Overview
What is Iterable?
Iterable is a growth marketing and user engagement platform. It is designed for B2C markets and supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email, web, mobile push notifications, SMS).
Best in Class Workflow Tools
Why I love Iterable (and what it would take to make me love it more)
Feature-rich, easy to use, powerful tool for marketing.
Powerful + easy to use is what makes Iterable great
Iterable is It
The best email platform I've used.
Iterable is a feature-rich email marketing Swiss army knife
Iterable Survey Review
Iterable makes it easy to have a successful implementation
Easy to use, building at scale
Easy to integrate
Impactful...Impressive...Inviting... Iterable.
Great product for smaller companies growing - easy to set up.
Iterable is a great tool for the right size company
How Iterable Differs From Its Competitors
Campaign Performance
Customer Experience
Campaign Performance
Customer Experience
Campaign Performance
Customer Experience
Campaign Performance
Customer Experience
Campaign Performance
Customer Experience
Campaign Performance
Customer Experience
Campaign Performance
Customer Experience
Campaign Performance
Campaign Performance
Customer Experience
Campaign Performance
Customer Experience
Campaign Performance
Customer Experience
Campaign Performance
With the previous ESP, we could not be able to do any clever targeting, drip-feed campaigns or dynamic field event-based triggers. We now can!
While I think the journeys and documentation could be improved, it has provided us with a …
Customer Experience
We have created a number of data fields that connected to Iterable have allowed us to reach out to users with the right message at the right time and the …
Campaign Performance
Customer Experience
Campaign Performance
Customer Experience
Campaign Performance
Customer Experience
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- List management (57)9.292%
- A/B testing (56)8.585%
- Dashboards (57)7.979%
- Standard reports (57)7.777%
Reviewer Pros & Cons
Pricing
What is Iterable?
Iterable is a growth marketing and user engagement platform. It is designed for B2C markets and supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email, web, mobile push notifications, SMS).
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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57 people also want pricing
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Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 7.9WYSIWYG email editor(51) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 8.5Dynamic content(53) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 6.4Ability to test dynamic content(53) Ratings
Users can test dynamic content prior to launching a campaign.
- 8.5A/B testing(56) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 8Mobile optimization(51) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 7Email deliverability reporting(56) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 9.2List management(57) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 8.8Triggered drip sequences(51) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7.9Dashboards(57) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 7.7Standard reports(57) Ratings
The software offers pre-built reports with metrics standard to the category.
- 6.5Custom reports(50) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 8API(51) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 6.7Role-based workflow & approvals(46) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 6.5Customizability(49) Ratings
Users can customize their instance with features like custom fields and custom objects.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Iterable?
With over 100 technology integration partners, Iterable empowers marketers with data and technology to deliver memorable customer experiences at every touchpoint.
Iterable Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
Additional Features
- Supported: Segmentation on any field or criteria
- Supported: Journey builder (without coding)
Iterable Screenshots
Iterable Video
Iterable Integrations
Iterable Competitors
Iterable Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Countries | United States, United Kingdom, Australia |
Supported Languages | English |
Iterable Downloadables
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(115)Attribute Ratings
Reviews
(1-25 of 37)Best in Class Workflow Tools
- Journey Building
- Customer Segmentation with Large Data Volumes
- Frequent Campaign Email Programs
- At times rigid data infrastructure (elastic)
- Beta features can be buggy
- Mobile features under developed compared to some mobile first competitors
- It makes designing and deploying great looking emails easy with their drag-and-drop technology and framework.
- Iterable allows for great customization and time-saving with the use of their handlebar snippets. This has revolutionized how we are able to monetize our editorial audiences using clear logic that helps us get the most for each of our conversion efforts.
- The various ways that you can run and view reports is incredibly helpful, and easy to customize. This means we can find most of the data we want and need across our various departments with their differing goals without having to piecemeal together crazy solutions or waste time reinventing the wheel.
- One of my biggest frustrations with Iterable is that, in their continual quest for improvement, they sometimes make rather large and highly impactful changes to the platform without giving users ample notice or details on how to navigate the changes.
- The heatmaps are wildly inaccurate if you don't toggle to see raw data. This was something no one exactly tells you, and you have to figure it out for yourself. It can be vastly different than the reality. I'm hoping this is something that gets fixed ASAP.
- Notifications are hard to work with. You can't scroll through them or navigate different pages, so it's feasible you could miss an important notification in accounts that are very active and sending out a lot of blasts and journeys.
That said, it is the best of the best, and it isn't cheap. Smaller organizations that have small lists or haven't yet mastered monetizing their lists would have a hard time absorbing these costs and staying in the black. It's amazing, but you kind of have to "grow into it."
- Campaign creation UX.
- Segmentation UX.
- User journey UX.
- In-app metrics reporting.
- Heat map accuracy.
- Click metrics in general (differentiating between dismiss vs. clicks on CTA).
- Customer service/support
- Continuous new feature releases
- Powerful segmentation capabilities
- Offer more in-app messaging capabilities (without additional cost)
- Some UX improvements/suggestions never get prioritized
- Handlebars can have somewhat of a large learning curve
The best email platform I've used.
- They built out a very easy-to-use system to create triggered campaigns based on behavior.
- They have a professional and responsive customer service team
- Their email builder is one of the best I have seen. It's also optimized for mobile.
- Some of Iterable's user interface in Journey is a little confusing. This is a personal preference.
- Their image uploading is very basic - but they are working on releasing a new version soon.
- It's difficult to look up a specific contact by only being able to search their email. I wish I could search by name without having to use segmentation
- Customer lifecycle
- Targeting and holdout groups
- Ease of data availability and reporting
- Overall UI enhancements to increase customer experience
- More robust features when it comes to API key management
- Less focus on over-simplifying logic gates and UI
Iterable Survey Review
- Communication with onboarding team
- Journeys
- New tools and optimizations
- Reporting
- Integrations
- International Education for best practice (for global accounts)
Easy to use, building at scale
- Easy visualization of journeys
- Simple segmentations of users
- Ability for personalization
- Easy modification of templates
- Some of the features are clunky
- There are sometimes errors when using the product/things that don't work
Great product for smaller companies growing - easy to set up.
- Easy to use WYSIWYG
- Easy to manage messaging across the product
- Engineering loves the API
- Not as powerful as other Enterprise level CRM systems
- Sandbox is broken
- Testing is hard given all the variables across events/profiles
Iterable is a great tool for the right size company
- Push notification campaigns
- Complex workflows
- Track member events
- Implementation takes awhile
Ease of use = efficiency
I find Iterable to have a simple user interface and straightforward to build a workflow. Editing emails and implementing filters are easy compared to other systems. Reporting is simple and easy to access.
- Ease of use
- Simple reporting
- Good support from our account manager
- Complex workflows are slow
- Reporting is a little too simple. I'd like to have the ability to set up reports on specific emails within a workflow
- I'd like a more comprehensive inbox testing system
Talking to the Right Customers at the Right Time
- Creating dynamic customer lists
- Providing an easy to understand automations platform
- Providing an easy to use email template experience
- Building snippets can be difficult for those inexperienced with HTML
- The new template experience doesn't show the snippets in the preview
- Can't get heatmap analytics on snippets with multiple buttons
Iterable would be less appropriate for a smaller business with less specific reasons to follow up with customers aside from new products or promotions.
First year review - With flying colours!
- Segmentation
- Automation
- Customer Service
- Email editor
- Reporting
- Documentation
It's also very important for us the fact that Iterable has offices in Europe with staff that can support us at every hour of the day, not solely in the afternoon.
Great Modern Tool
- Segmentation is robust and easy
- Workflows provide easy logic paths
- Email Template tool is robust
- Reporting can improve, it's limited at the moment
- Experimentation is slightly clunky
A good tools to unify your marketing communications.
- Replicate user data from a Customer Data Platform.
- Query for specific user attributes for targeting.
- Building flows for campaigns.
- Monitor sent emails per recipient. We had to build something using their API.
- Sending transactional emails could be a good use case to centralize everything.
- Flutter support for push notifications.
Iterable gets the job done!
- System and Workflow webhooks
- Multi-language emails
- 360 degree view of the customer in a single page
- Ease of drilling down on event data
- Segmentation
- Workflow webhooks have limited customization and data options
- Custom events are great for segmentation and workflow triggers, but unusable to personalize an email based on past custom events.
- No rate limiting on webhooks. Easy to bring down a third party vendor if processing a list.
If you have a rather basic email program where you send emails in batch or trigger based, you should be able to get by.
Check out Iterable for your business
- Iterable's customer support, both through the account manager and their live chat and email responses, is great.
- The flexibility with third-party integrations made getting our project off the ground fairly simple.
- The handlebar logic that can be used within the templates was much easier to understand than on some other platforms.
- The SMS integration with Twilio is confusing at times, and without direct access to an SMS management interface is limiting.
- Easy to use and intuitive
- Our CSM is very attentive and quick to find solutions
- Dynamic content available on the drag and drop side
- Better reporting: Having the option to download a CSV report by campaigns instead of date, having the option to download a PNG of the graph, more graph options, ability to edit the graph's X axis to go from left to right and in order of send date instead of date created.
Big Iterable Fan
- Drag and Drop Campaign Editing for non-technical clients (but still allowing highly customized templates)
- Advanced functionality available to the users in the tool should they have the technical skill sets - specifically thinking of API access to run more complex and thorough queries (which I have had with competitors but set up, access and management hasn't been as seamless before as it is with Iterable)
- Fantastic support - from the on demand support agents that are extremely technical (very rare in my experience) to our thoughtful CSM who is responsive and strategic.
- Constant beta opportunities and new optimizations. Having worked with many competing CRM solutions, I haven't seen a company as committed to rolling out new (and actually useful) solutions as frequently as Iterable does.
- Reporting - message insights provides an out-of-the-box solution which is comprehensive but not customizable.
- Testing - certainly do have this functionality and a tool to do this but I find it to be overly complex compared to competitors.
- UTM Tracking Parameters - the do offer this but only on a campaign by campaign basis; nothing that you can set up globally across the account which can be arduous for 3rd party performance (like google analytics)
- Bug Tickets - I've found quite a number of bugs through my extensive use of the tool. While support has been great about filing these tickets, I have no insight into when (or if) they are prioritized. I've had several bug tickets opened for months without resolution or follow up.
- User friendly platform
- Real-time cross-channel data collection
- Iterable’s flexible data model allows data ingestion from virtually any source.
- Integrate with more SMS providers / SMS platforms.
- Enhance their existing AI function to improve data analysis
- Utilise the existing data model to unify customer data and turn in to a CDP
Don't waste time, if you have an email list over half a million you need to be on Iterable.
- Amazing drag and drop editor that allows us to quickly build out email and SMS campaigns.
- A really great journey builder that allows us to build out multi-channel marketing journeys that we can send users through.
- Great customer service with support available when something goes wrong, and an account manager we meet with regularly to address concerns and learn best practices from.
- As with any platform, there can be bugs after an update goes live.
- Some features, such as SMS and push, don't seem to be used by very many clients and are not as robust as their email features.
- It would be amazing to have a version history with the ability to revert to previous versions of an email campaign or template.
Iterable is able to meet your needs!
- Snippets to easily drop in images or test etc across a series of emails and can change it in one quick and easy place when needed without going in and modifying each email.
- Journeys, allows you to build as simple or complex of customer streams that can be triggered multiple ways, and filtered and split easily to get them where you need to go.
- Templates are drag and drop option so anyone can build high quality emails.
- user ID as primary method for your database as opposed to email as users can have multiple email addresses.
- More info included in errors/alerts
- Errors in building emails site line and characters where the error is, but there is not grid to reference where that is without actually trying to count lines or guessing roughly where it is.
- It's very fast and can sort through and segment complex lists of millions in milliseconds.
- Though it is powerful, it has a very low learning curve and I feel like even beginners can adapt to using it right away.
- The UI is easy to navigate and understand.
- The account reps and support teams are responsive and helpful.
- The ability to select a piece of content in an existing template and turn it into reusable content with one click.
- It is not easy to preview an email campaign using data from a custom event.
- The journeys need a 'global exit' option rather than having to check after each step for a particular exit event.
- It handles data really well
- You can have multiple dimensions to any piece of data for an individual record.
- has the ability to program merge tags extensively which is very useful to send out extremely personalized emails
- missing feature - forms
- missing feature - landing pages
- missing proper analytics and insights
- API connectivity
- Event and Time triggered communications
- Intuitive User Interfaces to build communications
- Straightforward measurement tools
- Integrated suite of tools
- Excellent support team and Customer Success Managers
- Potentially more flexibility in pricing tier ranges
- Total subscriber management tools could be more intuitive