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Khoros Marketing

Khoros Marketing
Formerly Spredfast + Lithium

Overview

What is Khoros Marketing?

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

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Recent Reviews

Khoros Marketing

8 out of 10
February 26, 2024
Incentivized
We use Khoros Marketing for our organic social media channels, specifically for scheduling and care management. Personally, I used Khoros …
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A great tool for our use case.

8 out of 10
July 18, 2023
We use Khoros both because it syncs up well with other tools we have (e.g., Tableau, etc.), because it supports all of the content we're …
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Khoros Marketing vs. Later

6 out of 10
July 18, 2023
Since we are responsible for posting on so many social channels, it helps us post when we are too busy to do it manually. Also when our …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Content planning and scheduling (146)
    8.4
    84%
  • Facebook (143)
    7.9
    79%
  • Twitter (138)
    7.7
    77%
  • Instagram (132)
    7.3
    73%

Reviewer Pros & Cons

View all pros & cons
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Pricing

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Unavailable

What is Khoros Marketing?

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://khoros.com/platform/marketing?u…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

6.4
Avg 7.7

Publishing

Scheduling posts to various social media channels and profiles from one interface.

7.3
Avg 7.9

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.5
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

7
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

7.6
Avg 8.5

Reporting/analytics

7.1
Avg 7.8

Account management

Users can manage access to multiple social media accounts.

6.1
Avg 8.2
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Product Details

What is Khoros Marketing?

According to the vendor, Khoros Marketing enables clients to simplify their complex social marketing operation to build and protect their brand. Khoros Marketing offers customers:

Social Marketing: Orchestrate, govern, engage, and measure integrated social campaigns in an easy-to-configure and highly adaptable platform.

Intelligence: Stay ahead of your market, your competition, and your audiences with powerful, yet accessible insights based on real-time, unlimited search across public social channels.

Vault: Protect your brand across your social footprint with access and credential management.

Experiences: Inspire audience participation across your digital properties through the power of social UGC.

According to the vendor, key benefits include:

  • Scale your interactions: Bring all your teams, channels, and content into one platform to manage integrated social campaigns.

  • Protect your brand: Centralized visibility and control over account access, content approval, and teams means protecting brand equity at scale.

  • Measure what matters: Translate your social performance to metrics that matter to your business with configurable dashboards and data exports.

  • Crisis management: Stay on top of any crisis by understanding when crises are emerging, and how and when to engage using real-time data and custom notifications.

  • Competitive intelligence: Develop competitive benchmarks and track your competitors’ campaigns to ensure meaningful brand differentiation.

Khoros Marketing Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Instagram
  • Supported: Pinterest

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: Paid Publishing
  • Supported: CRM
  • Supported: NLP themes
  • Supported: Paid and Organic social performance metrics

Khoros Marketing Videos

Khoros Marketing Integrations

Khoros Marketing Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web
Supported CountriesGlobal
Supported LanguagesAny language the Social Networks themselves support
Security

Frequently Asked Questions

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Reviewers rate Google+ highest, with a score of 9.

The most common users of Khoros Marketing are from Enterprises (1,001+ employees).

Khoros Marketing Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)3%
Enterprises (more than 500 employees)97%
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Comparisons

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Reviews and Ratings

(292)

Attribute Ratings

Reviews

(1-5 of 5)
Companies can't remove reviews or game the system. Here's why
Livio Cantagallo | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We create local social media calendars and publish online.
  • Setup of the posts in different .
  • Choosing &scheduling.
  • Easy to update & manage last time requirements.
  • Edit done posts.
  • Maybe checking between other territories' calendars.
  • Filtering by territories.
I organize the social media calendar for Italy, and once frozen the calendar we can move forward in a fast & effective way.
Listening/monitoring (4)
72.5%
7.3
Boolean keyword searches
80%
8.0
Filtering out noise/spam
70%
7.0
Sentiment analysis
70%
7.0
Broad channel coverage
70%
7.0
Publishing (3)
83.33333333333334%
8.3
Content planning and scheduling
90%
9.0
Audience targeting
80%
8.0
Workflow management
80%
8.0
Engagement (3)
70%
7.0
Automated routing and prioritization
70%
7.0
Customer interaction histories
70%
7.0
Bulk actions
70%
7.0
Marketing (3)
73.33333333333333%
7.3
Lead generation
70%
7.0
Content marketing
70%
7.0
Campaigns and promotions
80%
8.0
Channel coverage/integration (4)
70%
7.0
Twitter
70%
7.0
Facebook
60%
6.0
LinkedIn
80%
8.0
Instagram
70%
7.0
Reporting/analytics (3)
80%
8.0
Campaign success analytics
80%
8.0
Real-time tracking
80%
8.0
Competitor analysis
80%
8.0
Account management (2)
60%
6.0
Role-based user permissions & privileges
60%
6.0
Mobile access
60%
6.0
  • Good time saving.
  • Should improve mobile experience.
We were able to track, select and fine-tune all our publications in order to focus on the subjects that generate top engagement.
Most important thing is to choose and take care of the right selections between the huge number of products in the Logitech environment, and Khoros makes it great.
Logitech is a real wide company, but Khoros answers all requests and delivers the right solution.
I used to manage some Hootsuite channels, but Khoros is absolutely the best for the requirements a company such as Logitech and its subsidiaries need, especially for covering lots of territories while providing the same top-level service.
Hootsuite, Later
50
Social media manager, community manager, social media editor, director of communications and more or less all the other marketing and communications working positions which have on their duties the online media activities.
4
All the community managers and social media managers have deep knowledge of the web and digital communications, taking firstly into account the special needs and requirements of each social network, its positioning, its tone of voice and most of all its "way of engagement."
  • ASTRO A40 promotion
  • ASTRO A10 Gen 2 Launch
  • ASTRO A50 promotion
  • we use khoros for exchaning mats & ideas between territories
  • maybe the possibility to set cross territory publications in real time, especially for central activities
We work very well with Khoros, and until now we never were affacted by any inconvenience.
Not Sure
  • Product Features
  • Product Usability
  • Prior Experience with the Product
Hi tried khorus with another company and discovered that is a real help for setting up a compelling social media calendar in a fast&effective way
Absolutely would not change it.
  • No Training
Yes because it's absolutely intuitive as system
I'm not in charge for this kind of purchase decision
Fast and effective for answerings and support on the few tech issues experienced
No
One time i had many problems in loading new posts, because the dashboard seemed to be frozen.

After expalining, i received a quick cache reset procedure that solved it all.
  • Uploading and creating new posts for almost all social networks
  • noone in particular
Rerally easy to use and understand since the very first logins
Yes
mobile interface should need some restylings
easy to use and fast to understand
October 23, 2013

Khoros Review

Score 6 out of 10
Vetted Review
Verified User
  • Specifically, it hosted all of our analytical data across Flickr, Facebook, twitter etc. Were able to see all the the data in one place rather than each individual channel.
  • The platform didn't update quickly.
  • Numbers were often skewed and off a bit from checking the channels. I often had trouble getting up-to-date numbers for my brands which was the main reason for using Khoros.
  • The system often went down and was unavailable to use
  • We did have issues with posts when we scheduled; sometimes the post/tweet would not actually go out. However, our client did not like posting to multiple channels simultaneously, so we did not use this capability extensively.
Make sure you have one point person to contact. This makes things easier when there are outages.
  • Each month we had an update with our client per brand to go over each social channel and show growth, areas for improvement, channels to develop, etc. Since having issues with Khoros, our client now has another agency to run the overall analytics while we run the day-to-day. Khoros didn't really enhance our standing with the client.
We looked at Wildfire but selected Khoros for price and functionality.
10
Account Managers
5
Mostly associates that use the product for day to day client work
  • Analytical social media work. We measured our social channels for a major client throughout Khoros which would then change the way we posted and engaged with the fan base on social media. For example, based on the engagement numbers provided by Khoros, we would change our language, photo/video usage, etc to try to get the highest engagement possible. Per each channel we measured different things: On YouTube, we would measure subscribers and views mostly; On Facebook, likes, comments, shares, follower rate. Each channel has different key components that we would pull from Khoros.
Didn't work very well and the client didn't love it
  • Online training
  • In-person training
  • Self-taught
Trainers were great people - welcoming and nice. Training was very good overall.
Training was of high quality.
Yes, it was easy. Some features I wouldn't have discovered on my own however and the formal training was useful for this reason.
Available all the time! This was not an issue.
Easy to figure out.
  • No
When it worked, it worked fine.
System went down too often.
Jason Nickel | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Social Listening.
  • Content deployment: We publish four main types of content: 1) Branding and advertising (promotion of new lines, etc.). 2) Amplification of PR events. 3) Reputation management. This is really responding to escalated customer service issues. We have a call center to manage customer service issues, but Khoros does not integrate with this system. 4) Social campaigns. These are themed campaigns for which we create original content.
  • Robust labeling for detailed analytics: This is a new feature in Khoros, and is extremely valuable to us. The problem with social analytics is that there is no consistency regarding metrics across platforms like Twitter and Facebook - they all measure slightly different things. It's very difficult to get aggregate reporting at the granular campaign level. Labeling solves this problem by making it possible to tag everything related to a social campaign and aggregate metrics at the campaign level. This allows us to mine all the social data per campaign and really understand what is happening.
  • Even with a great UX, it can always be easier and faster.
  • Khoros has allowed us to ramp up our social advertising efforts, resulting in an increase in ROI.
Short list - Sprinklr and Buddy.

Khoros had the better UX and use of available social APIs.
10
Social Marketing, Customer Service, Public Relations, and Associate Communications.
0
  • This is our primary tool for listening for, identifying and responding to all social inquires made to Brooks Brothers.
  • It's also our primary content deployment system for social.
Right now, Khoros is a clear leader in the Social CRM space.
Previously used Hootsuite.
  • Vendor implemented
  • Implemented in-house
Work hard at the onset to flush our workflows and macros.
  • Online training
  • Self-taught
I recommend a combination of both online training from the services team, supplemented by their online tools.
No
All support at Khoros is premium.
Quick to respond. Always available. Exactly what you want from a service perspective.
Again, UX is very use-friendly.
  • SiteCatalyst (Omniture): This is important for us to understand the conversion funnel. We know that social typically doesn't have a very high conversion rate compared to email and other channels. However, even if social is unlikely to be the last touch resulting in a sale, it is definitely part of the conversion funnel. Integration of Khoros with SiteCatalyst helps us to understand attribution. For example, a large number of people might be driven to our website by a social campaign. It's very helpful to understand who among them converted following additional touches through other channels.
  • BazaarVoice: We use BazaarVoice's Q&A functionality called "Ask and Answer" to manage customer questions. It would be nice to integrate Khoros with this so that there could be a single place to resolve customer issues, rather than two separate places. This would allow us to track response times, etc. in a centralized way.
March 21, 2013

Non-stop innovation!

Score 10 out of 10
Vetted Review
Verified User
  • Workflows and auditing: Khoros allowed me to see how often my community manager was posting, how often she was creating content that was engaging, and what the best times for her to post were. I could add an intern to an approval path so that her posts weren't published without being vetted by a senior employee. I could assign replies to Khoros users with due dates -- and then measure how often they replied on time. Everything that takes place within Khoros has an audit trail -- I could see who edited what and when, who highlighted what for whom, and so on.
  • Through the platform, you can measure reach of social campaigns, manage social CRM, tag content for R&D, and even pull in your Google Analytics stats to create a more complete view of what you're doing online.
  • Security -- for a national brand like Jason's, it's really important for us to keep our Twitter and Facebook logins private instead of sharing them with multiple users. Because of the way Khoros works, you can grant access in a LOT of really customized ways without ever giving up logins or passwords (e.g., granting access to Twitter but not Facebook, or to just one Facebook page even if you have 200 of them). When someone leaves the company, you simply turn off access. No need to change all of your credentials.
  • I do wish there had been a seamless way to integrate email marketing stats into the social CRM piece and the analytics.
Khoros is innovating. All the time. They don't stop. For us, that was a huge value because we knew that Khoros has great visionary leadership and an exceptional execution team that was focused on pushing the boundaries of what's possible in the social space. If a brand wants to be innovative in social, they have to work with an innovative SMMS vendor.
  • Reduction in customer service and marketing overhead, increase in customer frequency, among others.
Radian6 was on the short list because of our relationship with Salesforce.com. However, we evaluated over 20 other social media management systems before choosing Khoros. No one else offered the workflows, audit trails, and permissions-based system we needed to scale our social efforts across the company in an intelligent way. In other words, no other systems were close to Khoros in terms of being truly enterprise-ready.
10
  • Marketing
  • Sales
  • Customer service
  • R&D
  • Measurement and reporting
  • Workflows and auditing
  • Allows a company to see what's possible in the social landscape
  • Publishing and listening at scale
Khoros was our original choice because we knew we couldn't outgrow it. We enjoy the relationship we have with the company and are looking forward to more innovation from them in the future.
We switched from using HootSuite's paid model.
  • Implemented in-house
  • Online training
  • In-person training
  • Self-taught
It was an intimate and personal meeting and the trainer was exceptionally patient. This was an amazing experience for our higher ups.
it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
It was easy for me because, again, I'm a geek. For others, I'd recommend joining Khoros's webinars for ongoing training.
No
Outstanding. Really. I developed genuine relationships with the support staff and felt they treated us with the utmost care and had a true desire to help. Couldn't ask for more than that!
  • Salesforce.com
  • Email vendor(s)
Occasionally it was buggy, especially early in our relationship. But again - support is excellent.
No one can get a perfect 10 on this, but the support is EXCELLENT and downtime is extraordinarily rare.
January 21, 2013

Some performance issues.

Score 7 out of 10
Vetted Review
Verified User
  • The tool is effective in workflowing customer inquiries through a multi-level team.
  • Khoros allows us to effectively support and provide customer service to our customers through our social channels.
  • In addition to customer service, the tool provides us a means to track, analyze, and build reports on social metrics.
  • Additionally, it is a medium where we can share content to our communities and build out a content calendar ready to be published.
  • It is not that efficient in being able to pull in specific customer service metrics, in a non-manual way, that shows the effectiveness of teams and individual responses.
  • The platform itself, which is web-based, has always seen a constant performance issue, where the system will lag or certain features will perform slowly. This is something that has been on-going and though improved over the past year, is still an issue.
  • It is allowing us to achieve increased customer service response rates through social media.
We picked the Khoros platform at the time when we conducted a search for a social customer service tool because it allowed us to deploy it across a team of associates. The product has workflow capabilities that allow us to assign questions on our social channels to specific team members.
  • Customer Service
  • Social Media
  • Content
  • Online training
  • In-person training
  • Self-taught
It is as long as you have a certain level of understanding of social and social customer service platforms as a whole. This approach for other users is contingent on this understanding to be effective.
They are fairly timely in their responses and in looking into technical issues.
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