TrustRadius
Spredfast is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impacthttps://media.trustradius.com/product-logos/P7/Zq/5WJT8A1IFAU9.PNGAwesome product, great support.I've used Spredfast at two different technology companies. Here are some use cases: 1) Strategic Marketing Campaign. Jive Software wanted to reach a new audience and broaden awareness for their SaaS application for teams. Through analysis and content strategy, we worked with the Spredfast services team to launch a multi-faceted social campaign around the “Office Hero”—creating a persona, an interactive social experience, and a mix of paid, earned, and owned social content. The social content created performed 43% better than email and 170-190% better than traditional advertising. 2) Influencer Engagement. We use Spredfast Intelligence and Conversations to find and build relationships with key technology evangelists. 3) Social Customer Service. At a B2B technology organization, we integrated Spredfast with Salesforce to provide real-time, customer support on a variety of social networks like Facebook and Twitter.,For the last seven years, I've used Spredfast tools to build scalable, B2B social media programs that include real-time monitoring, optimization, reporting and displays. Spredfast has flexible products. I've used it at various companies with different social strategies, team sizes, organizational workflows, and security frameworks. Spredfast integrates with marquee digital products like Google Analytics, Salesforce, and Tableau.,Integration with stock photography provider like Adobe or iStock. Integration with Chinese social media platforms,10,Social media is a core component to our brand awareness and demand generation goals. We also use it to help with a low volume of customer support requests.,10,10,9,10,Radian6, Adobe Social, Sprinklr, Hootsuite Enterprise, Hootsuite Pro, Lithium Social Media Management, Sprout Social and Buffer,20,1,Core social media responsibilities – listening, publishing, engagement, activation, analytics Relationship building with influencers, press, analysts Marketing campaigns Customer support Lead generation Product Feedback Research Primary use case for the core social media team; however, we use a combination of Spredfast and Jive Anywhere connect social conversations to employee social intranet and public-facing communities. Additionally, Spredfast lets the social media team serve as a human filter to “highlight” key conversations to various groups – support, executives, sales, etc.,10,Improved customer support response time, increase lead generation, workforce productivity gains.,,Vendor implemented,Online training In-person training,8,7,No,Integrated Google Analytics,9,10Spredfast -- A social media arsenal in one elegant, streamlined platformCaesars Entertainment uses Spredfast enterprise-wide. It is our primary social publishing and social listening platform for all of our properties across North America. In addition, we also use the platform to track the performance of our digital messaging, and run promotions aimed at expanding our Total Rewards loyalty database.,Streamlining the publishing/scheduling of social media content at scale. Facilitating our ability to track and respond to online conversations about us in real time. Visually conveying how our social media posts are performing, especially as they compare to our competitors.,We wish Spredfast would maintain at least 24 months of data so that we can properly calculate YoY performance figures.,10,Very important.,10,10,10,10,Love Spredfast!We use Spredfast to manage all of our social media accounts, including leadership handles and LI accounts. The social media accounts are managed by social media/PR, careers, internal comms, and marketing. It allows us to control campaigns across multiple teams and streamlines the analytics process. It also provides us company-wide governance of what's scheduled to post.,The scheduling capabilities are excellent - it's easy to schedule multiple posts across different accounts, assign campaign labels to each post for future tracking, and to see an at-a-glance view of what's on the calendar. The Intelligence platform has been an invaluable social listening tool, and the campaign dashboards give leadership the high-level metrics they need (and the ability for us to drill down for more granular data points) We also really like the Planner functionality that lets you manage a campaign from start to finish with multiple users and accounts.,Additional functionality for paid campaigns - I believe this is being worked on.,10,It's a critical part of our strategy.,9,10,10,8Spredfast - Excellent for Social Listening and Real-Time Event CoverageSpredfast is used primarily for trend tracking and identification as well as what our client's brand competitors are talking about. Spredfast also offers light demographic information around who is partaking in certain social conversations, primarily on Twitter. If our team ever leads a real-time social activation to track conversation for events or micro-holidays, previous year convos, geolocations, Spredfast is a useful companion tool to track related activity.,Competitive analysis - assessing share of voice and mentions by brand, hashtag or authoritative users. Real-time event activity tracking around a brand activation, speaker series or broadcast. Demographic information for audience building.,Expanding robust live trend analysis and search beyond Twitter and onto other channels. Increasing the number of list and trend comparisons for users to run in the Intelligence feature. Stronger influencer identification search based on interest, follower count and channel relevance.,9,Social media is the primary focus of many of our client engagements as our audiences spend the majority of their time on Twitter, Facebook, Instagram, YouTube, etc. Core social disciplines including research, persona development, competitive analysis, community management, creative concepting and publishing, influencer engagement, measurement, KPI optimization and paid media distribution are all common tasks across our practice.,10,9,9,9,Socialbakers AnalyticsSpredfast - best in class social CRMSocial Listening. Content deployment: We publish four main types of content: 1) Branding and advertising (promotion of new lines, etc.). 2) Amplification of PR events. 3) Reputation management. This is really responding to escalated customer service issues. We have a call center to manage customer service issues, but Spredfast does not integrate with this system. 4) Social campaigns. These are themed campaigns for which we create original content. Robust labeling for detailed analytics: This is a new feature in Spredfast, and is extremely valuable to us. The problem with social analytics is that there is no consistency regarding metrics across platforms like Twitter and Facebook - they all measure slightly different things. It's very difficult to get aggregate reporting at the granular campaign level. Labeling solves this problem by making it possible to tag everything related to a social campaign and aggregate metrics at the campaign level. This allows us to mine all the social data per campaign and really understand what is happening.,Even with a great UX, it can always be easier and faster.,Spredfast has allowed us to ramp up our social advertising efforts, resulting in an increase in ROI.,9,9,10,0,This is our primary tool for listening for, identifying and responding to all social inquires made to Brooks Brothers. It's also our primary content deployment system for social.,,,Vendor implemented Implemented in-house,9,Online training Self-taught,8,I recommend a combination of both online training from the services team, supplemented by their online tools.,No,9,8,10,8,SiteCatalyst (Omniture): This is important for us to understand the conversion funnel. We know that social typically doesn't have a very high conversion rate compared to email and other channels. However, even if social is unlikely to be the last touch resulting in a sale, it is definitely part of the conversion funnel. Integration of Spredfast with SiteCatalyst helps us to understand attribution. For example, a large number of people might be driven to our website by a social campaign. It's very helpful to understand who among them converted following additional touches through other channels.,BazaarVoice: We use BazaarVoice's Q&A functionality called "Ask and Answer" to manage customer questions. It would be nice to integrate Spredfast with this so that there could be a single place to resolve customer issues, rather than two separate places. This would allow us to track response times, etc. in a centralized way.,
Unspecified
Khoros Marketing (Formerly Spredfast + Lithium)
109 Ratings
Score 8.0 out of 101
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Khoros Marketing (Formerly Spredfast + Lithium) Reviews

Khoros Marketing (Formerly Spredfast + Lithium)
109 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.0 out of 101
TrustRadius Top Rated for 2019
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May 20, 2018

Khoros Marketing (Formerly Spredfast + Lithium) Review: "Awesome product, great support."

Score 10 out of 10
Vetted Review
Verified User
Review Source

Performance

9
Spredfast has greatly improved the performance of their SaaS products the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager.
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March 14, 2018

Khoros Marketing (Formerly Spredfast + Lithium) Review: "Spredfast - Excellent for Social Listening and Real-Time Event Coverage"

Score 9 out of 10
Vetted Review
Verified User
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Performance

9
Spredfast loads quickly and provides detailed, client ready reports that present data and insights in a user friendly, digestible format. Regardless of complexity, Spredfast delivers reports quickly and without any gaps or design flaws.
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Feature Scorecard Summary

Boolean keyword searches (25)
8.8
Filtering out noise/spam (26)
7.4
Sentiment analysis (23)
6.3
Broad channel coverage (29)
8.1
Content planning and scheduling (28)
8.9
Audience targeting (24)
7.9
Content optimization (5)
5.0
Workflow management (25)
9.0
Automated routing and prioritization (20)
8.0
Customer interaction histories (23)
8.0
Bulk actions (22)
7.8
Lead generation (9)
6.6
Content marketing (18)
8.2
Paid media management (2)
7.1
Campaigns and promotions (20)
8.2
Twitter (30)
9.6
Facebook (31)
9.3
LinkedIn (20)
7.6
Google+ (16)
7.8
Instagram (30)
7.9
Pinterest (14)
6.8
YouTube (20)
7.9
Campaign success analytics (26)
8.0
Real-time tracking (27)
8.7
Competitor analysis (21)
7.9
Role-based user permissions & privileges (31)
8.1
Mobile access (28)
7.1

About Khoros Marketing (Formerly Spredfast + Lithium)

According to the vendor, Khoros is a customer engagement platform built to turn siloed knowledge into enterprise value, and customers into contributors. By connecting consumer insights across all departments, the vendor claims Khoros gives companies the ability to run their business with their customers, anticipating their needs and accelerating sales, loyalty, and innovation. With 2,000+ customers, including 52 of the Interbrand 100, and ten offices globally, Khoros powers approximately 500 million digital interactions every day. From social media to online communities and messaging to digital customer care, the vendor says Khoros helps companies authentically connect with customers throughout their journey.


The vendor promises that Khoros Marketing enables brands to engage customers with meaningful campaigns that foster loyalty and drive business results. Key benefits include:

Scalable Workflows: Orchestrate social campaigns across teams and accounts to drive business results.
Actionable Insights: Be in lockstep with your market, your competition, and your audiences.
Strong Governance: Proactively govern across your social footprint.
Meaningful Analytics: Connect your social performance to larger business objectives.

Khoros Marketing (Formerly Spredfast + Lithium) Features

Listening/monitoring Features
Has featureBoolean keyword searches
Has featureFiltering out noise/spam
Has featureSentiment analysis
Has featureBroad channel coverage
Publishing Features
Has featureContent planning and scheduling
Has featureAudience targeting
Does not have featureContent optimization
Has featureWorkflow management
Engagement Features
Has featureAutomated routing and prioritization
Has featureCustomer interaction histories
Has featureBulk actions
Marketing Features
Has featureLead generation
Has featureContent marketing
Does not have featurePaid media management
Has featureCampaigns and promotions
Channel coverage/integration Features
Has featureTwitter
Has featureFacebook
Has featureLinkedIn
Has featureGoogle+
Has featureInstagram
Has featurePinterest
Has featureYouTube
Reporting/analytics Features
Has featureCampaign success analytics
Has featureReal-time tracking
Has featureCompetitor analysis
Account management Features
Has featureRole-based user permissions & privileges
Has featureMobile access

Khoros Marketing (Formerly Spredfast + Lithium) Integrations

Bitly, Brandwatch, Domo, Google Analytics, NetBase, Opal, Origami Logic, Oracle Siebel CRM, Synthesio, Symantec, Adobe Experience Manager, Adobe Analytics, Bynder Enterprise DAM, Widen Collective, Smarsh Connected Suite (formerly Actiance), Bazaarvoice, Crimson Hexagon, Grabyo, IBM, Kenshoo, Linkinfluence, RadiumOne, Salesforce, Tableau, Vizrt, BI.ink, Pandorabots, Po.st, Reply.ai

Khoros Marketing (Formerly Spredfast + Lithium) Competitors

Adobe Social, Sprinklr Social + Messaging Suite, Salesforce Social Studio

Pricing

Does not have featureFree Trial Available?No
Does not have featureFree or Freemium Version Available?No
Has featurePremium Consulting/Integration Services Available?Yes
Entry-level set up fee?Optional

Khoros Marketing (Formerly Spredfast + Lithium) Customer Size Distribution

Consumers
0%
Small Businesses (1-50 employees)
0%
Mid-Size Companies (51-500 employees)
3%
Enterprises (> 500 employees)
97%

Khoros Marketing (Formerly Spredfast + Lithium) Support Options

 Paid Version
Phone
Live Chat
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

Khoros Marketing (Formerly Spredfast + Lithium) Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android, Mobile Web
Supported Countries:Spredfast has many customers with global deployments
Supported Languages: Any language the Social Networks themselves support