Kantar Advertising and Paid Search Intelligence (AdGooroo) Reviews

10 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.0 out of 100

Do you work for this company? Learn how we help vendors

Overall Rating

Reviewer's Company Size

Last Updated

By Topic

Industry

Department

Experience

Job Type

Role

Filtered By:

Reviews (1-3 of 3)

Companies can't remove reviews or game the system. Here's why.
Joseph Alleruzzo | TrustRadius Reviewer
January 15, 2020

A Great Search Tool

Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Kantar makes it easy to spot brand spend and position which is a compliment for other tools. The interface is easy to navigate and simple to use. The tool is difficult to configure at times when trying to get more detailed reports.
Read Joseph Alleruzzo's full review
Anonymous | TrustRadius Reviewer
February 02, 2019

AdGooroo, the best

Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Overall, I like the software and mostly recommend it for marketing and advertising professionals.
Read this authenticated review
Anonymous | TrustRadius Reviewer
July 18, 2016

AdGooroo makes competitive insights a breeze!

Score 6 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Great for competitive reporting for SEM clients. I use it for all my monthly performance reports to pull out specific insights on how we compare to competitors on top keywords and categories and where we have room to improve. AdGooroo allows me to format really specific and impactful recommendations that impress the client.
Read this authenticated review

Kantar Advertising and Paid Search Intelligence (AdGooroo) Scorecard Summary

About Kantar Advertising and Paid Search Intelligence (AdGooroo)

The Kantar Advertising and Paid Search Intelligence service is based on AdGooroo, a Kantar company since its acquisition in December, 2012. The platform of is designed to optimize search engine marketing via, primarily, keyword research and suggestions. Kantar delivers competitor data and campaign performance analysis to fine tune pay per click (or PPC) search campaigning, and also provide visibility into organic search results as well, for search engine optimization (SEO) and brand protection.

Kantar boasts a watchful eye over 50 countries around the globe and touts a customer list of over 4,000 advertisers and agencies including familiar facades Home Depot, Walgreens, Staples, Grainger, and others. SEM Insight is the trademarked product name for Kantar's paid ad analysis system which brings insight into competitor's spend and keyword targeting. Trademark Insight is Kantar's brand protection analysis kit for rooting out scofflaws around the globe who inappropriately use your brand to promote their own. Industry Insight provides SEO / SEM organic / paid search insight, and Kantar offers professional services as well.

Kantar Advertising and Paid Search Intelligence (AdGooroo) Technical Details

Operating Systems: Unspecified
Mobile Application:No