Kantar Advertising and Paid Search Intelligence (AdGooroo) Reviews

10 Ratings
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Score 8.0 out of 100

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Joseph Alleruzzo | TrustRadius Reviewer
January 15, 2020

A Great Search Tool

Score 8 out of 10
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Kantar can give you specific search details, broken out by device and search engine where it does best. We include it in our overall Kantar subscription which is efficient for our business.
Read Joseph Alleruzzo's full review

Kantar Advertising and Paid Search Intelligence (AdGooroo) Scorecard Summary

About Kantar Advertising and Paid Search Intelligence (AdGooroo)

The Kantar Advertising and Paid Search Intelligence service is based on AdGooroo, a Kantar company since its acquisition in December, 2012. The platform of is designed to optimize search engine marketing via, primarily, keyword research and suggestions. Kantar delivers competitor data and campaign performance analysis to fine tune pay per click (or PPC) search campaigning, and also provide visibility into organic search results as well, for search engine optimization (SEO) and brand protection.

Kantar boasts a watchful eye over 50 countries around the globe and touts a customer list of over 4,000 advertisers and agencies including familiar facades Home Depot, Walgreens, Staples, Grainger, and others. SEM Insight is the trademarked product name for Kantar's paid ad analysis system which brings insight into competitor's spend and keyword targeting. Trademark Insight is Kantar's brand protection analysis kit for rooting out scofflaws around the globe who inappropriately use your brand to promote their own. Industry Insight provides SEO / SEM organic / paid search insight, and Kantar offers professional services as well.

Kantar Advertising and Paid Search Intelligence (AdGooroo) Technical Details

Operating Systems: Unspecified
Mobile Application:No