Overall a decent software for social Media tasks
I used Khoros marketing. It helps us with our social media work. With the help of Khoros marketing, we schedule our content across …
Overview
What is Khoros Marketing?
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
Recent Reviews
How Khoros Marketing Differs From Its Competitors
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Content planning and scheduling (146)8.484%
- Facebook (143)7.979%
- Twitter (138)7.777%
- Instagram (132)7.474%
Reviewer Pros & Cons
Pricing
N/A
Unavailable
What is Khoros Marketing?
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://khoros.com/platform/marketing?u…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
51 people also want pricing
Alternatives Pricing
What is Sprinklr Social?
Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and…
What is Wrike?
Wrike is a project management and collaboration software. This solution connects tasks, discussions, and emails to the user’s project plan. Wrike is optimized for agile workflows and aims to help resolve data silos, poor visibility into work status, and missed deadlines and project failures.
Features
Return to navigation
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Khoros Marketing?
According to the vendor, Khoros Marketing enables clients to simplify their complex social marketing operation to build and protect their brand. Khoros Marketing offers customers: Social Marketing: Orchestrate, govern, engage, and measure integrated social campaigns in an easy-to-configure and highly adaptable platform. Intelligence: Stay ahead of your market, your competition, and your audiences with powerful, yet accessible insights based on real-time, unlimited search across public social channels. Vault: Protect your brand across your social footprint with access and credential management. Experiences: Inspire audience participation across your digital properties through the power of social UGC. According to the vendor, key benefits include:
|
Khoros Marketing Features
Listening/monitoring Features
- Supported: Boolean keyword searches
- Supported: Filtering out noise/spam
- Supported: Sentiment analysis
- Supported: Broad channel coverage
Publishing Features
- Supported: Content planning and scheduling
- Supported: Audience targeting
- Supported: Workflow management
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Bulk actions
Marketing Features
- Supported: Lead generation
- Supported: Content marketing
- Supported: Campaigns and promotions
Channel coverage/integration Features
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Instagram
- Supported: Pinterest
Reporting/analytics Features
- Supported: Campaign success analytics
- Supported: Real-time tracking
- Supported: Competitor analysis
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Additional Features
- Supported: Paid Publishing
- Supported: CRM
- Supported: NLP themes
- Supported: Paid and Organic social performance metrics
Khoros Marketing Videos
Khoros Marketing Integrations
- Brandwatch
- Domo
- Google Analytics
- Opal
- Origami Logic
- Adobe Experience Manager
- Acquia DAM (Widen)
- Grabyo
- Talkwalker
- ReviewTrackers
- Emarsys
- Slack
- Medallia
- Adobe Marketo Engage
- Bynder
- Brightcove
- Oracle Eloqua Marketing Automation
- Adobe Experience Cloud
- Crimson Hexagon
- Salesforce
- Tableau
- SAP
- Amazon Premier
- Zendesk
- Qualtrics
- ServiceNow
- SAP CX Cloud
- Hubspot
- Microsoft Dynamics
- Eloqua
Khoros Marketing Competitors
Khoros Marketing Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Mobile Web |
| Supported Countries | Global |
| Supported Languages | Any language the Social Networks themselves support |
| Security |
Khoros Marketing Downloadables
- Khoros Marketing Solution Overview: Learn the key features and values that the Khoros Marketing solution can provide for your brand.
- General Motors Case Study: GM onboarded Khoros Marketing for 800 users around the globe in under a month to deliver personalized engagement at scale without sacrificing security. See how in this case study.
- European Wax Center Case Study: Discover how European Wax Center handled a 300% increase in inbound message volume.
- Hagerty Case Study: In partnership with the Khoros Strategic Services team and utilizing Khoros Marketing, automotive insurance brand Hagerty was able to expand its audience to Gen Z and millennials, with 43% follower growth in a year. Learn more in this case study.
Frequently Asked Questions
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
Sprout Social, Sprinklr Marketing, and Salesforce Marketing Cloud Social Studio (retiring) are common alternatives for Khoros Marketing.
Reviewers rate Google+ highest, with a score of 9.
The most common users of Khoros Marketing are from Enterprises (1,001+ employees).
Khoros Marketing Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 0% |
| Mid-Size Companies (51-500 employees) | 3% |
| Enterprises (more than 500 employees) | 97% |
Comparisons
Compare with
Reviews and Ratings
(291)Attribute Ratings
Reviews
(1-25 of 94)Companies can't remove reviews or game the system. Here's why
December 06, 2023
Up your social media campaigns
We use Khoros for Social media management in our organisation. The solution provides for our digital marketing team a common platform where they can schedule our planned social media campaigns and replan new campaigns based on deep analysis report given by this tool.
- Files and folders management- Its simple to organize our posts in folders so that their relocation becomes easier.
- Scheduling campaigns- The calendar that keep track of upcoming campaigns.
- Security- The tool pays close attention to access management.
- would like to see more social media applications.
- user training support
August 23, 2023
Good for social media moderation
Score 7 out of 10
Vetted Review
Verified User
Moderating user comments and interactions on multiple social media platforms
- Its labeling system is very robust - you can be quite specific without much hassle
- Splitting posts into opened and unreviewed columns
- Being able to see notes from all Khoros users
- It's sometimes hard to get the native link to a user's post, especially if it's hidden
- The button to hide posts will sometimes come up with an error multiple times (on the same post) before working
July 21, 2023
2 year review of Khoros Marketing
We use Khoros Marketing for just about everything social media related. We collect content through Khoros' Capture app then distribute it to various platforms using Khoros Marketing.
- Schedules content
- Organizes content internally
- Posts content to social media platforms
- When I go to add more content to a post in progress from the Khoros content center, it does not show me the content in order by date. Instead, it's scattered so I have to hunt for it through the folder that it's in.
- Sometimes I get an email telling me that a post failed. I'm not sure why this happens. I then go back in and do the post the exact same and it goes through.
July 19, 2023
Nice tool for monitoring and planification of posts
I use it to plan content on social media and monitor the reactions on our posts.
- Display of the platform channels (inbox)
- Reactivity of the tool
- Many platforms supported
- Planification of the posts
- In the inbox part when sorting comments we should have an option not to see the comment on the platform anymore (the box of the comment should disappear to go on another folder)
- When clicking on the comment we should directly arrive on the platform
July 18, 2023
A great tool for our use case.
Score 8 out of 10
Vetted Review
Verified User
We use Khoros both because it syncs up well with other tools we have (e.g., Tableau, etc.), because it supports all of the content we're trying to use, and because of the customizability of the analytics; we're able to generate the reports we need automatically and make our business decisions with them. Staff have been responsive to any issues we've seen arise, and we were very impressed with everyone we've worked with at the company.
- Scheduling social video.
- Analytics.
- URL customization.
- Support for Facebook reels.
- The better visual display in the week view; currently, it truncates if there are too many posts.
- Direct integration with link-in-bio tools for IG and Tiktok.
July 18, 2023
Khoros Marketing vs. Later
Score 6 out of 10
Vetted Review
Verified User
Since we are responsible for posting on so many social channels, it helps us post when we are too busy to do it manually. Also when our clients want us to schedule posts on the weekend, it is nice to have the option to do it ahead of time, so I don't have to log into the social media apps on the weekends. However, it does not work for videos or any dynamic assets for me.
- Scheduling static posts or images ahead of time
- Finding comments users leave on our posts
- Responding back to commenters
- Scheduling/Posting video assets
- Not having to open the app to answer some of the comments
- It is very time consuming to make certain posts
- Add link in bio to the platform
- Let us add Facebook/Instagram at the same time
- Add Threads
July 18, 2023
Happy with Khoros
We use Khoros as our social media dashboard to schedule, post, and monitor our social channels as well as do reporting on a continual basis.
- Reporting and Analytics are extremely easy to pull
- Listening and responding with multiple users
- Scheduling and organizing your content with tags
- Competitive listening / intelligence tool is not intuitive
- Have trouble with pulling some paid campaigns into analytics
- Can get different answers from the support team when trying to resolve issues
July 18, 2023
Khoros Marketing & Care Review - Social Media Agency
My organization uses Khoros Marketing and Care for scheduling content and moderating on Instagram, Twitter, TikTok, and Facebook. This tool has been helpful in moderating our audience mentions and comments and allows our team to work together within in one platform to manage this content. Since adopting this technology, our team has been able to manage our social media platforms in a more efficient way. The main limitations of these tools are due to API controls which cause us to go into platforms natively when necessary.
- Scheduling social media content
- Moderating and responding to comments on social media
- Organizing all social media engagement on behalf of a brand in one place
- Making API limitations vs. Khoros limitations clear
- Being able to comment on some content instead of just liking it
July 18, 2023
Khoros Marketing Review.
I use Khoros Marketing every day to produce proactive content for a global entertainment and technology brand. I use Analytics to escalate key performance indicators into senior levels of the business, and I use Care to inform 25% of my proactive content.
- Produces simple proactive content.
- Pulls in basic social media metrics.
- You can't create polls, retweets, quote tweets, threads, or comments.
- You can't get valuable, intelligent insights through Analytics.
- You can't use Care to evaluate volumetric demand as the widgets available are minimal and basic.
July 18, 2023
A Great Social Media Management Platform
Score 8 out of 10
Vetted Review
Verified User
We use Khoros to schedule, organize and analyze social media content across our three global channels: LinkedIn, Facebook and Instagram. Our user pool is moderated, with around ten active users and ten additional occasional users. We leverage the platform to centralize all social media content and metrics, facilitating day-to-day operations. We currently are in the scale-up part of our Khoros journey where we are working at implementing workflows around and in the platform to strengthen our social media strategy and governance.
The limitations that we face are around social platforms APIs restrictions which impact our ability to use Khoros to it's full potential, resulting in a lot of manual work to tag and re-tag content to ensure performance is tracked within Khoros. As well as some issues with the approval rules, which result in blocking content from being published. Gaps on the analytics side also prove to reduce the relevance of the tool, mostly for reporting on Instagram content performance.
The limitations that we face are around social platforms APIs restrictions which impact our ability to use Khoros to it's full potential, resulting in a lot of manual work to tag and re-tag content to ensure performance is tracked within Khoros. As well as some issues with the approval rules, which result in blocking content from being published. Gaps on the analytics side also prove to reduce the relevance of the tool, mostly for reporting on Instagram content performance.
- Ease of use
- Onboarding program and customer support
- Rapid deployment
- Look and feel of the interface could use a refresh as it's not very exciting to use
- Improve analytics features and accuracy
- Facilitate bulk actions
- Better alerts/visibility of collaborative actions and assigned tasks
- Clearer communication around new feature releases and announcements
July 18, 2023
Suited Our Needs
Score 8 out of 10
Vetted Review
Verified User
Khoros Marketing is currently our social media management tool used for publishing content, monitoring our social media channels and engaging with our social media audience. The tool is relatively easy to use and has solid funcionality and features. I think there could be more custom client onboarding and training for the tool but it has been reliable for us in recent years.
- Easy to adopt
- I like that you can save pre-approved responses to the library
- You can customize queues to route items to specific team members
- The customer success team is not as connected as they once were.
- Training is limited, you don't feel you're getting a white glove service.
- They seem later to the game in adopting new API features.
July 17, 2023
Khoros Marketing Redifined
I use Khoros Marketing to advertize Recreational Vehicles, retail products, and events for our Camping World Location on Facebook. This product allows me to promote products to a large audience and this product enables it to be shared by other users.
- Helps with creating a schedule for social media content
- Enables colleagues to see each others posts and enables others to use these posts
- Gives users suggestions of the time of day to release content
- Enable using both videos and pictures in a post
- More options for type of posts one can make on Facebook
July 17, 2023
Khoros Review
Khoros is used for all of my functions reviewing and community management. We often use the plans, approval rules, and content center.
- Relationship building
- Plans
- Publishing
- Functionality
- Community Management
- Fixing errors in a timely manner
- No one knows what's going on
- More communication across the board
- Implementing new tactics that will help consumer
- Addressing consumer's issues
- Addressing consumer's ideas, making our lives easier
We use Khoros Marketing as our hub to pull quick & informative insights of our various brands as well as schedule & publishing content. The problems we would've normally faced without such a user-friendly & effective platform such as Khoros would've been to schedule, publish, and gather data per post, per brand & since posts almost every day for all 4 brands, that might've catered to us having to employ 4 individuals instead of one handsome gentle. The scope of the use case is only for organic social from my perspective even though Khoros has paid social capabilities.
- Labels & its power to pull data for specific needs such as organic versus paid, or detail specific such as in studio content performance versus UGC...etc.
- The ticket support team is on top of things. One issue arises & they are on top of it within a few hours with guidance & support.
- For businesses that manage multiple channels & multiple brands, this is a top notch tool & can't wait to see what Ai will enhance of this already very powerful tool.
- Ability to copy & paste labels since some posts are auto imported like Pinterest videos.
- We need to open up the API limitations, for example Talkwalker has gender insights to twitter but Khoros does not.
- Khoros should have their own insights for social media benchmarks per industry per social media following size.
July 17, 2023
Khoros Marketing
Community management is at the forefront of Khoros Marketing. Our team uses the platform for content scheduling, analytics, and day to day community management for 15 brands in the US and Canada. We needed something reliable that would be suitable for our Consumer Care team to assist social management in one convenient space. Khoros does just that, provides the main social platforms in one easy-to-use inbox. You can set your collections and spaces accordingly to your preferences. Labels also make it easy for us to keep track of what consumers are saying in the digital world.
- Inbox is organized and customizable.
- Content calendar is a great feature.
- Publishing content is SO easy.
- Simple analytics and data exports are easy to use and quick to deliver results.
- TikTok availability on Marketing instead of Care.
- 24/7 support via phone/chat.
- Accounts deauthenticate easily.
July 17, 2023
Great UI, so easy now anyone can do social media!
I use Khoros to manage the day to day posts on social media and to look at results in marketing analytics. Khoros is very easy to use and addresses the problem of keeping content organized and publishing
- Publishes posts
- Nice dashboards for analytics
- Wonderful UI
- I do not get FB data on my dashboards so I have to use other ones
July 17, 2023
When it works well, it's good
We use Khoros for social media moderation of our accounts across Facebook, Instagram and YouTube. The columns allow us to filter based on level of risk to prioritise our moderation since we get a very large volume of social media comments (i.e. our Facebook page has over 4.5 million followers).
- Provides columns to sort social media comments
- Columns are customisable
- Dismissing comments is quick and easy
- Filters don't always work
- The hide comment feature can be buggy and sometimes randomly stops working
- Manually refreshing columns is tricky to deal with high volume accounts
We mainly use Khoros for scheduling social posts and for reporting analytics on ad sales. It has a relatively simple user interface, and I was able to pick it up quickly. We schedule upwards of 100+ posts per day from many different accounts on many different platforms, but Khoros rarely has any issue with this. The only issue I've run into is Khoros clashing with our VPN service we use when in office, but even then it's a simple fix.
- Simple to use
- Easy to organize various posts
- In depth analytics for reporting
- When we had day light savings, certain menus didn't automatically update causing posts to go out an hour early or late
July 17, 2023
Customizability at your finger tips.
We used Khoros marketing for our content management, review, and publishing process for 15 channels.
- Customizable review process.
- Clear calendar of content.
- Dashboard views are amazing.
- Having the capability to publish all forms and formats of content that each platform allows so we don't have to post natively.
- Allow "@" in the comment section.
- Create a customizable widget.
- The paid view is incomplete and flawed.
July 17, 2023
Khoros Marketing Review.
We use Khoros in our organization to schedule content on each channel. Khoros helps us schedule everything on one platform for a variety of different accounts.
- The viewing tab for all scheduled content is laid out nicely.
- People from every part of the business are able to see what someone is doing.
- Reels are published to the Instagram feed.
- Re-authentication happens WAY too often. Even after something hasn't been adjusted to the account.
- Items fail multiple times a week (on different platforms).
- Inbound can be cleared by a colleague but won't be cleared on my view so we're duplicating efforts.
- No link in the bio feature, so we have to use another platform for Instagram.
- Paying WAY more than other software to do the same thing.
July 17, 2023
Khoros is a great tool for community managers.
Wen uses Khoros to manage the social media community for our automotive brand client. This includes community management and publishing of content.
- Organizes and pulls relevant conversations.
- Easy to use UI.
- Automated publishing.
- Pulling in new platforms (Threads).
- More filters to remove non-relevant conversations automatically.
It helps us schedule out all of our content across LinkedIn, Facebook, Twitter and Instagram. We use Khoros daily to ensure our social strategy is consistent and timely.
- Scheduling
- Timing
- Good UI
- Simplicity
- LinkedIn/Facebook Tagging
- Failure to publish sometimes
July 17, 2023
Khoros Marketing FTW!
I use Khoros Marketing to schedule social media posts across several channels (Instagram, LinkedIn, Facebook, Twitter, EveryoneSocial) and keep track of what types of content we are scheduling (reputation pillars). We pull monthly reports to show our content performance, labels, channel growth, etc. This expedites our scheduling/posting/reporting process and keeps everything uniform and in one place.
- Easy to schedule posts across multiple social channels
- Labels/tags, targeting, media uploads, link previews are easy to use in publishing
- Analytics/data reports are easy to understand and simple to edit/customize
- Stronger Instagram integration (upload cover image for videos)
- Ability to resize images in publisher (not just in content center)
- Threads integration
- Edit/add labels in publisher (not just in settings)
July 15, 2023
Great customer experience with hands-on training!
Full cycle use of social media: Organic: publishing, reporting, and social listening Paid: reporting and social listening
facebook, Instagram, LinkedIn
facebook, Instagram, LinkedIn
- Training/Support: LOVE the 1:1 shared screen training method.
- Vast Report: I really like how Khoros offers such a detailed reporting options with customization based on our needs.
- Clear Publishing Dashboard: I like how the calendar view is really user friendly
- LinkedIn integration within Inbox to have a stream of mentions.
- better app experience for publishing to instagram
- integrations with Phenom Analytics (in the same way you pull in traffic insight for Google Analytics)
- Threads integration
July 12, 2023
Social Media MGMT for a Med-Lrg Biotech
My company uses Khoros as social media management, social listening, and customer care tool. Multiple branches (countries) coordinate and share social media content via Khoros. Using Khoros Intelligence, we generate regular social listening reports for product managers on various topics (technologies, competitors, products) from Twitter posts/conversations. Customer queries on Twitter are answered via the corporate customer care inbox.
- Scheduling social media posts
- Creating social listening dashboards
- Mobile post pushing
- Reporting dashboards
- Social listening on Reddit
- More user-friendly content center