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Ion Interactive is a versatile platform that offers numerous use cases for businesses and marketing departments. Users have found that the …
Overview
What is Ion, by Rock Content?
Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools. Ion helps enterprises to build brand awareness and increase conversions and lead generation…
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Popular Features
- Embedded CTAs (108)10.0100%
- Forms / Gated content (107)10.0100%
- Content performance analytics (116)10.0100%
- Campaign optimization dashboard (107)10.0100%
Pricing
Managed Services + SaaS
Custom
Cloud
per year
Entry-level set up fee?
- $5,500 per customerOptional
For the latest information on pricing, visithttps://ion.rockcontent.com/platform/pr…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Ion, by Rock Content?
Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools. Ion helps enterprises to build brand awareness and increase conversions and lead generation enriching their contact database with declared, high intent data. Ion helps brands launch quizzes, ROI calculators, assessments, interactive infographics, and other interactive formats in just a few hours.
Marketers can start from a blank canvas, use fully-responsive Quick Start templates, or leverage Rock Content's professional services team to plan, create, and launch their own branded content experiences.
Interactive content increases brand awareness by encouraging users to actively engage with the content. Each engagement provides insights into audience behavior by collecting rich, first-party data from interactions and effectively driving users through the buyer journey.
CONTENT FORMATS
• Assessments
• Calculators
• Interactive White Papers
• Landing Pages & Microsites
• Lookbooks & Tours
• Interactive eBooks
• Interactive Infographics
• Solution Finders
• Resource Libraries
• Configurators
• Quizzes
• Fully Responsive Quick Start Templates
Ion, by Rock Content Features
Content Creation Features
- Supported: Ideation
- Supported: Content collaboration
Content Publishing Features
- Supported: Content hub
- Supported: Forms / Gated content
- Supported: Embedded CTAs
- Supported: Content distribution
- Supported: Content promotion
- Supported: Content automation
Content Reporting & Analytics Features
- Supported: Audience profiling and targeting
- Supported: Closed-loop tracking and reporting
- Supported: Content performance analytics
- Supported: Campaign optimization dashboard
- Supported: Page-level engagement analytics
Additional Features
- Supported: A/B Testing
Ion, by Rock Content Screenshots
Ion, by Rock Content Video
Overview of Ion's Interactive Content Marketing Platform
Ion, by Rock Content Integrations
- Salesforce Sales Cloud
- Salesforce Marketing Cloud
- Adobe Marketo Engage
- Demandbase One
- AWeber
- Contentsquare
- Crazy Egg
- dotMailer
- Google Analytics
- Google Analytics 360
- HubSpot Marketing Hub
- Mailchimp
- Adobe Analytics
- Oracle Siebel CRM
- Talisma Social CRM
- Act-On Software
- Aprimo
- Oracle Marketing
- Keap
- Sugar Sell (SugarCRM)
- Google Marketing Platform
- Campus Management
- MongooseMetrics
- NetResults
Ion, by Rock Content Competitors
Ion, by Rock Content Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Languages | English |
Ion, by Rock Content Downloadables
Frequently Asked Questions
SnapApp (discontinued), Ceros Studio, and Zoomforth are common alternatives for Ion, by Rock Content.
Reviewers rate Ideation and Content hub and Forms / Gated content highest, with a score of 10.
The most common users of Ion, by Rock Content are from Mid-sized Companies (51-1,000 employees).
Ion, by Rock Content Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 0% |
| Mid-Size Companies (51-500 employees) | 40% |
| Enterprises (more than 500 employees) | 60% |
Comparisons
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Reviews and Ratings
(210)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
Ion Interactive is a versatile platform that offers numerous use cases for businesses and marketing departments. Users have found that the software simplifies the process of creating landing pages, allowing them to rapidly prototype and deploy pages for multiple domains and marketing campaigns. With Ion Interactive, companies can easily create interactive content such as calculators, quizzes, and informational tours to engage online audiences. The software's reporting and analytics capabilities also enable users to keep all their data in one place, facilitating in-depth analysis and optimization of landing pages. Additionally, Ion Interactive's API connections with ESPs and CRMs allow for seamless integration, while its data collection capabilities provide exhaustive insights for informed decision-making. This robust program has proven particularly useful for small teams that lack the resources to create interactive websites from scratch. Overall, Ion Interactive serves as an efficient solution for creating engaging landing pages, enhancing lead generation efforts, and driving sales conversions.
Versatile Customization: Users have praised Ion Interactive for its versatility in customization and flexibility. Many reviewers mentioned that they appreciate the ability to create forms for landing pages and easily connect to APIs, allowing them to tailor their interactive content according to their specific needs.
Easy-to-Use Interface: Reviewers frequently mention that Ion Interactive is quick and easy to use. They highlight features like creating custom thank you pages for campaigns and showing different content based on parameters as being intuitive and effortless. This user-friendly interface helps streamline the content creation process.
Responsive Customer Support: Ion Interactive's customer support has received positive feedback from users. Several reviewers have mentioned that the support team provided expert assistance whenever they had a question or needed help navigating the system. The availability of additional resources such as a help suite and videos further contribute to an overall positive experience with customer support.
Outdated User Interface: Some users have expressed that Ion's user interface is outdated and does not meet the latest web standards, leading to a less than optimal user experience.
Lack of Undo Button: Multiple users have mentioned that the software lacks an undo button in several areas, making it difficult for them to revert changes or fix mistakes. This has caused frustration and inconvenience when working on projects.
Steep Learning Curve: Several users have found Ion to have a steep learning curve, requiring practice and training to fully understand and utilize its features. This has made it challenging for new users to get up to speed quickly and efficiently.
Attribute Ratings
Reviews
(1-4 of 4)Companies can't remove reviews or game the system. Here's why
July 26, 2021
An absolute must!
Score 10 out of 10
Vetted Review
Verified User
ion interactive may be the most underrated marketing tool in existence. If you run an online business, you owe it to yourself to use this tool. ion interactive is the most flexible page builder and A/B testing platform. We operate our e-commerce in a best in class platform (Demandware), but when it comes to quickly launching A/B tests, ion interactive is the place we do all our testing. It's an advanced platform, which is fully responsive and allows us to easily iterate without any developer support. It's a tool any tech-savvy marketer can take advantage of to create complex experiences with conditional logic, dynamic substitutions, cohesive branding, widgets, data flow to your analytical tools or ESP, etc. If there was only one tool I could purchase to grow my business, ion interactive is the one I would choose without blinking.
- Flexibility, Analytics, Always improving the platform
- integrated heat mapping tool
75%
7.5
86.66666666666666%
8.7
85%
8.5
- Testing has enabled growth across several channels (email, paid search)
- Supadu
We used Supadu before, which was not responsive and didn't provide A/B testing capabilities.
3
The main users of the platform are part of our marketing team and are hands-on users who will manage, design, implement, and report on experiences. At times, our analytics person gets involved for tracking requests or tag integrations. It is impressive that such a robust platform can really be operated by one team member.
1
A user will get the most out of the platform if they possess basic HTML/CSS skills and a sharp eye for graphic design. That being said, a lot of the ready-made experiences can be launched by applying your custom brand theme (which they build for use based on your brand book) and switching images/copy as needed.
- A/B testing landing pages
- Content marketing for upper funnel activities
- tracking conversions for one-off marketing campaigns with third-party partners.
- To track marketing campaigns for a funnel not supported by our affiliate program.
- Tighter integration with our social marketing team.
Yes
It replaced a tool called Supadu, which was a solid content management platform, but lacked the A/B testing, tracking, and reporting capabilities that Ion provides out of the box. We were especially looking for a tool for marketers and capable of making responsive design consideration a integral part of our workflow.
After several demos, we were highly impressed by the tool's usability and features. This was by far, the number one selling point for the product. It is a tool designed for marketers, yet we have never found ourselves stuck trying to publish an experience with more complex requirements (dynamic content, parallax, etc.)
At this time, I do not see any reason to look elsewhere. We are 100% satisfied by the product and our decision to invest in this tool.
- Implemented in-house
- None that come to mind, but this was 5+ years ago.
n/a
No
Like: every time!
- Creating responsive experiences is a real breeze.
- Getting our data to your other analytical tools or sending data to our ESP is essential to our success and Ion Interactive allows us to easily accomplish this.
- Undoing some actions can be frustrating.
Yes
January 08, 2018
Takes time but a good tool once you know your way around
ion interactive is being used by our marketing department for developing landing pages and for A/B tests to optimize site pages.
- Ability to create a framework and allow people with minimum coding experience to be able to develop pages.
- Allocate traffic and run tests before implementing them on site.
- Generate reports based on respondent data.
- The user interface could be improved.
- Load time for the creative page can be improved.
- Please add the preview feature back in framework-masters.
80%
8.0
73.33333333333333%
7.3
75%
7.5
- Optimizing pages.
- Faster lead conversion.
- Better understanding of type of visitors.
Used more for email automation. Liveball has more flexibility when it comes to building pages.
5
The Digital Marketing(SEM/SEO) team here use ION for building landing pages and A/B testing new design concepts.
2
A Web Developer with HTML5/CSS3 and JS knowledge is required.
- SEM ad Pages
- A/B testing new design concepts
- create brand awareness
- We sometimes use ION to present content to users faster.
- The platform offers flexibility to add/remove code so we were able to establish better connections with the CRM we use.
- Use their built-in templates to build experiences faster.
- Apply animations and add more flavor to pages.
No
We have been using ION since I joined 3 and half years ago.
- Price
- Product Features
- Product Usability
- Vendor Reputation
- Existing Relationship with the Vendor
- Positive Sales Experience with the Vendor
- Analyst Reports
The platform is easy to use and offers multiple customization opportunities. The data is easy to download and present making it easy to test new concepts.
I am not looking to change. I am happy with this platform.
Yes
I had a problem with form validations and I got help with setting up custom validations on my forms.
- Modify Creatives to build pages
- Create Portfolios
- Generate Reports
- No Preview in framework Masters
- Apply Css or modify liveball generated forms
Yes
January 08, 2018
4-Year ION Guru
My company uses ION to create dynamic landing pages for Fortune 500 companies across the country. ION allows us to create custom experiences that are easy to upload, tag and track reporting.
- You can easily integrate targeted experiences with rules and advances rules.
- ION provides templates, but also gives you the option to upload custom HTML ensuring we are aligned with our clients' brand standards/look & feel.
- Form validation.
- It would definitely be beneficial to have the ability to copy page rules from creative to creative/page to page.
- There is no option for form validation when there is more than one form on the page.
- More 'UNDO' opportunities are necessary.
70%
7.0
70%
7.0
70%
7.0
- We can deploy tagged pages faster.
- It allows non-web design people to update and create pages.
- Stellar tech support that are so quick to respond when consoles are down.
- data management
- business rules
- creating campaigns
- splitting traffic
- creating URLs
- copying framework
- copying business rules
- QAing in preview mode
Yes, but I don't use it
November 15, 2013
On the Ball--LiveBall Performs When You Need it Most.
- The multiplicity of options is amazing. Anything and everything you want or need is right at your fingertips.
- The customer service and interaction is beyond any other company I have ever worked with. If I had a question, concern or just needed guidance, they were always more than happy to help.
- The end results always look very impressive.
- It is very complex. To get to the final product, you must be able to patiently navigate while imputing a lot of information.
- It is quite time consuming. To get to the page I need, it takes a lot of digging, imputting, and trial and error.
- A great ROI is that we have a lower bounce rate on our ads. We have issues with people making assumptions about the kind of business we do but with LiveBall the decrease on bounce rate has helped introduce more people to our company.
- With LiveBall, we've been able to test out different layouts for ads which has helped increase interest in our company.
3
We have two individuals from Marketing and one from the Customer Relationship department.
2
The main group of individuals working with LiveBall live within different departments. One, the Digital Marketing Strategist and the other is a Business Analyst with the Customer Relations department. By providing input from both individuals, our use of the LiveBall platform expands encompassing multiple perspectives regarding advertisements and our customers. It is nice to have multiple log-in capabilities with LiveBall.
- Advertisements
- Research on bounce rate
- Research on advertisement layout opportunties
- Advertisement capabilities and functionality.
- The research that has been able to come out of using LiveBall is amazing. Instead of being locked into one particular advertisement, we've been able to go into the various designs and see which one is performing more efficiently. It helps receive feedback from customers without bothering them for details.
- Dynamic content is our biggest obstacle and opportunity. If we are able to utilize it, we will able to reach our diverse customer base on an individualized level. I am excited to see how this concept will play out in the future when using LiveBall.
No
- Price
- Product Features
- Product Reputation
- Vendor Reputation
- Third-party Reviews
Prepare questions before hand about product usage and average time spend creating dynamic advertisements.
- Don't know
Change management was minimal
- Getting use to the complexity of the product.
No
We are a nonprofit and cannot afford to pay for it.
Yes
It was resolved quickly and effectively.
I can't provide a single time because it happens every single time. Ion Interactive provide some of the best support I have received while using an outside product in a long time. Ion Interactive is quick to respond, engaging, insightful, and patient for when I need the time to understand. I enjoy the thorough, helpful support.
- The preview function
- The dynamic content option
- The particularity of the information/code needed to create the product.
- The digging it takes to get to the actual area in which I create the product.
No