Skip to main content
TrustRadius
Khoros Marketing

Khoros Marketing
Formerly Spredfast + Lithium

Overview

What is Khoros Marketing?

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Read more
Recent Reviews

Khoros Marketing

8 out of 10
February 26, 2024
Incentivized
We use Khoros Marketing for our organic social media channels, specifically for scheduling and care management. Personally, I used Khoros …
Continue reading

A great tool for our use case.

8 out of 10
July 18, 2023
We use Khoros both because it syncs up well with other tools we have (e.g., Tableau, etc.), because it supports all of the content we're …
Continue reading

Khoros Marketing vs. Later

6 out of 10
July 18, 2023
Since we are responsible for posting on so many social channels, it helps us post when we are too busy to do it manually. Also when our …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Content planning and scheduling (146)
    8.4
    84%
  • Facebook (143)
    7.9
    79%
  • Twitter (138)
    7.7
    77%
  • Instagram (132)
    7.3
    73%

Reviewer Pros & Cons

View all pros & cons
Return to navigation

Pricing

View all pricing
N/A
Unavailable

What is Khoros Marketing?

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://khoros.com/platform/marketing?u…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

50 people also want pricing

Alternatives Pricing

What is Sprinklr Social?

Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and…

What is Wrike?

Wrike is a project management and collaboration software. This solution connects tasks, discussions, and emails to the user’s project plan. Wrike is optimized for agile workflows and aims to help resolve data silos, poor visibility into work status, and missed deadlines and project failures.

Return to navigation

Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

6.4
Avg 7.7

Publishing

Scheduling posts to various social media channels and profiles from one interface.

7.3
Avg 7.9

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.5
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

7
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

7.6
Avg 8.5

Reporting/analytics

7.1
Avg 7.8

Account management

Users can manage access to multiple social media accounts.

6.1
Avg 8.2
Return to navigation

Product Details

What is Khoros Marketing?

According to the vendor, Khoros Marketing enables clients to simplify their complex social marketing operation to build and protect their brand. Khoros Marketing offers customers:

Social Marketing: Orchestrate, govern, engage, and measure integrated social campaigns in an easy-to-configure and highly adaptable platform.

Intelligence: Stay ahead of your market, your competition, and your audiences with powerful, yet accessible insights based on real-time, unlimited search across public social channels.

Vault: Protect your brand across your social footprint with access and credential management.

Experiences: Inspire audience participation across your digital properties through the power of social UGC.

According to the vendor, key benefits include:

  • Scale your interactions: Bring all your teams, channels, and content into one platform to manage integrated social campaigns.

  • Protect your brand: Centralized visibility and control over account access, content approval, and teams means protecting brand equity at scale.

  • Measure what matters: Translate your social performance to metrics that matter to your business with configurable dashboards and data exports.

  • Crisis management: Stay on top of any crisis by understanding when crises are emerging, and how and when to engage using real-time data and custom notifications.

  • Competitive intelligence: Develop competitive benchmarks and track your competitors’ campaigns to ensure meaningful brand differentiation.

Khoros Marketing Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Instagram
  • Supported: Pinterest

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: Paid Publishing
  • Supported: CRM
  • Supported: NLP themes
  • Supported: Paid and Organic social performance metrics

Khoros Marketing Videos

Khoros Marketing Integrations

Khoros Marketing Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web
Supported CountriesGlobal
Supported LanguagesAny language the Social Networks themselves support
Security

Frequently Asked Questions

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Reviewers rate Google+ highest, with a score of 9.

The most common users of Khoros Marketing are from Enterprises (1,001+ employees).

Khoros Marketing Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)3%
Enterprises (more than 500 employees)97%
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(292)

Attribute Ratings

Reviews

(1-16 of 16)
Companies can't remove reviews or game the system. Here's why
Score 10 out of 10
Vetted Review
Verified User
  • Core social media responsibilities – listening, publishing, engagement, activation, analytics
  • Relationship building with influencers, press, analysts
  • Marketing campaigns
  • Customer support
  • Lead generation
  • Product Feedback
  • Research
  • Primary use case for the core social media team; however, we use a combination of Khoros and Jive Anywhere connect social conversations to employee social intranet and public-facing communities. Additionally, Khoros lets the social media team serve as a human filter to “highlight” key conversations to various groups – support, executives, sales, etc.
Score 9 out of 10
Vetted Review
Verified User
  • Outbound marketing campaigns / brand management
  • (By March 2010) Management of disparate Facebook and Twitter corporate accounts with message scheduling / monitoring and rolled-up analytics.
  • We monitor the following social media properties:
  • Facebook
  • Twitter
  • RSS Feeds
  • YourTube
  • Flickr
  • Blogs
October 23, 2013

Khoros Review

Score 6 out of 10
Vetted Review
Verified User
  • Analytical social media work. We measured our social channels for a major client throughout Khoros which would then change the way we posted and engaged with the fan base on social media. For example, based on the engagement numbers provided by Khoros, we would change our language, photo/video usage, etc to try to get the highest engagement possible. Per each channel we measured different things: On YouTube, we would measure subscribers and views mostly; On Facebook, likes, comments, shares, follower rate. Each channel has different key components that we would pull from Khoros.
Score 10 out of 10
Vetted Review
Verified User
  • Publishing – sharing relevant, customer-centric content focused on our brand as well as store-level information such as sales, events, and community engagement.
  • Engagement – responding to customer questions and conversations in Twitter and Facebook.
  • Analytics – optimizing our publication and engagement opportunities as well as understanding how social fits into our larger integrated marketing mix.
Score 8 out of 10
Vetted Review
Verified User
  • We used Khoros primarily for publishing and engagement, marketing campaigns and analytics. Khoros has a very good analytics capability and we used extensively to gauge success of our marketing campaigns
Score 8 out of 10
Vetted Review
Verified User
  • Our primary need for the Khoros tool was to address inefficiencies in our social publishing processes. We realized we were spending a lot of time opening individual social network applications to publish updates on our corporate social profiles. The tool allows us to schedule, publish, and gather analytics for social content, all in one experience.
  • We also recognized a greater need for content performance analytics, which we were relying on free tools to pull manually. The Khoros tool allows us to gather these analytics faster and easier.
October 29, 2012

Poor UI, good analytics.

Score 3 out of 10
Vetted Review
Verified User
  • Marketing primarily – engagement with prospects and clients – 2 way back and forth, lead generation
  • Support as secondary
  • We were not trying to do sentiment analysis. Khoros wasn’t built for it, and that wasn’t really our need. We didn’t have the volume for something like Radian6.
Return to navigation