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Iterable

Iterable

Overview

What is Iterable?

Iterable is a growth marketing and user engagement platform. It is designed for B2C markets and supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email, web, mobile push notifications, SMS).

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Recent Reviews

Iterable is It

9 out of 10
May 17, 2023
Incentivized
We use the Iterable platform as our main platform of customer-facing communication. We are able to communicate to our with our customer …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 14 features
  • List management (57)
    9.2
    92%
  • A/B testing (56)
    8.5
    85%
  • Dashboards (57)
    7.9
    79%
  • Standard reports (57)
    7.7
    77%

Reviewer Pros & Cons

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Pricing

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N/A
Unavailable

What is Iterable?

Iterable is a growth marketing and user engagement platform. It is designed for B2C markets and supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email, web, mobile push notifications, SMS).

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8
Avg 7.8

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.3
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7
Avg 7.6
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Product Details

What is Iterable?

Iterable is a customer communication platform that helps brands deliver joyful experiences with harmonized, individualized, and dynamic communications at scale. With Iterable, marketers can create, optimize, and measure every interaction taking place throughout the customer journey. Iterable boasts users among brands like Fender, Calm, and Box, who build customer-centric experiences at scale by delivering the right content to the right audience at the right time.

With over 100 technology integration partners, Iterable empowers marketers with data and technology to deliver memorable customer experiences at every touchpoint.

Iterable Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability

Additional Features

  • Supported: Segmentation on any field or criteria
  • Supported: Journey builder (without coding)

Iterable Screenshots

Screenshot of Iterable lets marketers build journeys without any codingScreenshot of Iterable gives marketers  necessary info on their campaigns, in real timeScreenshot of Iterable lets customers segment on any field or criteria, across millions of usersScreenshot of Iterable supports all marketing channels: email, web, mobile push, sms

Iterable Video

More about Iterable in 60 seconds.

Iterable Competitors

Iterable Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesUnited States, United Kingdom, Australia
Supported LanguagesEnglish

Frequently Asked Questions

Iterable is a growth marketing and user engagement platform. It is designed for B2C markets and supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email, web, mobile push notifications, SMS).

Braze, Klaviyo, and Customer.io are common alternatives for Iterable.

Reviewers rate List management highest, with a score of 9.2.

The most common users of Iterable are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(115)

Attribute Ratings

Reviews

(1-25 of 59)
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Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Templates make it very easy to set up dozens of campaigns, while minimizing the time it takes to create it. Anyone can create a template with not HTML knowledge required.
  • Iterable is great for analysis. We're able to really understand the customer based on what products they purchase and how they interact with each campaign.
  • Segmentation is a huge win because we're able to send hyper-focused emails to specific customers.
  • Journey's are very easy to use and have a lot of capability.
  • While Iterable is great for analysis, I do wish they have a more visual way to display the analysis. It's very technical but some people prefer charts and graphs.
Jennifer Gibbs | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • It makes designing and deploying great looking emails easy with their drag-and-drop technology and framework.
  • Iterable allows for great customization and time-saving with the use of their handlebar snippets. This has revolutionized how we are able to monetize our editorial audiences using clear logic that helps us get the most for each of our conversion efforts.
  • The various ways that you can run and view reports is incredibly helpful, and easy to customize. This means we can find most of the data we want and need across our various departments with their differing goals without having to piecemeal together crazy solutions or waste time reinventing the wheel.
  • One of my biggest frustrations with Iterable is that, in their continual quest for improvement, they sometimes make rather large and highly impactful changes to the platform without giving users ample notice or details on how to navigate the changes.
  • The heatmaps are wildly inaccurate if you don't toggle to see raw data. This was something no one exactly tells you, and you have to figure it out for yourself. It can be vastly different than the reality. I'm hoping this is something that gets fixed ASAP.
  • Notifications are hard to work with. You can't scroll through them or navigate different pages, so it's feasible you could miss an important notification in accounts that are very active and sending out a lot of blasts and journeys.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Customer service/support
  • Continuous new feature releases
  • Powerful segmentation capabilities
  • Offer more in-app messaging capabilities (without additional cost)
  • Some UX improvements/suggestions never get prioritized
  • Handlebars can have somewhat of a large learning curve
May 17, 2023

Iterable is It

Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Data management
  • Integration
  • Support
  • Template builder
  • Some basic functionality that is not out of beta yet
  • Email throttling is still in beta, make sure to request it
  • Email send quantity governance I in beta and we need this
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • They built out a very easy-to-use system to create triggered campaigns based on behavior.
  • They have a professional and responsive customer service team
  • Their email builder is one of the best I have seen. It's also optimized for mobile.
  • Some of Iterable's user interface in Journey is a little confusing. This is a personal preference.
  • Their image uploading is very basic - but they are working on releasing a new version soon.
  • It's difficult to look up a specific contact by only being able to search their email. I wish I could search by name without having to use segmentation
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Implementation support
  • Customer Support
  • Educational Services & Training
  • Interface navigation- the campaign builder can be difficult to navigate at times
  • Media catalog- In my experience, you cannot access the media catalog for images without going into the campaign builder. Once an image is added to the media catalog, you cannot move it into and out of different folders
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Easy visualization of journeys
  • Simple segmentations of users
  • Ability for personalization
  • Easy modification of templates
  • Some of the features are clunky
  • There are sometimes errors when using the product/things that don't work
May 03, 2023

Easy to integrate

Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Sending mobile push notification
  • Sending marketing emails to the users
  • Detailed analytics on the push notifications (message received, opened etc)
  • Flow for creating campaigns could be easier and less complex
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Easy to use WYSIWYG
  • Easy to manage messaging across the product
  • Engineering loves the API
  • Not as powerful as other Enterprise level CRM systems
  • Sandbox is broken
  • Testing is hard given all the variables across events/profiles
October 20, 2022

Ease of use = efficiency

Michael Finger | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Ease of use
  • Simple reporting
  • Good support from our account manager
  • Complex workflows are slow
  • Reporting is a little too simple. I'd like to have the ability to set up reports on specific emails within a workflow
  • I'd like a more comprehensive inbox testing system
Score 8 out of 10
Vetted Review
Verified User
  • Decisions on Real-Time data
  • Custom fields availability
  • You can message your customers across various channels (email, SMS, push, in-app messages, and web push notification) and grow your customer base, boost engagement, and increase user lifetime value
  • Subscription Management could be better
  • We should have a Master Exclude filter/list
  • Integration with SFDC
Score 9 out of 10
Vetted Review
Verified User
  • Creating dynamic customer lists
  • Providing an easy to understand automations platform
  • Providing an easy to use email template experience
  • Building snippets can be difficult for those inexperienced with HTML
  • The new template experience doesn't show the snippets in the preview
  • Can't get heatmap analytics on snippets with multiple buttons
Score 9 out of 10
Vetted Review
Verified User
  • The best support that I have ever encountered with any product that I consumed in the past.
  • Takes customer feedback very seriously and acts upon them.
  • Fantastic deliverability team who helps us stay on track with our reputation
  • Iterable has some 3rd party partners over which they do not have a lot of control of (e.g. Drag & Drop interface). If consumers have issues with these, its very hard to get traction in the corresponding 3rd parties prioritization process.
  • Iterable user profile data fields are as good as written in stone. If you create a data field by mistake, there's no way, as of now, to delete it. This ends up with a lot of junk data in user profiles.
August 26, 2022

Great Modern Tool

Paul Chua | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Segmentation is robust and easy
  • Workflows provide easy logic paths
  • Email Template tool is robust
  • Reporting can improve, it's limited at the moment
  • Experimentation is slightly clunky
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Replicate user data from a Customer Data Platform.
  • Query for specific user attributes for targeting.
  • Building flows for campaigns.
  • Monitor sent emails per recipient. We had to build something using their API.
  • Sending transactional emails could be a good use case to centralize everything.
  • Flutter support for push notifications.
Jason Paddock | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • System and Workflow webhooks
  • Multi-language emails
  • 360 degree view of the customer in a single page
  • Ease of drilling down on event data
  • Segmentation
  • Workflow webhooks have limited customization and data options
  • Custom events are great for segmentation and workflow triggers, but unusable to personalize an email based on past custom events.
  • No rate limiting on webhooks. Easy to bring down a third party vendor if processing a list.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Iterable's customer support, both through the account manager and their live chat and email responses, is great.
  • The flexibility with third-party integrations made getting our project off the ground fairly simple.
  • The handlebar logic that can be used within the templates was much easier to understand than on some other platforms.
  • The SMS integration with Twilio is confusing at times, and without direct access to an SMS management interface is limiting.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Simple user interface
  • Powerful campaign logic
  • Seamless multi-channel platform
  • There tends to be frequent errors with the platform. I'd love for those not to occur as often because that worries me when I have multiple campaigns running at any given time.
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