Overall a decent software for social Media tasks
I used Khoros marketing. It helps us with our social media work. With the help of Khoros marketing, we schedule our content across …
Overview
What is Khoros Marketing?
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
Recent Reviews
How Khoros Marketing Differs From Its Competitors
Awards
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Popular Features
- Content planning and scheduling (146)8.484%
- Facebook (143)7.979%
- Twitter (138)7.777%
- Instagram (132)7.474%
Reviewer Pros & Cons
Pricing
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What is Khoros Marketing?
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://khoros.com/platform/marketing?u…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Khoros Marketing?
According to the vendor, Khoros Marketing enables clients to simplify their complex social marketing operation to build and protect their brand. Khoros Marketing offers customers: Social Marketing: Orchestrate, govern, engage, and measure integrated social campaigns in an easy-to-configure and highly adaptable platform. Intelligence: Stay ahead of your market, your competition, and your audiences with powerful, yet accessible insights based on real-time, unlimited search across public social channels. Vault: Protect your brand across your social footprint with access and credential management. Experiences: Inspire audience participation across your digital properties through the power of social UGC. According to the vendor, key benefits include:
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Khoros Marketing Features
Listening/monitoring Features
- Supported: Boolean keyword searches
- Supported: Filtering out noise/spam
- Supported: Sentiment analysis
- Supported: Broad channel coverage
Publishing Features
- Supported: Content planning and scheduling
- Supported: Audience targeting
- Supported: Workflow management
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Bulk actions
Marketing Features
- Supported: Lead generation
- Supported: Content marketing
- Supported: Campaigns and promotions
Channel coverage/integration Features
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Instagram
- Supported: Pinterest
Reporting/analytics Features
- Supported: Campaign success analytics
- Supported: Real-time tracking
- Supported: Competitor analysis
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Additional Features
- Supported: Paid Publishing
- Supported: CRM
- Supported: NLP themes
- Supported: Paid and Organic social performance metrics
Khoros Marketing Videos
Khoros Marketing Integrations
- Brandwatch
- Domo
- Google Analytics
- Opal
- Origami Logic
- Adobe Experience Manager
- Acquia DAM (Widen)
- Grabyo
- Talkwalker
- ReviewTrackers
- Emarsys
- Slack
- Medallia
- Adobe Marketo Engage
- Bynder
- Brightcove
- Oracle Eloqua Marketing Automation
- Adobe Experience Cloud
- Crimson Hexagon
- Salesforce
- Tableau
- SAP
- Amazon Premier
- Zendesk
- Qualtrics
- ServiceNow
- SAP CX Cloud
- Hubspot
- Microsoft Dynamics
- Eloqua
Khoros Marketing Competitors
Khoros Marketing Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Mobile Web |
| Supported Countries | Global |
| Supported Languages | Any language the Social Networks themselves support |
| Security |
Khoros Marketing Downloadables
- Khoros Marketing Solution Overview: Learn the key features and values that the Khoros Marketing solution can provide for your brand.
- General Motors Case Study: GM onboarded Khoros Marketing for 800 users around the globe in under a month to deliver personalized engagement at scale without sacrificing security. See how in this case study.
- European Wax Center Case Study: Discover how European Wax Center handled a 300% increase in inbound message volume.
- Hagerty Case Study: In partnership with the Khoros Strategic Services team and utilizing Khoros Marketing, automotive insurance brand Hagerty was able to expand its audience to Gen Z and millennials, with 43% follower growth in a year. Learn more in this case study.
Frequently Asked Questions
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
Sprout Social, Sprinklr Marketing, and Salesforce Marketing Cloud Social Studio (retiring) are common alternatives for Khoros Marketing.
Reviewers rate Google+ highest, with a score of 9.
The most common users of Khoros Marketing are from Enterprises (1,001+ employees).
Khoros Marketing Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 0% |
| Mid-Size Companies (51-500 employees) | 3% |
| Enterprises (more than 500 employees) | 97% |
Comparisons
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Reviews and Ratings
(291)Attribute Ratings
Reviews
(1-5 of 5)Companies can't remove reviews or game the system. Here's why
May 20, 2018
Awesome product, great support.
Score 10 out of 10
Vetted Review
Verified User
I've used Khoros at two different technology companies. Here are some use cases:
1) Strategic Marketing Campaign. Jive Software wanted to reach a new audience and broaden awareness for their SaaS application for teams. Through analysis and content strategy, we worked with the Khoros services team to launch a multi-faceted social campaign around the “Office Hero”—creating a persona, an interactive social experience, and a mix of paid, earned, and owned social content. The social content created performed 43% better than email and 170-190% better than traditional advertising.
2) Influencer Engagement. We use Khoros Intelligence and Conversations to find and build relationships with key technology evangelists.
3) Social Customer Service. At a B2B technology organization, we integrated Khoros with Salesforce to provide real-time, customer support on a variety of social networks like Facebook and Twitter.
1) Strategic Marketing Campaign. Jive Software wanted to reach a new audience and broaden awareness for their SaaS application for teams. Through analysis and content strategy, we worked with the Khoros services team to launch a multi-faceted social campaign around the “Office Hero”—creating a persona, an interactive social experience, and a mix of paid, earned, and owned social content. The social content created performed 43% better than email and 170-190% better than traditional advertising.
2) Influencer Engagement. We use Khoros Intelligence and Conversations to find and build relationships with key technology evangelists.
3) Social Customer Service. At a B2B technology organization, we integrated Khoros with Salesforce to provide real-time, customer support on a variety of social networks like Facebook and Twitter.
- For the last seven years, I've used Khoros tools to build scalable, B2B social media programs that include real-time monitoring, optimization, reporting and displays.
- Khoros has flexible products. I've used it at various companies with different social strategies, team sizes, organizational workflows, and security frameworks.
- Khoros integrates with marquee digital products like Google Analytics, Salesforce, and Tableau.
- Integration with stock photography provider like Adobe or iStock.
- Integration with Chinese social media platforms
87.5%
8.8
96.66666666666666%
9.7
60%
6.0
93.33333333333334%
9.3
77.14285714285714%
7.7
83.33333333333334%
8.3
90%
9.0
Social media is a core component to our brand awareness and demand generation goals. We also use it to help with a low volume of customer support requests.
Khoros is core to our social media strategy. Their tools help us create, measure, and optimize all of our social initiatives for awareness, lead generation, and customer support in one platform.
Every other year, we evaluate social media monitoring, engagement, analytics, and display tools. Khoros consistently comes out on top for its strong products, great support, competent services team, and fair price point. I highly recommend them for organizations that want a single tool to manage their social platforms.
20
We currently have 20 licenses. Representatives from various departments use the tool: marketing, sales, support and executives. It ranges from a social media coordinator using the tool to accomplish their daily responsibilities to the CEO using it to stay updated on industry conversations, competition and financial conversations.
1
One system administrator
- Core social media responsibilities – listening, publishing, engagement, activation, analytics
- Relationship building with influencers, press, analysts
- Marketing campaigns
- Customer support
- Lead generation
- Product Feedback
- Research
- Primary use case for the core social media team; however, we use a combination of Khoros and Jive Anywhere connect social conversations to employee social intranet and public-facing communities. Additionally, Khoros lets the social media team serve as a human filter to “highlight” key conversations to various groups – support, executives, sales, etc.
- Improved customer support response time, increase lead generation, workforce productivity gains.
• We used to use a number of different tools in conjunction – primarily Hootsuite and Jive Fathom Pro.
- Vendor implemented
- Online training
- In-person training
No
- Integrated Google Analytics
This is a fairly straightforward integration, and they have good training on the integration.
October 07, 2013
Khoros - best in class social CRM
Score 9 out of 10
Vetted Review
Verified User
- Social Listening.
- Content deployment: We publish four main types of content: 1) Branding and advertising (promotion of new lines, etc.). 2) Amplification of PR events. 3) Reputation management. This is really responding to escalated customer service issues. We have a call center to manage customer service issues, but Khoros does not integrate with this system. 4) Social campaigns. These are themed campaigns for which we create original content.
- Robust labeling for detailed analytics: This is a new feature in Khoros, and is extremely valuable to us. The problem with social analytics is that there is no consistency regarding metrics across platforms like Twitter and Facebook - they all measure slightly different things. It's very difficult to get aggregate reporting at the granular campaign level. Labeling solves this problem by making it possible to tag everything related to a social campaign and aggregate metrics at the campaign level. This allows us to mine all the social data per campaign and really understand what is happening.
- Even with a great UX, it can always be easier and faster.
- Khoros has allowed us to ramp up our social advertising efforts, resulting in an increase in ROI.
Short list - Sprinklr and Buddy.
Khoros had the better UX and use of available social APIs.
Khoros had the better UX and use of available social APIs.
10
Social Marketing, Customer Service, Public Relations, and Associate Communications.
0
- This is our primary tool for listening for, identifying and responding to all social inquires made to Brooks Brothers.
- It's also our primary content deployment system for social.
Previously used Hootsuite.
- Vendor implemented
- Implemented in-house
- Online training
- Self-taught
I recommend a combination of both online training from the services team, supplemented by their online tools.
No
All support at Khoros is premium.
- SiteCatalyst (Omniture): This is important for us to understand the conversion funnel. We know that social typically doesn't have a very high conversion rate compared to email and other channels. However, even if social is unlikely to be the last touch resulting in a sale, it is definitely part of the conversion funnel. Integration of Khoros with SiteCatalyst helps us to understand attribution. For example, a large number of people might be driven to our website by a social campaign. It's very helpful to understand who among them converted following additional touches through other channels.
- BazaarVoice: We use BazaarVoice's Q&A functionality called "Ask and Answer" to manage customer questions. It would be nice to integrate Khoros with this so that there could be a single place to resolve customer issues, rather than two separate places. This would allow us to track response times, etc. in a centralized way.
March 21, 2013
Non-stop innovation!
Score 10 out of 10
Vetted Review
Verified User
- Workflows and auditing: Khoros allowed me to see how often my community manager was posting, how often she was creating content that was engaging, and what the best times for her to post were. I could add an intern to an approval path so that her posts weren't published without being vetted by a senior employee. I could assign replies to Khoros users with due dates -- and then measure how often they replied on time. Everything that takes place within Khoros has an audit trail -- I could see who edited what and when, who highlighted what for whom, and so on.
- Through the platform, you can measure reach of social campaigns, manage social CRM, tag content for R&D, and even pull in your Google Analytics stats to create a more complete view of what you're doing online.
- Security -- for a national brand like Jason's, it's really important for us to keep our Twitter and Facebook logins private instead of sharing them with multiple users. Because of the way Khoros works, you can grant access in a LOT of really customized ways without ever giving up logins or passwords (e.g., granting access to Twitter but not Facebook, or to just one Facebook page even if you have 200 of them). When someone leaves the company, you simply turn off access. No need to change all of your credentials.
- I do wish there had been a seamless way to integrate email marketing stats into the social CRM piece and the analytics.
- Reduction in customer service and marketing overhead, increase in customer frequency, among others.
Radian6 was on the short list because of our relationship with Salesforce.com. However, we evaluated over 20 other social media management systems before choosing Khoros. No one else offered the workflows, audit trails, and permissions-based system we needed to scale our social efforts across the company in an intelligent way. In other words, no other systems were close to Khoros in terms of being truly enterprise-ready.
10
- Marketing
- Sales
- Customer service
- R&D
- Measurement and reporting
- Workflows and auditing
- Allows a company to see what's possible in the social landscape
- Publishing and listening at scale
We switched from using HootSuite's paid model.
- Implemented in-house
- Online training
- In-person training
- Self-taught
It was easy for me because, again, I'm a geek. For others, I'd recommend joining Khoros's webinars for ongoing training.
No
- Salesforce.com
- Email vendor(s)
November 21, 2012
Khoros is awesome. Training the only weak spot.
Score 10 out of 10
Vetted Review
Verified User
- Khoros supports our complex and asymmetrical social media deployment effortlessly. We can configure user permissions, workflow, and analytics in whatever ways are necessary to support the many accounts and users we have in play at any time. We can easily modify our approach as our business needs change.
- Khoros is responding actively to customer feedback, adding features based on the needs of customers as well as looking forward to how the social media space will be changing in the coming 12-24 months.
- The Khoros team is a true partner to our team, always looking for ways to make us more successful.
- The primary use cases for us are:
- Publishing / scheduling of posts
- Engagement
- Analytics
- Khoros does every one of these very well. In addition, we needed a hyper-configurable tool that would enable us to set up complex permission rules for different types of users. Khoros does this very well.
- We also required very flexible analytics that would allows us to pull analytics for a hierarchy of entities: Store; City; State; Region; Country. Khoros does all of this out of the box. The analytics package has been completely re-designed and is highly effective for distributed customers like us (companies like Target, Starbucks, and Aramark have the same needs).
- The company is extremely responsive to customer needs. Their innovation is very largely based on customer needs. We feel like we have a voice.
- The UI used to be very obviously “designed by engineers”, but has now been completely re-designed based on customer feedback and is highly flexible and easy to use.
- Training has been a bit problematic. Part of the issue is that they have designed a product that is so configurable, that it’s difficult to design training that suits every use case. Khoros has definitely not cracked the code on training, however.
- Detailed analytics we are able to pull from the system are immediately impacting our decision making as we look to scale our business to 1,000 stores. This will save us money in the end, paying easily for the cost of the system. We’re also able to optimize content development and better integrate social into our marketing mix.
• Yes, we evaluated other systems. I immediately eliminated any vendors that did not have enterprise clients listed on their websites. Also, a couple of vendors never called me back (Sprinklr and Buddy Media).
• Our eventual shortlist comprised:
• Khoros • Vitrue
• Context Optional (Adobe Social)
100
• Main users are store marketers. Only about 100 are using the product today, but the goal is to roll the product out to over 2,500 users.
- Publishing – sharing relevant, customer-centric content focused on our brand as well as store-level information such as sales, events, and community engagement.
- Engagement – responding to customer questions and conversations in Twitter and Facebook.
- Analytics – optimizing our publication and engagement opportunities as well as understanding how social fits into our larger integrated marketing mix.
We were previously using CoTweet.
- Implemented in-house
- Online training
- In-person training
No
- The only integration we are planning is that between our listening tool Brandwatch and Khoros.
We are not building this integration internally. The vendors are working on this together.
November 12, 2012
Too complex for our use case.
Score 8 out of 10
Vetted Review
Verified User
- Calendar tool was essential. Being able to schedule tweets in advance. (with TweetDeck, couldn’t do the same tweet multiple times). Khoros also lets you know if there is a send problem.
- Established value of social with upper management via great analytics. Saved a lot of time by showing success to management. Analytics were cool. Dashboard view (with up to 50 widgets) and engagement analytics – much deeper breakdown – can be exported to Excel
- Too much horsepower – too complex for just one person to use. Designed for teams.
- Pricing. Rapid jump. Started at 275 / month or $10 year – jumped to $32k year. Wasn’t warranted by roadmap.
- No examples or use case guides to help us use it. You were on your now.
- Content calendar backfire: Web interface. After 2 trade shows and a webinar. Needed blog posts and social promotions to schedule. Sent some stuff out without meaning to. Multi-tabs were very confusing
- Took time to learn how to use Khoros with Google Analytics effectively. No use cases from Khoros.
- The biggest operational benefit by far was scheduling. Saved me time from doing back-end work. I could do months worth of social work in advance and then schedule it out. This allowed me to actually be social increased time spent in engagement with customers.
1
I was the only person using the product.
- We used Khoros primarily for publishing and engagement, marketing campaigns and analytics. Khoros has a very good analytics capability and we used extensively to gauge success of our marketing campaigns
TweetDeck
- Don't know
- Self-taught
No
- We monitored the following social channels: Twitter /FB / WordPress / Slideshare / YouTube/ Flikr /
- Integrated with: Google Analytics / Omniture / Crimson Hexagon