Overview
What is Iterable?
Iterable is a growth marketing and user engagement platform. It is designed for B2C markets and supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email, web, mobile push notifications, SMS).
Best in Class Workflow Tools
Why I love Iterable (and what it would take to make me love it more)
Feature-rich, easy to use, powerful tool for marketing.
Powerful + easy to use is what makes Iterable great
Iterable is It
The best email platform I've used.
Iterable is a feature-rich email marketing Swiss army knife
Iterable Survey Review
Iterable makes it easy to have a successful implementation
Easy to use, building at scale
Easy to integrate
Impactful...Impressive...Inviting... Iterable.
Great product for smaller companies growing - easy to set up.
Iterable is a great tool for the right size company
How Iterable Differs From Its Competitors
Campaign Performance
Customer Experience
Campaign Performance
Customer Experience
Campaign Performance
Customer Experience
Campaign Performance
Customer Experience
Campaign Performance
Customer Experience
Campaign Performance
Campaign Performance
Customer Experience
Campaign Performance
- Iterable offers numerous possibilities of automation - We often use workflows / journeys in Iterable to facilitate this.
- It offers reusable codes (snippets) that is super helpful for headers, footers and anything …
Customer Experience
Campaign Performance
Customer Experience
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- List management (57)9.292%
- A/B testing (56)8.585%
- Dashboards (57)7.979%
- Standard reports (57)7.777%
Reviewer Pros & Cons
Pricing
What is Iterable?
Iterable is a growth marketing and user engagement platform. It is designed for B2C markets and supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email, web, mobile push notifications, SMS).
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 7.9WYSIWYG email editor(51) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 8.5Dynamic content(53) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 6.5Ability to test dynamic content(53) Ratings
Users can test dynamic content prior to launching a campaign.
- 8.5A/B testing(56) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 8Mobile optimization(51) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 7Email deliverability reporting(56) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 9.2List management(57) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 8.8Triggered drip sequences(51) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7.9Dashboards(57) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 7.7Standard reports(57) Ratings
The software offers pre-built reports with metrics standard to the category.
- 6.5Custom reports(50) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 8API(51) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 6.7Role-based workflow & approvals(46) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 6.5Customizability(49) Ratings
Users can customize their instance with features like custom fields and custom objects.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Iterable?
With over 100 technology integration partners, Iterable empowers marketers with data and technology to deliver memorable customer experiences at every touchpoint.
Iterable Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
Additional Features
- Supported: Segmentation on any field or criteria
- Supported: Journey builder (without coding)
Iterable Screenshots
Iterable Video
Iterable Integrations
Iterable Competitors
Iterable Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Countries | United States, United Kingdom, Australia |
Supported Languages | English |
Iterable Downloadables
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(115)Attribute Ratings
Reviews
(1-18 of 18)- It makes designing and deploying great looking emails easy with their drag-and-drop technology and framework.
- Iterable allows for great customization and time-saving with the use of their handlebar snippets. This has revolutionized how we are able to monetize our editorial audiences using clear logic that helps us get the most for each of our conversion efforts.
- The various ways that you can run and view reports is incredibly helpful, and easy to customize. This means we can find most of the data we want and need across our various departments with their differing goals without having to piecemeal together crazy solutions or waste time reinventing the wheel.
- One of my biggest frustrations with Iterable is that, in their continual quest for improvement, they sometimes make rather large and highly impactful changes to the platform without giving users ample notice or details on how to navigate the changes.
- The heatmaps are wildly inaccurate if you don't toggle to see raw data. This was something no one exactly tells you, and you have to figure it out for yourself. It can be vastly different than the reality. I'm hoping this is something that gets fixed ASAP.
- Notifications are hard to work with. You can't scroll through them or navigate different pages, so it's feasible you could miss an important notification in accounts that are very active and sending out a lot of blasts and journeys.
That said, it is the best of the best, and it isn't cheap. Smaller organizations that have small lists or haven't yet mastered monetizing their lists would have a hard time absorbing these costs and staying in the black. It's amazing, but you kind of have to "grow into it."
- Campaign creation UX.
- Segmentation UX.
- User journey UX.
- In-app metrics reporting.
- Heat map accuracy.
- Click metrics in general (differentiating between dismiss vs. clicks on CTA).
- Customer service/support
- Continuous new feature releases
- Powerful segmentation capabilities
- Offer more in-app messaging capabilities (without additional cost)
- Some UX improvements/suggestions never get prioritized
- Handlebars can have somewhat of a large learning curve
Iterable is It
- Data management
- Integration
- Support
- Template builder
- Some basic functionality that is not out of beta yet
- Email throttling is still in beta, make sure to request it
- Email send quantity governance I in beta and we need this
Iterable Survey Review
- Communication with onboarding team
- Journeys
- New tools and optimizations
- Reporting
- Integrations
- International Education for best practice (for global accounts)
Easy to use, building at scale
- Easy visualization of journeys
- Simple segmentations of users
- Ability for personalization
- Easy modification of templates
- Some of the features are clunky
- There are sometimes errors when using the product/things that don't work
Great product for smaller companies growing - easy to set up.
- Easy to use WYSIWYG
- Easy to manage messaging across the product
- Engineering loves the API
- Not as powerful as other Enterprise level CRM systems
- Sandbox is broken
- Testing is hard given all the variables across events/profiles
Ease of use = efficiency
I find Iterable to have a simple user interface and straightforward to build a workflow. Editing emails and implementing filters are easy compared to other systems. Reporting is simple and easy to access.
- Ease of use
- Simple reporting
- Good support from our account manager
- Complex workflows are slow
- Reporting is a little too simple. I'd like to have the ability to set up reports on specific emails within a workflow
- I'd like a more comprehensive inbox testing system
Great ESP for small to medium business - Best support ever!
- It allowed our marketers to gain full control of their emails.
- It allowed Comparis to deliver personalization at scale.
- Have great sparing partners at Iterable to bounce our ideas with.
- The best support that I have ever encountered with any product that I consumed in the past.
- Takes customer feedback very seriously and acts upon them.
- Fantastic deliverability team who helps us stay on track with our reputation
- Iterable has some 3rd party partners over which they do not have a lot of control of (e.g. Drag & Drop interface). If consumers have issues with these, its very hard to get traction in the corresponding 3rd parties prioritization process.
- Iterable user profile data fields are as good as written in stone. If you create a data field by mistake, there's no way, as of now, to delete it. This ends up with a lot of junk data in user profiles.
They have a good set of integrations with 3rd parties that provide a diverse range of services - Customer Data Platforms, Email Validations, Template Management, etc.
For very complex emails, Iterable by itself, may not be very suitable as the "out of the box" HTML Editor is quite rough.
Iterable gets the job done!
- System and Workflow webhooks
- Multi-language emails
- 360 degree view of the customer in a single page
- Ease of drilling down on event data
- Segmentation
- Workflow webhooks have limited customization and data options
- Custom events are great for segmentation and workflow triggers, but unusable to personalize an email based on past custom events.
- No rate limiting on webhooks. Easy to bring down a third party vendor if processing a list.
If you have a rather basic email program where you send emails in batch or trigger based, you should be able to get by.
Check out Iterable for your business
- Iterable's customer support, both through the account manager and their live chat and email responses, is great.
- The flexibility with third-party integrations made getting our project off the ground fairly simple.
- The handlebar logic that can be used within the templates was much easier to understand than on some other platforms.
- The SMS integration with Twilio is confusing at times, and without direct access to an SMS management interface is limiting.
Big Iterable Fan
- Drag and Drop Campaign Editing for non-technical clients (but still allowing highly customized templates)
- Advanced functionality available to the users in the tool should they have the technical skill sets - specifically thinking of API access to run more complex and thorough queries (which I have had with competitors but set up, access and management hasn't been as seamless before as it is with Iterable)
- Fantastic support - from the on demand support agents that are extremely technical (very rare in my experience) to our thoughtful CSM who is responsive and strategic.
- Constant beta opportunities and new optimizations. Having worked with many competing CRM solutions, I haven't seen a company as committed to rolling out new (and actually useful) solutions as frequently as Iterable does.
- Reporting - message insights provides an out-of-the-box solution which is comprehensive but not customizable.
- Testing - certainly do have this functionality and a tool to do this but I find it to be overly complex compared to competitors.
- UTM Tracking Parameters - the do offer this but only on a campaign by campaign basis; nothing that you can set up globally across the account which can be arduous for 3rd party performance (like google analytics)
- Bug Tickets - I've found quite a number of bugs through my extensive use of the tool. While support has been great about filing these tickets, I have no insight into when (or if) they are prioritized. I've had several bug tickets opened for months without resolution or follow up.
Iterable is able to meet your needs!
- Snippets to easily drop in images or test etc across a series of emails and can change it in one quick and easy place when needed without going in and modifying each email.
- Journeys, allows you to build as simple or complex of customer streams that can be triggered multiple ways, and filtered and split easily to get them where you need to go.
- Templates are drag and drop option so anyone can build high quality emails.
- user ID as primary method for your database as opposed to email as users can have multiple email addresses.
- More info included in errors/alerts
- Errors in building emails site line and characters where the error is, but there is not grid to reference where that is without actually trying to count lines or guessing roughly where it is.
Iterable's Partnership with a Healthcare Startup
- The workflows they allow you to build are intuitive and robust
- The template builder is fun to work with and allows for visually stunning emails
- The segmentation tool is exceptional for finding patterns and driving analysis of our user base
- The template builder is sometimes buggy, especially with padding
- It would be nice to copy workflows between projects rather than having to recreate them
- Their analytics tools could be a little more sophisticated
Iterable gets the job done
- Integration of multiple communication channels within a single workflow
- Easy options for email client and device previews
- Ability to use WYSIWYG designer as well as HTML coding
- No option to clone workflows and campaigns across projects
- Inability to compare filters against each other in segmentation
- Reporting is lacking
- No built-in notification options for actions (list imports, deployments, failures, etc)
Iterable is Fantastic!
- I love Iterable's ability to A/B test not only the messaging but the timing and medium of messages as well.
- Iterable's workflow editor is fantastic. It's far more advanced than most competitors.
- Iterable was easy to get started with because of its Segment.com integration.
- Iterables reports could use a bit more polish, but it's not a huge issue.
- The most painful part of Iterable is the design of templates vs. messages. It can sometimes be a pain to edit a template and have it not reflect down to a message the way you thought it would.
- I'd love to see a wider range of built-in integrations.
An excellent email platform for the savvy marketer.
- Lists are very strong and segmentable. They have a lot of useful events.
- Once you actually get a template down, using data feeds is super useful.
- Their email previews across devices are great.
- Could use some templates, no one on the marketing team did HTML templating so we had to rely on tech who was often backed up. Some template builders like MailChimp would help a lot.
- It is pay per user so that can be annoying for large lists.
Never Irritable with Iterable!
- Organization of Emails/Data.
- Ease of use when setting up email templates.
- Workflows are fantastic for our company.
- Split testing variants... i.e. times, days, viewing both emails at the same time while editing.
- More in-depth analysis on what users have purchases, rather than a revenue overview.
- In house examination of WHY users may unsub or not receive emails.
- Perfect for any company looking to send anywhere from 1-100 emails per day. Everything from lists, workflows, template creators, etc...are the best I've seen so far.
- Great for managing triggered emails and the workflow options have improved greatly. This is great for any business looking to accommodate to their customer base.