Jira Core is Atlassian's general purpose business and project management tool available to smaller companies or teams and designed to suit a variety of purposes (e.g. marketing planning, product roadmap, etc.). In Jira Core, Workflows define process and enable teams to track tasks. Jira Core Cloud instances also have boards that let users visualize workflows and drag and drop tasks from to-do to done. It is available on the cloud.
Currently in Beta is Jira Work Management, the next evolution of the product. The tool includes calendar, task management, timelines and boards, supporting approval workflows and creative productions, and campaign organization.