Name: ISIE
Author: IT-Shaker

Help Desk

Web and Video Conferencing

Customer Support

Chatbot

Text Editors

Development

Business Intelligence (BI)

Business Process Management (BPM)

Collaboration

Enterprise Asset Management

Facility Management

PDF Editors

Enterprise

Accounting

Anti-Money Laundering (AML)

Cryptocurrency Wallets

Financial Risk Management

Hedge Fund

Spend Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

On-Demand Payment

Payroll

Resume Parsing

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

eLearning Content

Human Resources

3D Printers

Application Virtualization

Change Management

Cloud Storage

Complex Event Processing

Component Content Management

Data Governance

Data Pipeline

Density-Optimized Servers

Disk Based Backup

Fraud Detection

IT Professional Services

Integration Platform as a Service (iPaaS)

Mainframe Monitoring

Managed File Transfer (MFT)

Metadata Management

Network Performance Monitoring

OpenStack Cloud

Product Implementation Services

Test Management

Vulnerability Management

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Call Tracking

Channel Management

Content Management

Contest Management

Email Marketing

Marketing Automation

Personalization Engines

Product Management

Referral Marketing

Search Marketing Intelligence

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Transcription

Professional Services

Customer Relationship Management (CRM)

Sales Forecasting

Sales

Certificate Lifecycle Management

Security

Car Rental

Catering

Construction Accounting

Multiple Listing Service (MLS)

Online Fax

Vertical-Specific

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ISIE, developed by Gtec, is a marketing solution designed specifically for the IT industry. It caters to businesses of various sizes, from small startups to large enterprises in the IT sector. According to the vendor, ISIE offers a range of services and strategies to help IT businesses build their brand, generate leads, and achieve their marketing and sales goals. ISIE also provides qualitative and quantitative market research and analysis for IT companies, including software publishers, integrators, and IT service providers.

## Key Features

**Brand Management Platform**: According to the vendor, ISIE offers a brand management platform that helps companies define and establish their brand identity. It allows businesses to characterize their attributes, determine their positioning, and build a strong and lasting brand image.

**Brand Territory Creation**: ISIE assists companies in creating a brand territory that covers the communication aspect and is derived from the brand platform. The platform helps develop the visual and editorial components of a brand, including visual identity, graphic guidelines, and tone of voice, enabling effective communication and visibility with the target audience.

**Structured Brand Platform Building**: ISIE provides a structured approach to building a brand platform. According to the vendor, it involves conducting qualitative and quantitative research to evaluate the company's perception within its ecosystem and understand its specificities. The platform focuses on key themes such as vision, mission, ambition, values, personality, and positioning to express the brand's identity across different business areas and stakeholders.

**Anchoring Brand Platform in Reality**: ISIE emphasizes the importance of anchoring the brand platform in the reality of the company or brand. According to the vendor, it recommends conducting field research, such as qualitative and quantitative studies or customer surveys, to gather insights and ensure the platform's orientations are grounded in the company's reality and resonate with the target audience.

**IT-Specific Brand Platform Partner**: ISIE positions itself as a partner with expertise in the IT industry, tailored to the needs and codes of IT markets. According to the vendor, it conducts qualitative interviews with relevant stakeholders to assess the company's perception within its ecosystem and understand its specificities.

**Brand Platform as a Reflection of DNA**: ISIE highlights that the brand platform is a reflection of the brand's DNA. According to the vendor, it involves the written formalization of key IT-specific concepts and encompasses elements such as vision, mission, ambition, values, personality, and positioning, guiding the brand's identity across different business areas and stakeholders.

**Integration of Brand Platform and Brand Territory**: ISIE emphasizes that the brand platform serves as an interesting brief for creating a brand territory. The brand territory covers the communication aspect and is derived from the brand platform. ISIE assists in developing the visual and editorial components, enabling effective communication and visibility with the target audience.

**Search Engine Marketing (SEM) for IT Companies**: According to the vendor, ISIE offers SEM services specifically designed for software publishers and IT service providers. It combines search engine optimization (SEO) and paid search advertising (SEA) or social media advertising (SMA) to increase visibility, attract qualified traffic, and generate leads for IT companies.

**Concrete SEM Strategy Development**: ISIE helps IT companies develop a concrete action plan to improve their search engine rankings and increase visibility. According to the vendor, the strategy includes optimizing SEO, keyword research, content creation, internal linking, and website performance improvements. Paid search advertising (SEA) and social media advertising (SMA) are used in conjunction with SEO to ensure comprehensive coverage of strategic keywords and generate more leads.

**Optimization of SEO for IT Companies**: According to the vendor, ISIE's team is experienced in optimizing SEO for IT companies, focusing on both content and technical aspects of the website. The strategy includes keyword research, article writing, internal linking, and improving website loading speed to boost rankings and please search engine algorithms.

Odoo, from the Belgium-headquartered multinational company of the same name, is a suite of business applications for managing the sales pipeline. It also comprises a PoS and inventory management modules, scaling to a warehouse or retail management solution.

Standard

Custom

Odoo

Acumatica delivers a set of cloud-based business software applications with dashboards, reporting tools, integrated document management, centralized security, and customization tools.

Acumatica

ISIE

Enterprise Resource Planning (ERP) Systems are business management software that allows an organization to use a system of integrated applications to manage the business. ERP systems integrate development, manufacturing, sales and marketing.

Enterprise Resource Planning (ERP)

IT-Shaker

General Ledger and Configurable Accounting

Financial management solution, including capabilities for general ledger and configurable accounting

Accounts payable

This includes the automation and tracking of payment to vendors and suppliers, with features such as payment scheduling, check printing, open purchase order alerts, document management, direct ACH bill payment, and vendor records.

Accounts receivable

This includes the management and automation of invoices and collections, with features like statements, invoices, receipts, payment reminders, customer records, auto billing, and refund checks.

Global Financial Support

Account using multiple ledgers, multiple currencies, and multiple entities

Primary and Secondary Ledgers

Record and report across multiple currencies and accounting standards with primary and secondary ledgers

Journals and Reconciliations

Automate and synchronize ledgers and processes

Configurable Accounting

Configure accounting rules and segments for each chart of accounts

Standardized Processes

Centralize financial management to facilitate standardized financial processes

Subledger and Financial Process

Revenue management solution including capabilities for subledgers and financial processes

Billing Management

Access role-based billing work area, perform discrete and recurring billing

Cash and Asset Management

Manage liquidity and cash requirements, asset transfers, disposals, reclassifications, and financial adjustments

Travel & Expense Management

Enter expenses from mobile devices, integrate credit card and travel booking, configure policy enforcement

Budgetary Control & Encumbrance Accounting

Control spending at any budget level or time interval

Period Close

Sustain fast close with integrated subledgers, intuitive dashboards, embedded collaboration

Inventory Management

The ability to track and manage the flow of goods or materials into and out of an inventory.

Inventory tracking

The software syncs orders and stock to maintain a real-time picture of inventory and supports multiple methods such as LIFO and FIFO.

Automatic reordering

The software can be set up to automatically reorder a good when it falls below a certain threshold.

Location management

The software can track multiple goods across multiple locations.

Order Management

The ability to process orders, and track them from quote to cash.

Pricing

Users can set up complex and unique pricing requirements.

Order entry

Users can enter an order once, and the data flows to all the necessary units such as fulfillment and billing.

Credit card processing

The software facilitates credit card processing.

Cost of goods sold

The software calculates the direct costs attributable to a finished product, such as materials and labor, and includes roll-up pricing.

Order Orchestration

Define and execute order fulfillment processes for products as well as services on the same order.

Payroll Management

Provides for pay calculation and benefit plan administration, in addition to managing direct deposit, salary revisions and payroll tracking.

Pay calculation

Pay calculation provides for computation of employee pay with state and federal deductions.

Benefit plan administration

Benefit plan administration is administration of health insurance plans and 401k plans, and other benefits.

Direct deposit files

Direct deposit is the ability to electronically transfer pay to an employee’s personal bank account.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Customization

This addresses a company’s ability to configure the software to fit its specific use case and workflow.

API for custom integration

An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

Plug-ins

A number of third-party plug-ins are available to expand the core functionality of the software.

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

Role-based user permissions

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Single sign-on capability

The software system supports a centralized authentication mechanism allowing the user to access multiple systems with a single, centrally managed password.

Multi-factor authentication

User-level audit trail

Grants Management

Grants management solution for higher education, public sector, or non-profits with capabilities for managing financial awards for program and project funding

Award Lifecycle Management

Manage the life of program funding awards from initial funding to close-out

Project Financial Management

Project financial management solution including capabilities for project budgeting, cost control, billing and contract management.

Budgeting and Forecasting

Establish project budgets and forecast future project financials

Project Costing

Standardize, track, and control costs at all project phases

Cost Capture

Capture costs including those for procurement, financials or time and labor, including from external systems

ISIE

Overview

What is ISIE?