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Kenshoo has proven to be a valuable tool for marketing teams, offering a range of features that address various needs. The software's …
Starting at $10,000 Starting Price
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What is Skai?
Skai (formerly Kenshoo) is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.
Recent Reviews
Popular Features
- Ad performance reports (12)9.898%
- Ad dashboards (12)7.676%
- Ad campaign creation (11)7.676%
- Ad conversion tracking (12)6.767%
Pricing
Kenshoo
$10,000
Cloud
Starting Price
Entry-level set up fee?
- Setup fee required
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
बालिका आदर्श विधालय में SKAI
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Workout Demo Navei Skai
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LinnenLook Meubelstof Demo - Skai-leer.nl
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Amore Velours Demo - Skai-leer.nl
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Outdoor Pro Demo - Skai-leer.nl
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Microsuède Demo - Skai leer nl
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Features
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Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Skai?
Skai (formerly Kenshoo) is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.
Skai Features
- Supported: Advanced Algorithms
- Supported: Workflow Automation
- Supported: Automated Execution
- Supported: Bulk Management
Skai Video
For more information please visit: https://kenshoo.com/kenshoo-e-commerce/
For the English video please view: https://www.youtube.com/watch?v=uNsMkQ6c8hE
Skai Competitors
- Marin Software
- DS3
- Adobe
Skai Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Marin Software are common alternatives for Skai.
Reviewers rate Ad performance reports highest, with a score of 9.8.
The most common users of Skai are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings
(34)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Kenshoo has proven to be a valuable tool for marketing teams, offering a range of features that address various needs. The software's campaign management capabilities, bid optimization, and data analysis have been praised by users, allowing them to efficiently manage and optimize their campaigns across different platforms such as search engines, social media, and major publishers like Pinterest and Amazon. With Kenshoo Search, marketers can easily view high-level data through dashboard reports, saving time and providing a comprehensive overview for the CMO and VP of Marketing. Additionally, the bid optimization automation feature has been particularly useful in freeing up time for strategic planning.
Another standout feature is the attribution model capability, which allows users to analyze conversion data using different models. This flexibility empowers marketers to make informed decisions based on the selected model. Kenshoo Social has streamlined large-scale Facebook advertising by simplifying campaign management and optimization to specific KPIs. Users appreciate the improved workflow compared to Facebook's Power Editor and the ability to manage multiple accounts efficiently while benefiting from robust analysis capabilities. Skai, Kenshoo's bulk action feature and automated actions, has also played a significant role in enhancing efficiency by automating account analysis and changes. This enables users to prioritize data analysis tasks while still gaining valuable insights from Skai's automated actions.
Moreover, Kenshoo provides a centralized solution for organizing, trafficking, managing, and reporting on social campaigns across platforms like Facebook, Instagram, and Twitter. Its proprietary technology features such as intent-driven ads and portfolios further enhance efficiency through bulk edits and automated rules. The software's integration with major publishers makes it an easy-to-use interface for bid management, account optimization, and control.
In addition to its widespread use in marketing departments for paid search programs and social ad management at scale, Kenshoo proves beneficial even for smaller teams managing smaller accounts. It aids in organizing accounts, launching new campaigns faster while providing optimization tools like algorithmic bidding, all while significantly improving internal efficiencies and media management.
Overall, Kenshoo's robust feature set, streamlined campaign management capabilities, integration with major publishers, and advanced analytics have positioned the software as a reliable solution for marketers seeking to optimize their online advertising efforts across multiple channels.
Bid Optimization: Many reviewers have found Kenshoo Search's bid policies to be highly beneficial. They appreciate the ease and automation of bid optimization, which has saved them time and effort. The wide range of bid policies available caters to different campaign goals, providing flexibility for users to select the most suitable policy for their campaigns and accounts.
Reporting Capabilities: Reviewers are impressed with Kenshoo Search's reporting capabilities. They specifically mention the large selection of reporting templates that can be easily exported to Microsoft Excel. The dashboard reporting with customizable widgets is praised for its convenience and value in tracking and analyzing campaign performance.
Bulk Optimizations: Users highly value Kenshoo Search's Desktop Editor tool, which enables bulk optimizations that are both easy and time-efficient. This tool provides a significant resource win for users and their teams, allowing them to make bulk changes quickly and efficiently, effectively managing their campaigns.
Inefficient Ad Group Management: Some users have found it tedious and time-consuming to add ad group level negative keywords in Kenshoo, particularly when dealing with a large number of ad groups.
Sync Issues and Delays: Users have reported issues with syncs timing out or not reflecting changes made on Facebook within Kenshoo's platform. This can lead to discrepancies and difficulties in managing campaigns effectively.
Lack of Comprehensive Reporting Features: Several users have expressed a desire for more robust reporting capabilities in Kenshoo. They feel that the current reporting features are not distinct from competitors and wish for access to audience insights and more comprehensive reporting options.
Based on user reviews, there are three common recommendations for Skai and Kenshoo:
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Users highly recommend Skai as an excellent management software with a supportive staff and a user-friendly platform. They suggest taking the training seriously and using the tool frequently, as it is valuable. Despite some issues with setup and bulk editing features, users still recommend Skai for housing media campaigns. They believe it is one of the best platforms for planning, activating, and amplifying marketing in different digital channels.
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Users also recommend upgrading Skai's capabilities to match that of SA360 for more structured reporting. They find Skai to be fairly inexpensive and worth the profit and return. If real-time reporting, summarized data, and raw data in one tool are desired, users suggest using Skai.
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As for Kenshoo, users think it has good support and amazing optimization algorithms. They highly recommend leveraging Kenshoo's bid policies for better results and using it for managing campaigns and hitting CPA goals. Users also find Kenshoo suitable for social advertising with competitive pricing and easier ad scheduling. However, users express concerns about turnover at Kenshoo's Chicago offices, so they suggest carefully considering account structure before using it. Additionally, users recommend learning Kenshoo thoroughly and checking compatibility with existing call tracking systems.
Overall, while users highly recommend both Skai and Kenshoo, they suggest testing DoubleClick DS3 as an alternative to Kenshoo.
Attribute Ratings
Reviews
(1-17 of 17)Companies can't remove reviews or game the system. Here's why
December 21, 2021
Top Automation Search Management Campaign Software
- Cross-account weekly performance comparison report
- Mirroring feature for changes on existing campaigns
- Native Bidding Strategies
- Audit and Alerts
- Need more automated applied changes.
- Has to provide with more conditions and criteria on the audit tool.
- Hierarchy could be a bit confusing.
December 09, 2021
Skai i.e. Kenshoo, Delivers Strong Ecomm Help
- Algorithmic Bidding
- Automated Actions
- Bulk Optimizations
- Account Overview and Quick Analysis
- Making the use cases easier to understand
- Ecomm ad scheduling, confusing application
- Easy keyword additions from Search Query tab
September 14, 2021
Great experience
- Managing campaigns
- Improve my campaigns
- The system works fast
- Support full RSA
- Create manual insights in inaight panel
- Supply more insights such as smart tags and insight panel
May 24, 2021
Kenshoo - Solid Platform!
- Consolidated reporting
- Asset management
- Optimizations across platforms
- The UI is stale
- Some important settings are buried and hard to find
- Platform can sometimes be sluggish depending on the amount of data it needs to access
- Reports do not automatically download and require a manual intervention
January 22, 2020
Great if you have lots of data
- Build URLs are helpful.
- Solid algorithms for optimizing campaigns with simple goals.
- We found that the help we received varied greatly due to new account reps being assigned our account.
- The software is a bit slow and clunky at times, especially when compared to working directly in the platform.
September 13, 2017
Kenshoo Infinity Suite review
- Integration with amazon
- Integration with pinterest
- Clean UI
- Can be slow.
- Layout not as clear as traditional engines.
- DoubleClick offers easier integration with [search] engines.
April 18, 2017
Kenshoo Review from a Marin lover
- Decent bidding algorithm
- Ability to clone campaigns for testing or across engines
- Clunky interface. Reporting & column defaults are not intuitive.
- Certification program is not helpful.
- Though their ability to address case issues is better than in past years (self-service ticketing system to now: ability to address cases with reps), still a lot left to be desired.
February 08, 2017
Good for Multi-Channel Management
- "Advanced search" is an excellent feature that is frequently used to execute on optimization best practices.
- Robust reporting options.
- Clean UI; user-friendly/easy to navigate.
- The desktop application, Kenshoo Editor could use an overhaul. Newly created campaigns often do not sync with the engines.
February 08, 2017
Kenshoo Infinity Suite is Sweet
- Portfolio management
- Bid management
- Location targeting
- Efficiency and ease of use not 100% A+
February 03, 2017
Highly Recommend Kenshoo Search
- Bid management and optimization
- Centralized management across channels
- Detailed reporting
- You need to be a seasoned search manager to pick it up quickly
- Some things could be more self serve than they are currently
February 02, 2017
Kenshoo - Streamline Your Advertising Efforts
- Customized reporting. There are many features that users can't report out on in power editor. Kenshoo makes it incredibly easy to get everything you need for a raw data dump.
- Automation. Whether it's automated rules, portfolios or refreshing CRM uploads, Kenshoo helps cut some of the manual tasks out of the process making me more efficient.
- Staying up to date with Facebook product updates. I can appreciate that Kenshoo does an exceptional job and ensuring new capabilities in Facebook are ready for use in the Kenshoo platform as well.
- Automating to a permutation in the creation flow when incorporating multiple copy and image variations instead of letting the user assign specific copy to specific images. This makes it difficult to go back and delete out unwanted pairings at the end of the process.
- Minimum recommended spend and flight lengths for portfolios. Sometimes, it's hard to use portfolios because it requires a certain amount of time and spend for it to work effectively.
- I wish I could access something like audience insights in Kenshoo.
February 02, 2017
Kenshoo Infinity Suite Review
- Kenshoo is very user-friendly. The intuitive layout makes it easy to navigate the platform, which is essential for time efficiency. Kenshoo has many time-saving features, but they would be negated if not for the easy-to-use setup.
- Kenshoo has sophisticated bidding algorithms that set it apart from other technologies in the space. By integrating a myriad of data points, Kenshoo is able to give its users a crucial advantage over their competition.
- Kenshoo is an early adopter of Google and Bing product updates. In our ever-changing industry, it is critical that vendors keep pace with changes that occur within Adwords and Bing Ads. Kenshoo has historically implemented any updates by Google or Bing into their system before other similar platforms. The earlier new Adwords and Bing Ads products are incorporated into a management platform, the greater the advantage for the advertiser.
- Kenshoo is working to incorporate emerging advertising channels such as Pinterest. I will be excited when that is completed.
February 02, 2017
Okay for tracking purposes
- Append tracking automatically - once the tracking parameters are set in place, you do not have to manually ad tracking to ads.
- Saving personas are very helpful, it is saving an audience that you can reuse, so you don't have to recreate it each time you want to use an audience.
- Lag time in functionality makes tasks that should quick and easy take two times longer than it should.
October 27, 2015
A Tool Made for Big Budgets
- Kenshoo will provide monthly trainings. This will address current issues and training gaps. It takes place via webex.
- Kenshoo has a support ticket center to answer support questions.
- Kenshoo did come to our company to help us through the certification process.
- Kenshoo's budget management tool is not designed for small monthly budgets in competitive areas. The daily budget with adjust itself to be greater than your highest CPCs. If your bids are high with a small budget, it will over pace every month.
- If your bids are higher than your daily budget you are not able to make bulk changes using their tools. If you try, it will kick back the upload with errors, and it will not be completed. This is another example of why their tools are not designed for high bid clients with smaller budgets.
- We had several issues with turn over of account managers. Our first account manger was not well trained and provided bad advice/information. Due to the improper training, we incorrectly setup countless accounts. It was not until we received a new account manager were these issues addressed.
December 18, 2014
Kenshoo Search saves me time and money!
Score 8 out of 10
Vetted Review
Verified User
- Kenshoo Search bid policies make bid optimization easy and automated. Optimizations are based off of sophisticated algorithms rather than simple bid rules (although Kenshoo Search also offers these). There are many different policies to choose from. Simply choose your type of goal (example: awareness vs. ROI), choose your metric, and assign to your campaign(s) and/or account.
- Kenshoo Search reporting offers a large selection of reporting templates that are easily exported to Microsoft Excel. In addition, they also offer dashboard reporting with a variety of different widgets that are easily customizable. This feature makes it extremely easy to view metrics that may normally require manual excel work.
- Kenshoo Search has a Desktop Editor tool similar to Google Adwords Editor that makes bulk optimizations easy and time efficient. This is a huge resource win for me and my team!
- Kenshoo could make more of an effort to offer strategic guidance for our specific account. It would be helpful to receive data analyses from Kenshoo-specific reports and account recommendations based off key learnings. I don't always have the bandwidth to do this myself. This is a weakness of the overall business and not the Kenshoo Search tool.
- Kenshoo Search doesn't make adding ad group level negative keywords as easy as I'd like it to be. If you have lots of ad groups within your campaigns, this can be a tedious task.
- Kenshoo Search can provide great campaign-level bid policies, but if you have many campaigns and need to make edits to your campaign-level policies, this can be a tedious task.
December 18, 2014
I Kenshoo Social, Maybe You Can, Too.
- Tracking - once the Kenshoo pixel is implemented, it is easy to track and optimize within the tool. Data updates throughout the day make on the fly changes much easier.
- Ad creation - when creating campaigns with many ads, Kenshoo social makes the process quick and easy.
- Monitoring - the reporting tool is an excellent way to break out and track ads in any way possible, its very convenient once set up.
- Syncing - I have had many issues where syncs would time out, or not show that changes were posted to Facebook.
- Library - if there was a library for targeting settings that could be saved and easily accessed and input into new campaigns, that would be very helpful.
- Updates - seemingly basic tools that a social management platform should have often taken a long time to be released.
August 06, 2014
Fast & Easy, but Comes With a Price
- The ease of the Kenshoo Product was amazing. It makes the Facebook tool look like it was designed by a 5th grader. Facebook has since caught up, but it's still behind compared to Kenshoo Social.
- Kenshoo Social has an editor feature. I'm a search and social professional, so I know the importance of doing bulk edits to save time. The KS Editor allows you to test multiple ad units, both text and images in a very quick manner.
- Cross-channel attribution. LOVE IT! Social is very difficult when we look at direct response, especially in this industry where the product is more expensive. KS allows you to track across multiple channels (search, affiliate, direct, SEO...) and will properly attribute social if it was part of the funnel. This gives you a real idea of how social played a part in the conversion funnel.
- When working with large accounts, such as mine, the tool can be slow. There are a lot of times where the editor tool will freeze, and I'm not sure if I need to reboot or exit the tool. I wish it was a smooth process, much like the AdWords editor tool.
- Kenshoo support can be slow to respond at times. In the ticketing industry, things are very much based on time of day or time of the week. If the product is down or not functioning during an on-sale or a major event, it can be difficult to get tech support on the phone.
- Their reporting really doesn't set them a part from the competition. I've used social tools such as Marin and a few others, and they're all pretty similar as far as reporting. If possible, I think you're better off using Google Analytics for reporting, just so you have a common denominator.