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Ion Interactive is a versatile platform that offers numerous use cases for businesses and marketing departments. Users have found that the …
Overview
What is Ion, by Rock Content?
Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools. Ion helps enterprises to build brand awareness and increase conversions and lead generation…
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Popular Features
- Embedded CTAs (108)10.0100%
- Forms / Gated content (107)10.0100%
- Content performance analytics (116)10.0100%
- Campaign optimization dashboard (107)10.0100%
Pricing
Managed Services + SaaS
Custom
Cloud
per year
Entry-level set up fee?
- $5,500 per customerOptional
For the latest information on pricing, visithttps://ion.rockcontent.com/platform/pr…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Ion, by Rock Content?
Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools. Ion helps enterprises to build brand awareness and increase conversions and lead generation enriching their contact database with declared, high intent data. Ion helps brands launch quizzes, ROI calculators, assessments, interactive infographics, and other interactive formats in just a few hours.
Marketers can start from a blank canvas, use fully-responsive Quick Start templates, or leverage Rock Content's professional services team to plan, create, and launch their own branded content experiences.
Interactive content increases brand awareness by encouraging users to actively engage with the content. Each engagement provides insights into audience behavior by collecting rich, first-party data from interactions and effectively driving users through the buyer journey.
CONTENT FORMATS
• Assessments
• Calculators
• Interactive White Papers
• Landing Pages & Microsites
• Lookbooks & Tours
• Interactive eBooks
• Interactive Infographics
• Solution Finders
• Resource Libraries
• Configurators
• Quizzes
• Fully Responsive Quick Start Templates
Ion, by Rock Content Features
Content Creation Features
- Supported: Ideation
- Supported: Content collaboration
Content Publishing Features
- Supported: Content hub
- Supported: Forms / Gated content
- Supported: Embedded CTAs
- Supported: Content distribution
- Supported: Content promotion
- Supported: Content automation
Content Reporting & Analytics Features
- Supported: Audience profiling and targeting
- Supported: Closed-loop tracking and reporting
- Supported: Content performance analytics
- Supported: Campaign optimization dashboard
- Supported: Page-level engagement analytics
Additional Features
- Supported: A/B Testing
Ion, by Rock Content Screenshots
Ion, by Rock Content Video
Overview of Ion's Interactive Content Marketing Platform
Ion, by Rock Content Integrations
- Salesforce Sales Cloud
- Salesforce Marketing Cloud
- Adobe Marketo Engage
- Demandbase One
- AWeber
- Contentsquare
- Crazy Egg
- dotMailer
- Google Analytics
- Google Analytics 360
- HubSpot Marketing Hub
- Mailchimp
- Adobe Analytics
- Oracle Siebel CRM
- Talisma Social CRM
- Act-On Software
- Aprimo
- Oracle Marketing
- Keap
- Sugar Sell (SugarCRM)
- Google Marketing Platform
- Campus Management
- MongooseMetrics
- NetResults
Ion, by Rock Content Competitors
Ion, by Rock Content Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Languages | English |
Ion, by Rock Content Downloadables
Frequently Asked Questions
SnapApp (discontinued), Ceros Studio, and Zoomforth are common alternatives for Ion, by Rock Content.
Reviewers rate Ideation and Content hub and Forms / Gated content highest, with a score of 10.
The most common users of Ion, by Rock Content are from Mid-sized Companies (51-1,000 employees).
Ion, by Rock Content Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 0% |
| Mid-Size Companies (51-500 employees) | 40% |
| Enterprises (more than 500 employees) | 60% |
Comparisons
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Reviews and Ratings
(210)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
Ion Interactive is a versatile platform that offers numerous use cases for businesses and marketing departments. Users have found that the software simplifies the process of creating landing pages, allowing them to rapidly prototype and deploy pages for multiple domains and marketing campaigns. With Ion Interactive, companies can easily create interactive content such as calculators, quizzes, and informational tours to engage online audiences. The software's reporting and analytics capabilities also enable users to keep all their data in one place, facilitating in-depth analysis and optimization of landing pages. Additionally, Ion Interactive's API connections with ESPs and CRMs allow for seamless integration, while its data collection capabilities provide exhaustive insights for informed decision-making. This robust program has proven particularly useful for small teams that lack the resources to create interactive websites from scratch. Overall, Ion Interactive serves as an efficient solution for creating engaging landing pages, enhancing lead generation efforts, and driving sales conversions.
Versatile Customization: Users have praised Ion Interactive for its versatility in customization and flexibility. Many reviewers mentioned that they appreciate the ability to create forms for landing pages and easily connect to APIs, allowing them to tailor their interactive content according to their specific needs.
Easy-to-Use Interface: Reviewers frequently mention that Ion Interactive is quick and easy to use. They highlight features like creating custom thank you pages for campaigns and showing different content based on parameters as being intuitive and effortless. This user-friendly interface helps streamline the content creation process.
Responsive Customer Support: Ion Interactive's customer support has received positive feedback from users. Several reviewers have mentioned that the support team provided expert assistance whenever they had a question or needed help navigating the system. The availability of additional resources such as a help suite and videos further contribute to an overall positive experience with customer support.
Outdated User Interface: Some users have expressed that Ion's user interface is outdated and does not meet the latest web standards, leading to a less than optimal user experience.
Lack of Undo Button: Multiple users have mentioned that the software lacks an undo button in several areas, making it difficult for them to revert changes or fix mistakes. This has caused frustration and inconvenience when working on projects.
Steep Learning Curve: Several users have found Ion to have a steep learning curve, requiring practice and training to fully understand and utilize its features. This has made it challenging for new users to get up to speed quickly and efficiently.
Attribute Ratings
Reviews
(1-18 of 18)Companies can't remove reviews or game the system. Here's why
July 26, 2021
An absolute must!
Score 10 out of 10
Vetted Review
Verified User
3
The main users of the platform are part of our marketing team and are hands-on users who will manage, design, implement, and report on experiences. At times, our analytics person gets involved for tracking requests or tag integrations. It is impressive that such a robust platform can really be operated by one team member.
September 20, 2019
Pretty good, but could use some help with user experience
4
The marketing team uses ion to create interactive content to drive inbound traffic to these assets for lead generation. The idea behind it is that people searching for content like ours are more likely to engage with interactive content such as ion content than static white papers or other less engaging content that they find online.
July 23, 2019
Interacting with Ions
10
The people we have using Ion interactive are in our marketing department and business intelligence departments. They use ion interactive in order to create landing pages, split tests, and gather data on page and campaign performance. We actually use a daily pull of our data to help populate our internal data warehouse and tie together performance information.
July 23, 2019
ION - Landing Page Solution
2
Marketing
7
Designers and developers, they are executing creative experiences, setting up tests and helping manage data. Account managers and analysts use the platform to pull reports, make casual updates to existing creative and assist with QA. QA team double-checks many business rules, analytics implementation, data collection and also uses raw-data exports to trouble shoot issues with CRMs and other third-party technologies.
Score 8 out of 10
Vetted Review
Verified User
2
For our tracking of advertising campaigns within our landing pages
January 09, 2018
Great Webpage Creator and Manager
10
Website creation and management
January 09, 2018
Work with the grain, or spend lots of time.
6
At our organization, it's mostly designers that utilize ION. However, we have another user who uses ION mainly to review the data and analytics. She is then responsible for gathering reports for our account managers. Since ION is so large, we've found that it's best to have a larger team trained, and everyone sort of "specializes" in something different. It's helps streamline our process.
January 08, 2018
ion - a smashing good tool
5
It serves as a highly interactive landing page that suit very specific needs and requirements. If we need some advanced calculators, pass-through data and a level of "polish," we go to ION. It also allows for room to play with design choices and other elements we wouldn't normally have with a traditional website. We can also personalize the content in a targeted way.
7
Our marketing department uses ION. Project leads, copy-writers and designers all collaborate on ION interactive projects. The project leads look through templates to find a strategy that will work for a new site idea. Then the designers start with the template and customize it to fit the project lead's vision. The copy-writer enters content right in the site. The designer then adds the finishing touches and sends it to compliance for review.
January 08, 2018
Takes time but a good tool once you know your way around
5
The Digital Marketing(SEM/SEO) team here use ION for building landing pages and A/B testing new design concepts.
January 08, 2018
ion interactive review
January 08, 2018
Easy landing pages, professional results!
4
Ion is used by marketing staff including web designers, digital designers and the digital marketing team.
June 12, 2017
Fast and Intuitive Content Creation
4
ION is used by the marketing team to create interactive content for other business units.
June 05, 2017
Amazing landing page platform - ION Interactive
3
Marketing
February 08, 2016
You Can Make this Easy or Hard on Yourself - You Decide
4
We use the product solely in the Marketing department. We have three outside developers who are in varying degrees of expertise on ION so that we can begin utilizing the more in depth functionality that really drives the personalization and other areas that move the needle in lead gen and content marketing.
January 28, 2016
ION is a great tool, but there's definitely room for improvement
10
My department provides design and development support for a client organization.
November 15, 2013
On the Ball--LiveBall Performs When You Need it Most.
3
We have two individuals from Marketing and one from the Customer Relationship department.