Overall a decent software for social Media tasks
I used Khoros marketing. It helps us with our social media work. With the help of Khoros marketing, we schedule our content across …
Overview
What is Khoros Marketing?
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
Recent Reviews
How Khoros Marketing Differs From Its Competitors
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Content planning and scheduling (146)8.484%
- Facebook (143)7.979%
- Twitter (138)7.777%
- Instagram (132)7.474%
Reviewer Pros & Cons
Pricing
N/A
Unavailable
What is Khoros Marketing?
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://khoros.com/platform/marketing?u…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
52 people also want pricing
Alternatives Pricing
What is Sprinklr Social?
Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and…
What is Wrike?
Wrike is a project management and collaboration software. This solution connects tasks, discussions, and emails to the user’s project plan. Wrike is optimized for agile workflows and aims to help resolve data silos, poor visibility into work status, and missed deadlines and project failures.
Features
Return to navigation
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Khoros Marketing?
According to the vendor, Khoros Marketing enables clients to simplify their complex social marketing operation to build and protect their brand. Khoros Marketing offers customers: Social Marketing: Orchestrate, govern, engage, and measure integrated social campaigns in an easy-to-configure and highly adaptable platform. Intelligence: Stay ahead of your market, your competition, and your audiences with powerful, yet accessible insights based on real-time, unlimited search across public social channels. Vault: Protect your brand across your social footprint with access and credential management. Experiences: Inspire audience participation across your digital properties through the power of social UGC. According to the vendor, key benefits include:
|
Khoros Marketing Features
Listening/monitoring Features
- Supported: Boolean keyword searches
- Supported: Filtering out noise/spam
- Supported: Sentiment analysis
- Supported: Broad channel coverage
Publishing Features
- Supported: Content planning and scheduling
- Supported: Audience targeting
- Supported: Workflow management
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Bulk actions
Marketing Features
- Supported: Lead generation
- Supported: Content marketing
- Supported: Campaigns and promotions
Channel coverage/integration Features
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Instagram
- Supported: Pinterest
Reporting/analytics Features
- Supported: Campaign success analytics
- Supported: Real-time tracking
- Supported: Competitor analysis
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Additional Features
- Supported: Paid Publishing
- Supported: CRM
- Supported: NLP themes
- Supported: Paid and Organic social performance metrics
Khoros Marketing Videos
Khoros Marketing Integrations
- Brandwatch
- Domo
- Google Analytics
- Opal
- Origami Logic
- Adobe Experience Manager
- Acquia DAM (Widen)
- Grabyo
- Talkwalker
- ReviewTrackers
- Emarsys
- Slack
- Medallia
- Adobe Marketo Engage
- Bynder
- Brightcove
- Oracle Eloqua Marketing Automation
- Adobe Experience Cloud
- Crimson Hexagon
- Salesforce
- Tableau
- SAP
- Amazon Premier
- Zendesk
- Qualtrics
- ServiceNow
- SAP CX Cloud
- Hubspot
- Microsoft Dynamics
- Eloqua
Khoros Marketing Competitors
Khoros Marketing Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Mobile Web |
| Supported Countries | Global |
| Supported Languages | Any language the Social Networks themselves support |
| Security |
Khoros Marketing Downloadables
- Khoros Marketing Solution Overview: Learn the key features and values that the Khoros Marketing solution can provide for your brand.
- General Motors Case Study: GM onboarded Khoros Marketing for 800 users around the globe in under a month to deliver personalized engagement at scale without sacrificing security. See how in this case study.
- European Wax Center Case Study: Discover how European Wax Center handled a 300% increase in inbound message volume.
- Hagerty Case Study: In partnership with the Khoros Strategic Services team and utilizing Khoros Marketing, automotive insurance brand Hagerty was able to expand its audience to Gen Z and millennials, with 43% follower growth in a year. Learn more in this case study.
Frequently Asked Questions
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
Sprout Social, Sprinklr Marketing, and Salesforce Marketing Cloud Social Studio (retiring) are common alternatives for Khoros Marketing.
Reviewers rate Google+ highest, with a score of 9.
The most common users of Khoros Marketing are from Enterprises (1,001+ employees).
Khoros Marketing Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 0% |
| Mid-Size Companies (51-500 employees) | 3% |
| Enterprises (more than 500 employees) | 97% |
Comparisons
Compare with
Reviews and Ratings
(291)Attribute Ratings
Reviews
(51-75 of 184)Companies can't remove reviews or game the system. Here's why
September 29, 2022
Vast Service Offering - Great for Brands Looking to Scale Their Social Media Investment
Khoros Marketing enables our social media team of 20 to manage all social media accounts across the enterprise (8 brands, 40 National Accounts, 190 Regional Pages, 4M+ Followers). Khoros has helped us scale our team and post volume while providing real time data and insights, which is not only helpful for future strategy planning but also helps use justify and forecast budget projections to executives for social media & content creation.
- Has a user-friendly platform
- A ton of support resources for new hires and current team members
- Quick to implement/adapt to Social Network API changes
- Analytics are not always accurate or take a long time to sync - specifically for Instagram Reels
- Social Accounts get disconnected frequently
September 07, 2022
First impressions with Khoros Marketing
We use Khoros Marketing for social media management and reporting purposes. We have multiple business units and complex cross-regional collaborations and with Khoros Marketing we have just one tool that unites all the different social media managers and enables them to share visibility, exchange practice, and advance/simplify their daily work.
- Scheduling. It lets you schedule content in all its details and you don't have to think about it anymore.
- Labeling. Many ways of labeling are available, including some rules to have automatic labels applied to certain types of content.
- Content storage.
- Calendarization.
- Content supported by the platform (PDF). This is valid also for GIFs.
- Complexity of setting up dashboards. Also the way the data are regrouped in the dashboard, they should sometimes be more accurate.
- System of plans.
August 24, 2022
Khoros is great, but they need to catch up on somethings.
At Harlem United, we use Khoros Marketing for our social media planning by utilizing the calendar and for our social media analytics. Khoros Marketing helps us determine which content is performing best and which is not. Its addition, it's helpful in determining which demographics we need more focus on reaching. Also, the calendar makes it easier to visualize how to strategize and plan our content.
- Social Media calendar
- Social Media marketing analytics
- Social media Messaging
- Updating reels to be more the 60 seconds
- A way to posts things without the mobile publishing
- Deeper explanations for reach/engagement
August 19, 2022
Khoros Marketing
We use Khoros to plan and publish our content. We also use it for analytics and social listening (Intelligence).
- Scheduling - clear view of calendar for birds-eye view
- Analytics
- Social Listening via Intelligence
- Intelligence could be a little more intuitive
August 15, 2022
Great for cross functional teams and easy reporting
Use the platform to ensure all marketing teams are aligned in social media marketing. Gives full visibility of all activity across multiple countries and business segments. Helps solve the issue of full access and visibility in a regulated industry to ensure compliance. Also allows for easy reporting through the use of labels - so can quickly, easily, and accurately see how content is performing. Very easy to onboard and manage users.
- Reporting is great - easy to create bespoke dashboards for multiple ways to view the data and trends in platform
- Onboarding and training - a good repository of knowledge articles for users to access on most aspects of the platform for self-learning
- The user-friendly and intuitive interface allows any user to quickly assimilate how to use the platform.
- Analytics and reporting - sizing of dashboard page makes it difficult to add and position the data 'widgets'
- Naming of knowledge articles not always aligned to the platform terms - some of the content is out of date
- The plan function does not add much value - which is a shame as it could be a good snapshot tool.
August 04, 2022
If you want to keep your content organized and published correctly, you'll want Khoros Marketin!
We use Khoros Marketing for advertising planning, publishing, tracking, and analytics. It allows us to keep content in one place and coordinate with our social monitoring platform Khoros Care for customer engagement. It's a great platform for publishing organic content across multiple brands under our company umbrella and allowing appropriate access to each team as needed.
- Keeps organic content in one place for easy access.
- Publishes content on organic feeds across multiple social platforms.
- Has in-depth analytics for tracking organic social media posts.
- The "preview" pop out section could be larger so that it's easier to view content.
- The "fields to include" on data exports have many of the same items that are called different things, so better explanations about which one to use would be great.
- Data exports need to be saved outside of the platform because the information expires within the system after a set amount of time.
July 27, 2022
Room To Grow
Our operating company is but one of several in our Khoros Marketing environment. We use the platform to manage our organic social media program. As a global company, our teams are diverse and dispersed. Khoros was the only platform that allowed us to manage these multiple operating companies as independent, yet integrated social programs.
- Scheduling
- Planning
- Cross-company view
- Asset management
- Inbox (particularly with LinkedIn)
- Analytics widgets
- Staying up-to-date with Instagram
We create local social media calendars and publish online.
- Setup of the posts in different .
- Choosing &scheduling.
- Easy to update & manage last time requirements.
- Edit done posts.
- Maybe checking between other territories' calendars.
- Filtering by territories.
May 04, 2022
Universal Tool Kit for all things social
I use Khoros Marketing in my organization to respond to client inquiries. Due to the ever-changing volatile market, there is often an influx of high-priority inquiries across all social platforms. Khoros makes it manageable to efficiently categorize, tag, and respond. Because our organization uses 6 social platforms, we are able to easily upload, plan and post content using Khoros Marketing services.
- Customizing
- Organize
- Analyze
- Glitching
- Chat center for help
- More concise user interface
May 04, 2022
Great tool!
We use Khoros to manage our social marketing efforts. It helps us collaborate, schedule, respond and
analyze social in ways that correlate to core business objectives.
- Calendar View and Scheduling content
- Approval process
- Quick access to social listening searches
- Social Community management / moderation of channels
- Reporting. Being able to pull metrics at the campaign level and pull for all channels
May 02, 2022
Review
It helps ut to organize the publication of our content on social media.
- Show different label to better identify categories of posts
- results presentation of each post
- being able to follow what is publicated, soon-to-be publicated
- searching for a post
- searching from month to month, week by week
- clear link to access the published posts
We utilize Khoros Marketing as the Corporate Communications team for one brand across three different social platforms (LinkedIn, Facebook, and Twitter). We utilize it to draft, approve and publish content. We also use its reporting capabilities. We have about four editors and two main admin users.
- Provides a simple approval process for content.
- Provides an easy to use and view calendar view that you can move content around in.
- Allows users to have "labels" for content which is incredibly useful for reporting.
- Exporting the calendar could be more aesthetic.
- The analytics dashboards are robust, but not the most intuitive to use.
- There are still tech glitches that result in posts failing to publish from time to time.
April 28, 2022
Khoros user and believer!
We used it to monitor the discussion going on with our brand. It helped a lot with PR and reputation management.
- Pulling in mentions.
- Saving time and energy on staff.
- Giving us insights that we did not know about.
- Ease of use.
April 28, 2022
Social Media Made Easier for Your Enterprise
I utilize this platform to upload and post for Twitter and Facebook on behalf of my department. We also make assets and posts available for others to use across the association specifically for large campaigns that we want used across the nation. We are also able to tag our posts to better understand impressions and engagement for campaigns.
- Allowing for emoticons.
- Ability to add tags to posts to understand full campaigns, not just one post.
- Uploading images and allowing for cropping and/or editing for each appropriate channel. META currently offers this on this platform for businesses.
- Increase the image size allowed to be uploaded.
- Hashtag recommendations or insight - META also does this and this is useful to maximize engagement.
April 28, 2022
Nice tool for a daily use
In our social media team, we have all used Khoros since the beginning of the year to publish and monitor our social networks at the corporate level. It allows us to share a common calendar in order to organise our campaigns and also to be compliant in terms of access.
- Programmation of content.
- Shared calendar.
- Roles and accesses.
- Twitter cards functionality.
- Targeting by language for LinkedIn posts.
- Tagging people in the Twitter pic or video.
April 27, 2022
new user that loves Khoros
I use Khoros to schedule out and organize all of my posts on LinkedIn, Instagram, Facebook, Twitter, and TikTok. I use the content center to load my content that can be used by the different social admins across the states and they can add content in there as well. I use the inbox to get a wide scope of what is going on with all the channels at once. It's very useful to detect trends and conversations.
- Scheduling posts.
- Keeping track of interactions in inbox.
- Organizing posts.
- Creating and uploading content.
- Uploading Instagram stories through Khoros.
- Uploading Instagram carousels through Khoros.
- Reducing the wait time for some things to delete or add to the content calendar.
- Sorting by date added as default in the content center.
- Having the most used initiative as the default when first entering Khoros instead of the newest created one.
April 27, 2022
First Impressions of Khoros
- Reviewing social media data and performance.
- Social listening.
- Intelligence suite.
- Custom metrics.
- Onboarding and training process.
- Issues with data connection.
Khoros is a great tool to organize and manage multiple social marketing campaigns at the same time. The interface is clear and easy to understand and has rich capabilities - I've only scratched the surface of what it can do.
- Reporting and analytics
- scheduling
- training videos and support
- make live training sessions more frequent
- more pop ups that call out features while using
I use Khoros Marketing to post content on our location-specific dealership Facebook page. The product is supposed to vet content submitted and ensure that it adheres to the company's and Facebook's guidelines and requirements.
- Catches broken links and missing content.
- Rejects posts that don't adhere to company rules.
- Rejects posts that don't fit Facebook guidelines.
- Arbitrary edits on post captions. For example: adding/removing one emoji, unnecessary rephrasing.
- No capability for creating Facebook events.
- No capability for boosting Facebook posts.
- No capability for interacting at all with the post after it is posted (cannot delete or edit).
- Cannot share other pages posts to our page. It would be useful to be able to interact with other local business's pages when we have shared events in the community.
- Cannot comment from our page's account.
- Staff is too strict on guidelines where exceptions need to be made. Example: rejecting a video of a drone shot of the entire lot of 200+ campers because "every available unit must include a link to the website."
- Limited capability for communicating with the staff member that rejected a post. Waiting to hear back from Khoros Support on a support ticket is not ideal when the post is time-sensitive, such as during a sale or for a one-day event.
- Requiring posts to be made 24 hours in advance is not ideal for one-day events or things happening at the dealership in real time.
April 26, 2022
Love
We use Khoros Marketing to upload posts on multiple platforms simultaneously; we track engagement and traffic and manage our online communities with it as well.
- Tracking
- Scheduling Posts
- Planning
- Being more detailed about what an error actually is
- Sending automatic weekly reports
I use Khoros to monitor for potential threats against Boeing personnel, assets, or operations. Additionally, I monitor for behavior by Boeing employees that may negatively impact Boeing reputation.
- They provide easily setup steams.
- Auto-updating of streams to keep current.
- Easy to forward messaging system for notifying different people of a social media post of interest.
- Pricing could be improved but support makes up for the difference.
April 26, 2022
A daily user's review of Khoros
I use it for scheduling, publishing, social listening, analytics/reporting, community management.
- Publishing set up.
- Inbox analytics.
- Calendars.
- Asset library - not useful in its current state.
- Social listening is not a user friendly setup.
- Inbox needs improvement.
Khoros helps us address how to best manage our social media channels in one place, as well as review data and analytics that are helpful for reporting for our leadership, as well as analyze our efforts and how to best approach our next strategy.
- Social media scheduling
- social media reporting
- social media planning
- Social media best time for post scheduling
- Accounts disconnecting often
April 26, 2022
Recommended Useful tool for the daily work
I use Khoros daily for managing all the social profiles of the company (Instagram - Facebook - LinkedIn - Youtube) for the Italian branch. It is a useful tool as it allows me to have all the info I need at once, to post with an easy procedure, and also to have a detailed report adjusted by the info I need
- To create posts and check the file requirements for the social media
- To analize and report sorting by details
- To share material with other branches of the same company
- some bugs on Linkedin assets (if many accounts are using it)
- you need to repost with mobile app if you have multiple files
- analytics is very full of details and sometimes not easy to understand
April 26, 2022
One platform, One Solution
Great tool for centralizing social media and management.
- Monitoring.
- Analytics.
- Administration.
- Publishing different assets across in social social platforms, currently only same image/ video can be used across multiple channel.
- Shared monitoring dashboards.
- Detailed Export of reporting dashboard.