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Kameleoon

Kameleoon

Overview

What is Kameleoon?

Kameleoon boasts users among 500 corporate and enterprise companies across North America, Europe, and Asia Pacific to help brands deliver digital experiences and products to their customers.GDPR, CPPA, and HIPPA compliant, Kameleoon’s A/B testing, full stack, and AI-powered personalization solutions…

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Recent Reviews

TrustRadius Insights

Kameleoon, a versatile software that has been used by users for the past 3 years, offers a wide range of use cases to improve various …
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Nice tool for A/B test

9 out of 10
April 18, 2023
Kameleoon is used to do A/B tests. Webmarketing team identifies some issues or possible improvements to be done on the website and then we …
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Extremely supportive

10 out of 10
February 09, 2023
We have been looking at Kameleoon as a potential addition for the Vue Storefront ecosystem. We wanted to create an integration for it, be …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Standard visitor segmentation (43)
    9.8
    98%
  • a/b experiment testing (43)
    9.6
    96%
  • Goal tracking (44)
    8.8
    88%
  • Test reporting (44)
    8.8
    88%

Reviewer Pros & Cons

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Pricing

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Enterprise

Quote

Cloud
Per Month [Unlimited Users]

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

Testing and Experimentation

These features enable companies to plan, set up, and execute different types of tests (e.g. A/B, A/B/n, multivariate, split URL tests).

9.3
Avg 8.6

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

9.3
Avg 8.8

Results and Analysis

Tools that allow users to evaluate the results of website optimization tests (e.g. A/B, A/B/n, multivariate, and split URL tests), or view visitor interaction with webpages and specific site elements.

8.9
Avg 8.5
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Product Details

What is Kameleoon?

Kameleoon boasts users among 500 corporate and enterprise companies across North America, Europe, and Asia Pacific to help brands deliver digital experiences and products to their customers.

GDPR, CPPA, and HIPPA compliant, Kameleoon’s A/B testing, full stack, and AI-powered personalization solutions are designed to help marketers, product owners, and developers maximize customer engagement and conversion, across all channels.

Kameleoon Features

Testing and Experimentation Features

  • Supported: a/b experiment testing
  • Supported: Split URL testing
  • Supported: Multivariate testing
  • Supported: Multi-page/funnel testing
  • Supported: Cross-browser testing
  • Supported: Mobile app testing
  • Supported: Test significance
  • Supported: Visual / WYSIWYG editor
  • Supported: Advanced code editor
  • Supported: Preview mode
  • Supported: Test duration calculator
  • Supported: Experiment scheduler
  • Supported: Experiment workflow and approval
  • Supported: Dynamic experiment activation
  • Supported: Client-side tests
  • Supported: Server-side tests
  • Supported: Mutually exclusive tests

Audience Segmentation & Targeting Features

  • Supported: Standard visitor segmentation
  • Supported: Behavioral visitor segmentation
  • Supported: Traffic allocation control
  • Supported: Website personalization

Results and Analysis Features

  • Supported: Conversion tracking
  • Supported: Goal tracking
  • Supported: Test reporting
  • Supported: Results segmentation
  • Supported: CSV export
  • Supported: Experiments results dashboard

Platform Integration Features Features

  • Supported: API
  • Supported: Web analytics integration
  • Supported: Content Management System Integration
  • Supported: Integration with CRM or DMP software

Additional Features

  • Supported: Feature Management

Kameleoon Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesWorldwide
Supported LanguagesFrench, English, Russian

Frequently Asked Questions

Optimizely Web Experimentation, AB Tasty, and VWO are common alternatives for Kameleoon.

Reviewers rate Split URL testing and Cross-browser testing highest, with a score of 10.

The most common users of Kameleoon are from Mid-sized Companies (51-1,000 employees).

Kameleoon Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)12%
Mid-Size Companies (51-500 employees)38%
Enterprises (more than 500 employees)50%
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Comparisons

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Reviews and Ratings

(85)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Kameleoon, a versatile software that has been used by users for the past 3 years, offers a wide range of use cases to improve various aspects of websites and user experiences. Users have found Kameleoon particularly helpful in making changes to forms, UX, button colors, and other elements of lead generation pages. The marketing and tech teams rely on this tool for A/B testing, split tests, and testing different layouts of product pages to align better with customer needs and implement complex changes before going live. Kameleoon is also used by different departments such as merchandising, web design, IT, and digital marketing to test hypotheses, improve UX, and optimize designs. The platform's outstanding customer service is highly appreciated by users as it includes technical support and testing ideas based on experiences across different industries. Overall, Kameleoon is recommended for customers focused on conversion rate and engagement due to its user-friendly and efficient technologies.

User-Friendly Interface: Reviewers praised Kameleoon's intuitive and easy-to-use interface, with multiple users stating that it allowed them to quickly perform tasks. This positive sentiment was shared by several reviewers.

Graphical Editor for AB Testing: Many users found Kameleoon's graphical editor to be a valuable asset for designing AB tests without the need for coding. They appreciated how easy it was to modify, add, or delete elements on their website in just a few seconds using this feature.

Effective Segment Builder: The segment builder in Kameleoon received positive feedback from reviewers. It enabled them to target visitors based on precise variable criteria and combine different segments together. Multiple users highlighted this feature as effective in limiting test exposure to specific groups of visitors during the initial phase.

Incomplete Inner Editor: Some users have found the inner editor in Kameleoon to be incomplete, requiring assistance from their IT team for advanced personalizations. This has been mentioned by multiple reviewers who would like to see improvements in this area.

Reporting Tool Requires Time: The reporting tool in Kameleoon is considered detailed but requires time to find the desired data. Users have suggested a more pragmatic approach to reporting and a clearer dashboard when analyzing multiple goals. Several reviewers have mentioned this issue.

Need for Developer Assistance: Testing more than simple changes, such as button color or image changes, in Kameleoon requires the assistance of a developer. This has been pointed out by some users who desire more independence and ease of use when setting up advanced tests without coding.

Attribute Ratings

Reviews

(1-25 of 71)
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Erika Sentz | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Dedicated customer success team.
  • Easy-to-configure experimentation platform.
  • Visual and code-based editor.
  • Product team receptive to user feedback.
  • Out-of-the-box integration with Segment.
  • Team change log to understand who made what changes.
  • Platform UX/UI is "clunky" and language used doesn't always make sense.
  • The widget editor is initially tough to understand with its crossover with the experimentation vs. personalization sections.
  • Adding additional reporting tools is manual/easy to forget.
Score 9 out of 10
Vetted Review
Verified User
  • - The way we can customize admin accesses is useful for companies like us that have a lot of users across the world.
  • - The guided installation process allowed us to deploy the solution within dozens of websites quickly and without trouble.
  • - Easy integrations with third-party tools.
  • Add interface management details such as personalized view
  • mobile app to get results
Clément Richart | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Being able to activate tests and personalizations on my own
  • Launch an A/B test or a full personnalization (with their smart graphic editor or the code editor)
  • Hotfix a problem on our website before our developeers can deploy a fix
  • Product recommendation tool, AI-driven personnalization
  • The graphical editor would be easier to use if it was responsive
  • Kameleoon is cookie-dependant, so visitors who use ad-blockers may not be targeted
Score 10 out of 10
Vetted Review
Verified User
  • Kameleoon connects seamlessly to our data stack (analytics, CRM) through native integration or custom bridges.
  • It allows us to unleash the improved capabilities of our tools and gather more insightful data.
  • Collaborating with Kameleoon is easy with the simulation panel. We can manage multiple websites in a single interface allowing us to control what is being done on our various websites.
  • On react/angular environments Kameleoon's graphical editor becomes hard to use and might require coding even for simple a/b tests.
Score 10 out of 10
Vetted Review
Verified User
  • Widget editor (creating a widget without any code)
  • Results analysis dashboard (easy to read and understand)
  • The consulting team (always available to help and guide us - Thank you [C...] !!)
  • Segmentation (it allows us to easily target a specific audience)
  • The tool is very intuitive and easy to use
  • We don't have a lot of cons to report, the only one would be that it could take some time to be fully efficient on the platform (due to a lot of functionalities)
Score 10 out of 10
Vetted Review
Verified User
  • The support teams (consulting and technical) are really reactive and proactive which is much appreciated. Moreover, we organize regular operational meetings (twice a month) and more strategic ones during the year (to talk about the analysis, the experiments launched in the past months and the revenue generated thanks to the platform).
  • The way that the dashboards are built in Kameleoon is intuitive and allow us to launch many personalizations and urgentisations on our website by simply make some duplications and adaptations according to our offers.
  • We also really appreciate the product in a more global way because it's quite intuitive and easy to launch an experiment (AB test or personalization).
  • It could be better if the simulation panel could load faster on certain pages (but as we know it depends of our website loading / experiments) ; otherwise, the product (dashboard, use and intuitiveness) as the support (CSM and developer teams) meet our expectations. We recommend Kameleoon as an A/B test and personalization module.
Carima Ayed | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • We have a dedicated CSM who knows our strategic issues and can advise us on relevant AB test ideas. A pool of service days is included in our contract, which allows us to easily delegate the development of our tests to their professional team. The results page is intuitive and provides rich data visualization. It is possible to go further in your analysis thanks to the filters and breakdown options.
  • The graphic editor's capacity is limited, although most of it can be overcome with code. It can sometimes take time to get significant statistic results if you are testing on a restricted segment with a small targeted audience.
Score 9 out of 10
Vetted Review
Verified User
  • One of the strenghts of Kameleoon is the quality of their support. Indeed we have a dedicated team (Customer Success Manager, Technical Account Manager & Team Leader) that helps us on every topics: result analysis, use case identification / roadmap but also test developments.
  • Moreover, the tool is intuitive and allows us to launch experiments on our own.
  • For complex experiments we need support because we do not have coding skills but we can rely on Kameleoon teams.
Chloe ALMON | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • The team's 'experimentation-oriented' mindset really allows us to project a roadmap of challenging tests in line with our market. It really is a trustful collaboration that we have with them. The intuitive aspect of the product knowing how many complex features it offers also is a huge asset.
  • We rely on Kameleoon's technical teams to develop our more complex use-cases and we encountered situations where as the development goes, scenarios we thought were out of the case now have to be taken into account in order to fully perform our experimentation upon visitors. Result of that being delays in the launches.
Cindy Calloc'h | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • We are really happy with Kameleoon support, particularly with their Consulting (CSM) and Technical (dev.) teams which are very reactive to our requests.
  • Moreover, it's really easy to launch an AB test with their very easy 4-steps process to finalize an experiment.
  • Finally, we also really appreciate the way to read and analyze our experiments into their results dashboard. Indeed, it has been designed to be both easy to read and very detailed.
  • Nothing so far, the tool and support meet our expectations.
Julien Bizet | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • The scalability of the solution you can do an easy AB test thanks to the graphic editor and much more advanced experimentation thanks to the feature flag.
  • The tool centralizes all our CRO optimizations, from Full stack to Personalization and Feature experimentation.
  • The easy connection to the tools of our digital ecosystem such as Google Analytics, Adobe, and Contentsquare.
  • The clear results pages.
  • The great support of our dedicated Kameleoon.
  • The functionality of rights management for different users could be enhanced.
  • We lack a more advanced management of rights by module: client-side, feature experimentation, server side.
Gary Engel | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Thanks to the graphic editor you can easily make change to website with limited CSS/JS knowlege
  • The integrations allow you to leverage the power of other tools to add depth to your analysis and personalize targeting
  • I haven't experienced any downsides or negatives to Kameleoon. The application itself, as well as my interactions with the company representatives have been a pleasure!
February 09, 2023

Extremely supportive

Score 10 out of 10
Vetted Review
Verified User
  • Scheduling meetings very fast
  • Making you feel taken care of
  • Communicating things clearly
  • Kind attitude towards partners & customers
  • I'd like to see them to have more customers. Really.
Score 10 out of 10
Vetted Review
Verified User
  • The dedicated team at Kameleoon is efficient and trustworthy.
  • We rely on them to take care of the development and integration of the experiences, which allows us to delegate the operational part in order to focus on the roadmap.
  • The team provides guidance on the projects already active on our sites that might require updating and optimisation, so this relationship is really consultative.
  • Prioritizing all the projects we are working on can be challenging at times.
  • Because we are launching experiences at a high rate, we have to be flexible with the priority order.
  • Sometimes, some experiences are delivered before other ones that have been in the works for a longer time.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • The graphical editor is an undeniable asset for designing AB tests without code. It's possible to modify, add or delete any element of our site in a few seconds. The segment builder also is effective as it allows you to target visitors according to precise variable criteria and combine them! We both use this segmentation and the traffic distribution tool to limit the exposure of our tests to a handful of visitors while in the first phase! But we usually expand it if the results are good, proceed step by step.
  • When starting in AB Testing it is necessary to have some knowledge in order to understand how to proceed in the tool (configuration of segments, distribution, goals...). Our dedicated CSM was there to onboard us on the tool so that we could become autonomous but having already some experience in AB Testing will save you some time.
Oria Keïta | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • As far as the advantages are concerned, given that we delegate the majority of our experiences to Kameleoon, I would say that the support offered is a real asset. We have a customer success manager dedicated to our account who knows the automotive market and helps us set up relevant customizations for this sector. The relationship we have with the team is very good and is a significant advantage for me.
  • We are constantly focused on generating qualified leads on our site. The fact that we use Kameleoon is the primary reason for this. As a result, it took us some time to analyze the results meticulously across all experiments. We've since asked the team to provide us with a customized monthly report that makes it easier to read the results and share them within our organization, and this is much better for us.
Johanna Brasseur | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • It is clear to me that Kameleoon's strength lies in its platform. Although the tool is really accessible to everyone (especially thanks to the graphic editor that allows you to create in a very visual way), I particularly enjoy the vast possibilities allowed to already skilled users. There is a symbiosis between creation through code and parameterization through the tool's functionalities and I appreciate it.
  • Although the tool is regularly updated by the product team on a weekly basis, there are specific features that could use further enhancement. For example, if we want to launch advanced personalization campaigns, some JS and CSS skills are needed and not all of our users are proficient at it, so it could become challenging to do it without professional help. Fortunately, Kameleoon's CS & IT teams are always ready to give support and offer assistance from the basic to the more advanced technical level as needed.
Score 10 out of 10
Vetted Review
Verified User
  • Helpful and responsive support team. Whenever I run into an issue, I always get the support I need. Sometimes support even sends me the code I need to fix my experiment.
  • With Kameleoon Hybrid, we can build server-side tests and, without any extra coding from our developers, continue using our client-side tools, like Heap and Segment.
  • Kameleoon’s light script makes sure that our page performance and load times are not slowed down at all. Since we’re providing an online service, page performance and page load times are crucial for us.
  • Non-developers can easily work with the platform.
  • Sometimes I run into bugs in the interface; however, I always receive quick help from the Kameleoon team.
Score 10 out of 10
Vetted Review
Verified User
  • High-quality consulting support
  • We really appreciated the boarding plan (Kick-off, training, roadmap, support team...)
  • The lifecycle plan has been perfectly deployed and we have already run many interesting tests
Score 10 out of 10
Vetted Review
Verified User
  • The Kameleoon graphic editor is quite easy to use and helps us to be reactive and create simple experiments and quick wins very rapidly.
  • Also, the results pages are intuitive and provide a rich and adaptable DataViz. Furthermore, the consulting team is very receptive to our needs and provides accurate tips and recommendations for our experimentation roadmap.
  • It may also be quite long to get some significant statistical results for tests with restricted targeting.
Austin Kueffner | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • The segment builder is incredibly intuitive and easy to use. Works wonderfully with Mixpanel. Our team managed to set up our segments and experiments within a couple of hours.
  • Great customer service and willingness to help with any of our questions.
  • Very secure testing environment for our A/B testing experiments. We had a staging environment easily set up for review and testing before live deployment. We needed a HIPAA compliant solution, and Kameleoon delivers.
  • While the UI is intuitive and the solution is easy to implement, Kameleoon is a platform designed for experienced experimentation teams. If you’re just starting out, you won’t even know how many advanced features these guys have.
February 02, 2022

Kia France & Kameleoon

Score 8 out of 10
Vetted Review
Verified User
  • The consulting dimension that Kameleoon offers through its teams is an important part of our relationship. We appreciate knowing that thanks to Kameleoon's know-how and experience, we'll have relevant use-case proposals to implement on our site, which are also in line with the automotive market. For example, with Kameleoon we made sure that an experiment aimed at increasing the number of leads generated on our website took into account the fact that the automotive buying journey takes time, so we adapted the experience to fit visitors over several weeks.
  • For large personalizations, analyzing results can sometimes be complex and tedious. Kameleoon's teams will soon be setting up a condensed reporting that will allow us to analyze the performance of our customizations more quickly.
Score 8 out of 10
Vetted Review
Verified User
  • Quick to deploy on multiple websites
  • Easy to read reporting pages
  • Great range of targeting criteria
  • When the testing page doesn't have enough visits, it can take a while to reach significant results.
  • When making heavy changes, it's best to use the code editor instead of the graphic editor
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