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Kameleoon

Kameleoon

Overview

What is Kameleoon?

Kameleoon boasts users among 500 corporate and enterprise companies across North America, Europe, and Asia Pacific to help brands deliver digital experiences and products to their customers.GDPR, CPPA, and HIPPA compliant, Kameleoon’s A/B testing, full stack, and AI-powered personalization solutions…

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Recent Reviews

TrustRadius Insights

Kameleoon, a versatile software that has been used by users for the past 3 years, offers a wide range of use cases to improve various …
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Nice tool for A/B test

9 out of 10
April 18, 2023
Kameleoon is used to do A/B tests. Webmarketing team identifies some issues or possible improvements to be done on the website and then we …
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Extremely supportive

10 out of 10
February 09, 2023
We have been looking at Kameleoon as a potential addition for the Vue Storefront ecosystem. We wanted to create an integration for it, be …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Standard visitor segmentation (43)
    9.8
    98%
  • a/b experiment testing (43)
    9.6
    96%
  • Goal tracking (44)
    8.8
    88%
  • Test reporting (44)
    8.8
    88%

Reviewer Pros & Cons

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Pricing

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Enterprise

Quote

Cloud
Per Month [Unlimited Users]

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

Testing and Experimentation

These features enable companies to plan, set up, and execute different types of tests (e.g. A/B, A/B/n, multivariate, split URL tests).

9.3
Avg 8.6

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

9.3
Avg 8.8

Results and Analysis

Tools that allow users to evaluate the results of website optimization tests (e.g. A/B, A/B/n, multivariate, and split URL tests), or view visitor interaction with webpages and specific site elements.

8.9
Avg 8.5
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Product Details

What is Kameleoon?

Kameleoon boasts users among 500 corporate and enterprise companies across North America, Europe, and Asia Pacific to help brands deliver digital experiences and products to their customers.

GDPR, CPPA, and HIPPA compliant, Kameleoon’s A/B testing, full stack, and AI-powered personalization solutions are designed to help marketers, product owners, and developers maximize customer engagement and conversion, across all channels.

Kameleoon Features

Testing and Experimentation Features

  • Supported: a/b experiment testing
  • Supported: Split URL testing
  • Supported: Multivariate testing
  • Supported: Multi-page/funnel testing
  • Supported: Cross-browser testing
  • Supported: Mobile app testing
  • Supported: Test significance
  • Supported: Visual / WYSIWYG editor
  • Supported: Advanced code editor
  • Supported: Preview mode
  • Supported: Test duration calculator
  • Supported: Experiment scheduler
  • Supported: Experiment workflow and approval
  • Supported: Dynamic experiment activation
  • Supported: Client-side tests
  • Supported: Server-side tests
  • Supported: Mutually exclusive tests

Audience Segmentation & Targeting Features

  • Supported: Standard visitor segmentation
  • Supported: Behavioral visitor segmentation
  • Supported: Traffic allocation control
  • Supported: Website personalization

Results and Analysis Features

  • Supported: Conversion tracking
  • Supported: Goal tracking
  • Supported: Test reporting
  • Supported: Results segmentation
  • Supported: CSV export
  • Supported: Experiments results dashboard

Platform Integration Features Features

  • Supported: API
  • Supported: Web analytics integration
  • Supported: Content Management System Integration
  • Supported: Integration with CRM or DMP software

Additional Features

  • Supported: Feature Management

Kameleoon Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesWorldwide
Supported LanguagesFrench, English, Russian

Frequently Asked Questions

Optimizely Web Experimentation, AB Tasty, and VWO are common alternatives for Kameleoon.

Reviewers rate Split URL testing and Cross-browser testing highest, with a score of 10.

The most common users of Kameleoon are from Mid-sized Companies (51-1,000 employees).

Kameleoon Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)12%
Mid-Size Companies (51-500 employees)38%
Enterprises (more than 500 employees)50%
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Comparisons

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Reviews and Ratings

(85)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Kameleoon, a versatile software that has been used by users for the past 3 years, offers a wide range of use cases to improve various aspects of websites and user experiences. Users have found Kameleoon particularly helpful in making changes to forms, UX, button colors, and other elements of lead generation pages. The marketing and tech teams rely on this tool for A/B testing, split tests, and testing different layouts of product pages to align better with customer needs and implement complex changes before going live. Kameleoon is also used by different departments such as merchandising, web design, IT, and digital marketing to test hypotheses, improve UX, and optimize designs. The platform's outstanding customer service is highly appreciated by users as it includes technical support and testing ideas based on experiences across different industries. Overall, Kameleoon is recommended for customers focused on conversion rate and engagement due to its user-friendly and efficient technologies.

User-Friendly Interface: Reviewers praised Kameleoon's intuitive and easy-to-use interface, with multiple users stating that it allowed them to quickly perform tasks. This positive sentiment was shared by several reviewers.

Graphical Editor for AB Testing: Many users found Kameleoon's graphical editor to be a valuable asset for designing AB tests without the need for coding. They appreciated how easy it was to modify, add, or delete elements on their website in just a few seconds using this feature.

Effective Segment Builder: The segment builder in Kameleoon received positive feedback from reviewers. It enabled them to target visitors based on precise variable criteria and combine different segments together. Multiple users highlighted this feature as effective in limiting test exposure to specific groups of visitors during the initial phase.

Incomplete Inner Editor: Some users have found the inner editor in Kameleoon to be incomplete, requiring assistance from their IT team for advanced personalizations. This has been mentioned by multiple reviewers who would like to see improvements in this area.

Reporting Tool Requires Time: The reporting tool in Kameleoon is considered detailed but requires time to find the desired data. Users have suggested a more pragmatic approach to reporting and a clearer dashboard when analyzing multiple goals. Several reviewers have mentioned this issue.

Need for Developer Assistance: Testing more than simple changes, such as button color or image changes, in Kameleoon requires the assistance of a developer. This has been pointed out by some users who desire more independence and ease of use when setting up advanced tests without coding.

Attribute Ratings

Reviews

(1-25 of 71)
Companies can't remove reviews or game the system. Here's why
Erika Sentz | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
There are many platforms to choose from when it comes to experimentation and personalization. We've found Kameleoon to be an excellent choice for those looking for a balance in capabilities (it checks all the boxes), cost-effectiveness, and a helpful customer success team paired with a responsive product team.
Score 9 out of 10
Vetted Review
Verified User
Kameleoon is very good for running and monitoring our AB tests campaigns across our websites. It has a user-friendly interface and overall the solution seems very powerful and trustworthy. As our company is using Kameleoon for several countries, it is worth mentioning that it is easy to manage the diverse projects existing in our account
Clément Richart | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I often test changes of wording (quick wins) on the website and check if it's worth deploying on the website before passing it on to our web agency. Recently, I added product sliders to all our listing pages which increased our engagement rates. I also set up easily a retention scenario (pop-in for visitors with products in their cart if they're about to leave the website) which drastically improved our conversions. We also used Kameleoon to completely redesign some of our pages (e.g. product pages). I don't recommend it because we did all changes at once and the statistical results were then hard to read. We didn't know which change impacted the visitor's journey and how.
Score 10 out of 10
Vetted Review
Verified User
Kameleoon's flexibility and ease of use are highly recognized by all our business units whereas we're a wide company. It also allows our developers to build complexes a/b tests and personalizations in a friendly environment.
Score 10 out of 10
Vetted Review
Verified User
  • We can easily create A/B tests and personalizations to target specific audiences and improve the customer journey
  • The widget editor is intuitive and very easy to use, a lot of features are available without any code
  • The result analysis dashboard is easy to read and understand : we have very detailed data to analyze the performance of our experiments, even on pages with low traffic thanks to the CUPED algorithm.
  • We strongly recommend Kameleoon !
Score 10 out of 10
Vetted Review
Verified User
Kameleoon is well suited for many all kinds of experiments, including Simple AB tests using the graphic editor and widget, so no coding skills are necessary. You can also do more complex AB tests with the code editor for technicians or the Kameleeon developer team. There are also a lot of customizations that allow us to orchestrate and prioritize them, which is quite practical when we launch several customizations simultaneously. [Translated by TrustRadius Moderation Staff]

Kameleoon est bien adapté à de nombreux types d'expériences, y compris les tests AB simples utilisant l'éditeur graphique et le widget, aucune compétence en codage n'est donc nécessaire. Vous pouvez également faire des tests AB plus complexes avec l'éditeur de code pour les techniciens ou l'équipe de développeurs Kameleeon. Il y a aussi pas mal de customisations qui permettent de les orchestrer et de les hiérarchiser, ce qui est assez pratique quand on lance plusieurs customisations simultanément. [Original Text]
Carima Ayed | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Kameleoon helped us redesign our strategic pages, such as our product pages, so they are as efficient and lead-generating as possible. The segment builder is complete and rich and makes it possible to personalize the website according to the visitor's navigation or profile, even though it may be difficult to handle at first.
Score 9 out of 10
Vetted Review
Verified User
Kameleoon is well suited when you want to A/B tests different elements on your website and analyze visitors' conversions / behaviors. Indeed, when analyzing the results we are able to breakdown them with different information such as Custom Data, visitors' characteristics, ect. Moreover, if we want more details we can also link our experiments to others tracking tools such as Contentsquare, GA and many more.
Score 9 out of 10
Vetted Review
Verified User
Kameleoon is a nice tool to use to do personalization and A/B test on the website according to visitor behaviour. Also, the IA part is interesting to use and to learn from. thanks to the widget editor it's possible to build your own pop-in, banner, chatbox even if your not into coding which is a nice thing and allow to be more autonomous.
Chloe ALMON | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Recently I could have gone for a lack of widgets templates but 3/4 months ago they released a new tool within the platform addressing this issue. A full widget editor with templates and custom integrations. However we still haven't tried it at our end.
Gary Engel | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Kameleoon is suitable for:
Test optimization ideas (copy, element position and style, URL redirection).
Personalize visitor experience with no code thanks to multiple native criteria (new/returning visitor, device type, acquisiton channel etc..)
Leverage data from other tools
Targeting visitor attributes for tests

Kameleoon is less suitable for:
Detail analysis of visitors behavior as they don't provide heatmap, session recording etc...
February 09, 2023

Extremely supportive

Score 10 out of 10
Vetted Review
Verified User
We were working with Kameleoon for a short while. After we have expressed an interest in integrating with their product, they have scheduled a meeting to tell us more about it. They were definitely quicker and more helpful than their competitors we contacted at that time. They've also offered their help afterwards and have been one of the most supportive teams I've ever worked with - answering all of our questions, suggesting additional meetings and making us feel taken care of.In the end, our cooperation didn't last long (because objectives in our company have changed). Despite that, I wanted to leave this review so that everyone knows Kameleoon has an outstanding support and working with them is a pleasure. The experience has been so good that I literally feel bad about not having worked with these guys for longer and I hope it will happen in the future.
Score 10 out of 10
Vetted Review
Verified User
One of our favorite capabilities of Kameleoon is that it allows us to customize the user experience by applying modules / widgets that blend into the site as if they were originally a part of it. Kameleoon makes the configuration of these experiences very easy, too.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Kameleoon is an easy-to-understand management platform. You easily manage your segments, your tests, your sites, your KPIs and so on... Building segments is very accessible while KPIs configuration can be a bit more meticulous.
Score 10 out of 10
Vetted Review
Verified User
Kameleoon is very useful to push some ad-hoc actions, such as countdowns and registration pop-ins for specific events, in an autonomous way. Some technical skills to build more complex experiments are required though, but the consulting and technical teams are willing to help.
February 02, 2022

Kia France & Kameleoon

Score 8 out of 10
Vetted Review
Verified User
It's a good idea to use Kameleoon to push the development of the website in the direction of the user experience, therefore addressing customizations on which we will be able to analyze the concrete results on the conversion rate and engagement.
Score 8 out of 10
Vetted Review
Verified User
Optimizing our product offer (for example optimizing the conversion funnel or offering a different presentation of our pricing... etc), Highlighting key points of our website (tooltips, changing the order of the element, playing with the wordings, the colors ...etc).
Kameleoon is less appropriate for a low traffic page as it takes a while to reach statistical significance.
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