optimize their campaigns.
High Level of Customization: Users appreciate the extensive level of customization offered by Instapage, allowing them to fully tailor their landing pages and form builders to suit their specific needs. Many reviewers have expressed that this customization feature is highly valued as it enables them to create unique and personalized pages that align perfectly with their branding and messaging.
Easy Email System Integration: The ability to effortlessly connect email systems is loved by users, as it simplifies the process and streamlines integration. Several users have found this feature extremely helpful in managing their email marketing campaigns and maintaining a seamless flow of data between Instapage and their email systems.
Unbeatable Pricing: Users find the pricing of Instapage to be exceptional considering the features and value they receive. Many reviewers believe they are getting a lot for what they pay, making Instapage a cost-effective solution for their landing page needs.
Limited Customization Options: Some users have expressed frustration with the rigid and limiting text customization options in Instapage. They feel restricted by the lack of font choices for headers and body copy, which hampers their ability to create unique and visually appealing designs throughout their pages.
Lack of Flexibility in Design Controls: Several reviewers have mentioned that while the layout and positioning controls in Instapage are precise, they lack fine-grained control over pixel positioning. This has been a deal-breaker for some users who desire more flexibility in placing elements on their pages.
High Pricing: Many users have raised concerns about the pricing of Instapage, particularly for small business owners. They find the cost to be high, especially when compared to other software options in the industry. Some users have even wished for more affordable plans or a free option for smaller clients.
Attribute Ratings
Reviews
(1-16 of 16)Companies can't remove reviews or game the system. Here's why
May 15, 2019
Use Instapage For Your Landing Pages!
Instapage makes building landing pages one of the easiest processes ever. I can hardly believe how easy they have made it for agencies. Normally the CMS's we use are already pretty easy to use, but with how easy Instapages has made it for us to make pages on the fly for different advertising campaigns, we can't help but use it!
- Easy to use landing pages.
- Good a/b testing.
- Already pre-built templates.
- Not robust enough to be your whole website.
- Somewhat expensive. We'd love it to be cheaper, or have a free option for smaller clients of ours.
- Could have a whole followup mechanism for people who convert on these pages.
December 17, 2018
Great software, very useful.
[It's] Used by the digital department in our organization to create microsites and landing pages. This helps our digital infrastructure grow using their easy to use tools, creative design options, and full customizations to help move the process along. As such, this is a strong support for our organization at achieving our digital needs.
- Customization
- Integrations
- Email Collection
- Data
- Pricing
- Customer Support
December 10, 2018
Stunning and intuitive, but not enough control for me
We used Instapage primarily for advertising campaigns. I was the sole user of the tool as I currently oversee all of our marketing. It allowed us to quickly deploy branded landing pages with highly tailored messages to match our ad campaigns. We target disparate audiences and want to ensure that our value is communicated clearly and specifically for those audiences. We use these landing pages an entry point of exposure to our target audience.
- Instapage makes it easy to frame out a landing page really quickly. They provide template blocks for various components of a landing page (header, features, testimonials, etc.) that you can easily modify for your own needs. Other tools provide whole-page templates, but I much prefer the section-level templating. It's more convenient to assemble a page this way and add the details on top of that versus taking a finished template and peeling away design and functional elements to get what I want.
- Instapage's mobile auto-resizer works better than other platforms I've used. I found that I had many fewer adjustments on their auto-resizing of the full page than I've experienced with other tools. I still had to work with text size a bit, but they generally did a better job of ordering elements for mobile the way I would want and maintain proportionality of page elements better.
- Instapage has a lot of integrations that marketers will love. I don't know if they particularly stand out in this respect, but this is a particularly important aspect of their tool that most marketers will care about.
- Instapage is a bit rigid when it comes to text. You get to choose one font for headers, one for your body copy and you are restricted to those styles throughout your page.
- Layout and positioning controls are very precise. You will see pixel distances as you're dragging elements around the screen (though they often didn't measure from the other elements I would have preferred to see), but there's no fine-grain control of pixel positioning of elements. This ultimately was a deal-breaker for me. I didn't want to eye-ball everything I was putting on a page.
- You only get two choices of page width, 960px and full-width. If you want a fixed width larger than 960? Tough cookies. This was another deal-breaker for me, ultimately. I had to have more flexibility.
November 16, 2018
Instapage - Great Solution for Lead Gen PPC Campaigns
We're using Instapage for all of our clients running Lead Gen PPC campaigns. It is used by only the Paid Media team at this point. It allows us to create several personalized landing pages for different search campaigns without the use of our own or the clients dev resources. The landing pages are fairly easy to create by team members with no dev/design experience and can be customized pretty comprehensively if needed. We also utilize the A/B testing features, which is another aspect our process that clients value.
- Easy for team members that don't have dev/design experience to create quality landing pages
- Has many integrations that can easily be connected to existing client CRMs/process and tools
- Relatively affordable, simple pricing model, makes it more practical for clients with limited PPC spend
- The mobile versions of pages usually require extra work and are prone to breaking, the responsive functionality could be improved
- Instances of updates being made without getting notified. The most recent 2 step form update broke all of our forms and needed to be re-integrated and mobile pages had to be fixed
- Only being able to have one user signed in at the same time is silly, it really inhibits our team when we're trying to meet deadlines with several clients
We use Instapage to build lead generation landing pages for search engine marketing, Facebook ads, and emails. We use it to quickly create pages and test new concepts. It's great not to require development for every landing page template change.
- Ease of use. I find Instapage to be incredibly intuitive and easy to use. It's a true drag n drop builder that makes good design simple.
- Efficiency. The new Instablocks are excellent. You can easily create a standardized block of content and deploy/update across multiple (even hundreds) of usages. This saves a ton of time.
- Excellent testing tools. It's really easy to create a variation of a landing page and A/B test it to a portion of your traffic. It's fast and the reporting is solid.
- Can get a bit expensive. They've recently revamped the pricing packages and they're a bit more pricey. The more advanced packages are among the more expensive in the industry.
- Responsiveness is good but somewhat limited. It's not that easy to create specific designs for tablets and screens between a laptop and mobile phone.
- Support for items like sliders would be really useful. Essentially a way to scroll through images/screenshots without using 3rd party tools.
January 31, 2018
Instapage Is Wonderful - Great For Great Basic Easy-To-Build Landing Pages And Wonderful Support
We are using [it at] Elemerce to build lots of landing pages to send traffic from Facebook ads. We are little different than most companies because we are pulling traffic from Facebook to Amazon. We are using Instapage to split test the in-between step of learning about the product and then clicking through to Amazon. I make the landing pages and run the ads with the goal of bringing increasing traffic from off Amazon.
- A/B Testing - Really easy to create variants and track the results.
- Mobile landing pages - many page builders such as clickfunnels don't give you the ability to alter the mobile version of the page independently from the desktop version. For example, you move something on the mobile version and it moves it on the desktop version or vice-versa. Instapage lets you adjust the mobile version totally independently of the desktop version.
- The page builder is well built and easy to use. It is pretty easy to publish lots of pages as we do (I have probably 60+ landing pages).
- I don't like how much Instapage costs. I think there plans start at $80/month now. It is really quite a lot. However, the prices are getting higher industry-wide (Unbounce is now starting at $100/month and software that provides lower plans such as $30/month often don't include A/B Testing). I assume this is in response to demand for higher level features.
- It is very difficult to do custom code. It's not designed for that.
September 11, 2017
Create a beautiful landing page quickly!
Currently we use instapage to build and manage a landing page that is connected to our website. Our website isn't accessible and it's very difficult to build landing pages so we had to find a software that allowed us to develop pages that looked on brand and could easily be connected to our website.
- Very easy to use, I built a landing page that fit with the look and theme of our website very quickly.
- Easily connected to Google Analytics to track metrics
- Lots of examples and templates to use as a starting point
- It's quite pricey, I'd like to find something that is cheaper.
- It would be good to save your own templates.
- The process of extracting the leads could be a little easier.
April 19, 2017
Instapage - Fast. Easy. Powerful.
We started using Instapage a few years ago when we needed a quick way to design great looking landing pages that also hooked into MailChimp. We were doing this not only for ourselves but also for our clients. Could we design stand-alone pages in WordPress? Sure - but the speed of implementation and the fact we could do this without tapping into our developer resources was a great way to grow our business.
- Templates give you a great starting point for landing page design.
- The integrations into other services is fantastic.
- We haven't had a lot of issues, but when we have, their support team is great.
- Having to render and move things to make landing pages mobile friendly can be a pain.
- Setting up Social Media and SEO should be easier.
- More flexible ways to use fonts would be a plus.
We originally started using Instapage when we had a marketing platform that required coding for our landing pages. With such a small marketing department in our company we were limited in our ability to make great landing pages and that is when I was introduced to Instapage. I have been able to create beautifully designed landing pages with Instapage and recently they integrated with HubSpot (this is the platform we now use) so this will make my life even easier.
- Instapage is a WYSWYG type landing page service. I don't think it could be easier to design landing pages.
- Recently, HubSpot added an integration with Instapage but even before then I was able to grab the coding from my Instapage landing pages and add them to our website. Now with the integration it will be smoother and gathering marketing information from forms should be quick and easy.
- Instapage provides several template landing pages so you really just need to drop in elements from your company. You can also build your own pages.
- Originally, we used Pardot and Instapage and I had to pull the coding from our Instapage landing pages and throw that into Pardot to get nice looking landing pages. When we transitioned to HubSpot, they took our existing pages and did this for us. But now they added an integration with Instapage and I am guessing this will solve any issues with using Instapage going forward for our website's landing pages.
April 06, 2017
Great Landing Page Builder for Small-Medium Businesses
We used Instapage to collect leads for new products that we didn't want too closely associated with our main website. We primarily focused on Google AdWords search and Facebook to drive leads to the landing pages. The primary user was myself, but some technical positions had access for the setup process, although, once they taught me how to make pages live, it was very easy. It was a great tool to collect lead information without the distraction of our full website menu/navigation. It was also very easy to use by myself, and since I have minimal HTML/coding experience, the whole "drag-and-drop" concept for building a web page was very convenient.
- Love the drag-and-drop aspect of building a page. Doesn't require any coding experience, and it's very easy to get a visually appealing page without technical hurdles.
- It was pretty easy to purchase a new domain and connect Instapage to the domain. There were helpful instructions online, and once I had a little technical training from one of our technical developers, I was able to create and publish new pages easily and quickly.
- The existing page templates are awesome. Allows for a very clean, organized page, while still retaining lots of customization options so your page can look however you want and not just another cookie-cutter page.
- I wish support wasn't tiered. We had a basic plan to begin with, but when we first launched, there were some major technical issues. I remember emailing at 10pm the night before we planned to launch, but our plan didn't include live support. That falls more on our responsibility, but it would have been great to get live support in the basic plan.
- Sometimes the functionality would get weird when building a page to be mobile responsive. Objects would layer over each other, or text would appear hidden when it really wasn't. It would have been great for the mobile pages to "build themselves" better based on the desktop layout of a page.
- We really wanted click data for specific CTAs on a page to measure response, but I believe Instapage only provided CTR data for specific destination URLs.
Instapage is a great landing page software and platform. It is used across our entire organisation to make landing pages for a variety of marketing and announcement uses. We not only use it like expected as a landing page, but also as a way to invite others to try out new things at our company. It's a way to isolate something and gather a list of interested students and researchers.
- I like that we can have conversations on the page while discussing potential edits and layouts. It's really nice to see comments as a "sticky note" on that particular view for all levels of marketers, graphic designers, and copywriters that are working on the project and critiquing each other.
- It integrates with a variety of 3rd party tools seamlessly. We have it with WordPress and Aweber, but there are a lot of options as well.
- Their customer service is freakin' amazing. Any problem I've had they've been quite thorough and professional to help me with. Often you don't really need to talk to the people, though. Their tutorials are detailed and written in layman's terms. It's so easy to follow their tutorials that you learn more tricks along the way, not just solve a headache.
- The editing features are extensive. Sure, you could start with a template, but there are so many ways to tweak them or build from scratch that even a non-designer can make something stunning and effective.
- The marketing techniques, such as localising and split-testing are useful. We have not needed to use them (other than as toys), but they are there and they work. They work really well.
- Things are not intuitive at first, so it takes a bit of poking around in your profile and dashboard to see how things are connected, then move back and forth between your settings and dashboard. Even after watching the tutorial, I routinely forget how things are connected between these two areas of their website.
- Publishing on your WordPress can seem to be a little arduous at first, but once you get the hand of having to have your WordPress dashboard open AND Instapage, it's pretty smooth going.
- I'd love to see a way to add tags from the forms to Aweber. I think it was possible, but it's not obvious or easy to do in a few clicks.
April 05, 2017
Flexible and User-Friendly
I use Instapage for clients who need quick and easy landing pages to capture lead information - particularly to gate assets such as white papers for download.
- Well-designed, ready to use templates.
- Easy to edit.
- Simple to share/integrate into email campaigns, social ads, etc.
- Not the best for setting up pages across different devices.
- Templates are very long - if you don't want a page that scrolls a lot you have to delete off the extra elements.
- Some of the elements are confusing to move/delete.
April 05, 2017
Easy to Learn - Fun to Use!
We use Instapage to create and launch landing pages for our inbound marketing clients. Our clients range from realtors to pharmacists, with one thing in common, the need to attract more qualified leads. With Instapage we are able to create, launch and promote effective landing pages that drive traffic to specific marketing offers. It is simple to use, intuitive, works well with many other platforms and has stellar customer support.
- Plays well with the WordPress platform; offering its own plugin for quick transfer to your website!
- Provides pre-designed layouts that are helpful when you aren't sure which look you're going for.
- Mobile-friendly layout.
- Gives you full control of SEO optimization.
- Changing text color can be frustrating at times.
- The mobile-friendly version on the desktop layout is not automatic. You have to go into that view and change it up. And if you make any edits to the computer view, you have to go back to the mobile view and start all over. At least that's how it is in the version we pay for.
- It's not cheap. For $50/mo that's a hefty price tag for many small business owners.
- Would like to see more module options and pre-designed layout options as well as the ability to change the weight of fonts.
- There can be caching issues when you design and launch a page. It's been a frequent issue for us.
November 16, 2015
Makes a writer's job much easier!
Instapae is great for a small business owner who isn't ready to hire a graphic designer, or who frequently needs to create landing pages fast and easy, that look very high quality. As a writer, I work a lot with wellness coaches and therapists who are frequently running promotions, and don't necessarily have the tech savvy to run an A/B split test. But Instapage makes it so easy, it would be silly not to take advantage.
- Customer service.
- Great user experience.
- Makes design a breeze!
- Background images can't be edited for opacity.
October 27, 2015
Avoid Instapage. Use Optimizely.
Score 1 out of 10
Vetted Review
Verified User
Instapage is a great tool for quickly building slick landing pages. The tool is robust and easy to use. While I'm a fan of the product, I have serious concerns, and a major gripe, with their cancellation policy and billing practices.
- Quick, easy landing pages.
- Intuitive, WYSWIG platform.
- Horrendous cancellation policy. Virtually impossible to cancel. Customer service is inattentive and inflexible. Despite canceling within 30 days, as their refund policy states, I was billed for 2 months and was only able to get a refund via chargeback through my credit card company.
April 08, 2015
The only landing page builder we use.. period!
Score 10 out of 10
Vetted Review
Verified User
We use Instapage company wide. It handles all of our landing page needs. We drive social ads to those landing pages in order to increase our brand awareness and drive our audience into the top of our funnel. The amount of time it takes to create a page vs other services is exactly the reason we use it EVERYWHERE!
- Full customizable landing page and form builder. This is crucial for us.
- A ton of integrations. We love the ability to connect our email system effortlessly.
- Support is out of this world. All of our tickets are answered within 24 hours and usually less.
- Price is the best around. For what we get, it's unbeatable.
- More integrations, I know they are adding more all the time though.
- Keep putting out awesome templates.. we can't get enough!