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Kameleoon

Kameleoon

Overview

What is Kameleoon?

Kameleoon boasts users among 500 corporate and enterprise companies across North America, Europe, and Asia Pacific to help brands deliver digital experiences and products to their customers.GDPR, CPPA, and HIPPA compliant, Kameleoon’s A/B testing, full stack, and AI-powered personalization solutions…

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Recent Reviews

TrustRadius Insights

Kameleoon, a versatile software that has been used by users for the past 3 years, offers a wide range of use cases to improve various …
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Nice tool for A/B test

9 out of 10
April 18, 2023
Kameleoon is used to do A/B tests. Webmarketing team identifies some issues or possible improvements to be done on the website and then we …
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Extremely supportive

10 out of 10
February 09, 2023
We have been looking at Kameleoon as a potential addition for the Vue Storefront ecosystem. We wanted to create an integration for it, be …
Continue reading
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Standard visitor segmentation (43)
    9.8
    98%
  • a/b experiment testing (43)
    9.6
    96%
  • Goal tracking (44)
    8.8
    88%
  • Test reporting (44)
    8.8
    88%

Reviewer Pros & Cons

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Pricing

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Enterprise

Quote

Cloud
Per Month [Unlimited Users]

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

Testing and Experimentation

These features enable companies to plan, set up, and execute different types of tests (e.g. A/B, A/B/n, multivariate, split URL tests).

9.3
Avg 8.6

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

9.3
Avg 8.8

Results and Analysis

Tools that allow users to evaluate the results of website optimization tests (e.g. A/B, A/B/n, multivariate, and split URL tests), or view visitor interaction with webpages and specific site elements.

8.9
Avg 8.5
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Product Details

What is Kameleoon?

Kameleoon boasts users among 500 corporate and enterprise companies across North America, Europe, and Asia Pacific to help brands deliver digital experiences and products to their customers.

GDPR, CPPA, and HIPPA compliant, Kameleoon’s A/B testing, full stack, and AI-powered personalization solutions are designed to help marketers, product owners, and developers maximize customer engagement and conversion, across all channels.

Kameleoon Features

Testing and Experimentation Features

  • Supported: a/b experiment testing
  • Supported: Split URL testing
  • Supported: Multivariate testing
  • Supported: Multi-page/funnel testing
  • Supported: Cross-browser testing
  • Supported: Mobile app testing
  • Supported: Test significance
  • Supported: Visual / WYSIWYG editor
  • Supported: Advanced code editor
  • Supported: Preview mode
  • Supported: Test duration calculator
  • Supported: Experiment scheduler
  • Supported: Experiment workflow and approval
  • Supported: Dynamic experiment activation
  • Supported: Client-side tests
  • Supported: Server-side tests
  • Supported: Mutually exclusive tests

Audience Segmentation & Targeting Features

  • Supported: Standard visitor segmentation
  • Supported: Behavioral visitor segmentation
  • Supported: Traffic allocation control
  • Supported: Website personalization

Results and Analysis Features

  • Supported: Conversion tracking
  • Supported: Goal tracking
  • Supported: Test reporting
  • Supported: Results segmentation
  • Supported: CSV export
  • Supported: Experiments results dashboard

Platform Integration Features Features

  • Supported: API
  • Supported: Web analytics integration
  • Supported: Content Management System Integration
  • Supported: Integration with CRM or DMP software

Additional Features

  • Supported: Feature Management

Kameleoon Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesWorldwide
Supported LanguagesFrench, English, Russian

Frequently Asked Questions

Optimizely Web Experimentation, AB Tasty, and VWO are common alternatives for Kameleoon.

Reviewers rate Split URL testing and Cross-browser testing highest, with a score of 10.

The most common users of Kameleoon are from Mid-sized Companies (51-1,000 employees).

Kameleoon Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)12%
Mid-Size Companies (51-500 employees)38%
Enterprises (more than 500 employees)50%
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Comparisons

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Reviews and Ratings

(85)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Kameleoon, a versatile software that has been used by users for the past 3 years, offers a wide range of use cases to improve various aspects of websites and user experiences. Users have found Kameleoon particularly helpful in making changes to forms, UX, button colors, and other elements of lead generation pages. The marketing and tech teams rely on this tool for A/B testing, split tests, and testing different layouts of product pages to align better with customer needs and implement complex changes before going live. Kameleoon is also used by different departments such as merchandising, web design, IT, and digital marketing to test hypotheses, improve UX, and optimize designs. The platform's outstanding customer service is highly appreciated by users as it includes technical support and testing ideas based on experiences across different industries. Overall, Kameleoon is recommended for customers focused on conversion rate and engagement due to its user-friendly and efficient technologies.

User-Friendly Interface: Reviewers praised Kameleoon's intuitive and easy-to-use interface, with multiple users stating that it allowed them to quickly perform tasks. This positive sentiment was shared by several reviewers.

Graphical Editor for AB Testing: Many users found Kameleoon's graphical editor to be a valuable asset for designing AB tests without the need for coding. They appreciated how easy it was to modify, add, or delete elements on their website in just a few seconds using this feature.

Effective Segment Builder: The segment builder in Kameleoon received positive feedback from reviewers. It enabled them to target visitors based on precise variable criteria and combine different segments together. Multiple users highlighted this feature as effective in limiting test exposure to specific groups of visitors during the initial phase.

Incomplete Inner Editor: Some users have found the inner editor in Kameleoon to be incomplete, requiring assistance from their IT team for advanced personalizations. This has been mentioned by multiple reviewers who would like to see improvements in this area.

Reporting Tool Requires Time: The reporting tool in Kameleoon is considered detailed but requires time to find the desired data. Users have suggested a more pragmatic approach to reporting and a clearer dashboard when analyzing multiple goals. Several reviewers have mentioned this issue.

Need for Developer Assistance: Testing more than simple changes, such as button color or image changes, in Kameleoon requires the assistance of a developer. This has been pointed out by some users who desire more independence and ease of use when setting up advanced tests without coding.

Attribute Ratings

Reviews

(1-25 of 71)
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Erika Sentz | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
When it was announced that Google Optimize was sunset in 2023, our organization was searching for a performant, easy-to-use experimentation, and personalization platform that fit into our tech stack. After an extensive POC process, we decided upon Kameleoon as our platform of choice due to the ease of integration into our tech stack, lightweight snippet, and knowledgeable customer success team dedicated to our success. Kameleoon allows us to experiment on our Headless WordPress platform, Atlas, using a visual or code-based editor.
Score 9 out of 10
Vetted Review
Verified User
Kameleoon recently became our global experimentation tool. We deployed the solution across all our websites and have been using it to carry out our AB testing campaigns since then. It allowed us to unify all the AB tests undertaken by different teams within one main tool.
Clément Richart | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I use Kameleoon to setup promotional campaigns on our site (e.g. banners during sales). Indeed Kameleoon allows me to add or to change images on my website, for a defined time, very easily.I also use it to A/B test technical modifications we consider, and take the best objective decision after seeing the results.
Score 10 out of 10
Vetted Review
Verified User
Nice optimization and personalization of UX and data stack integration. From marketers to developers, Kameleoon is used by the whole organization to perform A/B tests and personalization. Kameleoon helps us to optimize our conversion rate while complying with our high-security standards and to go beyond UX design by pushing the right content to the right people.
Score 10 out of 10
Vetted Review
Verified User
We are a webmarketing team of 3 people, and we use Kameleoon on a daily basis to launch A/B tests and personalization. Our main goal is to ease the customer journey on the website, increase the conversion rate, and challenge the UX/UI aspects. To do so, we use Kameleoon to create temporary banners and pop-ins without any code, thanks to the widget editor and the personalization module - we also do some A/B test on our pages such as : changing the color of elements, adding some text above a CTA, adding a CTA, changing the position of elements on the homepage and so on.
Score 10 out of 10
Vetted Review
Verified User
Kameleoon is used in different ways:
1) A/B testing to test different versions of our pages to increase engagement and conversions (we mainly use the AB test module to test the UX and UI of our site)
2) Personalization for customer journeys and justifying the right message at the right time
3) Urgentizations to prevent stress and increase our conversions
4) The widget editor to help us create campaigns without any coding skills. [Translated by TrustRadius Moderation Staff]


Kameleoon est utilisé de différentes manières:
- A/B testing, pour tester différentes versions de nos pages afin d'augmenter l'engagement et les conversions (nous utilisons principalement le module AB test pour tester l'UX et l'UI de notre site )
- Personnalisation et AI Personalization, Pour personnaliser parcours clients et justifier le bon message au bon moment
- Urgentisations, pour prévenir le stress maketing et augmenter les conversions
- Editeur de widgets, pour nous aider à créer des campagnes sans aucune compétence en codage [Original Text]
Carima Ayed | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Kameleoon is used by our Marketing and Digital teams to improve our users' experience on the website. We're gradually increasing our usage in the perspective of continuous optimization of our home and product pages. We're currently focusing on quick wins to generate more leads. Kameleoon helps us to adapt our website continuously to the customers' needs and is complementary to our IT team since we can divert the performing A/B tests to 100% of our traffic before the changes are actually developed on the production website.
Score 9 out of 10
Vetted Review
Verified User
Kameleoon is used by the digital team and more specifically by me. It allows us to: <br>- improve visitors' experience with the graphic editor (in that way we are autonomous and don't need to ask our IT team or Kameleoon team); we can push the modification to 100% of our traffic. <br>- test changes on our website and then take the best decision according to the results.
Score 9 out of 10
Vetted Review
Verified User
Kameleoon is used to do A/B tests. Webmarketing team identifies some issues or possible improvements to be done on the website and then we can test it with Kameleoon. It's also used as patch on the website for some minor developments that are urgent and can't be handle by the IT team.
Chloe ALMON | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Our main objective on the site is to generate qualified leads, not done by forcing the visitor but by convincing him. We therefore put up a whole logic of optimization of the site to address the visitor in the best way along his purchase journey which extends over several weeks. With Kameleoon, we can use very specific targeting criteria on our personalizations that integrate artificial intelligence, which is the base on which we build our lead generation strategy through experimentation.
Julien Bizet | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Experimentation has played a major part in FNAC's digital strategy for the past 5 years. Testing is now well-established and systematic. We have rethought our organization with the diffusion of the culture of experimentation, which became concrete with the implementation of the Digital Factory. We leave the responsibility of its testing strategy to each squad. As a result, several employees use the solution even though I remain the referent for testing topics.
Gary Engel | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Scentsy has multiple sites that mostly have the same structure. Kameleoon allows us to easily test our ideas accross multiple website by making the change on one domain and applying them on the other site by simply playing with the targeting options.
February 09, 2023

Extremely supportive

Score 10 out of 10
Vetted Review
Verified User
We have been looking at Kameleoon as a potential addition for the Vue Storefront ecosystem. We wanted to create an integration for it, be able to connect it to our e-commerce frontend and offer it to our customers. My contact with the Kameleoon team has been at the very beginning of the path, they've helped me to find out more about their product and assisted afterwards.
Score 10 out of 10
Vetted Review
Verified User
We have been working together for several years now. We rely on the Kameleoon team to help us execute our optimisation strategy. We have a strong relationship and communicate nearly on a daily basis, which allows us to launch several personalisations and tests each month. We operate personalisations as well as classic A/B testing experiences to optimise the performance of our sites and increase the conversion rate of specific KPIs. This constant improvement of the user experience on our site is fully part of the group strategy and we; therefore, share this data with other departments at Renault.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Kameleoon is purely used by us for AB Testings. Our short term goal is to multiply quick wins with quite simple, easy-to-create experiments. In the medium term, we aim at deploying more complex tests. The objective being to help our client generate qualified leads among its site.
Oria Keïta | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Although we use the solution regularly, it turns out that we have been gradually increasing our usage lately. The market is indeed evolving rapidly in favor of electrified vehicles and thanks to its artificial intelligence algorithms, Kameleoon allows us to identify visitors' appetite for this market. This allows us to push personalized experiences according to the visitor and the objectives.
Johanna Brasseur | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
At Cegid, the team uses Kameleoon on a daily basis with the aim to generate more leads through our website. In order to do so, we developed among classic personalization campaigns some use cases that are based on Kameleoon's AI. This allows us to specifically address visitors with a high propensity to convert and offer them each an individualized journey, -- all of this without degrading the experience of other users visiting the site. Being able to segment the incoming traffic through AI has been the key to generating powerful personalization strategies, eventually raising our business conversion results.
Score 10 out of 10
Vetted Review
Verified User
We’re a best-in-class amateur esports league for high schools, providing services to organize teams, schedule matches, and track stats for esports. We run server-side and client-side tests and use both the code editor and the graphic editor. We usually prefer running quick front-end tests using the graphic editor because they don’t require help from our developers. We’ve been using Kameleoon to optimize our lead gen efforts and, specifically, aiming to improve our conversion flows for getting players enrolled into leagues each season. We’re currently testing to see what referral incentives are generating the most registrations. The graphic editor makes it very easy to swap out the images for incentive variations. And Kameleoon’s integrations with Segment and Heap make server and client-side testing easier and more impactful.
Score 10 out of 10
Vetted Review
Verified User
Our marketing and digital teams use the solution daily. Our dedicated Kameleoon consultant gives us the keys to running relevant A/B tests. Like most e-commerce websites, we face ROI issues. Our main goal with the Kameleoon A/B testing platform is to understand user experience and conversion and validate UX hypotheses before our IT team implements them.
Score 10 out of 10
Vetted Review
Verified User
Kameleoon has been used daily by our digital team for 6 months now. We're mainly using the solution to boost our leaflet requests and promote some key events, like our 'meet the school' days. We need to be reactive and to divert all the traffic on out-performing variations such as subscription pop-ins, countdowns, etc... Currently, we are developing our websites in new geographical areas, and Kameleoon is particularly helpful to continually improve UX and increase conversions.
Austin Kueffner | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Winona is a healthcare platform dedicated to health and wellness for women. As a company we faced almost all of the same issues that other healthcare organizations face when dealing with data. We were constantly worried about how to share it and use it effectively. We were losing a lot of potential customers at the onboarding funnel steps. With Kameleoon and Mixpanel we were able to simplify our analytics and quickly start building tests and personalization campaigns. Kameleoon and Mixpanel have an amazing integration: you can send cohort data from Mixpanel to Kameleoon for personalized targeting. This is great because we had cohorts already defined in Mixpanel and the integration allowed us to pull them all in and then personalize experiences for our online customers. The integration also allows us to send experiment data to Mixpanel so we can analyze it with a variety of other metrics. In the end, once the A/B testing was complete and the data analyzed, our experiment became more effective.Through it all, the Kameleoon team gave us great customer service and were very responsive to our queries and helped us get set up quickly and efficiently.
February 02, 2022

Kia France & Kameleoon

Score 8 out of 10
Vetted Review
Verified User
We can actually say that KIA uses Kameleoon on a daily basis as we always have experienced running on our website. It is within KIA's digital department that we decide which customisations to develop and prioritize, always in conjunction with the Kameleoon teams who provide us with advice and ideas. It is important to us that our use-cases provide usable results in order to improve lead generation performance on the website and optimize the conversion rate. These are data that we share with the other divisions of our organization and that allow us to illustrate the actions taken by our department to achieve the expected objectives.
Score 8 out of 10
Vetted Review
Verified User
Kameleoon is used mostly by our IT teams to set up A/B tests to optimize the customer journey and increase client retention and subscriptions. A/B testing and Personnalisation have always been a topic in our company, now we have a great tool that gives us access to a variety of targeting criteria, allowing you to push more complex scenarios. We are now able to get facts and stats on changes we make thanks to Kameleoon's native reporting.
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