Overview
What is Iterable?
Iterable is a growth marketing and user engagement platform. It is designed for B2C markets and supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email, web, mobile push notifications, SMS).
Best in Class Workflow Tools
Why I love Iterable (and what it would take to make me love it more)
Feature-rich, easy to use, powerful tool for marketing.
Powerful + easy to use is what makes Iterable great
Iterable is It
The best email platform I've used.
Iterable is a feature-rich email marketing Swiss army knife
Iterable Survey Review
Iterable makes it easy to have a successful implementation
Easy to use, building at scale
Easy to integrate
Impactful...Impressive...Inviting... Iterable.
Great product for smaller companies growing - easy to set up.
Iterable is a great tool for the right size company
How Iterable Differs From Its Competitors
Campaign Performance
Customer Experience
Campaign Performance
Customer Experience
Campaign Performance
Customer Experience
Campaign Performance
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Campaign Performance
Customer Experience
Campaign Performance
Customer Experience
Campaign Performance
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Campaign Performance
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Campaign Performance
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Campaign Performance
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Customer Experience
- Templates are the blueprints for messages sent with Iterable. They can be as sophisticated as …
Campaign Performance
Customer Experience
Campaign Performance
- Iterable offers numerous possibilities of automation - We often use workflows / journeys in Iterable to facilitate this.
- It offers reusable codes (snippets) that is super helpful for headers, footers and anything …
Customer Experience
Campaign Performance
With the previous ESP, we could not be able to do any clever targeting, drip-feed campaigns or dynamic field event-based triggers. We now can!
While I think the journeys and documentation could be improved, it has provided us with a …
Customer Experience
We have created a number of data fields that connected to Iterable have allowed us to reach out to users with the right message at the right time and the …
Campaign Performance
Customer Experience
Campaign Performance
Customer Experience
Campaign Performance
Customer Experience
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- List management (57)9.292%
- A/B testing (56)8.585%
- Dashboards (57)7.979%
- Standard reports (57)7.777%
Reviewer Pros & Cons
Pricing
What is Iterable?
Iterable is a growth marketing and user engagement platform. It is designed for B2C markets and supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email, web, mobile push notifications, SMS).
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
57 people also want pricing
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OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with…
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 7.9WYSIWYG email editor(51) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 8.5Dynamic content(53) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 6.4Ability to test dynamic content(53) Ratings
Users can test dynamic content prior to launching a campaign.
- 8.5A/B testing(56) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 8Mobile optimization(51) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 7Email deliverability reporting(56) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 9.2List management(57) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 8.8Triggered drip sequences(51) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7.9Dashboards(57) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 7.7Standard reports(57) Ratings
The software offers pre-built reports with metrics standard to the category.
- 6.5Custom reports(50) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 8API(51) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 6.7Role-based workflow & approvals(46) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 6.5Customizability(49) Ratings
Users can customize their instance with features like custom fields and custom objects.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Iterable?
With over 100 technology integration partners, Iterable empowers marketers with data and technology to deliver memorable customer experiences at every touchpoint.
Iterable Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
Additional Features
- Supported: Segmentation on any field or criteria
- Supported: Journey builder (without coding)
Iterable Screenshots
Iterable Video
Iterable Integrations
Iterable Competitors
Iterable Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Countries | United States, United Kingdom, Australia |
Supported Languages | English |
Iterable Downloadables
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(115)Attribute Ratings
Reviews
(1-25 of 51)Iterable sets the bar when it comes to emails. It's easy to use and great for any marketer.
- Templates make it very easy to set up dozens of campaigns, while minimizing the time it takes to create it. Anyone can create a template with not HTML knowledge required.
- Iterable is great for analysis. We're able to really understand the customer based on what products they purchase and how they interact with each campaign.
- Segmentation is a huge win because we're able to send hyper-focused emails to specific customers.
- Journey's are very easy to use and have a lot of capability.
- While Iterable is great for analysis, I do wish they have a more visual way to display the analysis. It's very technical but some people prefer charts and graphs.
Best in Class Workflow Tools
- Journey Building
- Customer Segmentation with Large Data Volumes
- Frequent Campaign Email Programs
- At times rigid data infrastructure (elastic)
- Beta features can be buggy
- Mobile features under developed compared to some mobile first competitors
- It makes designing and deploying great looking emails easy with their drag-and-drop technology and framework.
- Iterable allows for great customization and time-saving with the use of their handlebar snippets. This has revolutionized how we are able to monetize our editorial audiences using clear logic that helps us get the most for each of our conversion efforts.
- The various ways that you can run and view reports is incredibly helpful, and easy to customize. This means we can find most of the data we want and need across our various departments with their differing goals without having to piecemeal together crazy solutions or waste time reinventing the wheel.
- One of my biggest frustrations with Iterable is that, in their continual quest for improvement, they sometimes make rather large and highly impactful changes to the platform without giving users ample notice or details on how to navigate the changes.
- The heatmaps are wildly inaccurate if you don't toggle to see raw data. This was something no one exactly tells you, and you have to figure it out for yourself. It can be vastly different than the reality. I'm hoping this is something that gets fixed ASAP.
- Notifications are hard to work with. You can't scroll through them or navigate different pages, so it's feasible you could miss an important notification in accounts that are very active and sending out a lot of blasts and journeys.
That said, it is the best of the best, and it isn't cheap. Smaller organizations that have small lists or haven't yet mastered monetizing their lists would have a hard time absorbing these costs and staying in the black. It's amazing, but you kind of have to "grow into it."
- Campaign creation UX.
- Segmentation UX.
- User journey UX.
- In-app metrics reporting.
- Heat map accuracy.
- Click metrics in general (differentiating between dismiss vs. clicks on CTA).
- Customer service/support
- Continuous new feature releases
- Powerful segmentation capabilities
- Offer more in-app messaging capabilities (without additional cost)
- Some UX improvements/suggestions never get prioritized
- Handlebars can have somewhat of a large learning curve
Iterable is It
- Data management
- Integration
- Support
- Template builder
- Some basic functionality that is not out of beta yet
- Email throttling is still in beta, make sure to request it
- Email send quantity governance I in beta and we need this
The best email platform I've used.
- They built out a very easy-to-use system to create triggered campaigns based on behavior.
- They have a professional and responsive customer service team
- Their email builder is one of the best I have seen. It's also optimized for mobile.
- Some of Iterable's user interface in Journey is a little confusing. This is a personal preference.
- Their image uploading is very basic - but they are working on releasing a new version soon.
- It's difficult to look up a specific contact by only being able to search their email. I wish I could search by name without having to use segmentation
- Customer lifecycle
- Targeting and holdout groups
- Ease of data availability and reporting
- Overall UI enhancements to increase customer experience
- More robust features when it comes to API key management
- Less focus on over-simplifying logic gates and UI
- Implementation support
- Customer Support
- Educational Services & Training
- Interface navigation- the campaign builder can be difficult to navigate at times
- Media catalog- In my experience, you cannot access the media catalog for images without going into the campaign builder. Once an image is added to the media catalog, you cannot move it into and out of different folders
Easy to integrate
- Sending mobile push notification
- Sending marketing emails to the users
- Detailed analytics on the push notifications (message received, opened etc)
- Flow for creating campaigns could be easier and less complex
Great product for smaller companies growing - easy to set up.
- Easy to use WYSIWYG
- Easy to manage messaging across the product
- Engineering loves the API
- Not as powerful as other Enterprise level CRM systems
- Sandbox is broken
- Testing is hard given all the variables across events/profiles
Ease of use = efficiency
I find Iterable to have a simple user interface and straightforward to build a workflow. Editing emails and implementing filters are easy compared to other systems. Reporting is simple and easy to access.
- Ease of use
- Simple reporting
- Good support from our account manager
- Complex workflows are slow
- Reporting is a little too simple. I'd like to have the ability to set up reports on specific emails within a workflow
- I'd like a more comprehensive inbox testing system
Cross-channel customer engagement platform
- Decisions on Real-Time data
- Custom fields availability
- You can message your customers across various channels (email, SMS, push, in-app messages, and web push notification) and grow your customer base, boost engagement, and increase user lifetime value
- Subscription Management could be better
- We should have a Master Exclude filter/list
- Integration with SFDC
It is less appropriate when you have multiple form pages and you want to trigger confirmation emails to the contacts.
Talking to the Right Customers at the Right Time
- Creating dynamic customer lists
- Providing an easy to understand automations platform
- Providing an easy to use email template experience
- Building snippets can be difficult for those inexperienced with HTML
- The new template experience doesn't show the snippets in the preview
- Can't get heatmap analytics on snippets with multiple buttons
Iterable would be less appropriate for a smaller business with less specific reasons to follow up with customers aside from new products or promotions.
Great ESP for small to medium business - Best support ever!
- It allowed our marketers to gain full control of their emails.
- It allowed Comparis to deliver personalization at scale.
- Have great sparing partners at Iterable to bounce our ideas with.
- The best support that I have ever encountered with any product that I consumed in the past.
- Takes customer feedback very seriously and acts upon them.
- Fantastic deliverability team who helps us stay on track with our reputation
- Iterable has some 3rd party partners over which they do not have a lot of control of (e.g. Drag & Drop interface). If consumers have issues with these, its very hard to get traction in the corresponding 3rd parties prioritization process.
- Iterable user profile data fields are as good as written in stone. If you create a data field by mistake, there's no way, as of now, to delete it. This ends up with a lot of junk data in user profiles.
They have a good set of integrations with 3rd parties that provide a diverse range of services - Customer Data Platforms, Email Validations, Template Management, etc.
For very complex emails, Iterable by itself, may not be very suitable as the "out of the box" HTML Editor is quite rough.
First year review - With flying colours!
- Segmentation
- Automation
- Customer Service
- Email editor
- Reporting
- Documentation
It's also very important for us the fact that Iterable has offices in Europe with staff that can support us at every hour of the day, not solely in the afternoon.
Great Modern Tool
- Segmentation is robust and easy
- Workflows provide easy logic paths
- Email Template tool is robust
- Reporting can improve, it's limited at the moment
- Experimentation is slightly clunky
A good tools to unify your marketing communications.
- Replicate user data from a Customer Data Platform.
- Query for specific user attributes for targeting.
- Building flows for campaigns.
- Monitor sent emails per recipient. We had to build something using their API.
- Sending transactional emails could be a good use case to centralize everything.
- Flutter support for push notifications.
Iterable gets the job done!
- System and Workflow webhooks
- Multi-language emails
- 360 degree view of the customer in a single page
- Ease of drilling down on event data
- Segmentation
- Workflow webhooks have limited customization and data options
- Custom events are great for segmentation and workflow triggers, but unusable to personalize an email based on past custom events.
- No rate limiting on webhooks. Easy to bring down a third party vendor if processing a list.
If you have a rather basic email program where you send emails in batch or trigger based, you should be able to get by.
Check out Iterable for your business
- Iterable's customer support, both through the account manager and their live chat and email responses, is great.
- The flexibility with third-party integrations made getting our project off the ground fairly simple.
- The handlebar logic that can be used within the templates was much easier to understand than on some other platforms.
- The SMS integration with Twilio is confusing at times, and without direct access to an SMS management interface is limiting.
Iterable Is Amazing - Totally Recommend!
- Iterable has an excellent support group that is always willing to help. You definitely feel supported in everything that you do. You are never alone when you are building out new journeys or dynamically coding emails.
- I would say that the features that Iterable offers are great. If you can dream it, odds are Iterable has a way to accomplish it.
- Iterable's journeys are great. I love the tiles. The journeys offer a visual representation of the flow. It makes it easy to use and you are able to visualize the flow that you want to lead people through.
- I also love the catalog and collection feature of Iterable. We dynamically code a lot of emails and point to the catalog. The catalog feature makes it easy to send multiple content emails in each week.
- It is small, but I wish the templates had an auto-save feature.
- I also wish the journeys had an auto-save feature after updates are made.
- It can be a little confusing when updating a template within a journey. When you make edits to the template, it takes you out of the journey to the template. Then you have to save the template and then update it within the flow. It is like a 3 step process to make an update.
- I think that they have a robust way to track metrics. However, I still like taking the metrics out of the platform and analyzing them within Excel. However, it is super easy to export the metrics out of Iterable and analyze them.
Pleasant Experience with Iterable
- Both easy to use and in depth creative content (Drag and Drop)
- Support team is very responsive
- Consistently evolving
- I would love to see an easier to follow start up guide
- While many areas are very easy to use, if you aren't in IT some areas are confusing
Big Iterable Fan
- Drag and Drop Campaign Editing for non-technical clients (but still allowing highly customized templates)
- Advanced functionality available to the users in the tool should they have the technical skill sets - specifically thinking of API access to run more complex and thorough queries (which I have had with competitors but set up, access and management hasn't been as seamless before as it is with Iterable)
- Fantastic support - from the on demand support agents that are extremely technical (very rare in my experience) to our thoughtful CSM who is responsive and strategic.
- Constant beta opportunities and new optimizations. Having worked with many competing CRM solutions, I haven't seen a company as committed to rolling out new (and actually useful) solutions as frequently as Iterable does.
- Reporting - message insights provides an out-of-the-box solution which is comprehensive but not customizable.
- Testing - certainly do have this functionality and a tool to do this but I find it to be overly complex compared to competitors.
- UTM Tracking Parameters - the do offer this but only on a campaign by campaign basis; nothing that you can set up globally across the account which can be arduous for 3rd party performance (like google analytics)
- Bug Tickets - I've found quite a number of bugs through my extensive use of the tool. While support has been great about filing these tickets, I have no insight into when (or if) they are prioritized. I've had several bug tickets opened for months without resolution or follow up.
- User friendly platform
- Real-time cross-channel data collection
- Iterable’s flexible data model allows data ingestion from virtually any source.
- Integrate with more SMS providers / SMS platforms.
- Enhance their existing AI function to improve data analysis
- Utilise the existing data model to unify customer data and turn in to a CDP
Great Implementation and Works Very Well!
- The platform is simple to use and has great support.
- Software as a service eliminates our hosting and maintenance headaches.
- The APIs and hooks make it easy for us to populate custom events and data. We use this data to segment lists and personalize messages.
- We're keen to see developments in web alerts. The third-party we currently use seems a little more robust.