Reviews (51-75 of 78)
- Content labels (tracking what types of content does particularly well, based on labels the user defines).
- Detailed analytics for individual posts as well as entire initiatives or platforms.
- Notifying users when content deadlines are approaching or draft posts aren't approved for publishing.
- User interface. The UI looks like it's from the '90s, and is not intuitive for new users. It is, however, better than the Hootsuite UI, in my opinion. On a sliding scale, Hootsuite has the most antiquated UI, Spredfast's is outdated but the tools are at least useful, and newer aesthetically pleasing tools like Sprout Social have the best UI.
- Editorial calendar display style. The calendar of upcoming and past posts is a good idea, in theory, but in practice the calendar is extremely slow to load, skips weeks or months at a time when scrolling, and makes it hard to find the specific day or post you're looking for.
- Publishing process. Since the tool does use an editorial calendar to track all upcoming posts, the tool should let users click on a day that doesn't have content scheduled and allow users to post directly to that day. Instead, you have to pick a day/time without having any indication of whether posts are already scheduled for that day/time. You can reference the editorial calendar that's open in the background, but given the calendar's scrolling issues, this is not practical or efficient.
- Spredfast solves any issue with legal requirements. It provides channels that send your content through in order to get approved by the right people and sent out to the right channels (Facebook, Twitter, LinkedIn).
- Spredfast is great when it comes to bulk uploaded and scheduling out content onto your social sites in the future. The bulk upload tool is very easy and makes things efficient.
- Spredfast analytics by initiative are an amazing way to see how well your content is performing and how many people are engaging with your content. It is a great tool to make sure you stay on track with engagement.
- For some reason, Spredfast runs very slowly. It times out and has errors way more than I would like. It can be very frustrating.
- Spredfast doesn't have a very good content tracking system. Because not all people have access to the content sent out through Spredfast, we still have to manually account for the content we put out and track its approval process for legal and auditing purposes.
- Spredfast only has Facebook, Twitter, and LinkedIn to send content to. I would love it if it had other social sites like Instagram, Sharepoint, YouTube.
- Spredfast doesn't have a good way to respond to current comments in real-time using their approval process. Although they have collections that show different feeds of different social sites. The option is there to respond to them in real-time, but the response does not go through an approval path. We need this capability in order to respond to our followers in real time.
- Social Listening.
- Content deployment: We publish four main types of content: 1) Branding and advertising (promotion of new lines, etc.). 2) Amplification of PR events. 3) Reputation management. This is really responding to escalated customer service issues. We have a call center to manage customer service issues, but Spredfast does not integrate with this system. 4) Social campaigns. These are themed campaigns for which we create original content.
- Robust labeling for detailed analytics: This is a new feature in Spredfast, and is extremely valuable to us. The problem with social analytics is that there is no consistency regarding metrics across platforms like Twitter and Facebook - they all measure slightly different things. It's very difficult to get aggregate reporting at the granular campaign level. Labeling solves this problem by making it possible to tag everything related to a social campaign and aggregate metrics at the campaign level. This allows us to mine all the social data per campaign and really understand what is happening.
- Even with a great UX, it can always be easier and faster.
- Spredfast provides my team with a unique and clear perspective of the social media landscape they manage on behalf of clients.
- Social media analytics are clear and easy to understand giving our people actionable data.
- For us, we love how well the listening streams integrate with our workflow. It's easy for one person to identify a conversation or great content and pass it to another team member or repurpose it for a post.
- Content labels are a huge plus. They allow you to mark content that later be sliced and analyzed to help garner better business decisions.
- Very easy to use interface. Simple to pickup and master.
- Solid analytics.
- Good (but not perfect) workflow and governance.
- Solid mobile apps for easy approvals when away from the office.
- Mobile apps could use more polish.
- Workflows are not quite as flexible as they should be for a product at this price point.
- There are occasional issues with downtime and slowness.
- Content labeling. Getting metrics for every campaign is always quick and easy, you can even export your metrics onto a spreadsheet for easier reporting
- Social inbox, I can easily keep track of, not only my own campaigns, but also of any other conversation I want to track and even measure.
- Customer service. The Spredfast customer service team, on top of providing top of the line videos to get the user more acclimated with their product, they also respond to any customer service query within MINUTES.
- There are no tools for native retweeting, making one go to the native Twitter app in order to do so.
- The content bank tool could be a little more robust, I wish there was a way to archive tweetable content (links and such) - or a bank content that one could format into a tweet at a later date.
- Monitors across many different content streams
- Presents top metrics in dashboard view that is easily plugged-into client presentations
- Ease of use in setting up searches
- Presentation of streams can get confusing if you have a bunch set up. Requires scrolling across many different columns to get to the ones you want for a specific report.
- Dashboard views are nice, but not-customizable
- Search functions seemed a little lacklustre
- Spredfast has extensive data exports that are easily manipulated into actionable reports.
- Their IT open ticket time can use improvement. Faster response and a free flow of communication so the user knows that actions are being taken to fix the problem.
- Sometimes server speed is very slow. Dashboards and data takes time to load onto the screen.
- Spredfast needs to ping the APIs of the social channels more frequently so that data is as real time as possible.
- Mass Relevance does an excellent job at pooling different aspects of social media that are popular today, such as Twitter and Instagram. Social Media continues to be of utmost importance in communicating with customers, and Mass Relevance allows for easy capitalization on that factor.
- It is incredibly easy to manage. You can click on a stream, and approve or reject content that is queued for a particular segment on the site. In this way, you are able to control what media/content you are displaying on your page at all times.
- It has a clean design, and can be altered to suit any format or layout that you or your company prefers. I was able to draw a picture of the layout that I wanted, and that was directly translated to the Mass Relevance page.
- While the content is easy to approve or reject, I had to go through each stream and reject the same content once they were already used on a particular queue. It would be useful to have an option to reject content in other streams that could pop-up when you are going through content/
- The page was slow to load at times, and definitely had to be adjusted based on which browser was used to access it.
- Some of the panels of content on the page that had a rotation of photos to cycle through would seem stagnant, or would only cycle through the most recently approved photos. While this may be preferred by other users, I would have liked it to do a complete cycle of content.
- The onboarding process is seamless and extremely efficient. It's a matter of flipping a switch and the platform is built for you and your company's needs.
- The customer service is top notch. Both from the support side and the account relationship side. When working with platforms that rely on a third party, customer service is essential and Spredfast has nailed it. Extremely timely and helpful. They take ordinary expectations and far exceed them.
- When implementing an enterprise social platform for an organization, a lot of times there might be folks who aren't so socially tech-savvy. The educational resources provided by Spredfast help bridge that gap.
- Mobile - Was surprised to see a lack of mobility with the software. But, this is in the works and currently in beta. So soon to come.
- UI - I am a very visual person so this is extremely important. When first using the platform it seemed very clunky - UI-wise - but sense then they have slowly made progress in the right direction. Still room for plenty of improvement.
- Platfrom Collaboration - Some of the collaboration functionally with team members within the platform could be better or enhanced. Having a chat function within the tool itself would be a tremendous benefit and perk.
- High level of innovation and customization
- Good if you need to triage
- Advanced tool for web analytics
- Canned answers. The way you manage and make available canned answers is time costing.
- I donno if it's a problem by Spreadfast or by Facebook but it happens that while you are performing actions via Spreadfast there are delays or technical issues in having them done.
- Ease of use for my team who sets up and creates the streaming platform
- Seamless transfer of my company's branding onto products
- Customer Support
- Filtering out consumers who are over-tweeting or filling up the feed.
- Allows users to monitor multiple social initiatives while managing, scheduling and promoting their content across all social channels on a daily basis.
- Provides detailed analytics for each initiative, enabling users to define realistic goals and report on social successes.
- Offers users a variety of customer support tools to optimize their experience, including tutorials, videos and training sessions.
- Delivers relevant and timely updates to keep users at the forefront of innovation and technology.
- Minor performance lags and aesthetic glitches that are probably only noticeable to those who work in the platform 7+ hours a day.
- While the software is largely intuitive, it can be intimidating to someone with limited SMMS experience.
- Spredfast enables RadioShack to monitor incoming social messages from fans and ensure that they're handled appropriately
- Spredfast allows RadioShack to efficiently manage our posting schedule and easily pull reports to judge the performance of those outgoing posts
- The metrics/analytics can be a bit of a chore to navigate, and I can't always get the actual metrics that I'm looking for.
- If you add too many streams, Spredfast can slow down and become less speedy.
- Ease of on boarding new accounts. Once everything has been set up, adding new social accounts is very simple.
- Analytics are very strong. Not everything is tracked, but Spredfast is very good at tracking accounts, campaigns, conversions etc.
- Scheduled publishing is a breeze. Most issues we have encountered are a result of some issues with the Twitter API, and not Spredfast.
- The company is extremely easy to work with. We have made many product suggestions and they have frequently listened to us and made changes that we suggested.
- There are some minor issues in exporting data. Depending on which channels are supported for a given brand, when we export data, the rows and columns do not always match up perfectly.
- Competitor data (our competitors) is not built-in. For example, account growth for our competitors are is not easy to track. We actually use a competitive product (Wildfire) to do this.
Very flashy capabilities around application building (Facebook tabs / contests, etc.). This is more of a weakness for Spredfast which they are now trying to backfill.
Spredfast is a true CRM platform tool. Wildfire does not have the robust CRM / platform management capabilities of Spredfast.
- Amazing for analytics, tracking, and social media trends.
- Good for listening to the social landscape of your brand.
- Great for consolidating and monitoring all your social media profiles in one place.
- Can be overwhelming for first time users.
- Easy to get lost in "set-up" and customization of feeds.
- With Spredfast, I can specifically target certain people and the analytics are great.
- Spredfast is easy to learn, user-friendly and visually appealing.
- I like how I can see all social conversations happening about my company in one place.
- Spredfast is great for all of our needs at this time.
- Content Planning: Able to plan ahead and schedule out the approved content for each client.
- Collections: Able to select keywords to pull articles, blogs, and reviews mentioning those keywords on the internet.
- Analytics: Directly pulls insights from platform, but also uses other algorithms to give a better insight into the consumer, content, and platform habits.
- Facebook API: Spredfast does a great job of doing what they can for Facebook - but because of the privacy of this API, it limits any third party tool to be accurate 100% of the time.
- Excellent tool for managing 100+ business users, setting permissions and analysis of customer engagement and business user activity.
- Excellent tool for publishing to Facebook, Twitter & Google Plus in our use case.
- Best-in-class for customer service management and escalation.
- Mobile has needed improvement and Spredfast is making progress on that.
- Still some strides to make in analytics and UI.
- Workflows and auditing: Spredfast allowed me to see how often my community manager was posting, how often she was creating content that was engaging, and what the best times for her to post were. I could add an intern to an approval path so that her posts weren't published without being vetted by a senior employee. I could assign replies to Spredfast users with due dates -- and then measure how often they replied on time. Everything that takes place within Spredfast has an audit trail -- I could see who edited what and when, who highlighted what for whom, and so on.
- Through the platform, you can measure reach of social campaigns, manage social CRM, tag content for R&D, and even pull in your Google Analytics stats to create a more complete view of what you're doing online.
- Security -- for a national brand like Jason's, it's really important for us to keep our Twitter and Facebook logins private instead of sharing them with multiple users. Because of the way Spredfast works, you can grant access in a LOT of really customized ways without ever giving up logins or passwords (e.g., granting access to Twitter but not Facebook, or to just one Facebook page even if you have 200 of them). When someone leaves the company, you simply turn off access. No need to change all of your credentials.
- I do wish there had been a seamless way to integrate email marketing stats into the social CRM piece and the analytics.
- Specifically, it hosted all of our analytical data across Flickr, Facebook, twitter etc. Were able to see all the the data in one place rather than each individual channel.
- The platform didn't update quickly.
- Numbers were often skewed and off a bit from checking the channels.I often had trouble getting up-to-date numbers for my brands which was the main reason for using Spredfast.
- The system often went down and was unavailable to use
- We did have issues with posts when we scheduled; sometimes the post/tweet would not actually go out. However, our client did not like posting to multiple channels simultaneously, so we did not use this capability extensively.
- Spredfast supports our complex and asymmetrical social media deployment effortlessly. We can configure user permissions, workflow, and analytics in whatever ways are necessary to support the many accounts and users we have in play at any time. We can easily modify our approach as our business needs change.
- Spredfast is responding actively to customer feedback, adding features based on the needs of customers as well as looking forward to how the social media space will be changing in the coming 12-24 months.
- The Spredfast team is a true partner to our team, always looking for ways to make us more successful.
- The primary use cases for us are:
- Publishing / scheduling of posts
- Spredfast does every one of these very well. In addition, we needed a hyper-configurable tool that would enable us to set up complex permission rules for different types of users. Srpedfast does this very well.
- We also required very flexible analytics that would allows us to pull analytics for a hierarchy of entities: Store; City; State; Region; Country. Spredfast does all of this out of the box. The analytics package has been completely re-designed and is highly effective for distributed customers like us (companies like Target, Starbucks, and Aramark have the same needs).
- The company is extremely responsive to customer needs. Their innovation is very largely based on customer needs. We feel like we have a voice.
- The UI used to be very obviously “designed by engineers”, but has now been completely re-designed based on customer feedback and is highly flexible and easy to use.
- Training has been a bit problematic. Part of the issue, is that they have designed a product that is so configurable, that it’s difficult to design training that suits every use case. Spredfast has definitely not cracked the code on training however.
- Spredfast, as a company, shows a lot of promise in becoming a leader in the industry. They have a great company culture, provide great customer service and have a great product. In the time that we’ve become a customer, they have deployed several new and improved features, which demonstrates their ability to keep pace with the quickly evolving needs of their customer and the disruptive technologies that become available. We’ve already proven ROI simply by having a tool that results in efficiencies in our existing social media processes
- I actually don’t think the tool does anything “poorly” but I do see opportunities for the tool to become integrated in more enterprise level systems, such as community platforms (Jive) and web analytics tools (Google Analytics, Omniture, NetInsights). There’s a lot of opportunity to break down siloes of information and processes by becoming integrated with any of these tools.
- Has really good analytics – so if that’s high on your priority it does it well.
- The product was buggy. It is new product.
- The interface was atrocious, but did get better with upgrades. I was in the tool all the time, and a few others log in once /week so it was really hard for them to figure out how do I navigate this. There was nothing intuitive about it. I spent a lot of time explaining to others. It was a barrier to getting work done. In contrast, Hootsuite has such a great interface and does so many things as well.
After switching from Spredast to Social Hub, did see a different baseline. Spredfast’s numbers were more conservative. Spredfast used Bitly, Social Hub have their own URL shortener. We end up using Google analytics for a lot of reporting and social reporting tool for slicing dicing and trend analysis.
Khoros Marketing (Formerly Spredfast + Lithium) Scorecard Summary
Feature Scorecard Summary
About Khoros Marketing (Formerly Spredfast + Lithium)
According to the vendor, Khoros Marketing enables clients to simplify their complex social marketing operation to build and protect their brand. Khoros Marketing offers customers:
Social Marketing: Orchestrate, govern, engage, and measure integrated social campaigns in an easy-to-configure and highly adaptable platform.
Intelligence: Stay ahead of your market, your competition, and your audiences with powerful, yet accessible insights based on real-time, unlimited search across public social channels.
Vault: Protect your brand across your social footprint with access and credential management.
Experiences: Inspire audience participation across your digital properties through the power of social UGC.
According to the vendor, key benefits include:
Khoros Marketing (Formerly Spredfast + Lithium) Videos (2)
Khoros Marketing (Formerly Spredfast + Lithium) Downloadables
- Khoros Marketing Solution Overview: Learn the key features and values that the Khoros Marketing solution can provide for your brand.
- General Motors Case Study: GM onboarded Khoros Marketing for 800 users around the globe in under a month to deliver personalized engagement at scale without sacrificing security. See how in this case study.
- Post Office UK Case Study: Khoros Marketing helped Post Office UK garner 8,000 online sales and double their subscribers from one campaign. Learn how they used the solution to easily measure and optimize social performance.
- Hagerty Case Study: In partnership with the Khoros Strategic Services team and utilizing Khoros Marketing, automotive insurance brand Hagerty was able to expand its audience to Gen Z and millennials, with 43% follower growth in a year. Learn more in this case study.
Khoros Marketing (Formerly Spredfast + Lithium) Integrations
Khoros Marketing (Formerly Spredfast + Lithium) Competitors
- Does not have featureFree Trial Available?No
- Does not have featureFree or Freemium Version Available?No
- Has featurePremium Consulting/Integration Services Available?Yes
- Entry-level set up fee?Optional
Khoros Marketing (Formerly Spredfast + Lithium) Customer Size Distribution
|Small Businesses (1-50 employees)||0%|
|Mid-Size Companies (51-500 employees)||3%|
|Enterprises (> 500 employees)||97%|
Khoros Marketing (Formerly Spredfast + Lithium) Support Options
|Video Tutorials / Webinar|
Khoros Marketing (Formerly Spredfast + Lithium) Technical Details
|Mobile Application:||Apple iOS, Android, Mobile Web|
|Supported Languages:||Any language the Social Networks themselves support|