Overall a decent software for social Media tasks
I used Khoros marketing. It helps us with our social media work. With the help of Khoros marketing, we schedule our content across …
Overview
What is Khoros Marketing?
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
Recent Reviews
How Khoros Marketing Differs From Its Competitors
Awards
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Popular Features
- Content planning and scheduling (146)8.484%
- Facebook (143)7.979%
- Twitter (138)7.777%
- Instagram (132)7.474%
Reviewer Pros & Cons
Pricing
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What is Khoros Marketing?
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://khoros.com/platform/marketing?u…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Khoros Marketing?
According to the vendor, Khoros Marketing enables clients to simplify their complex social marketing operation to build and protect their brand. Khoros Marketing offers customers: Social Marketing: Orchestrate, govern, engage, and measure integrated social campaigns in an easy-to-configure and highly adaptable platform. Intelligence: Stay ahead of your market, your competition, and your audiences with powerful, yet accessible insights based on real-time, unlimited search across public social channels. Vault: Protect your brand across your social footprint with access and credential management. Experiences: Inspire audience participation across your digital properties through the power of social UGC. According to the vendor, key benefits include:
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Khoros Marketing Features
Listening/monitoring Features
- Supported: Boolean keyword searches
- Supported: Filtering out noise/spam
- Supported: Sentiment analysis
- Supported: Broad channel coverage
Publishing Features
- Supported: Content planning and scheduling
- Supported: Audience targeting
- Supported: Workflow management
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Bulk actions
Marketing Features
- Supported: Lead generation
- Supported: Content marketing
- Supported: Campaigns and promotions
Channel coverage/integration Features
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Instagram
- Supported: Pinterest
Reporting/analytics Features
- Supported: Campaign success analytics
- Supported: Real-time tracking
- Supported: Competitor analysis
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Additional Features
- Supported: Paid Publishing
- Supported: CRM
- Supported: NLP themes
- Supported: Paid and Organic social performance metrics
Khoros Marketing Videos
Khoros Marketing Integrations
- Brandwatch
- Domo
- Google Analytics
- Opal
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- Acquia DAM (Widen)
- Grabyo
- Talkwalker
- ReviewTrackers
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- SAP
- Amazon Premier
- Zendesk
- Qualtrics
- ServiceNow
- SAP CX Cloud
- Hubspot
- Microsoft Dynamics
- Eloqua
Khoros Marketing Competitors
Khoros Marketing Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Mobile Web |
| Supported Countries | Global |
| Supported Languages | Any language the Social Networks themselves support |
| Security |
Khoros Marketing Downloadables
- Khoros Marketing Solution Overview: Learn the key features and values that the Khoros Marketing solution can provide for your brand.
- General Motors Case Study: GM onboarded Khoros Marketing for 800 users around the globe in under a month to deliver personalized engagement at scale without sacrificing security. See how in this case study.
- European Wax Center Case Study: Discover how European Wax Center handled a 300% increase in inbound message volume.
- Hagerty Case Study: In partnership with the Khoros Strategic Services team and utilizing Khoros Marketing, automotive insurance brand Hagerty was able to expand its audience to Gen Z and millennials, with 43% follower growth in a year. Learn more in this case study.
Frequently Asked Questions
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
Sprout Social, Sprinklr Marketing, and Salesforce Marketing Cloud Social Studio (retiring) are common alternatives for Khoros Marketing.
Reviewers rate Google+ highest, with a score of 9.
The most common users of Khoros Marketing are from Enterprises (1,001+ employees).
Khoros Marketing Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 0% |
| Mid-Size Companies (51-500 employees) | 3% |
| Enterprises (more than 500 employees) | 97% |
Comparisons
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Reviews and Ratings
(291)Attribute Ratings
Reviews
(1-25 of 33)Companies can't remove reviews or game the system. Here's why
February 26, 2024
Khoros Marketing
We use Khoros Marketing for our organic social media channels, specifically for scheduling and care management. Personally, I used Khoros Marketing to build an editorial calendar and schedule out posts for the month.
- The calendar view makes it easy to see all upcoming posts.
- Khoros Marketing makes it easy to draft a new post on mobile.
- Khoros Marketing lets you filter out posts to only see accounts relevant to you and organic posts, not care responses.
- I wish it could be easier to differentiate between platforms when posting, like adding links for FB and not for IG.
- Khoros Marketing limits the amount of content I can directly publish to Instagram.
- I’d like to see the amount of posts that fail to publish be reduced. It’s frustrating to have to check social on the weekends to make sure a post I scheduled actually went live.
September 19, 2023
Marketing Could Use Some Help
The in-park social teams plan, create, and schedule content through Khoros Marketing. The corporate social team then approves the content through Khoros!
- calendar
- mobile app
- publishing
July 21, 2023
2 year review of Khoros Marketing
We use Khoros Marketing for just about everything social media related. We collect content through Khoros' Capture app then distribute it to various platforms using Khoros Marketing.
- Schedules content
- Organizes content internally
- Posts content to social media platforms
- When I go to add more content to a post in progress from the Khoros content center, it does not show me the content in order by date. Instead, it's scattered so I have to hunt for it through the folder that it's in.
- Sometimes I get an email telling me that a post failed. I'm not sure why this happens. I then go back in and do the post the exact same and it goes through.
July 18, 2023
Khoros Marketing vs. Later
Score 6 out of 10
Vetted Review
Verified User
Since we are responsible for posting on so many social channels, it helps us post when we are too busy to do it manually. Also when our clients want us to schedule posts on the weekend, it is nice to have the option to do it ahead of time, so I don't have to log into the social media apps on the weekends. However, it does not work for videos or any dynamic assets for me.
- Scheduling static posts or images ahead of time
- Finding comments users leave on our posts
- Responding back to commenters
- Scheduling/Posting video assets
- Not having to open the app to answer some of the comments
- It is very time consuming to make certain posts
- Add link in bio to the platform
- Let us add Facebook/Instagram at the same time
- Add Threads
Score 7 out of 10
Vetted Review
Verified User
We use Khoros for all of our social media needs. From scheduling social media content, to social media analytics and campaign tools, Khoros is definitely our one stop shop for everything we do in social media. With around 8 different channels that we manage with a relatively small team, Khoros gives us the tools to quickly and efficiently manage all of our pages.
- Scheduling out content
- Marketing analytics
- Quick access to all of our channels
- Better UI
- More Tik-Tok and Reels intergration
July 15, 2023
Great customer experience with hands-on training!
Full cycle use of social media: Organic: publishing, reporting, and social listening Paid: reporting and social listening
facebook, Instagram, LinkedIn
facebook, Instagram, LinkedIn
- Training/Support: LOVE the 1:1 shared screen training method.
- Vast Report: I really like how Khoros offers such a detailed reporting options with customization based on our needs.
- Clear Publishing Dashboard: I like how the calendar view is really user friendly
- LinkedIn integration within Inbox to have a stream of mentions.
- better app experience for publishing to instagram
- integrations with Phenom Analytics (in the same way you pull in traffic insight for Google Analytics)
- Threads integration
July 12, 2023
Social Media MGMT for a Med-Lrg Biotech
My company uses Khoros as social media management, social listening, and customer care tool. Multiple branches (countries) coordinate and share social media content via Khoros. Using Khoros Intelligence, we generate regular social listening reports for product managers on various topics (technologies, competitors, products) from Twitter posts/conversations. Customer queries on Twitter are answered via the corporate customer care inbox.
- Scheduling social media posts
- Creating social listening dashboards
- Mobile post pushing
- Reporting dashboards
- Social listening on Reddit
- More user-friendly content center
August 24, 2022
Khoros is great, but they need to catch up on somethings.
At Harlem United, we use Khoros Marketing for our social media planning by utilizing the calendar and for our social media analytics. Khoros Marketing helps us determine which content is performing best and which is not. Its addition, it's helpful in determining which demographics we need more focus on reaching. Also, the calendar makes it easier to visualize how to strategize and plan our content.
- Social Media calendar
- Social Media marketing analytics
- Social media Messaging
- Updating reels to be more the 60 seconds
- A way to posts things without the mobile publishing
- Deeper explanations for reach/engagement
We create local social media calendars and publish online.
- Setup of the posts in different .
- Choosing &scheduling.
- Easy to update & manage last time requirements.
- Edit done posts.
- Maybe checking between other territories' calendars.
- Filtering by territories.
April 26, 2022
Recommended Useful tool for the daily work
I use Khoros daily for managing all the social profiles of the company (Instagram - Facebook - LinkedIn - Youtube) for the Italian branch. It is a useful tool as it allows me to have all the info I need at once, to post with an easy procedure, and also to have a detailed report adjusted by the info I need
- To create posts and check the file requirements for the social media
- To analize and report sorting by details
- To share material with other branches of the same company
- some bugs on Linkedin assets (if many accounts are using it)
- you need to repost with mobile app if you have multiple files
- analytics is very full of details and sometimes not easy to understand
April 26, 2022
Pros & Cons of Spredfast for Large Companies
We utilize Khoros Marketing to create our social content calendar, working across Instagram, Facebook, Twitter, and YouTube. Khoros Marketing has remained our source of truth for scheduling content, approving content, labeling content as different categories/campaigns, and providing a super-easy overview of day-to-day social plans. It is an easy place for us all to see what is still needed for posts, working with our design partners and copy team to make sure all pieces of content are final and ready to post.
- Notes section for key points for team members
- Being able to look back at when edits were made and by who
- Overall content calendar view by day, across channels
- TikTok capability within the platform
- Posting Reels/video through Khoros Marketing
- Tagging product and users on image for Instagram specifically
- Quicker refresh as the calendar lags quite often unless refreshing every 2 minutes
April 25, 2022
A one stop shop for easy social media post scheduling!
I use Khoros Marketing for my daily social media posting. Since my company runs two entities, I divided them into two different initiatives within the program and the process for posting for both has been very smooth. Khoros is very user friendly! I schedule posts for 4 different social networks at a time and they made it so easy to link all of the accounts beforehand. I also love the in depth analytics it provides such as impressions and engagement.
- Accurate social posts scheduling times.
- In depth analytics provided.
- Easy to use app for posting on the go.
- When I need to post two or more pictures on Instagram, I'd like to not have to publish it through the mobile app.
- I'd like to see analytics for Video Viewers and Video Time Watched on LinkedIn posts. Currently, those analytics for the videos that I have posted show up as N/A.
- I wish you could edit Instagram Reels on here.
April 25, 2022
A scalable and easy-to-use platform for growing teams!
Our team leverages Khoros Marketing to plan our social media across multiple channels. It allows us to amplify our voice seamlessly. We work with LinkedIn extensively; and as a smaller organization, it helps us establish our thought leadership in the corporate gifting space. Khoros has been a useful tool for our team.
- Plan social media posts.
- Clear and comprehensive calendar.
- It's easy to organize content.
- It's challenging to scrape images from existing content.
- Images can be overly cropped for mobile.
April 23, 2022
GREAT SAFE MARKETING SPACE
We utilize this tool to ensure that our 23 brands' social can be seen on one platform.
- show content
- allow access for direct marketing and communication
- allow content to be published real time
- allow for direct messaging on Instagram
- allow private settings to not alter communication on platform
- allow for certain content like "noise" to be eliminated.
- not separate streams and content
February 23, 2022
Scalable and Simple Social Marketing Management
We use Khoros Marketing for managing social channel access across business units and agency teams, publishing content to Facebook, Instagram, Twitter, and LinkedIn, measuring content performance, and customer care (proactive engagement, customer service).
- Publishing social content
- Tracking post and channel performance
- Social customer care
- Continuous improvement
- building more connections between care, marketing and intelligence
- easier management of mobile first social channels
- quicker to market with emerging channels
February 06, 2022
Khoros Marketing Is An Excellent Choice For Medium-Large Businesses
We use Inox daily to manage all of our social media interactions. The product allows us to communicate with our followers in a simple and effective way. We interact with our followers on Facebook, Twitter, Instagram, Linkedin, and YouTube and can easily create streams and notes to manage our daily workload.
- Streams
- Engagement history
- Notes
- Unable to see number of items in a stream
- Load more conversations link does not work
March 02, 2021
Khoros is easy to use and has lots of helpful features
We use Khoros Marketing (Formerly Spredfast + Lithium) in several ways, including daily publishing, content scheduling, and for insights and intelligence. The team I work on relies on the product on a daily basis. Our team primarily uses it, but other departments across the company, including CX, have a use for it as well. This software allows us to successfully schedule content and pull insights.
- Great customer service --always a quick response from someone happy to help!
- Great team development from success managers--we are always in the loop about new products and features and given the opportunity to learn about new products.
- I would love to see further growth in the intelligence platform.
- Mobile access can be a bit tough and the app can be a little glitchy.
May 13, 2020
Khoros Marketing has been a game-changer when it comes to brand reputation + crisis management!
Score 9 out of 10
Vetted Review
Verified User
This tool is being used by the PR arm of the university, and our university police department also has access so they can utilize this tool for potential crisis situations. We utilize Marketing, Experiences and Intelligence, and one of the biggest benefits we've seen from this tool is the use of Intelligence, with the ability to pull retroactive data + receive real-time notifications based on searches created. We experience several crises a semester, and this tool has been a game-changer in those situations.
- Social listening - especially in a crisis situation.
- Experiences - ability to feed content to multiple screens/outlets.
- Ease of scheduling + pulling data.
- Mobile app sometimes is spotty.
January 09, 2020
Flexible Enterprise Social Media Management
Deployed globally and used to manage the publishing of posts, monitoring inbound traffic, and social media intelligence. Allows us to easily share social media collateral and have insight to what all of our branches are doing on social so that we can share ideas and campaigns.
- Organization of social media collateral.
- Social media analytics.
- Inbox set up can be difficult at first, once done, the inbox works smoothly.
- Because it is customizable, it is also easy to "clutter" your platform with things that you set up but don't need.
- The mobile app has some issues.
November 18, 2019
Great product, similar to other enterprise solutions
Khoros is being used globally across various departments. It is being used to manage user permissions at varying levels.
- Scheduling content is really easy to do.
- I like how Khoros will work with our link shortening and custom vanity URL to create links that are concise and include tracking.
- The content library makes it easy to share content globally and in a single location.
- Posting cross-channel is not as easy. Sometimes we need to recreate the post from scratch when scheduling on multiple platforms.
September 17, 2019
Social media tool with more under the hood.
Sutter Health Plus uses Khoros as a social listening and post scheduler tool. Our affiliate department uses the product alongside the Sutter Health system office. We both ensure we are tracking social posting and care issues using the tool.
- Social media posting management
- Social listening tools
- management of internal approvals
- Social media ads management
- following brand mentions around the web outside of social channels
- can be a slow interface at times
September 13, 2019
Long-time Spredfast/Khoros Marketing user - Everything in one place
Khoros Marketing is begin used by several different departments on different initiatives. We use Khoros Marketing to schedule and post on several different social channels. We use the calendar as a planner and analytics for measurement. We also use a custom channel for Glassdoor. It doesn't publish, but we can use the calendar and workflow.
- I heavily use labeling on all my posts. This allows me to segregate posts by different topics and categories and then measure.
- I find it easy to filter and export reports of different types, whether it's posts for a particular channel or metrics based on certain labels.
- I am missing a lot of the functionality for LinkedIn. I understand that a lot of this is issues with the API and not Khoros Marketing. I'd like to be able to @mention people, and would like to get mentions in my inbox so I can reply.
- I'd love to be able to do more with Instagram, such as stories and gifs, directly within the tool.
- My company is still working on security for the use of the mobile app. This would be a huge improvement for my team.
Khoros Marketing is being used by a large number of people at my organization for both publishing content, organizing content, intelligence, and social listening.
- Calendar
- Labeling
- An easier to read calendar for people who manage accounts that post 3-8 times a day.
- Better intelligence on individual posts.
- Integrating IGTV & other emerging social.
- Stronger app (ability to copy posts).
- Ability to copy between initiatives.
- Tagging users in Instagram images and videos.
- Comment scheduling.
May 08, 2018
Good Customer Service Goes a Long Way
Across global marketing departments.
- Constantly updating and improving their product to keep it current and leading edge.
- Training modules are excellent, constant training on updates, low barrier of use for people to adopt the platform.
- Prompt technical support.
- Much is done remotely, more person to person check-ins between client reps and clients would be nice.
- I would love to be able to edit posts directly from Khoros after publishing instead of needing to go into the native platform to fix typos, etc.
Caesars Entertainment uses Khoros enterprise-wide. It is our primary social publishing and social listening platform for all of our properties across North America. In addition, we also use the platform to track the performance of our digital messaging and run promotions aimed at expanding our Total Rewards loyalty database.
- Streamlining the publishing/scheduling of social media content at scale.
- Facilitating our ability to track and respond to online conversations about us in real time.
- Visually conveying how our social media posts are performing, especially as they compare to our competitors.
- We wish Khoros would maintain at least 24 months of data so that we can properly calculate YoY performance figures.