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Khoros Marketing

Khoros Marketing
Formerly Spredfast + Lithium

Overview

What is Khoros Marketing?

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

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Recent Reviews

Khoros Marketing

8 out of 10
February 26, 2024
Incentivized
We use Khoros Marketing for our organic social media channels, specifically for scheduling and care management. Personally, I used Khoros …
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A great tool for our use case.

8 out of 10
July 18, 2023
We use Khoros both because it syncs up well with other tools we have (e.g., Tableau, etc.), because it supports all of the content we're …
Continue reading
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Content planning and scheduling (146)
    8.4
    84%
  • Facebook (143)
    7.9
    79%
  • Twitter (138)
    7.7
    77%
  • Instagram (132)
    7.4
    74%

Reviewer Pros & Cons

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Pricing

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What is Khoros Marketing?

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://khoros.com/platform/marketing?u…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

6.3
Avg 7.7

Publishing

Scheduling posts to various social media channels and profiles from one interface.

7.3
Avg 8.0

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.5
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

7
Avg 7.8

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

7.6
Avg 8.6

Reporting/analytics

7.1
Avg 7.9

Account management

Users can manage access to multiple social media accounts.

5.9
Avg 8.1
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Product Details

What is Khoros Marketing?

According to the vendor, Khoros Marketing enables clients to simplify their complex social marketing operation to build and protect their brand. Khoros Marketing offers customers:

Social Marketing: Orchestrate, govern, engage, and measure integrated social campaigns in an easy-to-configure and highly adaptable platform.

Intelligence: Stay ahead of your market, your competition, and your audiences with powerful, yet accessible insights based on real-time, unlimited search across public social channels.

Vault: Protect your brand across your social footprint with access and credential management.

Experiences: Inspire audience participation across your digital properties through the power of social UGC.

According to the vendor, key benefits include:

  • Scale your interactions: Bring all your teams, channels, and content into one platform to manage integrated social campaigns.

  • Protect your brand: Centralized visibility and control over account access, content approval, and teams means protecting brand equity at scale.

  • Measure what matters: Translate your social performance to metrics that matter to your business with configurable dashboards and data exports.

  • Crisis management: Stay on top of any crisis by understanding when crises are emerging, and how and when to engage using real-time data and custom notifications.

  • Competitive intelligence: Develop competitive benchmarks and track your competitors’ campaigns to ensure meaningful brand differentiation.

Khoros Marketing Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Instagram
  • Supported: Pinterest

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: Paid Publishing
  • Supported: CRM
  • Supported: NLP themes
  • Supported: Paid and Organic social performance metrics

Khoros Marketing Videos

Khoros Marketing Integrations

Khoros Marketing Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web
Supported CountriesGlobal
Supported LanguagesAny language the Social Networks themselves support
Security

Frequently Asked Questions

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Reviewers rate Google+ highest, with a score of 9.

The most common users of Khoros Marketing are from Enterprises (1,001+ employees).

Khoros Marketing Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)3%
Enterprises (more than 500 employees)97%
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Comparisons

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Reviews and Ratings

(291)

Attribute Ratings

Reviews

(1-25 of 175)
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Score 4 out of 10
Vetted Review
Verified User
Incentivized
  • Reviewing social media data and performance.
  • Social listening.
I use Khoros to help facilitate my data analysis and performance monitoring for our brand's social channels, as well as monitoring earned media and trends. Khoros is a tool that I use to support my other means of data monitoring/collecting, because it combines all channels in one place. The Intelligence Suite provides me with social listening to report on current social trends around our brand.
  • Intelligence suite.
  • Custom metrics.
  • Onboarding and training process.
  • Issues with data connection.
Khoros is very well suited for Social Listening. I think it is too early to tell where else I find it most suited, especially since I do not utilize the tool for publishing/scheduling/etc.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I used Khoros marketing. It helps us with our social media work. With the help of Khoros marketing, we schedule our content across multiple social media platforms. It really helps us with social listening and monitoring. Analysis and reporting were also decent. I would recommend to users who eat, sleep, and drink social media.
  • Schedule Content.
  • Social Media Monitoring and Listening.
  • Analysis and reporting.
  • They can improve the Analytics part.
  • Promotions part can also improved.
Khoros marketing saves a lot of our time. With the help of this tool, we can schedule and analyze our social media posts. They give good insights.
February 26, 2024

Khoros Marketing

Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Khoros Marketing for our organic social media channels, specifically for scheduling and care management. Personally, I used Khoros Marketing to build an editorial calendar and schedule out posts for the month.
  • The calendar view makes it easy to see all upcoming posts.
  • Khoros Marketing makes it easy to draft a new post on mobile.
  • Khoros Marketing lets you filter out posts to only see accounts relevant to you and organic posts, not care responses.
  • I wish it could be easier to differentiate between platforms when posting, like adding links for FB and not for IG.
  • Khoros Marketing limits the amount of content I can directly publish to Instagram.
  • I’d like to see the amount of posts that fail to publish be reduced. It’s frustrating to have to check social on the weekends to make sure a post I scheduled actually went live.
I would recommend this to people looking for a easy to use interface when it comes to scheduling posts.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Utilised the application to help our client perform and monitor customer research, as well as to organise their editorial schedule across channels. This tool was mostly used to schedule and approve content and keep track of social media mentions.
  • Always new features added fast
  • Inexperienced users can use it
  • Some bugs sometimes when trying to schedule posts
  • Could have more social platforms in the inbox part
My client began utilising Khoros to effectively respond to customer inquiries on many social media platforms; plan, organise, and post content; and carry out analytics that might be vital in our marketing decision-making. I think Khoros is fairly decent in terms of customisation; the calendar view is visually appealing, and the approval procedure is a great feature that allows information to be evaluated before it is released.
MRIDUL NIGAM | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Khoros for Social media management in our organisation. The solution provides for our digital marketing team a common platform where they can schedule our planned social media campaigns and replan new campaigns based on deep analysis report given by this tool.
  • Files and folders management- Its simple to organize our posts in folders so that their relocation becomes easier.
  • Scheduling campaigns- The calendar that keep track of upcoming campaigns.
  • Security- The tool pays close attention to access management.
  • would like to see more social media applications.
  • user training support
The best it could be used for is running campaigns. Be it a product launch or be it any new event that you are hosting. If you need to quickly grab attention, then this might be your choice. Also the report given after the campaign is a good insight for improving your next campaign.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Khoros is our all-in-one social platform that allows us to manage our engagement and connections with our audience. We've used Khoros for almost two years now, having used Sprout beforehand. I much prefer the workflow planning options available in Khoros. With this platform, we can easily manage subtasks among team members. We are also big fans of being able to manage our paid and organic engagement intiatives within the same platform. Before, we found it difficult to decipher the reach and engagement we achieved between paid and organic, but Khoros makes it easy.
  • The ease of workflow optimization makes Khoros stand out.
  • The scale that we achieve across channels using Khoros has been impressive.
  • Khoros' audience insights are very impressive and wide-spanning.
  • More explanation for beginner users -- perhaps some demo walkthroughs would be helpful for teams using Khoros for the first time.
I would definitely recommend using Khoros for social platform management, particularly across cross-functional marketing teams. Being able to manage paid and organic campaigns within the same platform has been super helpful when it comes to integrating the content and customer marketing teams. The data that we are able to report from Khoros is much more streamlined.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Social Media posting for around 160 channels. Khoros helps us with scheduling content, managing multiple accounts from one place, handling crises, and gathering analytics for a better decision making. The most useful feature is the possibility to get analytics that help our communication manager to take informed decisions based on relevant KPI.
  • Posting/scheduling
  • Analytics
  • Trainings
  • Add more functionalities/platforms
Well suited for teams that have multiple accounts to manage for the same brand. Less suited for teams that have one or two accounts to manage and lack familiarity with social media tools (they are difficult to turn into heavy users). Another limitation is for teams located in Asia, as many platforms from that region are not covered by Khoros.
Score 2 out of 10
Vetted Review
Verified User
Incentivized
The in-park social teams plan, create, and schedule content through Khoros Marketing. The corporate social team then approves the content through Khoros!
  • calendar
  • mobile app
  • publishing
Khoros Marketing is rather clunky, and is not user friendly.
Score 7 out of 10
Vetted Review
Verified User
Moderating user comments and interactions on multiple social media platforms
  • Its labeling system is very robust - you can be quite specific without much hassle
  • Splitting posts into opened and unreviewed columns
  • Being able to see notes from all Khoros users
  • It's sometimes hard to get the native link to a user's post, especially if it's hidden
  • The button to hide posts will sometimes come up with an error multiple times (on the same post) before working
It is a good system if one or two users will be on the page at one time - if there are three or more users that need to moderate the page at the same time, there will be trouble working with the bookmark system
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I use Khoros Marketing to schedule planned social media content and track performance results. Khoros Marketing is effective for my brand's scheduling process because I'm able to schedule on multiple channels simultaneously, create shortened links within the platform, and successfully set each post live without manual posting. We use this tool on a weekly basis (11+ posts per week). Something I'd like for Khoros to add is shoppable product tagging during the scheduling process, though.

While the analytics tool is something we use, as well, I don't use it as often. It's very helpful to have performance results available within Khoros Marketing, but it's a bit difficult to use this tool properly. I've noticed that our Khoros analytics hub has not been pulling in accurate information, and I wish that more measurement opportunities were available in the platform (specific follower count growth, individual post breakdowns, etc.). Setup is confusing and performance hubs are limited. However, the Khoros Support team is very helpful and I know I can speak with someone to help me.
  • Easy Scheduling
  • Providing helpful resource information on Atlas
  • The integration of multiple organizations under one account / easy access
  • The analytics tool could be improved to provide more accurate / easily accessible performance updates
  • Shoppable product tagging within the scheduling tool
  • Account integration. My organization has multiple brands under one account and we consistently have to re-connect each social account in the platform. We do not share these social accounts, so it's stressful to coordinate and communicate when these integrations are needed to each individual person.
While Khoros is a great platform for social content scheduling, there's definitely room for improvement within the platform. Scheduling within the platform has remained successful for my company due to the multiple-channel scheduling feature, shortened link tool and automatic posting, but this is primarily what we use Khoros Marketing for.

The analytics tool is difficult to understand, and there are functionalities that I wish were present. I think the performance measurements provided within the analytics tool could be adjusted to better suite the needs of a social media program (specific follower count information, individual post breakdowns, etc.). I also think the account integration functionality could be improved to support multi-brand organizations like mine.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use Khoros Marketing for just about everything social media related. We collect content through Khoros' Capture app then distribute it to various platforms using Khoros Marketing.
  • Schedules content
  • Organizes content internally
  • Posts content to social media platforms
  • When I go to add more content to a post in progress from the Khoros content center, it does not show me the content in order by date. Instead, it's scattered so I have to hunt for it through the folder that it's in.
  • Sometimes I get an email telling me that a post failed. I'm not sure why this happens. I then go back in and do the post the exact same and it goes through.
Overall, it is a great platform for organizing content if you have content coming in from multiple places. It is also just about as good as social media platforms will allow it to be in regard to scheduling and posting content.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I use it to plan content on social media and monitor the reactions on our posts.
  • Display of the platform channels (inbox)
  • Reactivity of the tool
  • Many platforms supported
  • Planification of the posts
  • In the inbox part when sorting comments we should have an option not to see the comment on the platform anymore (the box of the comment should disappear to go on another folder)
  • When clicking on the comment we should directly arrive on the platform
When we are several people to work on a same professional social media account, it's very convenient especially if we work with external people so we don't have to share access and passwords of the account.
Score 8 out of 10
Vetted Review
Verified User
Khoros is a really great social media workflow tool that makes it easy to manager social media content, calendars, workflows and approval processes. We use it internally as well as with external agencies. Makes managing social easier.
  • Social media content and calendar management
  • Workflows and approval process management
  • Social media community, comment and inbox management
  • Social media planners, calendars and feed preview tools
  • Hashtag recommender
Suitable for a company trying to manage social media with one tool for workflows, approvals, content calendar and community management.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It is a good product; some of the specs are really great. Plus, the client support is brilliant- for any issues we have, the team customizes as per our needs and resolves them quickly. The reporting dashboards are really nice, and so is the editorial calendar. The CX dashboard is easy to use and overall it's smooth and a great tool.
  • Editorial Calendar.
  • Marketing dashboard- reporting.
  • CX
  • Unable to delete posts once published.
  • Unable to edit posts once published.
  • Carousel-type posts are unable to upload via Khoros.
Very easy to view the posts in a list/calendar based on a selection of filters. Very easy to find posts based on filters. Publishing is easy, and so is finding data. Editing or deleting after publishing is something the team of Khoros Engineering is working on, and we are looking forward to the update.
Score 8 out of 10
Vetted Review
Verified User
We use Khoros both because it syncs up well with other tools we have (e.g., Tableau, etc.), because it supports all of the content we're trying to use, and because of the customizability of the analytics; we're able to generate the reports we need automatically and make our business decisions with them. Staff have been responsive to any issues we've seen arise, and we were very impressed with everyone we've worked with at the company.
  • Scheduling social video.
  • Analytics.
  • URL customization.
  • Support for Facebook reels.
  • The better visual display in the week view; currently, it truncates if there are too many posts.
  • Direct integration with link-in-bio tools for IG and Tiktok.
Khoros works well for a small team handling lots of content. Its automated reporting exports are extremely helpful and enable us to keep stakeholders abreast of the situation with minimal additional outlay. Conversely, it's somewhat more expensive than Sprout Social or Hootsuite, and we've been unable to afford as many seats as we'd like, which limits our ability to evangelize it to our wider organization. They don't yet have a timeline for Threads support (as of 12 July 2023), which is totally understandable, but their ability to get one online once it's possible will be pretty key for us and we imagine many other users.
Score 6 out of 10
Vetted Review
Verified User
Since we are responsible for posting on so many social channels, it helps us post when we are too busy to do it manually. Also when our clients want us to schedule posts on the weekend, it is nice to have the option to do it ahead of time, so I don't have to log into the social media apps on the weekends. However, it does not work for videos or any dynamic assets for me.
  • Scheduling static posts or images ahead of time
  • Finding comments users leave on our posts
  • Responding back to commenters
  • Scheduling/Posting video assets
  • Not having to open the app to answer some of the comments
  • It is very time consuming to make certain posts
  • Add link in bio to the platform
  • Let us add Facebook/Instagram at the same time
  • Add Threads
It is great for scheduling posts on the weekends, but it is not great for scheduling video posts. The secondary app used for this does not work for me - so I end up just wasting a lot of time trying to make it work. It would be nice to be able to see ALL comments in one space too.
July 18, 2023

Happy with Khoros

Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Khoros as our social media dashboard to schedule, post, and monitor our social channels as well as do reporting on a continual basis.
  • Reporting and Analytics are extremely easy to pull
  • Listening and responding with multiple users
  • Scheduling and organizing your content with tags
  • Competitive listening / intelligence tool is not intuitive
  • Have trouble with pulling some paid campaigns into analytics
  • Can get different answers from the support team when trying to resolve issues
We find Khoros marketing to handle all of the day to day needs of our social media team and makes it easy for us to do reporting and analytics in a quick and easy way. It creates an omnichannel look at your social media efforts with capabilities to drill down to specific campaigns or channels.
Score 7 out of 10
Vetted Review
Verified User
We use Khoros for all of our social media needs. From scheduling social media content, to social media analytics and campaign tools, Khoros is definitely our one stop shop for everything we do in social media. With around 8 different channels that we manage with a relatively small team, Khoros gives us the tools to quickly and efficiently manage all of our pages.
  • Scheduling out content
  • Marketing analytics
  • Quick access to all of our channels
  • Better UI
  • More Tik-Tok and Reels intergration
Khoros is well suited to larger companies that deal with many different channels and points of contact online. You can see analytics across all of your channels individually and combined, which can be useful in crafting a social media strategy across all channels. Although it has the functionality to post to social media channels, it doesn't quite have all of the toolsets of the social media apps, making posting natively still ultimately the best way to go.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
My organization uses Khoros Marketing and Care for scheduling content and moderating on Instagram, Twitter, TikTok, and Facebook. This tool has been helpful in moderating our audience mentions and comments and allows our team to work together within in one platform to manage this content. Since adopting this technology, our team has been able to manage our social media platforms in a more efficient way. The main limitations of these tools are due to API controls which cause us to go into platforms natively when necessary.
  • Scheduling social media content
  • Moderating and responding to comments on social media
  • Organizing all social media engagement on behalf of a brand in one place
  • Making API limitations vs. Khoros limitations clear
  • Being able to comment on some content instead of just liking it
Khoros Marketing and Care is helpful for organizations looking for a tool to schedule and approve content in one platform. It is also helpful in most cases for moderating social media content in many places. It also allows for cross-team collaboration and communication to monitor ongoing conversations via social media.
July 18, 2023

My honest review.

Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use it for scheduling social posts, monitoring our incoming social messages, and reporting and analytics. It makes it easy for us to use this across different business units as well as manage these business units and the type of content we are putting out. We do a lot of social monitoring, and the inbox feature helps us mitigate risks and respond in a timely manner.
  • Ease of use.
  • Reporting.
  • Connecting us with support teams.
  • Social listening.
  • Better account managers.
It's great for a company as big as IQVIA, which is a very complex org with tons of business units. I love that we have everything in one place, and our marketers, regardless of location or expertise, also find the platform easy to use on a daily basis.
Benjamin D. Nicholson | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
This tool allows me to simplify the posts that I need to make for my accounts, and also manage all of the responses. This tool helps me catch all the vital mentions that my clients want and need.TikTok, Instagram and Twitter are all simplified. Very very very very simple.
  • Post on Instagram
  • Monitor Instagram
  • Monitor Twitter
  • TikTok management
  • Update to include threads
  • track IG story mentions
I would recommend Khoros for all social media managers who are looking to simplify both the posting and moderation process. Like I said before, Khoros makes moderating Instagram, Twitter, and TikTok very simple. It is also useful for posting purposes, especially for scheduling purposes. I do wish they had a way to monitor threads.
Score 4 out of 10
Vetted Review
Verified User
Incentivized
I use Khoros Marketing every day to produce proactive content for a global entertainment and technology brand. I use Analytics to escalate key performance indicators into senior levels of the business, and I use Care to inform 25% of my proactive content.
  • Produces simple proactive content.
  • Pulls in basic social media metrics.
  • You can't create polls, retweets, quote tweets, threads, or comments.
  • You can't get valuable, intelligent insights through Analytics.
  • You can't use Care to evaluate volumetric demand as the widgets available are minimal and basic.
If you're after a platform that allows you to produce simple, basic proactive content, Khoros Marketing will work fine. It can do most things, aside from the things that make social media interesting (polls, threads, retweets, quote tweets, etc). Analytics is restricted by API limits, and sometimes doesn't pull in the correct numbers; it also lacks intelligent widgets, so you can't find out what keywords, phrases, hashtags, or emojis are most used by your audience. That is all manual.
Score 10 out of 10
Vetted Review
Verified User
We use Khoros Marketing to schedule and publish our organic content. In addition, our paid posts are ingested into Khoros so we have a holistic view of all social posts. We have rules and tags setup to help us maintain meta data for reporting. We also manually tag posts.
  • easy of use
  • pulling in paid content from native channels
  • manual and auto tagging
  • Reporting - sometimes we have issue with pulling in paid media posts
  • Customer Service - Issues that really impact us that we need quickly fixed can take longer than desired
  • They removed the intelligence feature with little notice
  • Reporting - The dashboards are great but needs updating so drop and drag and formatting is easier.
Khoros is good for overall management of social media channel and content.
July 18, 2023

Review of Khoros

Stephen Hodson | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
We use Khoros to upload LinkedIn posts and it is a daily excercise. We use the calendar to plan the timings of our mailings. We also have several approvers in the USA who approve before we launch. We upload video and imagery and produce both business and internal/employee posts.
  • Timing of posts
  • Easy logon
  • Nice visuals
  • Really difficult to add a header
  • Dont like how I have to link to an image file rather than posting it.
  • Hard to alter the next
As a new user - I think it is not very intuitive and training was required twice. In my opinion, the system could be a lot easier to use and I have found it very difficult. Getting use to it now but you really need to make adding headers and images easier. The approval process is also slow but I think this is more of an internal issue.
Score 8 out of 10
Vetted Review
Verified User
I use Khoros to create and schedule posts for my client. This makes it easy for the client to see what we are putting out on all our platforms, and approve them before they are put live. I use Khoros everyday, and it makes my life very easy as I can schedule so far in advance.
  • The approval flow
  • Giving recommended times for certain posts/platforms
  • Showing what the post will look like on each platform
  • I wish I could schedule linkedin articles or instagram stories on Khoros
  • I wish Khoros had an easier search function
  • I wish Khoros had more accurate results
When we have a last minute post that needs to go out, Khoros is quick and easy and can get a post live in seconds. However, if you need to post a LinkedIn article and then want to link to it on other channels, you have to post the article natively first before scheduling it in on other channels.
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