Khoros Marketing (Formerly Spredfast + Lithium) Reviews

<a href='' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
130 Ratings
<a href='' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.9 out of 100

Do you work for this company? Manage this listing

TrustRadius Top Rated for 2019

Overall Rating

Reviewer's Company Size

Last Updated

By Topic




Job Type


Reviews (51-75 of 78)

Christina Hadly | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User
Review Source
  • Content labels (tracking what types of content does particularly well, based on labels the user defines).
  • Detailed analytics for individual posts as well as entire initiatives or platforms.
  • Notifying users when content deadlines are approaching or draft posts aren't approved for publishing.
  • User interface. The UI looks like it's from the '90s, and is not intuitive for new users. It is, however, better than the Hootsuite UI, in my opinion. On a sliding scale, Hootsuite has the most antiquated UI, Spredfast's is outdated but the tools are at least useful, and newer aesthetically pleasing tools like Sprout Social have the best UI.
  • Editorial calendar display style. The calendar of upcoming and past posts is a good idea, in theory, but in practice the calendar is extremely slow to load, skips weeks or months at a time when scrolling, and makes it hard to find the specific day or post you're looking for.
  • Publishing process. Since the tool does use an editorial calendar to track all upcoming posts, the tool should let users click on a day that doesn't have content scheduled and allow users to post directly to that day. Instead, you have to pick a day/time without having any indication of whether posts are already scheduled for that day/time. You can reference the editorial calendar that's open in the background, but given the calendar's scrolling issues, this is not practical or efficient.
Depending on the colleague's needs, I probably would not recommend Spredfast. There are other, easier-to-understand tools with a better UI and better social CRM functions. I would only recommend Spredfast if the colleague really needed content labels to track which content performs best or if they wanted a devoted product support team to help them segment and analyze social media followers.
Read Christina Hadly's full review
Kristen Kaweck | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
  • Spredfast solves any issue with legal requirements. It provides channels that send your content through in order to get approved by the right people and sent out to the right channels (Facebook, Twitter, LinkedIn).
  • Spredfast is great when it comes to bulk uploaded and scheduling out content onto your social sites in the future. The bulk upload tool is very easy and makes things efficient.
  • Spredfast analytics by initiative are an amazing way to see how well your content is performing and how many people are engaging with your content. It is a great tool to make sure you stay on track with engagement.
  • For some reason, Spredfast runs very slowly. It times out and has errors way more than I would like. It can be very frustrating.
  • Spredfast doesn't have a very good content tracking system. Because not all people have access to the content sent out through Spredfast, we still have to manually account for the content we put out and track its approval process for legal and auditing purposes.
  • Spredfast only has Facebook, Twitter, and LinkedIn to send content to. I would love it if it had other social sites like Instagram, Sharepoint, YouTube.
  • Spredfast doesn't have a good way to respond to current comments in real-time using their approval process. Although they have collections that show different feeds of different social sites. The option is there to respond to them in real-time, but the response does not go through an approval path. We need this capability in order to respond to our followers in real time.
Using Spredfast is great, but since we are an insurance company we have to worry about the content from a legal standpoint. Everything we send out through social sites needs to be tracked and approved is some sense. The approval process with Spredfast is very inconsistent and doesn't leave many options for posting. I would love to be able to post to a LinkedIn Group, but am unable to post when sending it through an approval path.
Read Kristen Kaweck's full review
Jason Nickel | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Social Listening.
  • Content deployment: We publish four main types of content: 1) Branding and advertising (promotion of new lines, etc.). 2) Amplification of PR events. 3) Reputation management. This is really responding to escalated customer service issues. We have a call center to manage customer service issues, but Spredfast does not integrate with this system. 4) Social campaigns. These are themed campaigns for which we create original content.
  • Robust labeling for detailed analytics: This is a new feature in Spredfast, and is extremely valuable to us. The problem with social analytics is that there is no consistency regarding metrics across platforms like Twitter and Facebook - they all measure slightly different things. It's very difficult to get aggregate reporting at the granular campaign level. Labeling solves this problem by making it possible to tag everything related to a social campaign and aggregate metrics at the campaign level. This allows us to mine all the social data per campaign and really understand what is happening.
  • Even with a great UX, it can always be easier and faster.
Read Jason Nickel's full review
Ryan Miller | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Spredfast provides my team with a unique and clear perspective of the social media landscape they manage on behalf of clients.
  • Social media analytics are clear and easy to understand giving our people actionable data.
  • For us, we love how well the listening streams integrate with our workflow. It's easy for one person to identify a conversation or great content and pass it to another team member or repurpose it for a post.
  • Content labels are a huge plus. They allow you to mark content that later be sliced and analyzed to help garner better business decisions.
Read Ryan Miller's full review
Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Spredfast is a fantastic enterprise social media tool. It's being used by a wide variety of staff members in many different roles. Many are social media administrators and managers, handling daily interactions with the public. Others are directors and executives looking for greater insights. Others are using it for governance or metrics within our organization.
  • Very easy to use interface. Simple to pickup and master.
  • Solid analytics.
  • Good (but not perfect) workflow and governance.
  • Solid mobile apps for easy approvals when away from the office.
  • Mobile apps could use more polish.
  • Workflows are not quite as flexible as they should be for a product at this price point.
  • There are occasional issues with downtime and slowness.
Spredfast is best suited for a large enterprise, managing many accounts. Distributed teams do well in the tool. It's easy to communicate, assign and leave notes within Spredfast, which cuts down on the amount of email clutter. You can also leave notes regarding individuals commenting or interacting with your brand. The mobile publishing tools add flexibility to publishing situations, while maintaining governance needed for compliance departments.
Read this authenticated review
Jibran Malek | TrustRadius Reviewer
November 12, 2013

Spredfast to Victory

Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Content labeling. Getting metrics for every campaign is always quick and easy, you can even export your metrics onto a spreadsheet for easier reporting
  • Social inbox, I can easily keep track of, not only my own campaigns, but also of any other conversation I want to track and even measure.
  • Customer service. The Spredfast customer service team, on top of providing top of the line videos to get the user more acclimated with their product, they also respond to any customer service query within MINUTES.
  • There are no tools for native retweeting, making one go to the native Twitter app in order to do so.
  • The content bank tool could be a little more robust, I wish there was a way to archive tweetable content (links and such) - or a bank content that one could format into a tweet at a later date.
Definitely look at the social media service station offered by Spredfast customer service. Also make sure to play with it's robust graphing features and get used to the scheduling tools. Never be afraid to reach out to the customer service team with a question, they strive to be the best team and they are.
Read Jibran Malek's full review
Jay Boynton | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
  • Monitors across many different content streams
  • Presents top metrics in dashboard view that is easily plugged-into client presentations
  • Ease of use in setting up searches
  • Presentation of streams can get confusing if you have a bunch set up. Requires scrolling across many different columns to get to the ones you want for a specific report.
  • Dashboard views are nice, but not-customizable
  • Search functions seemed a little lacklustre
Ask about what can be done to get to the total reach of a grouping of Twitter accounts. Like, for all the @mentions on a specific stream, how can we output the total reach stats? Ask also about if anything can be done to modify the dashboard view to include additional pieces of data.
Read Jay Boynton's full review
Gino Abbate III, MBA | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • Spredfast has extensive data exports that are easily manipulated into actionable reports.
  • Their IT open ticket time can use improvement. Faster response and a free flow of communication so the user knows that actions are being taken to fix the problem.
  • Sometimes server speed is very slow. Dashboards and data takes time to load onto the screen.
  • Spredfast needs to ping the APIs of the social channels more frequently so that data is as real time as possible.
Does Spredfast cover all of your needs? Or, are the capabilities of Spredfast too in depth for your current needs. I would direct the colleague to clearly list out what they are looking in a platform and make sure Spredfast covers all points in an appropriate price range.
Read Gino Abbate III, MBA's full review
Amanda Botha | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Mass Relevance does an excellent job at pooling different aspects of social media that are popular today, such as Twitter and Instagram. Social Media continues to be of utmost importance in communicating with customers, and Mass Relevance allows for easy capitalization on that factor.
  • It is incredibly easy to manage. You can click on a stream, and approve or reject content that is queued for a particular segment on the site. In this way, you are able to control what media/content you are displaying on your page at all times.
  • It has a clean design, and can be altered to suit any format or layout that you or your company prefers. I was able to draw a picture of the layout that I wanted, and that was directly translated to the Mass Relevance page.
  • While the content is easy to approve or reject, I had to go through each stream and reject the same content once they were already used on a particular queue. It would be useful to have an option to reject content in other streams that could pop-up when you are going through content/
  • The page was slow to load at times, and definitely had to be adjusted based on which browser was used to access it.
  • Some of the panels of content on the page that had a rotation of photos to cycle through would seem stagnant, or would only cycle through the most recently approved photos. While this may be preferred by other users, I would have liked it to do a complete cycle of content.
I would recommend this product to a colleague based on the reason for their use of this product. The page definitely has key advantages in it's ability to pool content or to embed social media within it's structure. If it would be viewed by a large number of people, it is definitely worth the investment because it finds an easy and new way to communicate a message/idea about a certain program, event, or product. I would not suggest that the page should be the sole source of information to a customer, but rather as a supplement that would link together all aspects of the project. This is an increasingly important factor for any website to have since communication has become extremely integrated. There are so many applications/programs competing for customers/users today, and it has become highly advantageous to make the experience of the customer who is implementing the page and the user who is interacting with the page more convenient and exciting.
Read Amanda Botha's full review
Eric Ungs | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • The onboarding process is seamless and extremely efficient. It's a matter of flipping a switch and the platform is built for you and your company's needs.
  • The customer service is top notch. Both from the support side and the account relationship side. When working with platforms that rely on a third party, customer service is essential and Spredfast has nailed it. Extremely timely and helpful. They take ordinary expectations and far exceed them.
  • When implementing an enterprise social platform for an organization, a lot of times there might be folks who aren't so socially tech-savvy. The educational resources provided by Spredfast help bridge that gap.
  • Mobile - Was surprised to see a lack of mobility with the software. But, this is in the works and currently in beta. So soon to come.
  • UI - I am a very visual person so this is extremely important. When first using the platform it seemed very clunky - UI-wise - but sense then they have slowly made progress in the right direction. Still room for plenty of improvement.
  • Platfrom Collaboration - Some of the collaboration functionally with team members within the platform could be better or enhanced. Having a chat function within the tool itself would be a tremendous benefit and perk.
My advice would be to not look at the platform first, instead, look at your internal operations and identify a platform that best fits into what currently exists. By identifying what currently is in place, this provides better fodder into what questions you'll be asking. It will provide insight into what functionality you'll be seeking.
Read Eric Ungs's full review
Daniele Federico | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
After a previous SMMS and some time spent in an accurate search, the marketing department of the company I work for (as Social Media Coordinator) chose Spreadfast. The company was looking for an advanced tool to share among customer service and social media marketing departments.
  • High level of innovation and customization
  • Good if you need to triage
  • Advanced tool for web analytics
  • Canned answers. The way you manage and make available canned answers is time costing.
  • I donno if it's a problem by Spreadfast or by Facebook but it happens that while you are performing actions via Spreadfast there are delays or technical issues in having them done.
Both a matter of cost and complexity. I would suggest to consider Spreadfast to a friend/colleague looking for an advanced SMMS solution, willing to spend some money for that. Beside that I find the Spreadfast dashboard slow.
Read Daniele Federico's full review
Jessica Vanner | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Tweet scheduling.
  • Geo-targeting on Facebook posts.
  • Inclusion of post categories for analysis.
  • Image inclusion/preview within Facebook posts.
Has all the top aspects necessary, be sure to ask Spredfast rep early on for all metrics and setup pieces necessary.
Read Jessica Vanner's full review
Kyle Burt | TrustRadius Reviewer
October 26, 2013

Highly Satisfied

Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Ease of use for my team who sets up and creates the streaming platform
  • Seamless transfer of my company's branding onto products
  • Customer Support
  • Filtering out consumers who are over-tweeting or filling up the feed.
Know what you want out of the product and what your objectives are before speaking to them. Chances are they have a tool to fill the need and it is easier to implement before the system is set up.
Read Kyle Burt's full review
Ryan Johnston | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Allows users to monitor multiple social initiatives while managing, scheduling and promoting their content across all social channels on a daily basis.
  • Provides detailed analytics for each initiative, enabling users to define realistic goals and report on social successes.
  • Offers users a variety of customer support tools to optimize their experience, including tutorials, videos and training sessions.
  • Delivers relevant and timely updates to keep users at the forefront of innovation and technology.
  • Minor performance lags and aesthetic glitches that are probably only noticeable to those who work in the platform 7+ hours a day.
  • While the software is largely intuitive, it can be intimidating to someone with limited SMMS experience.
For someone who is serious about social, Spredfast is the only way to go
Read Ryan Johnston's full review
Ricky Cadden | TrustRadius Reviewer
September 27, 2013

Pleased with Spredfast

Score 7 out of 10
Vetted Review
Verified User
Review Source
  • Spredfast enables RadioShack to monitor incoming social messages from fans and ensure that they're handled appropriately
  • Spredfast allows RadioShack to efficiently manage our posting schedule and easily pull reports to judge the performance of those outgoing posts
  • The metrics/analytics can be a bit of a chore to navigate, and I can't always get the actual metrics that I'm looking for.
  • If you add too many streams, Spredfast can slow down and become less speedy.
Read Ricky Cadden's full review
Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Ease of on boarding new accounts. Once everything has been set up, adding new social accounts is very simple.
  • Analytics are very strong. Not everything is tracked, but Spredfast is very good at tracking accounts, campaigns, conversions etc.
  • Scheduled publishing is a breeze. Most issues we have encountered are a result of some issues with the Twitter API, and not Spredfast.
  • The company is extremely easy to work with. We have made many product suggestions and they have frequently listened to us and made changes that we suggested.
  • There are some minor issues in exporting data. Depending on which channels are supported for a given brand, when we export data, the rows and columns do not always match up perfectly.
  • Competitor data (our competitors) is not built-in. For example, account growth for our competitors are is not easy to track. We actually use a competitive product (Wildfire) to do this.
Comparing Spredfast with Wildfire:

Wildfire advantages:
Very flashy capabilities around application building (Facebook tabs / contests, etc.). This is more of a weakness for Spredfast which they are now trying to backfill.

Spredfast advantages
Spredfast is a true CRM platform tool. Wildfire does not have the robust CRM / platform management capabilities of Spredfast.
Read this authenticated review
Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Amazing for analytics, tracking, and social media trends.
  • Good for listening to the social landscape of your brand.
  • Great for consolidating and monitoring all your social media profiles in one place.
  • Can be overwhelming for first time users.
  • Easy to get lost in "set-up" and customization of feeds.
How important are analytics, how many social media accounts do you own/manage? What are you willing to pay for a comprehensive tool? These questions are the most important when choosing Spredfast, as the program can be pricey. If you are looking for a basic social media management tool, this is not the tool for you. If you are looking for a comprehensive social media platform, this is exactly what you need.
Read this authenticated review
Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • With Spredfast, I can specifically target certain people and the analytics are great.
  • Spredfast is easy to learn, user-friendly and visually appealing.
  • I like how I can see all social conversations happening about my company in one place.
  • Spredfast is great for all of our needs at this time.
I would say that it is cost effective and makes managing social much easier. The spredfast team is awesome too.
Read this authenticated review
Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Content Planning: Able to plan ahead and schedule out the approved content for each client.
  • Collections: Able to select keywords to pull articles, blogs, and reviews mentioning those keywords on the internet.
  • Analytics: Directly pulls insights from platform, but also uses other algorithms to give a better insight into the consumer, content, and platform habits.
  • Facebook API: Spredfast does a great job of doing what they can for Facebook - but because of the privacy of this API, it limits any third party tool to be accurate 100% of the time.
I would tell them to ask Spredfast all the hard questions involving content, scheduling, search, and reporting. They will be truthful to tell you what they can and cannot deliver on.
Read this authenticated review
Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Excellent tool for managing 100+ business users, setting permissions and analysis of customer engagement and business user activity.
  • Excellent tool for publishing to Facebook, Twitter & Google Plus in our use case.
  • Best-in-class for customer service management and escalation.
  • Mobile has needed improvement and Spredfast is making progress on that.
  • Still some strides to make in analytics and UI.
Read this authenticated review
Anonymous | TrustRadius Reviewer
March 21, 2013

Non-stop innovation!

Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Workflows and auditing: Spredfast allowed me to see how often my community manager was posting, how often she was creating content that was engaging, and what the best times for her to post were. I could add an intern to an approval path so that her posts weren't published without being vetted by a senior employee. I could assign replies to Spredfast users with due dates -- and then measure how often they replied on time. Everything that takes place within Spredfast has an audit trail -- I could see who edited what and when, who highlighted what for whom, and so on.
  • Through the platform, you can measure reach of social campaigns, manage social CRM, tag content for R&D, and even pull in your Google Analytics stats to create a more complete view of what you're doing online.
  • Security -- for a national brand like Jason's, it's really important for us to keep our Twitter and Facebook logins private instead of sharing them with multiple users. Because of the way Spredfast works, you can grant access in a LOT of really customized ways without ever giving up logins or passwords (e.g., granting access to Twitter but not Facebook, or to just one Facebook page even if you have 200 of them). When someone leaves the company, you simply turn off access. No need to change all of your credentials.
  • I do wish there had been a seamless way to integrate email marketing stats into the social CRM piece and the analytics.
Spredfast is innovating. All the time. They don't stop. For us, that was a huge value because we knew that Spredfast has great visionary leadership and an exceptional execution team that was focused on pushing the boundaries of what's possible in the social space. If a brand wants to be innovative in social, they have to work with an innovative SMMS vendor.
Read this authenticated review
Anonymous | TrustRadius Reviewer
October 23, 2013

Spredfast Review

Score 6 out of 10
Vetted Review
Verified User
Review Source
  • Specifically, it hosted all of our analytical data across Flickr, Facebook, twitter etc. Were able to see all the the data in one place rather than each individual channel.
  • The platform didn't update quickly.
  • Numbers were often skewed and off a bit from checking the channels.I often had trouble getting up-to-date numbers for my brands which was the main reason for using Spredfast.
  • The system often went down and was unavailable to use
  • We did have issues with posts when we scheduled; sometimes the post/tweet would not actually go out. However, our client did not like posting to multiple channels simultaneously, so we did not use this capability extensively.
Make sure you have one point person to contact. This makes things easier when there are outages.
Read this authenticated review
Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Spredfast supports our complex and asymmetrical social media deployment effortlessly. We can configure user permissions, workflow, and analytics in whatever ways are necessary to support the many accounts and users we have in play at any time. We can easily modify our approach as our business needs change.
  • Spredfast is responding actively to customer feedback, adding features based on the needs of customers as well as looking forward to how the social media space will be changing in the coming 12-24 months.
  • The Spredfast team is a true partner to our team, always looking for ways to make us more successful.
  • The primary use cases for us are:
  • Publishing / scheduling of posts
  • Engagement
  • Analytics
  • Spredfast does every one of these very well. In addition, we needed a hyper-configurable tool that would enable us to set up complex permission rules for different types of users. Srpedfast does this very well.
  • We also required very flexible analytics that would allows us to pull analytics for a hierarchy of entities: Store; City; State; Region; Country. Spredfast does all of this out of the box. The analytics package has been completely re-designed and is highly effective for distributed customers like us (companies like Target, Starbucks, and Aramark have the same needs).
  • The company is extremely responsive to customer needs. Their innovation is very largely based on customer needs. We feel like we have a voice.
  • The UI used to be very obviously “designed by engineers”, but has now been completely re-designed based on customer feedback and is highly flexible and easy to use.
  •  Training has been a bit problematic. Part of the issue, is that they have designed a product that is so configurable, that it’s difficult to design training that suits every use case. Spredfast has definitely not cracked the code on training however.
One of the reasons Spredfast won our business is because they were highly consultative and took the time to understand our business. For needs as complex as ours this was very important.
Read this authenticated review
Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Spredfast, as a company, shows a lot of promise in becoming a leader in the industry. They have a great company culture, provide great customer service and have a great product. In the time that we’ve become a customer, they have deployed several new and improved features, which demonstrates their ability to keep pace with the quickly evolving needs of their customer and the disruptive technologies that become available. We’ve already proven ROI simply by having a tool that results in efficiencies in our existing social media processes
  • I actually don’t think the tool does anything “poorly” but I do see opportunities for the tool to become integrated in more enterprise level systems, such as community platforms (Jive) and web analytics tools (Google Analytics, Omniture, NetInsights). There’s a lot of opportunity to break down siloes of information and processes by becoming integrated with any of these tools.
Read this authenticated review
Anonymous | TrustRadius Reviewer
October 28, 2012

Poor UI, good analytics.

Score 3 out of 10
Vetted Review
Verified User
Review Source
  • Has really good analytics – so if that’s high on your priority it does it well.
  • The product was buggy. It is new product.
  • The interface was atrocious, but did get better with upgrades. I was in the tool all the time, and a few others log in once /week so it was really hard for them to figure out how do I navigate this. There was nothing intuitive about it. I spent a lot of time explaining to others. It was a barrier to getting work done. In contrast, Hootsuite has such a great interface and does so many things as well.
There’s no one tool that does it all. I have found that with all products, there are inconsistencies between click throughs and Google Analytics and Twitter native analytics. I have no idea what’s going on. Google Analytics is consistently lower.

After switching from Spredast to Social Hub, did see a different baseline. Spredfast’s numbers were more conservative. Spredfast used Bitly, Social Hub have their own URL shortener. We end up using Google analytics for a lot of reporting and social reporting tool for slicing dicing and trend analysis.
Read this authenticated review

Feature Scorecard Summary

Boolean keyword searches (36)
Filtering out noise/spam (38)
Sentiment analysis (33)
Broad channel coverage (41)
Content planning and scheduling (45)
Audience targeting (37)
Content optimization (5)
Workflow management (41)
Automated routing and prioritization (31)
Customer interaction histories (36)
Bulk actions (33)
Lead generation (13)
Content marketing (25)
Paid media management (2)
Campaigns and promotions (30)
Twitter (44)
Facebook (46)
LinkedIn (29)
Google+ (16)
Instagram (44)
Pinterest (17)
YouTube (26)
Campaign success analytics (39)
Real-time tracking (40)
Competitor analysis (30)
Role-based user permissions & privileges (46)
Mobile access (43)

About Khoros Marketing (Formerly Spredfast + Lithium)

According to the vendor, Khoros Marketing enables clients to simplify their complex social marketing operation to build and protect their brand. Khoros Marketing offers customers:

Social Marketing: Orchestrate, govern, engage, and measure integrated social campaigns in an easy-to-configure and highly adaptable platform.

Intelligence: Stay ahead of your market, your competition, and your audiences with powerful, yet accessible insights based on real-time, unlimited search across public social channels.

Vault: Protect your brand across your social footprint with access and credential management.

Experiences: Inspire audience participation across your digital properties through the power of social UGC.

According to the vendor, key benefits include:

  • Scale your interactions: Bring all your teams, channels, and content into one platform to manage integrated social campaigns.

  • Protect your brand: Centralized visibility and control over account access, content approval, and teams means protecting brand equity at scale.

  • Measure what matters: Translate your social performance to metrics that matter to your business with configurable dashboards and data exports.

  • Crisis management: Stay on top of any crisis by understanding when crises are emerging, and how and when to engage using real-time data and custom notifications.

  • Competitive intelligence: Develop competitive benchmarks and track your competitors’ campaigns to ensure meaningful brand differentiation.

Khoros Marketing (Formerly Spredfast + Lithium) Features

Listening/monitoring Features
Has featureBoolean keyword searches
Has featureFiltering out noise/spam
Has featureSentiment analysis
Has featureBroad channel coverage
Publishing Features
Has featureContent planning and scheduling
Has featureAudience targeting
Does not have featureContent optimization
Has featureWorkflow management
Engagement Features
Has featureAutomated routing and prioritization
Has featureCustomer interaction histories
Has featureBulk actions
Marketing Features
Has featureLead generation
Has featureContent marketing
Does not have featurePaid media management
Has featureCampaigns and promotions
Channel coverage/integration Features
Has featureTwitter
Has featureFacebook
Has featureLinkedIn
Has featureGoogle+
Has featureInstagram
Has featurePinterest
Has featureYouTube
Reporting/analytics Features
Has featureCampaign success analytics
Has featureReal-time tracking
Has featureCompetitor analysis
Account management Features
Has featureRole-based user permissions & privileges
Has featureMobile access

Khoros Marketing (Formerly Spredfast + Lithium) Videos (2)

Watch Discover the value of 1:1 product coaching with Khoros coaches invested in your success.

Watch Plan, moderate, measure, and optimize your content across the board with a converged view of paid and organic social media content.

Khoros Marketing (Formerly Spredfast + Lithium) Downloadables

Khoros Marketing (Formerly Spredfast + Lithium) Integrations

Bitly, Brandwatch Consumer Research, Domo, Google Analytics, NetBase, Opal, Origami Logic, Oracle Siebel CRM, Synthesio, Symantec, Adobe Experience Manager, Adobe Analytics, Bynder Enterprise DAM, Widen Collective,, Smarsh Connected Suite (formerly Actiance), Bazaarvoice, Crimson Hexagon, Grabyo, IBM, Kenshoo, Linkinfluence, RadiumOne, Salesforce, Tableau, Vizrt,, Pandorabots,

Khoros Marketing (Formerly Spredfast + Lithium) Competitors

Adobe Social, Sprinklr Social + Messaging Suite, Salesforce Social Studio


  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?Optional

Khoros Marketing (Formerly Spredfast + Lithium) Customer Size Distribution

Small Businesses (1-50 employees)
Mid-Size Companies (51-500 employees)
Enterprises (> 500 employees)

Khoros Marketing (Formerly Spredfast + Lithium) Support Options

 Paid Version
Live Chat
Social Media
Video Tutorials / Webinar

Khoros Marketing (Formerly Spredfast + Lithium) Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android, Mobile Web
Supported Countries:Global
Supported Languages: Any language the Social Networks themselves support