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Instapage is a versatile tool that has been widely used by marketers to create and deploy customized landing pages for specific ad …
Starting at $149 *Month
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What is Instapage?
Instapage, from AirSlate since the October 2023 acquisition, offers post-click automation to help digital advertisers create more relevant and impactful advertising, unifying the post-click stage of the advertising funnel. Instapage helps marketers to maximize conversions by creating, personalizing, and optimizing…
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Pricing
Business
$149
Cloud
*Month
Enterprise
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Cloud
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://instapage.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Instapage?
Instapage, from AirSlate since the October 2023 acquisition, offers post-click automation to help digital advertisers create more relevant and impactful advertising, unifying the post-click stage of the advertising funnel. Instapage helps marketers to maximize conversions by creating, personalizing, and optimizing post-click landing pages at scale, and automatically connecting ads with relevant post-click pages.
Instapage Features
- Supported: Advanced Lead Generation
- Supported: A/B Testing and Heatmaps Optimization
- Supported: Marketing & Sales Integrations
- Supported: Team Collaboration
- Supported: Client Management
Instapage Screenshots
Instapage Video
Instapage Introduction and Overview
Instapage Integrations
Instapage Competitors
Instapage Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Languages | English |
Instapage Downloadables
Frequently Asked Questions
Instapage, from AirSlate since the October 2023 acquisition, offers post-click automation to help digital advertisers create more relevant and impactful advertising, unifying the post-click stage of the advertising funnel. Instapage helps marketers to maximize conversions by creating, personalizing, and optimizing post-click landing pages at scale, and automatically connecting ads with relevant post-click pages.
Reviewers rate Landing page A/B testing: and Real-time analytics dashboard highest, with a score of 8.
The most common users of Instapage are from Small Businesses (1-50 employees).
Instapage Customer Size Distribution
| Consumers | 10% |
|---|---|
| Small Businesses (1-50 employees) | 35% |
| Mid-Size Companies (51-500 employees) | 40% |
| Enterprises (more than 500 employees) | 15% |
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(56)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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Instapage is a versatile tool that has been widely used by marketers to create and deploy customized landing pages for specific ad campaigns. Many users have found it to be a valuable asset in their lead generation activities, allowing them to quickly build landing pages without the need for coding skills. By utilizing Instapage, marketing departments have been able to drive leads effectively through Google Adwords and Facebook campaigns, collecting leads for new products alongside their main website. The software has also proven beneficial for marketing agencies working with various clients in different industries, attracting more qualified leads through tailored landing pages created with Instapage.
Additionally, Instapage has been praised for its simplicity and intuitiveness, making it easy to use for organizations of all sizes. Users appreciate its compatibility with other platforms and the exceptional customer support provided. It has been widely utilized organization-wide for marketing purposes, such as creating landing pages for announcements and promotions, as well as gathering interested individuals for new initiatives. Some specific use cases include lead generation programs, ebook resource downloads, and designing landing pages for paid search and direct mail campaigns. The cloud-hosted nature of the software solves site performance problems and eliminates the need for advanced technical skills, ensuring easy content import. Furthermore, it offers customizable options and A/B testing features that are particularly valuable to agencies running lead generation PPC campaigns.
Moreover, Instapage serves various industries and professions. For small business owners without graphic design skills, it provides an ideal solution for quickly creating appealing landing pages. Wellness coaches and therapists have found it effortless to run promotions and A/B split tests using Instapage. Real estate professionals and those with multimedia backgrounds have utilized the software to develop effective marketing and lead generation solutions. Its user-friendly interface allows even those with little technical knowledge to effortlessly build landing pages for subdomains.
Overall, Instapage has helped companies generate more leads and conversions by providing an efficient way to create targeted landing pages outside of their existing websites. It has also proven useful for maintaining brand consistency when building landing pages connected to inaccessible websites. By offering a quick and easy option for creating and managing landing pages without coding expertise, Instapage has become a go-to tool for many digital departments. Whether it is for creating microsites, directing traffic from Facebook ads, or implementing unique product funnels, Instapage has provided an invaluable solution for marketers looking to optimize their campaigns.
High Level of Customization: Users appreciate the extensive level of customization offered by Instapage, allowing them to fully tailor their landing pages and form builders to suit their specific needs. Many reviewers have expressed that this customization feature is highly valued as it enables them to create unique and personalized pages that align perfectly with their branding and messaging.
Easy Email System Integration: The ability to effortlessly connect email systems is loved by users, as it simplifies the process and streamlines integration. Several users have found this feature extremely helpful in managing their email marketing campaigns and maintaining a seamless flow of data between Instapage and their email systems.
Unbeatable Pricing: Users find the pricing of Instapage to be exceptional considering the features and value they receive. Many reviewers believe they are getting a lot for what they pay, making Instapage a cost-effective solution for their landing page needs.
Limited Customization Options: Some users have expressed frustration with the rigid and limiting text customization options in Instapage. They feel restricted by the lack of font choices for headers and body copy, which hampers their ability to create unique and visually appealing designs throughout their pages.
Lack of Flexibility in Design Controls: Several reviewers have mentioned that while the layout and positioning controls in Instapage are precise, they lack fine-grained control over pixel positioning. This has been a deal-breaker for some users who desire more flexibility in placing elements on their pages.
High Pricing: Many users have raised concerns about the pricing of Instapage, particularly for small business owners. They find the cost to be high, especially when compared to other software options in the industry. Some users have even wished for more affordable plans or a free option for smaller clients.
Attribute Ratings
Reviews
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November 16, 2015
Makes a writer's job much easier!
Instapae is great for a small business owner who isn't ready to hire a graphic designer, or who frequently needs to create landing pages fast and easy, that look very high quality. As a writer, I work a lot with wellness coaches and therapists who are frequently running promotions, and don't necessarily have the tech savvy to run an A/B split test. But Instapage makes it so easy, it would be silly not to take advantage.
- Customer service.
- Great user experience.
- Makes design a breeze!
- Background images can't be edited for opacity.
October 27, 2015
Avoid Instapage. Use Optimizely.
Score 1 out of 10
Vetted Review
Verified User
Instapage is a great tool for quickly building slick landing pages. The tool is robust and easy to use. While I'm a fan of the product, I have serious concerns, and a major gripe, with their cancellation policy and billing practices.
- Quick, easy landing pages.
- Intuitive, WYSWIG platform.
- Horrendous cancellation policy. Virtually impossible to cancel. Customer service is inattentive and inflexible. Despite canceling within 30 days, as their refund policy states, I was billed for 2 months and was only able to get a refund via chargeback through my credit card company.
April 08, 2015
The only landing page builder we use.. period!
Score 10 out of 10
Vetted Review
Verified User
We use Instapage company wide. It handles all of our landing page needs. We drive social ads to those landing pages in order to increase our brand awareness and drive our audience into the top of our funnel. The amount of time it takes to create a page vs other services is exactly the reason we use it EVERYWHERE!
- Full customizable landing page and form builder. This is crucial for us.
- A ton of integrations. We love the ability to connect our email system effortlessly.
- Support is out of this world. All of our tickets are answered within 24 hours and usually less.
- Price is the best around. For what we get, it's unbeatable.
- More integrations, I know they are adding more all the time though.
- Keep putting out awesome templates.. we can't get enough!