Overall a decent software for social Media tasks
I used Khoros marketing. It helps us with our social media work. With the help of Khoros marketing, we schedule our content across …
Overview
What is Khoros Marketing?
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
Recent Reviews
How Khoros Marketing Differs From Its Competitors
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Content planning and scheduling (146)8.484%
- Facebook (143)7.979%
- Twitter (138)7.777%
- Instagram (132)7.474%
Reviewer Pros & Cons
Pricing
N/A
Unavailable
What is Khoros Marketing?
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://khoros.com/platform/marketing?u…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
52 people also want pricing
Alternatives Pricing
What is Sprinklr Social?
Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and…
What is Wrike?
Wrike is a project management and collaboration software. This solution connects tasks, discussions, and emails to the user’s project plan. Wrike is optimized for agile workflows and aims to help resolve data silos, poor visibility into work status, and missed deadlines and project failures.
Features
Return to navigation
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Khoros Marketing?
According to the vendor, Khoros Marketing enables clients to simplify their complex social marketing operation to build and protect their brand. Khoros Marketing offers customers: Social Marketing: Orchestrate, govern, engage, and measure integrated social campaigns in an easy-to-configure and highly adaptable platform. Intelligence: Stay ahead of your market, your competition, and your audiences with powerful, yet accessible insights based on real-time, unlimited search across public social channels. Vault: Protect your brand across your social footprint with access and credential management. Experiences: Inspire audience participation across your digital properties through the power of social UGC. According to the vendor, key benefits include:
|
Khoros Marketing Features
Listening/monitoring Features
- Supported: Boolean keyword searches
- Supported: Filtering out noise/spam
- Supported: Sentiment analysis
- Supported: Broad channel coverage
Publishing Features
- Supported: Content planning and scheduling
- Supported: Audience targeting
- Supported: Workflow management
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Bulk actions
Marketing Features
- Supported: Lead generation
- Supported: Content marketing
- Supported: Campaigns and promotions
Channel coverage/integration Features
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Instagram
- Supported: Pinterest
Reporting/analytics Features
- Supported: Campaign success analytics
- Supported: Real-time tracking
- Supported: Competitor analysis
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Additional Features
- Supported: Paid Publishing
- Supported: CRM
- Supported: NLP themes
- Supported: Paid and Organic social performance metrics
Khoros Marketing Videos
Khoros Marketing Integrations
- Brandwatch
- Domo
- Google Analytics
- Opal
- Origami Logic
- Adobe Experience Manager
- Acquia DAM (Widen)
- Grabyo
- Talkwalker
- ReviewTrackers
- Emarsys
- Slack
- Medallia
- Adobe Marketo Engage
- Bynder
- Brightcove
- Oracle Eloqua Marketing Automation
- Adobe Experience Cloud
- Crimson Hexagon
- Salesforce
- Tableau
- SAP
- Amazon Premier
- Zendesk
- Qualtrics
- ServiceNow
- SAP CX Cloud
- Hubspot
- Microsoft Dynamics
- Eloqua
Khoros Marketing Competitors
Khoros Marketing Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Mobile Web |
| Supported Countries | Global |
| Supported Languages | Any language the Social Networks themselves support |
| Security |
Khoros Marketing Downloadables
- Khoros Marketing Solution Overview: Learn the key features and values that the Khoros Marketing solution can provide for your brand.
- General Motors Case Study: GM onboarded Khoros Marketing for 800 users around the globe in under a month to deliver personalized engagement at scale without sacrificing security. See how in this case study.
- European Wax Center Case Study: Discover how European Wax Center handled a 300% increase in inbound message volume.
- Hagerty Case Study: In partnership with the Khoros Strategic Services team and utilizing Khoros Marketing, automotive insurance brand Hagerty was able to expand its audience to Gen Z and millennials, with 43% follower growth in a year. Learn more in this case study.
Frequently Asked Questions
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
Sprout Social, Sprinklr Marketing, and Salesforce Marketing Cloud Social Studio (retiring) are common alternatives for Khoros Marketing.
Reviewers rate Google+ highest, with a score of 9.
The most common users of Khoros Marketing are from Enterprises (1,001+ employees).
Khoros Marketing Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 0% |
| Mid-Size Companies (51-500 employees) | 3% |
| Enterprises (more than 500 employees) | 97% |
Comparisons
Compare with
Reviews and Ratings
(291)Attribute Ratings
Reviews
(1-25 of 99)Companies can't remove reviews or game the system. Here's why
March 06, 2024
Overall a decent software for social Media tasks
I used Khoros marketing. It helps us with our social media work. With the help of Khoros marketing, we schedule our content across multiple social media platforms. It really helps us with social listening and monitoring. Analysis and reporting were also decent. I would recommend to users who eat, sleep, and drink social media.
- Schedule Content.
- Social Media Monitoring and Listening.
- Analysis and reporting.
- They can improve the Analytics part.
- Promotions part can also improved.
December 14, 2023
Good tool for social media
Utilised the application to help our client perform and monitor customer research, as well as to organise their editorial schedule across channels. This tool was mostly used to schedule and approve content and keep track of social media mentions.
- Always new features added fast
- Inexperienced users can use it
- Some bugs sometimes when trying to schedule posts
- Could have more social platforms in the inbox part
December 05, 2023
Great service for scalability and efficient management
Khoros is our all-in-one social platform that allows us to manage our engagement and connections with our audience. We've used Khoros for almost two years now, having used Sprout beforehand. I much prefer the workflow planning options available in Khoros. With this platform, we can easily manage subtasks among team members. We are also big fans of being able to manage our paid and organic engagement intiatives within the same platform. Before, we found it difficult to decipher the reach and engagement we achieved between paid and organic, but Khoros makes it easy.
- The ease of workflow optimization makes Khoros stand out.
- The scale that we achieve across channels using Khoros has been impressive.
- Khoros' audience insights are very impressive and wide-spanning.
- More explanation for beginner users -- perhaps some demo walkthroughs would be helpful for teams using Khoros for the first time.
October 16, 2023
Great experience and customer support, room for more features
Social Media posting for around 160 channels. Khoros helps us with scheduling content, managing multiple accounts from one place, handling crises, and gathering analytics for a better decision making. The most useful feature is the possibility to get analytics that help our communication manager to take informed decisions based on relevant KPI.
- Posting/scheduling
- Analytics
- Trainings
- Add more functionalities/platforms
September 19, 2023
Marketing Could Use Some Help
The in-park social teams plan, create, and schedule content through Khoros Marketing. The corporate social team then approves the content through Khoros!
- calendar
- mobile app
- publishing
August 23, 2023
Good for social media moderation
Score 7 out of 10
Vetted Review
Verified User
Moderating user comments and interactions on multiple social media platforms
- Its labeling system is very robust - you can be quite specific without much hassle
- Splitting posts into opened and unreviewed columns
- Being able to see notes from all Khoros users
- It's sometimes hard to get the native link to a user's post, especially if it's hidden
- The button to hide posts will sometimes come up with an error multiple times (on the same post) before working
It is a good product; some of the specs are really great. Plus, the client support is brilliant- for any issues we have, the team customizes as per our needs and resolves them quickly. The reporting dashboards are really nice, and so is the editorial calendar. The CX dashboard is easy to use and overall it's smooth and a great tool.
- Editorial Calendar.
- Marketing dashboard- reporting.
- CX
- Unable to delete posts once published.
- Unable to edit posts once published.
- Carousel-type posts are unable to upload via Khoros.
Score 10 out of 10
Vetted Review
Verified User
We use Khoros Marketing to schedule and publish our organic content. In addition, our paid posts are ingested into Khoros so we have a holistic view of all social posts. We have rules and tags setup to help us maintain meta data for reporting. We also manually tag posts.
- easy of use
- pulling in paid content from native channels
- manual and auto tagging
- Reporting - sometimes we have issue with pulling in paid media posts
- Customer Service - Issues that really impact us that we need quickly fixed can take longer than desired
- They removed the intelligence feature with little notice
- Reporting - The dashboards are great but needs updating so drop and drag and formatting is easier.
July 18, 2023
A Great Social Media Management Platform
Score 8 out of 10
Vetted Review
Verified User
We use Khoros to schedule, organize and analyze social media content across our three global channels: LinkedIn, Facebook and Instagram. Our user pool is moderated, with around ten active users and ten additional occasional users. We leverage the platform to centralize all social media content and metrics, facilitating day-to-day operations. We currently are in the scale-up part of our Khoros journey where we are working at implementing workflows around and in the platform to strengthen our social media strategy and governance.
The limitations that we face are around social platforms APIs restrictions which impact our ability to use Khoros to it's full potential, resulting in a lot of manual work to tag and re-tag content to ensure performance is tracked within Khoros. As well as some issues with the approval rules, which result in blocking content from being published. Gaps on the analytics side also prove to reduce the relevance of the tool, mostly for reporting on Instagram content performance.
The limitations that we face are around social platforms APIs restrictions which impact our ability to use Khoros to it's full potential, resulting in a lot of manual work to tag and re-tag content to ensure performance is tracked within Khoros. As well as some issues with the approval rules, which result in blocking content from being published. Gaps on the analytics side also prove to reduce the relevance of the tool, mostly for reporting on Instagram content performance.
- Ease of use
- Onboarding program and customer support
- Rapid deployment
- Look and feel of the interface could use a refresh as it's not very exciting to use
- Improve analytics features and accuracy
- Facilitate bulk actions
- Better alerts/visibility of collaborative actions and assigned tasks
- Clearer communication around new feature releases and announcements
July 18, 2023
Suited Our Needs
Score 8 out of 10
Vetted Review
Verified User
Khoros Marketing is currently our social media management tool used for publishing content, monitoring our social media channels and engaging with our social media audience. The tool is relatively easy to use and has solid funcionality and features. I think there could be more custom client onboarding and training for the tool but it has been reliable for us in recent years.
- Easy to adopt
- I like that you can save pre-approved responses to the library
- You can customize queues to route items to specific team members
- The customer success team is not as connected as they once were.
- Training is limited, you don't feel you're getting a white glove service.
- They seem later to the game in adopting new API features.
We mainly use Khoros for scheduling social posts and for reporting analytics on ad sales. It has a relatively simple user interface, and I was able to pick it up quickly. We schedule upwards of 100+ posts per day from many different accounts on many different platforms, but Khoros rarely has any issue with this. The only issue I've run into is Khoros clashing with our VPN service we use when in office, but even then it's a simple fix.
- Simple to use
- Easy to organize various posts
- In depth analytics for reporting
- When we had day light savings, certain menus didn't automatically update causing posts to go out an hour early or late
July 17, 2023
Khoros Marketing FTW!
I use Khoros Marketing to schedule social media posts across several channels (Instagram, LinkedIn, Facebook, Twitter, EveryoneSocial) and keep track of what types of content we are scheduling (reputation pillars). We pull monthly reports to show our content performance, labels, channel growth, etc. This expedites our scheduling/posting/reporting process and keeps everything uniform and in one place.
- Easy to schedule posts across multiple social channels
- Labels/tags, targeting, media uploads, link previews are easy to use in publishing
- Analytics/data reports are easy to understand and simple to edit/customize
- Stronger Instagram integration (upload cover image for videos)
- Ability to resize images in publisher (not just in content center)
- Threads integration
- Edit/add labels in publisher (not just in settings)
July 15, 2023
Great customer experience with hands-on training!
Full cycle use of social media: Organic: publishing, reporting, and social listening Paid: reporting and social listening
facebook, Instagram, LinkedIn
facebook, Instagram, LinkedIn
- Training/Support: LOVE the 1:1 shared screen training method.
- Vast Report: I really like how Khoros offers such a detailed reporting options with customization based on our needs.
- Clear Publishing Dashboard: I like how the calendar view is really user friendly
- LinkedIn integration within Inbox to have a stream of mentions.
- better app experience for publishing to instagram
- integrations with Phenom Analytics (in the same way you pull in traffic insight for Google Analytics)
- Threads integration
July 12, 2023
Social Media MGMT for a Med-Lrg Biotech
My company uses Khoros as social media management, social listening, and customer care tool. Multiple branches (countries) coordinate and share social media content via Khoros. Using Khoros Intelligence, we generate regular social listening reports for product managers on various topics (technologies, competitors, products) from Twitter posts/conversations. Customer queries on Twitter are answered via the corporate customer care inbox.
- Scheduling social media posts
- Creating social listening dashboards
- Mobile post pushing
- Reporting dashboards
- Social listening on Reddit
- More user-friendly content center
July 11, 2023
Khoros is Great!
We use Khoros Marketing to schedule and publish all of our social media including campaign content and paid/boosted social. The business problems the product addresses is the ability to organize our content into different labels, names, categories, etc. and keep it all in one place. Our scope is our corporate channel followers and our branches.
- Schedule/publish content
- Label content
- Content Center - campaigns
- Analyze content
- Instagram publishing features
- Want to be able to export calendar easier
- Alt text for all channels and not just one or two
December 19, 2022
Great product for a global team!
My company uses Khoros across several continents to share and schedule organic social content and pull analytics. Khoros helps provide visibility to what is being scheduled across each channel and enables us to easily copy and reshare content. We utilize approval flows and geotargeting to ensure accurate content is presented in the best way to the specific audience. We also utilize the Inbox for inbound inquiries and route these comments to the appropriate team member for response. All in all, Khoros helps us streamline our social media management across many continents. The support team at Khoros (on the technical side and the accounting side) is great to work with and always available.
- Account and technical teams are friendly, helpful and always available.
- Streamline workflows across a large organization.
- Training and communities for best practices.
- Probably a limitation of the API, but better Instagram scheduling.
- Pinterest scheduling is problematic due to limitations with the hyperlink.
December 05, 2022
Most likely works well for smaller organizations that don't have a multitude of focuses/business units.
I primarily use Khoros for our custom created marketing dashboards that pull in data across the varying social platforms. I also use the marketing dashboards to track partnership deliverables in one place (Specifically impressions, clicks, engagement, etc.).
- Inbox feature is easy to use and understand.
- Automated reports.
- Numbers don't always match up to social platforms.
- Creating dashboards from scratch/understanding widgets is difficult.
- Accounts are constantly de-authenticating.
September 29, 2022
Vast Service Offering - Great for Brands Looking to Scale Their Social Media Investment
Khoros Marketing enables our social media team of 20 to manage all social media accounts across the enterprise (8 brands, 40 National Accounts, 190 Regional Pages, 4M+ Followers). Khoros has helped us scale our team and post volume while providing real time data and insights, which is not only helpful for future strategy planning but also helps use justify and forecast budget projections to executives for social media & content creation.
- Has a user-friendly platform
- A ton of support resources for new hires and current team members
- Quick to implement/adapt to Social Network API changes
- Analytics are not always accurate or take a long time to sync - specifically for Instagram Reels
- Social Accounts get disconnected frequently
September 07, 2022
First impressions with Khoros Marketing
We use Khoros Marketing for social media management and reporting purposes. We have multiple business units and complex cross-regional collaborations and with Khoros Marketing we have just one tool that unites all the different social media managers and enables them to share visibility, exchange practice, and advance/simplify their daily work.
- Scheduling. It lets you schedule content in all its details and you don't have to think about it anymore.
- Labeling. Many ways of labeling are available, including some rules to have automatic labels applied to certain types of content.
- Content storage.
- Calendarization.
- Content supported by the platform (PDF). This is valid also for GIFs.
- Complexity of setting up dashboards. Also the way the data are regrouped in the dashboard, they should sometimes be more accurate.
- System of plans.
August 15, 2022
Great for cross functional teams and easy reporting
Use the platform to ensure all marketing teams are aligned in social media marketing. Gives full visibility of all activity across multiple countries and business segments. Helps solve the issue of full access and visibility in a regulated industry to ensure compliance. Also allows for easy reporting through the use of labels - so can quickly, easily, and accurately see how content is performing. Very easy to onboard and manage users.
- Reporting is great - easy to create bespoke dashboards for multiple ways to view the data and trends in platform
- Onboarding and training - a good repository of knowledge articles for users to access on most aspects of the platform for self-learning
- The user-friendly and intuitive interface allows any user to quickly assimilate how to use the platform.
- Analytics and reporting - sizing of dashboard page makes it difficult to add and position the data 'widgets'
- Naming of knowledge articles not always aligned to the platform terms - some of the content is out of date
- The plan function does not add much value - which is a shame as it could be a good snapshot tool.
August 04, 2022
If you want to keep your content organized and published correctly, you'll want Khoros Marketin!
We use Khoros Marketing for advertising planning, publishing, tracking, and analytics. It allows us to keep content in one place and coordinate with our social monitoring platform Khoros Care for customer engagement. It's a great platform for publishing organic content across multiple brands under our company umbrella and allowing appropriate access to each team as needed.
- Keeps organic content in one place for easy access.
- Publishes content on organic feeds across multiple social platforms.
- Has in-depth analytics for tracking organic social media posts.
- The "preview" pop out section could be larger so that it's easier to view content.
- The "fields to include" on data exports have many of the same items that are called different things, so better explanations about which one to use would be great.
- Data exports need to be saved outside of the platform because the information expires within the system after a set amount of time.
July 27, 2022
Room To Grow
Our operating company is but one of several in our Khoros Marketing environment. We use the platform to manage our organic social media program. As a global company, our teams are diverse and dispersed. Khoros was the only platform that allowed us to manage these multiple operating companies as independent, yet integrated social programs.
- Scheduling
- Planning
- Cross-company view
- Asset management
- Inbox (particularly with LinkedIn)
- Analytics widgets
- Staying up-to-date with Instagram
We create local social media calendars and publish online.
- Setup of the posts in different .
- Choosing &scheduling.
- Easy to update & manage last time requirements.
- Edit done posts.
- Maybe checking between other territories' calendars.
- Filtering by territories.
May 04, 2022
Universal Tool Kit for all things social
I use Khoros Marketing in my organization to respond to client inquiries. Due to the ever-changing volatile market, there is often an influx of high-priority inquiries across all social platforms. Khoros makes it manageable to efficiently categorize, tag, and respond. Because our organization uses 6 social platforms, we are able to easily upload, plan and post content using Khoros Marketing services.
- Customizing
- Organize
- Analyze
- Glitching
- Chat center for help
- More concise user interface
May 04, 2022
Great tool!
We use Khoros to manage our social marketing efforts. It helps us collaborate, schedule, respond and
analyze social in ways that correlate to core business objectives.
- Calendar View and Scheduling content
- Approval process
- Quick access to social listening searches
- Social Community management / moderation of channels
- Reporting. Being able to pull metrics at the campaign level and pull for all channels